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Author : Marc Mancini
Publisher : Australia ; Scarborough, Ont. : Thomson Nelson
ISBN 13 : 9780176223557
Total Pages : 578 pages
Book Rating : 4.2/5 (235 download)
Download or read book Selling Destinations written by Marc Mancini and published by Australia ; Scarborough, Ont. : Thomson Nelson. This book was released on 2003 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen Ward
Publisher : Routledge
ISBN 13 : 1135818940
Total Pages : 292 pages
Book Rating : 4.1/5 (358 download)
Download or read book Selling Places written by Stephen Ward and published by Routledge. This book was released on 2005-10-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Author : Marc Mancini
Publisher :
ISBN 13 : 9781949667028
Total Pages : 624 pages
Book Rating : 4.6/5 (67 download)
Download or read book Selling Destinations: Geography for the Travel Professional written by Marc Mancini and published by . This book was released on 2012 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special 5th Canadian edition of the bestselling Selling Destinations: Geography for the Travel Professional offers a fresh approach to destination geography. It argues that geography provides the foundation for the entire travel, tourism and hospitality industries and that travel professionals need to know not just the facts about places, but also how to sell them to the traveling public. Selling Destinations features: In-depth exploration of the nations, regions and cities that Canadian travelers favor most. Sales and marketing factors, such as visitor profiles, their preferences, motivations and misgivings, as well as other sales and marketing considerations. Hundreds of photos, maps, charts and graphics that help organize the content for the reader and make geography come alive. Detailed information on climate, attractions, transportation, sample itineraries and cultural patterns. Mini case studies, map exercises and creative activities that pull together each chapter's content to create an interactive and entertaining learning experience. A style that is relaxed, informal and enjoyable, not unlike a leisure vacation itself.
Author : Stephen Victor Ward
Publisher : Taylor & Francis
ISBN 13 : 9780419242406
Total Pages : 290 pages
Book Rating : 4.2/5 (424 download)
Download or read book Selling Places written by Stephen Victor Ward and published by Taylor & Francis. This book was released on 1998 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively illustrated, this book describes the way places have been promoted to make themselves attractive locations as holiday resorts, residential areas or business centres.
Author : Rob Davidson
Publisher : Routledge
ISBN 13 : 113638037X
Total Pages : 295 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Rob Davidson and published by Routledge. This book was released on 2012-05-31 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author : Tony Rogers
Publisher : Routledge
ISBN 13 : 1317528786
Total Pages : 421 pages
Book Rating : 4.3/5 (175 download)
Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Tony Rogers and published by Routledge. This book was released on 2015-11-19 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author : Rob Davidson
Publisher : Routledge
ISBN 13 : 1136380361
Total Pages : 296 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Rob Davidson and published by Routledge. This book was released on 2012-05-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author : Gregory Ashworth
Publisher : Routledge
ISBN 13 : 1135077231
Total Pages : 4 pages
Book Rating : 4.1/5 (35 download)
Download or read book Marketing Tourism Places (RLE Tourism) written by Gregory Ashworth and published by Routledge. This book was released on 2013-04-02 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Author : Jimmy Cornell
Publisher : Bloomsbury Publishing
ISBN 13 : 1472947460
Total Pages : 448 pages
Book Rating : 4.4/5 (729 download)
Download or read book World Cruising Destinations written by Jimmy Cornell and published by Bloomsbury Publishing. This book was released on 2017-11-30 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'What Jimmy Cornell doesn't know about cruising isn't worth knowing' - Yachting World One of the most influential cruising yachtsmen writing today, Jimmy Cornell has sailed over 200,000 miles on all the oceans of the world, including three circumnavigations and voyages to the Arctic and Antarctic. His successful guide to sailing around the world, World Cruising Routes, has helped many aspirational voyagers turn their dreams into reality and follow in his footsteps. Here in its extensively revised edition is its partner, covering all the land-based essentials for cruisers. This substantial handbook profiles every cruising destination in the world, with information on cruising attractions, history, culture, climate(including average monthly temperatures and rainfall, plus tropical storm seasons), local laws, regulations and formalities, facilities available, plus public holidays and events, emergency telephone numbers, and much more. Everything the cruiser needs to know about. Lavishly illustrated throughout, it is not only a must-have onboard reference work for long distance sailors, but will undoubtedly inspire the adventurous to sail where they have never sailed before.
Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1787693759
Total Pages : 264 pages
Book Rating : 4.7/5 (876 download)
Download or read book The Branding of Tourist Destinations written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2018-12-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
Author : Vanessa GB Gowreesunkar
Publisher : Emerald Group Publishing
ISBN 13 : 1800715110
Total Pages : 392 pages
Book Rating : 4.8/5 (7 download)
Download or read book Tourism Destination Management in a Post-Pandemic Context written by Vanessa GB Gowreesunkar and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
Author : National Geographic Society (U.S.)
Publisher : National Geographic Books
ISBN 13 : 1426215649
Total Pages : 324 pages
Book Rating : 4.4/5 (262 download)
Download or read book Destinations of a Lifetime written by National Geographic Society (U.S.) and published by National Geographic Books. This book was released on 2015 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Plan where, when, and how to plot your adventure with National Geographic's worldwide network of travel experts and insider tips from locals"--Cover.
Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1136904751
Total Pages : 263 pages
Book Rating : 4.1/5 (369 download)
Download or read book Managing and Marketing Tourist Destinations written by Metin Kozak and published by Routledge. This book was released on 2010-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations an.
Author : Gerard Assey
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4./5 ( download)
Download or read book Selling Holiday, Vacation, Tours & Packages written by Gerard Assey and published by Gerard Assey. This book was released on 2023-05-21 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Selling Holiday, Vacation, Tours & Packages’ is a must-have book for anyone in the Travel & Tour business- on how to Sell Professionally, Increase Revenues and Profits and take the business forward by helping: Sell Yourselves (Customers go by what they see in you first- the way you Carry & Conduct Yourself) Prospect, Win and Sell Your Services.- Up-Sell & Cross-Sell Expand your Markets and Market Share Personalize your Customer's Journey and Experience, by Tailoring Packages to suit their Needs Deliver extra for the Customer every step of their Journey Help gain a continuous flow of Referrals Win back previous Customers who have defected to a Competitor Benchmark your Position and Establish your Brand/ Name as a Market Influencer in the Travel industry Build Glorious Experiences and Memories for your Customers! Retain Customers for Life Stand out from the Competition Project the Right Image thro’ Professionalism and Credibility in the Market! It covers in detail, each step required for the Sales & Service Process- the Skills sets, Behavior & Attitude, and is aimed at all who are keen on creating a Memorable Experience that is Enjoyable by Encouraging Customers to Return Again! Here is just ONE of the Many Testimonials we receive after each Training...“My entire team including myself were engaged on this Sales & Team Building Training that made a Revolutionary Change in our Organization & overall Business, in just one Session itself. Now my Team is hungry for even more!"...Wilfred Selvaraj, Managing Director, LGT Holidays,
Author : T. Moilanen
Publisher : Springer
ISBN 13 : 0230584594
Total Pages : 202 pages
Book Rating : 4.2/5 (35 download)
Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Author : Scott Cawood
Publisher : Davies-Black Publishing
ISBN 13 : 9780891061960
Total Pages : 274 pages
Book Rating : 4.0/5 (619 download)
Download or read book Destination Profit written by Scott Cawood and published by Davies-Black Publishing. This book was released on 2006 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build the bottom line in your business: engaged people = enriched profits
