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Selling Nostalgia
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Book Synopsis Selling Nostalgia by : Mathew Klickstein
Download or read book Selling Nostalgia written by Mathew Klickstein and published by Permuted Press+ORM. This book was released on 2019-08-13 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A struggling writer journeys through the world of fan conventions, collectible merch and more in this satirical novel—a “searing critique of geek culture” (Washington Post). As with so many members of his generation, down-on-his-luck writer-filmmaker Milton Siegel has an unhealthy fixation on the TV shows, movies, books, music, and celebrities from his childhood that spanned the 1980s and 1990s. Unlike many of his generation, Milt has spent most of his (so-called) life chronicling this same pop culture of his youth. After leaving his job at a regional newspaper, Milt embarks on a quixotic journey across the country to promote his latest project. Along the way, Milt contends with a horde of manic nerds, an inexplicable rash of natural disasters, clickbait-savvy media pundits, ambitious pseudo-celebrities, a seductive stripper, ultra-competitive frenemies, and his own sense of the precarious future while being so embroiled in his childish past.
Book Synopsis Selling the Amish by : Susan L. Trollinger
Download or read book Selling the Amish written by Susan L. Trollinger and published by JHU Press. This book was released on 2012-03-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 19 million tourists flock to Amish Country each year, drawn by the opportunity to glimpse "a better time" and the quaint beauty of picturesque farmland and handcrafted quilts. What they may find, however, are elaborately themed town centers, outlet malls, or even a water park. Susan L. Trollinger explores this puzzling incongruity, showing that Amish tourism is anything but plain and simple. Selling the Amish takes readers on a virtual tour of three such tourist destinations in Ohio’s Amish Country, the world’s largest Amish settlement. Trollinger examines the visual rhetoric of these uniquely themed places—their architecture, interior decor, even their merchandise and souvenirs—and explains how these features create a setting and a story that brings tourists back year after year. This compelling story is, Trollinger argues, in part legitimized by the Amish themselves. To Americans faced with anxieties about modern life, being near the Amish way of life is comforting. The Amish seem to have escaped the rush of contemporary life, the confusion of gender relations, and the loss of ethnic heritage. While the Amish way supports the idealized experience of these tourist destinations, it also raises powerful questions. Tourists may want a life uncomplicated by technology, but would they be willing to drive around in horse-drawn buggies in order to achieve it? Trollinger's answers to important questions in her fascinating study of Amish Country tourism are sure to challenge readers’ understanding of this surprising cultural phenomenon.
Book Synopsis Kodak and the Lens of Nostalgia by : Nancy Martha West
Download or read book Kodak and the Lens of Nostalgia written by Nancy Martha West and published by University of Virginia Press. This book was released on 2000 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Book Synopsis The Nostalgia Factory by : Douwe Draaisma
Download or read book The Nostalgia Factory written by Douwe Draaisma and published by Yale University Press. This book was released on 2013-09-15 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An entertaining discussion” of the role memory plays in our lives as we age, including an interview with Oliver Sacks (Times Higher Education Supplement). When we can’t call to mind the name of someone we’ve known for years, or walk into a room and forget what we came for, we start worrying. Are these lapses just “senior moments,” or something serious like dementia? In this book, a renowned specialist explores the topic of memory in later life—not only the problems but the surprisingly unexpected pleasures it can offer, such as the “reminiscence effect.” Avoiding jargon, Douwe Draaisma explains neurological phenomena and also includes a long interview with Oliver Sacks, who speaks of his own memory changes as he entered his sixties. Draaisma moves smoothly from anecdote to research and back, weaving stories and science into a compelling description of the terrain of memory and forgetfulness, dismantling myths and helping us to value the abilities of the aging mind. “For readers, the most welcome aspect of this book may be his heartening examples of the wisdom that comes with old age.”—The Washington Post “He engages with topics of considerable social and psychological importance…his use of varied sources is refreshing.”—Times Higher Education Supplement
Download or read book Nostalgia written by Mircea Cărtărescu and published by New Directions Publishing. This book was released on 2005 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning translation of one of Romania's foremost authors.
