Freemium Economics

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Freemium Economics

Author : Eric Benjamin Seufert
Publisher : Elsevier
ISBN 13 : 0124166989
Total Pages : 254 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Freemium Economics by : Eric Benjamin Seufert

Download or read book Freemium Economics written by Eric Benjamin Seufert and published by Elsevier. This book was released on 2013-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Freemium Economics

Author : Eric Benjamin Seufert
Publisher : Morgan Kaufmann
ISBN 13 : 9780124166905
Total Pages : 0 pages
Book Rating : 4.1/5 (669 download)

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Book Synopsis Freemium Economics by : Eric Benjamin Seufert

Download or read book Freemium Economics written by Eric Benjamin Seufert and published by Morgan Kaufmann. This book was released on 2014-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

Free

Author : Chris Anderson
Publisher : Hachette Books
ISBN 13 : 1401394515
Total Pages : 366 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Free by : Chris Anderson

Download or read book Free written by Chris Anderson and published by Hachette Books. This book was released on 2009-07-07 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Free-to-Play

Author : Will Luton
Publisher : New Riders
ISBN 13 : 0133411249
Total Pages : 217 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Free-to-Play by : Will Luton

Download or read book Free-to-Play written by Will Luton and published by New Riders. This book was released on 2013-05-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.

The End of Value-Free Economics

Author : Hilary Putnam
Publisher : Routledge
ISBN 13 : 1136576819
Total Pages : 272 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis The End of Value-Free Economics by : Hilary Putnam

Download or read book The End of Value-Free Economics written by Hilary Putnam and published by Routledge. This book was released on 2012-03-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together key players in the current debate on positive and normative science and philosophy and value judgements in economics. Both editors have engaged in these debates throughout their careers from its early foundations; Putnam as a doctorial student of Hans Reichenbach at UCLA and Walsh a junior member of Lord Robbins’s department at the London School of Economics, both in the early 1950s. This book collects recent contributions from Martha Nussbaum, Amartya Sen and Partha Dasgupta, as well as a new chapter from the editors.

Game Analytics

Author : Magy Seif El-Nasr
Publisher : Springer Science & Business Media
ISBN 13 : 1447147693
Total Pages : 800 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Game Analytics by : Magy Seif El-Nasr

Download or read book Game Analytics written by Magy Seif El-Nasr and published by Springer Science & Business Media. This book was released on 2013-03-30 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels. Game Analytics - Maximizing the Value of Player Data is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications. Topics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers. Key takeaways include: Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle. In-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management. Contributions by leading researchers and experienced professionals from the industry, including Ubisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGames. Interviews with experienced industry professionals on how they use analytics to create hit games.

Investment Strategy for Product Development in the Aerospace Industry

Author : Frank A. Tillman
Publisher : FT Press
ISBN 13 : 0132981912
Total Pages : 41 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Investment Strategy for Product Development in the Aerospace Industry by : Frank A. Tillman

Download or read book Investment Strategy for Product Development in the Aerospace Industry written by Frank A. Tillman and published by FT Press. This book was released on 2012-05-31 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Investment Strategy for Product Development in the Aerospace Industry, Frank A. Tillman and Deandra T. Cassone introduce a complete process for developing an investment strategy for the Air Force Material Command that develops products for the military aerospace industry. The Air Force has used Tillman and Cassone’s model to help establish goals and objectives, relate them to decision criteria, and use them to analytically prioritize programs and allocate resources. Their model is interesting both for the specific problem it solves and for the example it offers: a model of a diverse set of projects that requires clearly defined goals, objectives, and metrics which can be compared on an “apples-to-apples” basis. It also shows how to capture and integrate the sometimes-differing viewpoints of multiple decision makers in a consistent process that ensures the greatest possible objectivity. The investment strategy outlined here offers a foundation any large organization can use to establish automated structured project prioritization and resource allocation processes for traceable and defensible decision making. It also presents steps and reports that can be used to develop an automated system for efficiently repeating the investment decision-making process in the future.

The Savvy Manager

Author : Jane R. Flagello
Publisher : ASTD
ISBN 13 : 9781562865320
Total Pages : 164 pages
Book Rating : 4.8/5 (653 download)

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Book Synopsis The Savvy Manager by : Jane R. Flagello

Download or read book The Savvy Manager written by Jane R. Flagello and published by ASTD. This book was released on 2009 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business management.

Is Behavioral Economics Doomed?

Author : David K. Levine
Publisher : Open Book Publishers
ISBN 13 : 1906924929
Total Pages : 154 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Is Behavioral Economics Doomed? by : David K. Levine

Download or read book Is Behavioral Economics Doomed? written by David K. Levine and published by Open Book Publishers. This book was released on 2012 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemporary economics both inside and outside the laboratory, and asks whether popular behavioral theories of psychological biases are solutions to the failures. The book not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them.

MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 3570 pages
Book Rating : 4./5 ( download)

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Book Synopsis MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics

Download or read book MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 3570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 7727 pages
Book Rating : 4./5 ( download)

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Book Synopsis IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced by : City of London College of Economics

Download or read book IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 7727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Economic Fables

Author : Ariel Rubinstein
Publisher : Open Book Publishers
ISBN 13 : 1906924775
Total Pages : 266 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Economic Fables by : Ariel Rubinstein

Download or read book Economic Fables written by Ariel Rubinstein and published by Open Book Publishers. This book was released on 2012 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I had the good fortune to grow up in a wonderful area of Jerusalem, surrounded by a diverse range of people: Rabbi Meizel, the communist Sala Marcel, my widowed Aunt Hannah, and the intellectual Yaacovson. As far as I'm concerned, the opinion of such people is just as authoritative for making social and economic decisions as the opinion of an expert using a model." Part memoir, part crash-course in economic theory, this deeply engaging book by one of the world's foremost economists looks at economic ideas through a personal lens. Together with an introduction to some of the central concepts in modern economic thought, Ariel Rubinstein offers some powerful and entertaining reflections on his childhood, family and career. In doing so, he challenges many of the central tenets of game theory, and sheds light on the role economics can play in society at large. Economic Fables is as thought-provoking for seasoned economists as it is enlightening for newcomers to the field.

Product-Led Growth

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

The Infrastructure Finance Challenge

Author : Ingo Walter
Publisher : Open Book Publishers
ISBN 13 : 1783742968
Total Pages : 134 pages
Book Rating : 4.7/5 (837 download)

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Book Synopsis The Infrastructure Finance Challenge by : Ingo Walter

Download or read book The Infrastructure Finance Challenge written by Ingo Walter and published by Open Book Publishers. This book was released on 2016-11-21 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infrastructure and its effects on economic growth, social welfare, and sustainability receive a great deal of attention today. There is widespread agreement that infrastructure is a key dimension of global development and that its impact reaches deep into the broader economy with important and multifaceted implications for social progress. At the same time, infrastructure finance is among the most complex and challenging areas in the global financial architecture. Ingo Walter, Professor Emeritus of Finance, Corporate Governance and Ethics at the Stern School of Business, New York University, and his team of experts tackle the issue by focussing on key findings backed by serious theoretical and empirical research. The result is a set of viable guideposts for researchers, policy-makers, students and anybody interested in the varied challenges of the contemporary economy.

Confessions of the Pricing Man

Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319204009
Total Pages : 221 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Confessions of the Pricing Man by : Hermann Simon

Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

The Economics of Immigration

Author : Benjamin Powell
Publisher : Oxford University Press, USA
ISBN 13 : 0190258799
Total Pages : 263 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis The Economics of Immigration by : Benjamin Powell

Download or read book The Economics of Immigration written by Benjamin Powell and published by Oxford University Press, USA. This book was released on 2015 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A study of the economics of immigration"--

Freemium Mobile Games: Design and Monetization

Author : Dimitar Draganov
Publisher :
ISBN 13 : 9781512322170
Total Pages : 226 pages
Book Rating : 4.3/5 (221 download)

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Book Synopsis Freemium Mobile Games: Design and Monetization by : Dimitar Draganov

Download or read book Freemium Mobile Games: Design and Monetization written by Dimitar Draganov and published by . This book was released on 2014-07-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freemium Mobile Games: Design & Monetization reveals the essence of what freemium games are and provides a framework of best practices and in-depth game design schematics for developers to follow. Although the interaction of brilliant game design and monetization mechanisms based on scientific psychological research has successfully stormed the top grossing mobile charts, the roadmap to success remains elusive... until now.Freemium Mobile Games: Design & Monetization is a detailed guide for the new wave of gaming industry professionals that have to embrace the overwhelming trend of games as a service. The free games that already dominate the billion mobile market, have stolen a lot of the industry's brightest away from console and desktop game production, but this new mobile playground also has new base rules. The book frames this ongoing industry shift as the substitution of AAA publishing with HHH polishing and outlines for developers the new path to success.Freemium Mobile Games: Design & Monetization is also suitable for casual gamers who enjoy playing Clash of Clans in the mornings, Puzzle & Dragons in the evenings and Candy Crush Saga in-between. Examples from these and many more iOS and Android games are employed, to illustrate both best practices and poor game design decisions that can make or break the user experience. Many of the psychological mechanisms exploited by freemium game design to keep casual gamers playing and spending are demystified, which allows users to identify and counteract exploitative biases such as priming, loss aversion, anchoring, sunk cost fallacy, and many others.