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Secret Publicity
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Download or read book Publicity's Secret written by Jodi Dean and published by Cornell University Press. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: communicative capitalism : the ideological matrix -- Publicity's secret -- Conspiracy's desire -- Little brothers -- Celebrity's drive -- Conclusion : neo-democracy.
Book Synopsis Secret Publicity by : Sven Lütticken
Download or read book Secret Publicity written by Sven Lütticken and published by Nai010 Publishers. This book was released on 2005 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secret Publicity~ISBN 90-5662-467-9 U.S. $32.50 / Paperback, 5.25 x 7.75 in. / 208 pgs / 38 b&w. ~Item / March / Art
Book Synopsis Self-Publishing Made Simple by : April Cox
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Secret Government by : Brian Kogelmann
Download or read book Secret Government written by Brian Kogelmann and published by Cambridge University Press. This book was released on 2021-11-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a comprehensive philosophical analysis of transparency in government.
Book Synopsis Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, Or How to Make Your by : Jordan McAuley
Download or read book Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, Or How to Make Your written by Jordan McAuley and published by . This book was released on 2010 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are Celebrity Leverage. Shows you how to get other celebrities to promote your business, your products, and your services. Reveals how to turn yourself into a celebrity in your area, your niche and your field.
Book Synopsis Experiential Marketing by : Kerry Smith
Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
Book Synopsis Marketing Management by : Kenneth E. Clow
Download or read book Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2009-10-22 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Download or read book Dotcom Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2020-04-07 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
Book Synopsis EBOOK: Imagining the State by : Mark Neocleous
Download or read book EBOOK: Imagining the State written by Mark Neocleous and published by McGraw-Hill Education (UK). This book was released on 2003-09-16 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is an excellent study… a valuable asset for anyone teaching or studying political theory or political sociology.” Network "Mark Neocleous offers a contemporary understanding of the modern state through the unusual medium of its body, mind and personality, and through the space it occupies in the social world. It's a work that not only draws upon our existing imagination of the state, but also feeds it." Professor Robert Fine *What is the connection between Ronald Reagan's bottom and the King's head? *Why are weather maps profoundly ideological? *How do corporations get away with murder? *Who are the scum of the earth? In this book Mark Neocleous explores such questions through a critique of what he describes as the statist political imaginary. Unpicking this imaginary while also avoiding traditional approaches to state power, the book examines the way that the state has been imagined in terms traditionally associated with human subjectivity: body, mind, personality and home. Around these themes and through an engagement with the work of a diverse range of writers, Neocleous weaves a set of arguments concerning the three icons of the political imagination - the political collective, the sovereign agency and the enemy figure. From these arguments he draws out some telling connections between the role of the state in fabricating order, the social and juridical power of capital, and the relation between fascism and bourgeois ideology.
Book Synopsis Imagining The State by : Neocleous, Mark
Download or read book Imagining The State written by Neocleous, Mark and published by McGraw-Hill Education (UK). This book was released on 2003-09-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Mark Neocleous explores such questions through a critique of what he describes as the statist political imaginary. Unpicking this imaginary while also avoiding traditional approaches to state power, the book examines the way that the state has been imagined in terms traditionally associated with human subjectivity: body, mind, personality and home.
Book Synopsis Public Relations by : Edward L. Bernays
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Book Synopsis Totalitarianism and Literary Discourse by : Irma Ratiani
Download or read book Totalitarianism and Literary Discourse written by Irma Ratiani and published by Cambridge Scholars Publishing. This book was released on 2011-10-18 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection Totalitarianism and Literary Discourse represents selected proceedings from the conference, Totalitarianism and Literary Discourse: 20th Century Experience, held in Tbilisi, Georgia, in October 2009. The Tbilisi conference pioneered scholarly inquiry into post-Soviet space, which evaluated political and cultural realia, emphasizing the challenges facing literature and culture in totalitarian strangleholds, various kinds of ideological diktat, their possible forms and consequences. The Soviet type of totalitarianism was especially accentuated. Decades after the collapse of the Soviet Union, full comprehension of the process of Sovietization has become possible, and in the field of literary studies scholars have worked on a number of issues: assessing conceptual and motivational models of Soviet-period texts; demonstrating the reaction of literary discourse to intellectual terror and systematizing alternative models offered by anti-Soviet discourse; exhibiting the myths and stereotypes of the totalitarian epoch; and classifying literary genres. The collection Soviet Totalitarianism and Literary Discourse has gathered papers by scholars from almost all of the post-Soviet states, as well as of some other countries. It is a first attempt to solve the above-mentioned issues and offers a wide array of questions.
Download or read book Together written by Ece Temelkuran and published by Canongate Books. This book was released on 2024-10-10 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now is the time for the new, the beautiful and the humane. In Together, award-winning political thinker, author and poet Ece Temelkuran provides an inspiring manifesto for change by revealing fresh possibilities for the better world we might want to live in and gives us a new vocabulary for the political action that the twenty-first century demands. Above all, this book will challenge you to have faith in the other human beings we share this planet with, to turn away from an uncaring world and instead build a new one with compassion.
Book Synopsis The Transgressors by : Francis A. Adams
Download or read book The Transgressors written by Francis A. Adams and published by DigiCat. This book was released on 2022-08-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: DigiCat Publishing presents to you this special edition of "The Transgressors" (Story of a Great Sin / A Political Novel of the Twentieth Century) by Francis A. Adams. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Book Synopsis The Law of Deliberative Democracy by : Ron Levy
Download or read book The Law of Deliberative Democracy written by Ron Levy and published by Routledge. This book was released on 2016-11-03 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laws have colonised most of the corners of political practice, and now substantially determine the process and even the product of democracy. Yet analysis of these laws of politics has been hobbled by a limited set of theories about politics. Largely absent is the perspective of deliberative democracy – a rising theme in political studies that seeks a more rational, cooperative, informed, and truly democratic politics. Legal and political scholarship often view each other in reductive terms. This book breaks through such caricatures to provide the first full-length examination of whether and how the law of politics can match deliberative democratic ideals. Essential reading for those interested in either law or politics, the book presents a challenging critique of laws governing electoral politics in the English-speaking world. Judges often act as spoilers, vetoing or naively reshaping schemes meant to enhance deliberation. This pattern testifies to deliberation’s weak penetration into legal consciousness. It is also a fault of deliberative democracy scholarship itself, which says little about how deliberation connects with the actual practice of law. Superficially, the law of politics and deliberative democracy appear starkly incompatible. Yet, after laying out this critique, The Law of Deliberative Democracy considers prospects for reform. The book contends that the conflict between law and public deliberation is not inevitable: it results from judicial and legislative choices. An extended, original analysis demonstrates how lawyers and deliberativists can engage with each other to bridge their two solitudes.
Download or read book Advertiser's Weekly written by and published by . This book was released on 1927 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chambers English Thesaurus written by and published by Allied Publishers. This book was released on with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
