School Marketing Manual For The Digital Age 3rd Ed

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Principles of Marketing for a Digital Age

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1526485354
Total Pages : 577 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Relationship Marketing in the Digital Age

Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1351388231
Total Pages : 261 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Relationship Marketing in the Digital Age by : Robert W. Palmatier

Download or read book Relationship Marketing in the Digital Age written by Robert W. Palmatier and published by Routledge. This book was released on 2019-01-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.

EMarketing

Author : Rob Stokes
Publisher :
ISBN 13 : 9781936126323
Total Pages : 277 pages
Book Rating : 4.1/5 (263 download)

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Book Synopsis EMarketing by : Rob Stokes

Download or read book EMarketing written by Rob Stokes and published by . This book was released on 2010 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.

Church Marketing Manual for the Digital Age

Author : Bryan Foster
Publisher : School Marketing e-Handbook
ISBN 13 : 0980610737
Total Pages : 327 pages
Book Rating : 4.9/5 (86 download)

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Book Synopsis Church Marketing Manual for the Digital Age by : Bryan Foster

Download or read book Church Marketing Manual for the Digital Age written by Bryan Foster and published by School Marketing e-Handbook. This book was released on 2020-06-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: GOD is Jesus & Mahomad. God revealed to the author that now is the time to share and help explain this Revelation. It was initially revealed to author, Bryan Foster, in the early morning on 28th, May 2016 while camping on the plains of Mt Warning in Murwillumbah. This is the fifth book published in the 'GOD Today' Series. It highlights three Revelations from God that you will love or hate. Key concepts covered in this book's series of articles are: God/Allah is Jesus & Mahomad; the Truth was revealed by God through 21 Revelations received by the author in 2016 and November, 2018; the various Revelations not explained in the first four books are explained now; the prophecy of the author and Tears from God help prove the Incarnations of God as Jesus and Mahomad.God needs the religious leaders, scriptural scholars, theologians, etc., from both Islam and Christianity to explain these Revelations as each applies to them. Other religions should also be included through the offer to become an integral part of God's place in today's world by helping with the explanations, and the theology of One God only, the same God, for all time etc.. Book 4, primarily a photobook companion for Book 3, helps the reader appreciate the Truth from God through some spectacular and original images of the sun's rays, flares, clouds and a double rainbow. Many manifesting as sun arrows, flares and a giant Easter Cross. The author believes that these are shared by God to help both the author and readers alike believe in their accuracy, through the Revelations, images and explanations.The final two books in this Series of seven are about LOVE in our world and ABSOLUTE LOVE from God for each one of us throughout history and into the future until the end of time.GOD LOVES each of us equally and encourages us all to live a life in strong relationships with God and our neighbours throughout the world past, present and future.

How to Market Your School

Author : Johanna Lockhart
Publisher : R&L Education
ISBN 13 : 1607097699
Total Pages : 266 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis How to Market Your School by : Johanna Lockhart

Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Teaching in a Digital Age

Author : A. W Bates
Publisher :
ISBN 13 : 9780995269231
Total Pages : pages
Book Rating : 4.2/5 (692 download)

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Book Synopsis Teaching in a Digital Age by : A. W Bates

Download or read book Teaching in a Digital Age written by A. W Bates and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital-Age Teaching for English Learners

Author : Heather Rubin
Publisher : Corwin Press
ISBN 13 : 1071824449
Total Pages : 171 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Digital-Age Teaching for English Learners by : Heather Rubin

