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Author :
Publisher : eFortune US
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4./5 ( download)
Download or read book Secrets of Consumer Buying Behaviors Revealed written by and published by eFortune US. This book was released on with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Graves
Publisher : Nicholas Brealey
ISBN 13 : 1473644593
Total Pages : 300 pages
Book Rating : 4.4/5 (736 download)
Download or read book Consumerology written by Philip Graves and published by Nicholas Brealey. This book was released on 2013-01-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why market research does not work. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior.
Author : Shirley McLeod
Publisher : Emereo Publishing
ISBN 13 : 9781488867521
Total Pages : 28 pages
Book Rating : 4.8/5 (675 download)
Download or read book Buying Behavior 29 Success Secrets - 29 Most Asked Questions on Buying Behavior - What You Need to Know written by Shirley McLeod and published by Emereo Publishing. This book was released on 2014-11-04 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: First in its Buying Behavior field. There has never been a Buying Behavior Guide like this. It contains 29 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Buying Behavior. A quick look inside of some of the subjects covered: Color psychology - Culture, Closure (psychology) - Implications, Color psychology - Store and display color, Customer orientation - B2B buying behavior, Facebook Places - Places, Loyalty program, Marketer - Buying behavior, Testimonial - Celebrity endorsements, Customer orientation - Buying behavior, Right-time marketing - B2B buying behavior, Value-action gap - Application, Value-action gap - Information deficit, Marketing campaign - Buying behavior, Shopper marketing - Buying behavior data, Color psychology - Attracting attention, Marketers - Buying behavior, Marketers - B2B buying behavior, Marketer - B2B buying behavior, Shopper marketing - Partial areas, Marketing Buying behavior, Marketing objectives - Buying behavior, Social science - Additional fields of study, Celebrity branding - History of usage, Testimonials - Celebrity endorsements, Sequence mining - Application, Facebook Chat - Places, Right-time marketing - Buying behavior, Nimbit - Sales, Marketing campaign - B2B buying behavior, Consumer behaviour, Marketing objectives - B2B buying behavior, Marketing B2B buying behavior, Loyalty card, Selective perception - Overview, Compulsive buying disorder, and much more...
Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Alchemy: Transforming Ideas into Gold written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Marketing Alchemy: Transforming Ideas into Gold – the ultimate guide to creating a successful marketing plan that can transform your business! Do you struggle with developing a marketing plan that effectively reaches and engages your target audience, drives sales, and grows your business? Are you tired of wasting time and money on marketing efforts that fail to deliver results? If so, Marketing Alchemy is the solution you've been looking for! This comprehensive guide takes you through every step of the marketing process, from understanding your product and market to conducting research, developing a marketing strategy, and optimizing your approach for success. You'll learn how to set effective goals, analyze your competition, segment your target market, develop pricing strategies, select distribution methods, and much more. But Marketing Alchemy isn't just a book about traditional marketing strategies – it also covers emerging trends in digital marketing, sustainability, consumer behavior, and the future of marketing. You'll discover how to leverage the latest technologies and tactics to engage your audience, build your brand, and achieve long-term success. With Marketing Alchemy, you'll have all the tools and strategies you need to transform your marketing ideas into gold. Whether you're a small business owner, marketing professional, or entrepreneur, this guide is the key to unlocking your marketing potential and achieving your goals. So what are you waiting for? Invest in Marketing Alchemy today and start transforming your marketing ideas into gold!
