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Segmentation Strategy A Complete Guide 2019 Edition
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Book Synopsis Pricing Segmentation and Analytics by : Tudor Bodea
Download or read book Pricing Segmentation and Analytics written by Tudor Bodea and published by . This book was released on 2012 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Book Synopsis Cybersecurity - Attack and Defense Strategies by : Yuri Diogenes
Download or read book Cybersecurity - Attack and Defense Strategies written by Yuri Diogenes and published by Packt Publishing Ltd. This book was released on 2018-01-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Features Gain a clear understanding of the attack methods, and patterns to recognize abnormal behavior within your organization with Blue Team tactics Learn to unique techniques to gather exploitation intelligence, identify risk and demonstrate impact with Red Team and Blue Team strategies A practical guide that will give you hands-on experience to mitigate risks and prevent attackers from infiltrating your system Book DescriptionThe book will start talking about the security posture before moving to Red Team tactics, where you will learn the basic syntax for the Windows and Linux tools that are commonly used to perform the necessary operations. You will also gain hands-on experience of using new Red Team techniques with powerful tools such as python and PowerShell, which will enable you to discover vulnerabilities in your system and how to exploit them. Moving on, you will learn how a system is usually compromised by adversaries, and how they hack user's identity, and the various tools used by the Red Team to find vulnerabilities in a system. In the next section, you will learn about the defense strategies followed by the Blue Team to enhance the overall security of a system. You will also learn about an in-depth strategy to ensure that there are security controls in each network layer, and how you can carry out the recovery process of a compromised system. Finally, you will learn how to create a vulnerability management strategy and the different techniques for manual log analysis.What you will learn Learn the importance of having a solid foundation for your security posture Understand the attack strategy using cyber security kill chain Learn how to enhance your defense strategy by improving your security policies, hardening your network, implementing active sensors, and leveraging threat intelligence Learn how to perform an incident investigation Get an in-depth understanding of the recovery process Understand continuous security monitoring and how to implement a vulnerability management strategy Learn how to perform log analysis to identify suspicious activities Who this book is for This book aims at IT professional who want to venture the IT security domain. IT pentester, Security consultants, and ethical hackers will also find this course useful. Prior knowledge of penetration testing would be beneficial.
Book Synopsis Strategic Market Research by : Anne E. Beall
Download or read book Strategic Market Research written by Anne E. Beall and published by iUniverse. This book was released on 2010-07-14 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.
Book Synopsis The Handbook of Strategic Public Relations and Integrated Communications by : Clarke Caywood
Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Book Synopsis SQL Server 2019 Administrator's Guide by : Marek Chmel
Download or read book SQL Server 2019 Administrator's Guide written by Marek Chmel and published by Packt Publishing Ltd. This book was released on 2020-09-11 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Microsoft SQL Server 2019 to implement, administer, and secure a robust database solution that is disaster-proof and highly available Key FeaturesExplore new features of SQL Server 2019 to set up, administer, and maintain your database solution successfullyDevelop a dynamic SQL Server environment and streamline big data pipelinesDiscover best practices for fixing performance issues, database access management, replication, and securityBook Description SQL Server is one of the most popular relational database management systems developed by Microsoft. This second edition of the SQL Server Administrator's Guide will not only teach you how to administer an enterprise database, but also help you become proficient at managing and keeping the database available, secure, and stable. You’ll start by learning how to set up your SQL Server and configure new and existing environments for optimal use. The book then takes you through designing aspects and delves into performance tuning by showing you how to use indexes effectively. You’ll understand certain choices that need to be made about backups, implement security policy, and discover how to keep your environment healthy. Tools available for monitoring and managing a SQL Server database, including automating health reviews, performance checks, and much more, will also be discussed in detail. As you advance, the book covers essential topics such as migration, upgrading, and consolidation, along with the techniques that will help you when things go wrong. Once you’ve got to grips with integration with Azure and streamlining big data pipelines, you’ll learn best practices from industry experts for maintaining a highly reliable database solution. Whether you are an administrator or are looking to get started with database administration, this SQL Server book will help you develop the skills you need to successfully create, design, and deploy database solutions. What you will learnDiscover SQL Server 2019’s new features and how to implement themFix performance issues by optimizing queries and making use of indexesDesign and use an optimal database management strategyCombine SQL Server 2019 with Azure and manage your solution using various automation techniquesImplement efficient backup and recovery techniques in line with security policiesGet to grips with migrating, upgrading, and consolidating with SQL ServerSet up an AlwaysOn-enabled stable and fast SQL Server 2019 environmentUnderstand how to work with Big Data on SQL Server environmentsWho this book is for This book is for database administrators, database developers, and anyone who wants to administer large and multiple databases single-handedly using Microsoft's SQL Server 2019. Basic awareness of database concepts and experience with previous SQL Server versions is required.
