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Download Schriften Der Wissenschaftlichen Gesellschaft Fur Marktorientierte Unternehmensfuhrung full books in PDF, epub, and Kindle. Read online Schriften Der Wissenschaftlichen Gesellschaft Fur Marktorientierte Unternehmensfuhrung ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
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Publisher :
ISBN 13 :
Total Pages : 972 pages
Book Rating : 4.F/5 ( download)
Download or read book Bibliographie der Staats-und Wirtschaftswissenschaften written by and published by . This book was released on 1997 with total page 972 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zentrum für Marktorientierte Unternehmensführung (Vallendar).
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ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (856 download)
Download or read book Managementorientierte Schriften des Zentrums für Marktorientierte Unternehmensführung (ZMU) written by Zentrum für Marktorientierte Unternehmensführung (Vallendar). and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Weist
Publisher :
ISBN 13 : 9783878089933
Total Pages : 492 pages
Book Rating : 4.0/5 (899 download)
Download or read book Verb Concepts in Child Language written by Richard Weist and published by . This book was released on 1982 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christoph Burmann
Publisher : Springer
ISBN 13 : 3658135611
Total Pages : 324 pages
Book Rating : 4.6/5 (581 download)
Download or read book Identity-Based Brand Management written by Christoph Burmann and published by Springer. This book was released on 2017-04-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability. The content - Foundation of identity-based brand management - The concept of identity-based brand management - Strategic brand management - Operational brand management - Identity-based brand controlling - Identity-based trademark protection - International identity-based brand management
Author : Michael Kleinaltenkamp
Publisher : Springer
ISBN 13 : 3662485079
Total Pages : 403 pages
Book Rating : 4.6/5 (624 download)
Download or read book Business Project Management and Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2016-01-08 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
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ISBN 13 :
Total Pages : 1040 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bibliographie der Wirtschaftswissenschaften written by and published by . This book was released on 1995 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julia Christofor
Publisher : Springer Science & Business Media
ISBN 13 : 3834998214
Total Pages : 279 pages
Book Rating : 4.8/5 (349 download)
Download or read book Antecedents of Venture Firms’ Internationalization written by Julia Christofor and published by Springer Science & Business Media. This book was released on 2008-07-30 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Christofor’s study aims to analyze the conditions of the initial internationalization decision in the Net Economy. The results suggest that a holistic perspective including the founder, business model and the firm level should be considered when explaining the internationalization propensity of entrepreneurs.
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ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.3/5 (2 download)
Download or read book The National union catalog, 1968-1972 written by and published by . This book was released on 1973 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.:/5 (321 download)
Download or read book The National Union Catalogs, 1963- written by and published by . This book was released on 1964 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christoph Burmann
Publisher : Springer Nature
ISBN 13 : 3658401893
Total Pages : 322 pages
Book Rating : 4.6/5 (584 download)
Download or read book Identity-Based Brand Management written by Christoph Burmann and published by Springer Nature. This book was released on 2023-03-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Author : Horst Albach
Publisher : Springer
ISBN 13 : 3658050144
Total Pages : 239 pages
Book Rating : 4.6/5 (58 download)
Download or read book Management of Permanent Change written by Horst Albach and published by Springer. This book was released on 2014-12-09 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the current times of more frequent crises and ever shortening innovation cycles, the management of change has become a crucial task of survival. While it is not a new topic in business research, the developments of the last decade have posed many new challenges for the change management of firms and organizations and have thus also raised many new questions for academic research in business administration, which the present book turns to deepen. Its particular focus is on disruptive change including its driving forces as well as effective and sustainable management. This publication constitutes a collection of articles that discuss change and innovation processes across different sectors of the economy (industry, banking, and retail), the role of leadership and corporate governance for the effectiveness and sustainability of organizational change.
Author : Michael Kleinaltenkamp
Publisher : Springer
ISBN 13 : 3319124633
Total Pages : 319 pages
Book Rating : 4.3/5 (191 download)
Download or read book Fundamentals of Business-to-Business Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2015-03-02 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Author : Horst Albach
Publisher : Springer
ISBN 13 : 3662490129
Total Pages : 357 pages
Book Rating : 4.6/5 (624 download)
Download or read book Boundaryless Hospital written by Horst Albach and published by Springer. This book was released on 2016-02-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses current health care challenges and new strategies for innovative solutions in this area from an interdisciplinary perspective of health care management, business economics, and medicine. It presents the idea of a “boundaryless hospital”, a conceptual model of a patient-centric, value-based health network that overcomes typical sectorial, organizational, and geographical boundaries and offers greater efficiency and better quality outcomes for patients. Effective health care for a growing and aging population is a major challenge for economies all over the world. New breakthroughs in medical technology and pharmaceuticals as well as digitization provide scope for more efficiency and for a better quality of health care. Novel organization forms and management concepts are key for coping with the increasing cost pressure observed in most health care systems. The contributions in this volume present innovative strategies for developing and implementing the concept of a boundaryless hospital. They highlight experiences from various countries and with different treatments. The book project was initiated and carried out by the Center for Advanced Studies in Management (CASiM), the interdisciplinary research center of HHL Leipzig Graduate School of Management for business administration in the 21st century.
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Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.3/5 (91 download)
Download or read book National Union Catalog written by and published by . This book was released on 1978 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
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ISBN 13 :
Total Pages : 1420 pages
Book Rating : 4.F/5 ( download)
Download or read book German books in print written by and published by . This book was released on 2003 with total page 1420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dieter Spath
Publisher : Springer Science & Business Media
ISBN 13 : 3540298606
Total Pages : 308 pages
Book Rating : 4.5/5 (42 download)
Download or read book Advances in Services Innovations written by Dieter Spath and published by Springer Science & Business Media. This book was released on 2006-12-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and helps to develop a roadmap for future R and D activities in these fields. The book is written for researchers in engineering and management.
Author : Jonathan Nitzan
Publisher : Routledge
ISBN 13 : 1134022298
Total Pages : 853 pages
Book Rating : 4.1/5 (34 download)
Download or read book Capital as Power written by Jonathan Nitzan and published by Routledge. This book was released on 2009-06-02 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional theories of capitalism are mired in a deep crisis: after centuries of debate, they are still unable to tell us what capital is. Liberals and Marxists both think of capital as an ‘economic’ entity that they count in universal units of ‘utils’ or ‘abstract labour’, respectively. But these units are totally fictitious. Nobody has ever been able to observe or measure them, and for a good reason: they don’t exist. Since liberalism and Marxism depend on these non-existing units, their theories hang in suspension. They cannot explain the process that matters most – the accumulation of capital. This book offers a radical alternative. According to the authors, capital is not a narrow economic entity, but a symbolic quantification of power. It has little to do with utility or abstract labour, and it extends far beyond machines and production lines. Capital, the authors claim, represents the organized power of dominant capital groups to reshape – or creorder – their society. Written in simple language, accessible to lay readers and experts alike, the book develops a novel political economy. It takes the reader through the history, assumptions and limitations of mainstream economics and its associated theories of politics. It examines the evolution of Marxist thinking on accumulation and the state. And it articulates an innovative theory of ‘capital as power’ and a new history of the ‘capitalist mode of power’.