Author : Sang Min (Leo) Whang
Publisher : Routledge
ISBN 13 : 1317377877
Total Pages : 230 pages
Book Rating : 4.3/5 (173 download)
Download or read book The New Consumer Psychology written by Sang Min (Leo) Whang and published by Routledge. This book was released on 2015-10-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Le Tran Bao Phuong
Publisher : Le Tran Bao Phuong
ISBN 13 :
Total Pages : 285 pages
Book Rating : 4./5 ( download)
Download or read book SECRET POWER written by Le Tran Bao Phuong and published by Le Tran Bao Phuong. This book was released on 2017-01-15 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction Easy to understand, deep and profound, Phuong has completely made readers infatuated with his book Secret Power – it is about a type of power which could disseminate profoundly and form powerful thought, opinion or knowledge which in turn can be used to shape the attitude and influence the emotion of the crowd, thus directing the crowd’s behavior according to the will of the user. Phuong also shows us quite a few things about dark PR techniques (Dark Art) in business which are being used to manipulate and to mislead public opinion as well as to eliminate enemies, to help us identify and protect ourselves, thus enhancing our ability to control the society. How to apply the secret power to shape the attitude and to influence the emotion of the crowd will be presented in detail in this book along with many practical examples to help you have an easier time understanding and applying it. One notable thing about the Secret Power is that it contains power of the modern doctrine of PR - a very new approach of PR to the age-old business problems (sales, building and protecting company's reputation). The modern doctrine of PR is more comprehensive than the PR concepts in the past because it contains both value of professional knowledge and value of social contribution. Regarding the value of social contribution, the modern PR doctrine publicizes techniques which can help people perceive PR correctly and make it become more popular to the public. In terms of the value of professional knowledge, the modern PR doctrine shows us how to apply the power of 5 Supreme Arts to help enterprises achieve their goals as well as a sustainable development. As containing in it both the value of professional knowledge and the value of social contribution, this book is considered to be one of the remarkable efforts to bring the PR industry back to its roots and its original mission which is contributing to the building of a healthy information society and a transparent business environment, thus enhancing the society. Video: https://youtu.be/SqQzTYB7oxE
Author : Dr.Mohamed Anwar.K
Publisher : SK Research Group of Companies
ISBN 13 : 9364921097
Total Pages : 209 pages
Book Rating : 4.3/5 (649 download)
Download or read book Modern Marketing Management Principles written by Dr.Mohamed Anwar.K and published by SK Research Group of Companies. This book was released on 2024-07-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.Mohamed Anwar.K, Assistant Professor, Department of Business Administration, Jamal Mohamed College (Autonomous), Bharathidasan University, Tiruchirappalli, Tamil Nadu, India. Dr.C.Jayamala, Associate Professor and Head, Department of Commerce, Saveetha School of Law, SIMATS, Chennai, Tamil Nadu, India. Dr.V.Vijayalakshmi, Professor, Department of Commerce (BME), Saveetha College of Liberal Arts and Sciences, SIMATS, Chennai, Tamil Nadu, India. Dr.Hariharan K.S, Associate Professor, Master of Business Administration, M.Kumarasamy College of Engineering, Karur, Tamil Nadu, India. Mr.Varun Kumar.T, Assistant Professor, Department of Commerce (SF), Fatima Mata National College (Autonomous), Kollam, Kerala, India.
Author : Aradhna Krishna
Publisher : Springer
ISBN 13 : 1137346051
Total Pages : 200 pages
Book Rating : 4.1/5 (373 download)
Download or read book Customer Sense written by Aradhna Krishna and published by Springer. This book was released on 2013-05-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Author : A. Mansurali
Publisher : CRC Press
ISBN 13 : 1000608891
Total Pages : 367 pages
Book Rating : 4.0/5 (6 download)
Download or read book Marketing Analytics written by A. Mansurali and published by CRC Press. This book was released on 2023-02-02 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.
Author : Bernard E. Harcourt
Publisher : Harvard University Press
ISBN 13 : 0674915097
Total Pages : 249 pages
Book Rating : 4.6/5 (749 download)
Download or read book Exposed written by Bernard E. Harcourt and published by Harvard University Press. This book was released on 2015-11-17 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media compile data on users, retailers mine information on consumers, Internet giants create dossiers of who we know and what we do, and intelligence agencies collect all this plus billions of communications daily. Exploiting our boundless desire to access everything all the time, digital technology is breaking down whatever boundaries still exist between the state, the market, and the private realm. Exposed offers a powerful critique of our new virtual transparence, revealing just how unfree we are becoming and how little we seem to care. Bernard Harcourt guides us through our new digital landscape, one that makes it so easy for others to monitor, profile, and shape our every desire. We are building what he calls the expository society—a platform for unprecedented levels of exhibition, watching, and influence that is reconfiguring our political relations and reshaping our notions of what it means to be an individual. We are not scandalized by this. To the contrary: we crave exposure and knowingly surrender our privacy and anonymity in order to tap into social networks and consumer convenience—or we give in ambivalently, despite our reservations. But we have arrived at a moment of reckoning. If we do not wish to be trapped in a steel mesh of wireless digits, we have a responsibility to do whatever we can to resist. Disobedience to a regime that relies on massive data mining can take many forms, from aggressively encrypting personal information to leaking government secrets, but all will require conviction and courage.