Download or read book Nostalgia written by Clay Routledge and published by Routledge. This book was released on 2015-10-05 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nostalgia is a topic that most lay people are familiar with, but, until recently, few social scientists understood. Once viewed as a disease, nostalgia is now considered to be an important psychological resource. It involves revisiting personally cherished memories that involve close others. When people engage in nostalgia, they experience a boost in positive psychological states such as positive mood, feelings of social connectedness, self-esteem, self-continuity, and perceptions of meaning in life. Since nostalgia promotes these positive states, when people experience negative states (such as loneliness or meaninglessness), they use nostalgia to regulate distress. This book explains in detail what nostalgia is, how views of it have changed over time, and how it has been studied by social scientists. It explores issues like how common nostalgia is and whether people differ in their tendency to be nostalgic. It looks at the triggers and inspiration for nostalgia, and the emotional states that are associated with it. Finally, the psychological, social, and behavioral effects of engaging in nostalgia are discussed. This volume provides the most comprehensive overview to date of the social scientific research into the complex and intriguing phenomenon of nostalgia. It will be of interest to a range of students and researchers in psychology and beyond, and its accessible writing style and engaging anecdotes will also be appreciated by a wider, non-academic audience.
Book Synopsis The Future of Nostalgia by : Svetlana Boym
Download or read book The Future of Nostalgia written by Svetlana Boym and published by Basic Books. This book was released on 2008-08-05 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can one be nostalgic for the home one never had? Why is it that the age of globalization is accompanied by a no less global epidemic of nostalgia? Can we know what we are nostalgic for? In the seventeenth century, Swiss doctors believed that opium, leeches, and a trek through the Alps would cure nostalgia. In 1733 a Russian commander, disgusted with the debilitating homesickness rampant among his troops, buried a soldier alive as a deterrent to nostalgia. In her new book, Svetlana Boym develops a comprehensive approach to this elusive ailment. Combining personal memoir, philosophical essay, and historical analysis, Boym explores the spaces of collective nostalgia that connect national biography and personal self-fashioning in the twenty-first century. She guides us through the ruins and construction sites of post-communist cities -- St. Petersburg, Moscow, Berlin, and Prague-and the imagined homelands of exiles-Benjamin, Nabokov, Mandelstam, and Brodsky. From Jurassic Park to the Totalitarian Sculpture Garden, from love letters on Kafka's grave to conversations with Hitler's impersonator, Boym unravels the threads of this global epidemic of longing and its antidotes.
Download or read book Selling ASAP written by Eli Jones and published by LSU Press. This book was released on 2012-03-05 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling ASAP combines both timely and timeless components of selling to help professionals achieve their sales objectives in today's fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling. Customers no longer want product experts—they want trusted advisors. This invaluable guide stresses the importance of viewing a sale not as a one-time encounter but as an opportunity to build a long-lasting, mutually beneficial relationship. Utilizing sound academic research and solid business practices, the authors provide strategies for better anticipating client needs and prescribing solutions that build value over time. The professional edition of Selling ASAP includes numerous practical tips, such as how to behave during a sales call, what language to use or avoid, and how to complete a transaction and begin a profitable business relationship. In addition to covering the fundamentals, Selling ASAP offers innovative sales techniques—backed by extensive research—for the modern salesperson.
Download or read book Brand Failures written by Matt Haig and published by Kogan Page Publishers. This book was released on 2003 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews `You learn more from failure than you can from success. Matt Haig`s new book is a goldmine of helpful how-not-to advice which you ignore at your own peril.` LAURA RIES, President, Ries & Ries, marketing strategists, and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding `I thought the book was terrific. Brings together the business lessons from all the infamous brand disasters from the Ford Edsel and New Coke to today's Andersen and Enron. A must-buy for marketers.` PETER DOYLE, Professor of Marketing & Strategic Management, Warwick Business School, University of Warwick `If you are responsible for your brand, read this book. It might just be the best investment that you will ever make!` SHAUN SMITH, Senior Vice President of Forum, a division of FT Knowledge, and author of Uncommon Practice `Every marketer will read this with both pleasure and profit. Some of the stories are really enjoyable but the lessons are deadly serious. Read it, enjoy it, learn from it.` PATRICK BARWISE, Professor of Management and Marketing, London Business School `I highly recommend his book to everyone responsible for brand creation, development and management.` DR PAUL TEMPORAL, Brand Strategy Consultant, Singapore (www.brandingasia.com) and author of Advanced Brand Management `makes entertaining reading, but its message is serious and provides a valuable checklist of lessons learned.` MARKETING, April 2003 `Splendid advice` THE DAILY FOCUS (Korea) `Read it` SPORTS TODAY (Korea) What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they've launched that have bombed -spectacularly and at great cost. Brand Failures is a riveting look at how such disasters occur. For the first time we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read! But his message is deadly serious. He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. He reveals what went wrong in every case and provides for each a valuable checklist of lessons learnt, categorized as: classic failures; idea failures; extension failures; PR failures; culture failures; people failures; rebranding failures; Internet and new technology failures; tired brands. Companies live or die on the strength of their brand, and failure can be fatal. Don't let yours be consigned to the brand graveyard. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
Download or read book Television written by Chuck Klosterman and published by Simon and Schuster. This book was released on 2010-09-14 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally collected in Chuck Klosterman IV and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Film and Television, this essay is about VH1.
