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The Truth About Search Engine Optimization

Author : Rebecca Lieb
Publisher : Que Publishing
ISBN 13 : 0768687969
Total Pages : 226 pages
Book Rating : 4.7/5 (686 download)

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Book Synopsis The Truth About Search Engine Optimization by : Rebecca Lieb

Download or read book The Truth About Search Engine Optimization written by Rebecca Lieb and published by Que Publishing. This book was released on 2009-02-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags

Search Engine Optimization

Author : Kristopher B. Jones
Publisher : John Wiley & Sons
ISBN 13 : 1118551753
Total Pages : 336 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Search Engine Optimization by : Kristopher B. Jones

Download or read book Search Engine Optimization written by Kristopher B. Jones and published by John Wiley & Sons. This book was released on 2013-03-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay
Publisher : John Wiley & Sons
ISBN 13 : 0470495383
Total Pages : 771 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay

Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Search Engine Optimization (SEO)

Author : Jennifer Grappone
Publisher : John Wiley & Sons
ISBN 13 : 0470902590
Total Pages : 432 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Search Engine Optimization (SEO) by : Jennifer Grappone

Download or read book Search Engine Optimization (SEO) written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Search Engine Optimization

Author : Jennifer Grappone
Publisher : John Wiley & Sons
ISBN 13 : 0470382112
Total Pages : 386 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Search Engine Optimization by : Jennifer Grappone

Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Search Engine Optimization Bible

Author : Jerri L. Ledford
Publisher : John Wiley & Sons
ISBN 13 : 1118080815
Total Pages : 528 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Search Engine Optimization Bible by : Jerri L. Ledford

Download or read book Search Engine Optimization Bible written by Jerri L. Ledford and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

Search Engine Marketing, Inc.

Author : Mike Moran
Publisher : Pearson Education
ISBN 13 : 0137005148
Total Pages : 866 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Search Engine Marketing, Inc. by : Mike Moran

Download or read book Search Engine Marketing, Inc. written by Mike Moran and published by Pearson Education. This book was released on 2008-09-19 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Search Engine Optimization Today

Author : RD king
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4./5 ( download)

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Book Synopsis Search Engine Optimization Today by : RD king

Download or read book Search Engine Optimization Today written by RD king and published by 大賢者外語. This book was released on with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, you will learn the basic concepts of SEO and highly advanced, widely adopted, and popular SEO practices that can greatly help your business and website to outrank your competitors on the web and be on top in search engine ranking. More specificall, you'll discover: 60-page guide on the steps you can take to get any page ranked on the top of the search engines. What exactly is search engine optimization? We'll get down to the basics first before you actually implement some SEO techniques. The benefits of search engine optimization. On site SEO and Off site SEO - what they are and how it can make a big difference to your site ranking. How to develop a keyword list - from research to the tools you need to find keywords in your niche to target. How to create content that's optimized for search engines. Follow these 7 steps to create content search engines will love. How to set goals and plan. It's easier to follow-through when you have something tangible you can see, such as a goal. I'll show you how to plan, set targets and objectives.

Search Engine Optimization and Marketing

Author : Subhankar Das
Publisher : CRC Press
ISBN 13 : 100019261X
Total Pages : 212 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Search Engine Optimization and Marketing by : Subhankar Das

Download or read book Search Engine Optimization and Marketing written by Subhankar Das and published by CRC Press. This book was released on 2021-01-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title, meta, alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

Google Semantic Search

Author : Dave Amerland
Publisher : Pearson Education
ISBN 13 : 0789751348
Total Pages : 240 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Google Semantic Search by : Dave Amerland

Download or read book Google Semantic Search written by Dave Amerland and published by Pearson Education. This book was released on 2013 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html

Search Engine Optimization

Author : Kristopher B. Jones
Publisher : John Wiley & Sons
ISBN 13 : 0470920629
Total Pages : 340 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Search Engine Optimization by : Kristopher B. Jones

Download or read book Search Engine Optimization written by Kristopher B. Jones and published by John Wiley & Sons. This book was released on 2010-07-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.

Global Search Engine Marketing

Author : Anne F. Kennedy
Publisher : Que Publishing
ISBN 13 : 078974788X
Total Pages : 312 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Global Search Engine Marketing by : Anne F. Kennedy

Download or read book Global Search Engine Marketing written by Anne F. Kennedy and published by Que Publishing. This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Search Engine Marketing Use search to reach all your best customers--worldwide!Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach "all" your most profitable customers and prospects--"wherever they are!" Leading global search experts Anne Kennedy and Kristjan Mar Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!

Search Engine Marketing

Author : Andreas Ramos
Publisher : McGraw Hill Professional
ISBN 13 : 0071597344
Total Pages : 288 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Search Engine Marketing by : Andreas Ramos

Download or read book Search Engine Marketing written by Andreas Ramos and published by McGraw Hill Professional. This book was released on 2008-09-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords

WordPress Search Engine Optimization

Author : Michael David
Publisher : Packt Publishing Ltd
ISBN 13 : 1785887807
Total Pages : 318 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis WordPress Search Engine Optimization by : Michael David

Download or read book WordPress Search Engine Optimization written by Michael David and published by Packt Publishing Ltd. This book was released on 2015-10-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to dominating search engines with your WordPress site About This Book Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business Learn everything from keyword research and link building to customer conversions, in this complete guide Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing Who This Book Is For This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience. What You Will Learn The elements that search engines use to rank websites—and how to optimize your site for premium placement Harness social media sites to extend the reach of your site and gain more visitors Discover the high-volume, high-value search phrases that customers use when searching for your products or services Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them Build high-quality, high-value links from other websites to raise your rankings in search engines Create optimized and engaging content that both search engines and readers will love Avoid common SEO mistakes that can get your site penalized by search engines In Detail WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book. Style and approach This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way.

Search Engine Optimization (SEO) Secrets

Author : Danny Dover
Publisher : John Wiley & Sons
ISBN 13 : 0470554185
Total Pages : 458 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Search Engine Optimization (SEO) Secrets by : Danny Dover

Download or read book Search Engine Optimization (SEO) Secrets written by Danny Dover and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

The Complete Idiot's Guide to Search Engine Optimization

Author : Michael Miller
Publisher : Penguin
ISBN 13 : 9781592578351
Total Pages : 356 pages
Book Rating : 4.5/5 (783 download)

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Book Synopsis The Complete Idiot's Guide to Search Engine Optimization by : Michael Miller

Download or read book The Complete Idiot's Guide to Search Engine Optimization written by Michael Miller and published by Penguin. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.

SEO And Search Marketing In A Week

Author : Nick Smith
Publisher : Teach Yourself
ISBN 13 : 1444185969
Total Pages : 132 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis SEO And Search Marketing In A Week by : Nick Smith

Download or read book SEO And Search Marketing In A Week written by Nick Smith and published by Teach Yourself. This book was released on 2013-05-31 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success: - Sunday: An introduction to search engines and SEO - Monday: Keyword research - Tuesday: On-page optimization - Wednesday: Off-page optimization - Thursday: Getting other traffic sources to your website - Friday: Pay-per-click traffic: making it work for you - Saturday: Monitoring and managing your progress ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.