Author : Jared Goddard
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (62 download)
Download or read book Understanding The Minds of Buyers written by Jared Goddard and published by Independently Published. This book was released on 2023-09-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world driven by consumer choices and the ever-evolving marketplace, "Understanding the Minds of Buyers" is your definitive guide to deciphering the enigmatic world of consumer psychology. Within the pages of this insightful book, you'll embark on an enlightening journey into the intricate web of human decision-making, uncovering the hidden motivations, triggers, and influences that shape buying behaviors. Authored by a seasoned expert in marketing and consumer psychology, this book is your key to unlocking the mysteries of consumer minds. With a keen focus on research-backed insights and practical applications, it empowers marketers, business leaders, and entrepreneurs with the knowledge and strategies needed to connect, engage, and ultimately convert their target audience. "Understanding the Minds of Buyers" explores deep into the psyche of consumers, exploring the emotional and cognitive processes that drive their choices. Learn how to tap into these psychological drivers to create compelling marketing campaigns. Gain a comprehensive understanding of various decision-making models that consumers follow when making purchasing choices. From the rational to the emotional, you'll discover how different factors come into play. Explore the principles of behavioral economics and how they influence consumer behavior. Uncover the biases, heuristics, and cognitive shortcuts that impact choices, and harness them to your advantage. Learn how to segment your audience effectively and tailor your marketing efforts to resonate with different buyer personas. Discover the power of personalization in today's competitive marketplace. Delve into the fascinating world of neuromarketing, where brain science meets marketing strategy. Understand how neuroscience techniques can inform your marketing tactics and message crafting. Real-world case studies from a variety of industries provide actionable insights and best practices you can apply immediately to enhance your marketing campaigns. "Understanding the Minds of Buyers" is a must-read for professionals looking to master the art of persuasion, entrepreneurs seeking to gain a competitive edge, and anyone intrigued by the intricate dance between consumers and brands. With this book in your hands, you'll not only decode the minds of buyers but also shape their decisions in your favor. Equip yourself with the knowledge and strategies to thrive in today's dynamic marketplace. "Understanding the Minds of Buyers: The Art and Science of Consumer Behavior" is your passport to a deeper understanding of consumer psychology and a brighter future for your business.
Author : Mark Nelson
Publisher :
ISBN 13 : 9781520415451
Total Pages : 28 pages
Book Rating : 4.4/5 (154 download)
Download or read book Understanding Consumer Behavior written by Mark Nelson and published by . This book was released on 2017-01-19 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. Drew also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.
Author : Allan J Kimmel
Publisher : Routledge
ISBN 13 : 1315436078
Total Pages : 406 pages
Book Rating : 4.3/5 (154 download)
Download or read book Psychological Foundations of Marketing written by Allan J Kimmel and published by Routledge. This book was released on 2018-01-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Author : Geoffrey Miller
Publisher : Penguin
ISBN 13 : 9780670020621
Total Pages : 388 pages
Book Rating : 4.0/5 (26 download)
Download or read book Spent written by Geoffrey Miller and published by Penguin. This book was released on 2009 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.
Author : Leon Schiffman
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014348
Total Pages : 729 pages
Book Rating : 4.4/5 (86 download)
Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author : Allan J. Kimmel
Publisher : John Wiley & Sons
ISBN 13 : 1405182105
Total Pages : 432 pages
Book Rating : 4.4/5 (51 download)
Download or read book Ethical Issues in Behavioral Research written by Allan J. Kimmel and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community’s response to the ethical challenges that arise in the application of research approaches. Focuses on ethical and legal aspects of participant research on the internet Presents a practical framework for ethical decision making Discusses the revised ethical principles and code of conduct of the American Psychological Association A new chapter detailing ethical issues in marketing and opinion research, including a contrast of market and academic research and a summary of the author’s research comparing ethical trends in psychology and marketing fields Offers in-depth coverage of recent ethical developments outside of the United States including an update of the survey of the international codes of ethics and recommendations for avoiding ethical pitfalls encountered in cross-national research Includes a list of useful internet links devoted to ethical issues in research Includes a Foreword by Herbert C. Kelman