Download or read book Nostalgia written by Clay Routledge and published by Routledge. This book was released on 2015-10-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nostalgia is a topic that most lay people are familiar with, but, until recently, few social scientists understood. Once viewed as a disease, nostalgia is now considered to be an important psychological resource. It involves revisiting personally cherished memories that involve close others. When people engage in nostalgia, they experience a boost in positive psychological states such as positive mood, feelings of social connectedness, self-esteem, self-continuity, and perceptions of meaning in life. Since nostalgia promotes these positive states, when people experience negative states (such as loneliness or meaninglessness), they use nostalgia to regulate distress. This book explains in detail what nostalgia is, how views of it have changed over time, and how it has been studied by social scientists. It explores issues like how common nostalgia is and whether people differ in their tendency to be nostalgic. It looks at the triggers and inspiration for nostalgia, and the emotional states that are associated with it. Finally, the psychological, social, and behavioral effects of engaging in nostalgia are discussed. This volume provides the most comprehensive overview to date of the social scientific research into the complex and intriguing phenomenon of nostalgia. It will be of interest to a range of students and researchers in psychology and beyond, and its accessible writing style and engaging anecdotes will also be appreciated by a wider, non-academic audience.
Download or read book On Nostalgia written by David Berry and published by Coach House Books. This book was released on 2020-07-21 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Mad Men to MAGA: how nostalgia came to be and why we are so eager to indulge it. From movies to politics, social media posts to the targeted ads between them, nostalgia is one of the most potent forces of our era. On Nostalgia is a panoramic cultural history of nostalgia, exploring how a force that started as a psychological diagnosis of soldiers fighting far from home has come become a quintessentially modern condition. Drawing on everything from the modern science of memory to the romantic ideals of advertising, and traversing cultural movements from futurism to fascism to Facebook, cultural critic David Berry examines how the relentless search for self and overwhelming presence of mass media stokes the fires of nostalgia, making it as inescapable as it is hard to pin down. Holding fast against the pull of the past while trying to understand what makes the fundamental impossibility of return so appealing, On Nostalgia explores what it means to remember, how the universal yearning is used by us and against us, and it considers a future where the past is more readily available and easier to lose track of than ever before. "If nostalgia was a disease in the Good Old Days, then David Berry's cogently argued, intelligent, and witty book should be prescribed reading for anyone wishing to understand what sometimes feels like a peculiarly virulent epidemic of our current times." —Travis Elborough "We're so lucky to have a writer as thoughtful, funny, smart, and cutting as David Berry. Nostalgia dictates so much of our world, and there isn't a better cataloger, critic, and guide through it than Berry." —Scaachi Koul
Download or read book Dark Nostalgia written by Eva Hagberg and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the late 20th-century fascination with rounded shapes, organic influences and plastics fades, interior designers are increasingly drawn to dark colours, polished woods, velvets, furs, leather, dark metals and brick - materials with a nostalgic quality that were used liberally in centuries gone by. Efforts to shape a more authentic, less austere present by creating an idealized version of the past have begun to appear in commercial and residential design domestically and abroad. Dark Nostalgia presents 25 projects that exemplify the smooth incorporation of evocative historic details into current interiors. They all demonstrate the many successful ways this trend towards a dark nostalgia has been incorporated into recent designs.