Book Synopsis Up and to the Right by : Richard Stiennon
Download or read book Up and to the Right written by Richard Stiennon and published by It-Harvest Press. This book was released on 2012-05-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the author's guerrilla techniques for influencing analysts.
Book Synopsis Freemium Economics by : Eric Benjamin Seufert
Download or read book Freemium Economics written by Eric Benjamin Seufert and published by Elsevier. This book was released on 2013-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. - Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue - Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers - Get practical tips and analytical guidance to successfully implement the freemium model - Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch - Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel
Book Synopsis A Complete Guide to Ensuring a Successful Business by : Dr Yubraj Giri
Download or read book A Complete Guide to Ensuring a Successful Business written by Dr Yubraj Giri and published by AuthorHouse. This book was released on 2019-12-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a career in business. It begins with a general introduction of the business and identifies the process to establish, succeed, sustain and grow in the competitive market environment. It thoroughly guides a reader to be a successful entrepreneur. Also, it can be equally used in the academic sector by the business management students and professors as the reference book.
Book Synopsis Segmentation in Social Marketing by : Timo Dietrich
Download or read book Segmentation in Social Marketing written by Timo Dietrich and published by Springer. This book was released on 2016-10-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Book Synopsis Marketing Mastery: Strategies for Captivating Audiences by : Harish Chandra Singh Rathod
Download or read book Marketing Mastery: Strategies for Captivating Audiences written by Harish Chandra Singh Rathod and published by Inkbound Publishers. This book was released on 2022-12-21 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market.
Book Synopsis Market Segmentation by : Michel Wedel
Download or read book Market Segmentation written by Michel Wedel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Book Synopsis Travel Marketing, Tourism Economics and the Airline Product by : Mark Anthony Camilleri
Download or read book Travel Marketing, Tourism Economics and the Airline Product written by Mark Anthony Camilleri and published by Springer. This book was released on 2017-10-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.” Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong “The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.” Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK “The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.” C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand “A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.” Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA “An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.” Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy “This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.” Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands “This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it.” Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK “In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely.” Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK “This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets.” Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA
Book Synopsis Market Segmentation Analysis by : Sara Dolnicar
Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Book Synopsis Marketing Analytics by : Mike Grigsby
Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Book Synopsis Financial Times Guide to Business Start Up, The, 2019-2020 by : Sara Williams
Download or read book Financial Times Guide to Business Start Up, The, 2019-2020 written by Sara Williams and published by Pearson UK. This book was released on 2019-08-05 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting up a business? To succeed, you need the No.1 bestselling guide. Annually updated, it takes you through every important aspect of starting & running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more.
Book Synopsis Elasticsearch: The Definitive Guide by : Clinton Gormley
Download or read book Elasticsearch: The Definitive Guide written by Clinton Gormley and published by "O'Reilly Media, Inc.". This book was released on 2015-01-23 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need full-text search or real-time analytics of structured data—or both—the Elasticsearch distributed search engine is an ideal way to put your data to work. This practical guide not only shows you how to search, analyze, and explore data with Elasticsearch, but also helps you deal with the complexities of human language, geolocation, and relationships. If you’re a newcomer to both search and distributed systems, you’ll quickly learn how to integrate Elasticsearch into your application. More experienced users will pick up lots of advanced techniques. Throughout the book, you’ll follow a problem-based approach to learn why, when, and how to use Elasticsearch features. Understand how Elasticsearch interprets data in your documents Index and query your data to take advantage of search concepts such as relevance and word proximity Handle human language through the effective use of analyzers and queries Summarize and group data to show overall trends, with aggregations and analytics Use geo-points and geo-shapes—Elasticsearch’s approaches to geolocation Model your data to take advantage of Elasticsearch’s horizontal scalability Learn how to configure and monitor your cluster in production
Book Synopsis Podcasting Marketing Strategy by : Daniel Rowles
Download or read book Podcasting Marketing Strategy written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