Download or read book Native Nostalgia written by Jacob Dlamini and published by Jacana Media. This book was released on 2009 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging the stereotype that black people who lived under South African apartheid have no happy memories of the past, this examination into nostalgia carves out a path away from the archetypical musings. Even though apartheid itself had no virtue, the author, himself a young black man who spent his childhood under apartheid, insists that it was not a vast moral desert in the lives of those living in townships. In this deep meditation on the experiences of those who lived through apartheid, it points out that despite the poverty and crime, there was still art, literature, music, and morals that, when combined, determined the shape of black life during that era of repression.
Book Synopsis The Business of Emotions in Modern History by : Mandy L. Cooper
Download or read book The Business of Emotions in Modern History written by Mandy L. Cooper and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Emotions in Modern History shows how businesses, from individual entrepreneurs to family firms and massive corporations, have relied on, leveraged, generated and been shaped by emotions for centuries. With a broad temporal and global coverage, ranging from the early modern era to the present day in Africa, Asia, Europe and North America, the essays in this volume highlight the rich potential for studying emotions and business in tandem. In exploring how emotions and emotional situations affect business, and in turn how businesses affect the emotional lives of individuals and communities, this book allows us to recognise the emotional structures behind business decisions and relationships, and how to question them. From emotional labour in family firms, to affective corporate paternalism and the role of specific emotions such as trust, fear, anxiety love and nostalgia in creating economic connections, this book opens a rich new avenue of research for both the history of emotions and business history.
Download or read book Uncle written by Cheryl Thompson and published by Coach House Books. This book was released on 2021-03-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: From martyr to insult, how “Uncle Tom” has influenced two centuries of racial politics. Jackie Robinson, President Barack Obama, Supreme Court Justice Clarence Thomas, O.J. Simpson and Christopher Darden have all been accused of being an Uncle Tom during their careers. How, why, and with what consequences for our society did Uncle Tom morph first into a servile old man and then to a racial epithet hurled at African American men deemed, by other Black people, to have betrayed their race? Uncle Tom, the eponymous figure in Harriet Beecher Stowe’s sentimental anti-slavery novel, Uncle Tom’s Cabin, was a loyal Christian who died a martyr’s death. But soon after the best-selling novel appeared, theatre troupes across North America and Europe transformed Stowe’s story into minstrel shows featuring white men in blackface. In Uncle, Cheryl Thompson traces Tom’s journey from literary character to racial trope. She explores how Uncle Tom came to be and exposes the relentless reworking of Uncle Tom into a nostalgic, racial metaphor with the power to shape how we see Black men, a distortion visible in everything from Uncle Ben and Rastus The Cream of Wheat chef to Shirley Temple and Bill “Bojangles” Robinson to Bill Cosby. In Donald Trump’s post-truth America, where nostalgia is used as a political tool to rewrite history, Uncle makes the case for why understanding the production of racial stereotypes matters more than ever before.
Download or read book Nostalgia written by Agnes Arnold-Forster and published by Pan Macmillan. This book was released on 2024-04-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Absorbing' - Guardian 'Arnold-Forster is a shrewd critic and delightful guide . . . She carries weighty learning lightly – embracing everything relevant, from dubious neuroscience to cod sociology.' - The Telegraph In Nostalgia: A History of a Dangerous Emotion, Agnes Arnold-Forster blends neuroscience and psychology with the history of medicine and emotions to explore the evolution of nostalgia from its first identification in seventeenth-century Switzerland (when it was held to be an illness that could, quite literally, kill you) to the present day (when it is co-opted by advertising agencies and politicians alike to sell us goods and policies). Nostalgia is a social and political emotion, vulnerable to misuse, and one that reflects the anxieties of the age. It is one of the many ways we communicate a desire for the past, dissatisfaction with the present and our visions for the future. Arnold-Forster’s fascinating history of this complex, slippery emotion is a lens through which to consider the changing pace of society, our collective feelings of regret, dislocation and belonging, the conditions of modern and contemporary work, and the politics of fear and anxiety. It is also a clear-eyed analysis of what we are doing now, how we feel about it and what we might want to change about the world we live in. ‘Arnold-Forster belongs to that valuable non-jargon-spouting breed of academic who is capable of explaining complex ideas in simple language.’ - The Times