Download or read book Digital-Age Teaching for English Learners written by Heather Rubin and published by Corwin Press. This book was released on 2021-12-28 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridge the Digital Divide with Research-Informed Technology Models Since the first edition of this bestselling resource many schools are still striving to close the digital divide and bridge the opportunity gap for historically marginalized students, including English learners. And the need for technology-infused lessons specifically aligned for English learners is even more critically needed. Building from significant developments in education policy, research, and remote learning innovations, this newly revised edition offers unique ways to bridge the digital divide that disproportionally affects culturally and linguistically diverse learners. Designed to support equitable access to engaging and enriching digital-age education opportunities for English learners, this book includes Research-informed and evidence-based technology integration models and instructional strategies Sample lesson ideas, including learning targets for activating students’ prior knowledge while promoting engagement and collaboration Tips for fostering collaborative practices with colleagues Vignettes from educators incorporating technology in creative ways Targeted questions to facilitate discussions about English language development methodology Complete with supplementary tools and resources, this guide provides all of the methodology resources needed to bridge the digital divide and promote learning success for all students.

Membership Marketing in the Digital Age

Author : Patricia Rich
Publisher : Rowman & Littlefield
ISBN 13 : 1442259825
Total Pages : 453 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Membership Marketing in the Digital Age by : Patricia Rich

Download or read book Membership Marketing in the Digital Age written by Patricia Rich and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Handbook of Research on Teacher Education in the Digital Age

Author : Niess, Margaret L.
Publisher : IGI Global
ISBN 13 : 1466684046
Total Pages : 851 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Teacher Education in the Digital Age by : Niess, Margaret L.

Download or read book Handbook of Research on Teacher Education in the Digital Age written by Niess, Margaret L. and published by IGI Global. This book was released on 2015-08-03 with total page 851 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional classrooms are fast becoming a minority in the education field. As technologies continue to develop as a pervasive aspect of modern society, educators must be trained to meet the demands and opportunities afforded by this technology-rich landscape. The Handbook of Research on Teacher Education in the Digital Age focuses on the needs of teachers as they redesign their curricula and lessons to incorporate new technological tools. Including theoretical frameworks, empirical research, and best practices, this book serves as a guide for researchers, educators, and faculty and professional developers of distance learning tools.

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Author : Eric Greenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0071819517
Total Pages : 369 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by : Eric Greenberg

Download or read book Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment written by Eric Greenberg and published by McGraw Hill Professional. This book was released on 2013-09-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

The Digital Transformation Playbook

Author : David L. Rogers
Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Digital Transformation Playbook by : David L. Rogers

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Mobile Learning Mindset

Author : Carl Hooker
Publisher :
ISBN 13 : 9781564843968
Total Pages : 0 pages
Book Rating : 4.8/5 (439 download)

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Book Synopsis Mobile Learning Mindset by : Carl Hooker

Download or read book Mobile Learning Mindset written by Carl Hooker and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mobile Learning Mindset series offers practical knowledge and strategies for successful implementation of K-12 1:1 initiatives and BYOD programs. This six-book collection provides district leaders, principals, teachers, IT staff, educational coaches and parents with the information they need to make any mobile learning program a success. A major part of any 1:1 initiative is keeping parents informed on the ins and outs of having mobile devices around the home. Part of the disruptive effect mobile devices have on learning also impacts home life. The Parent's Guide to Supporting Digital Age Learners offers insight and guidance for parents facing some of the new challenges that mobile devices can bring into the household, including concerns about screen time, cyberbullying and digital footprints. The book offers advice, tools and scenarios parents can use with their children to: Maintain digital wellness. Understand how to use social media safely and respectfully. Establish household guidelines. When parents are informed and given resources to support the initiative from home, there's a momentous shift in perception of how the device should be used, transforming it from a dangerous device that needs to be monitored or taken away to a tool that can be leveraged to improve learning. Book jacket.

Schools Effectiveness and Schools Improvement in South Africa

Author : Tsediso Michael Makoelle
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527525198
Total Pages : 445 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Schools Effectiveness and Schools Improvement in South Africa by : Tsediso Michael Makoelle

Download or read book Schools Effectiveness and Schools Improvement in South Africa written by Tsediso Michael Makoelle and published by Cambridge Scholars Publishing. This book was released on 2023-08-04 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive account how school leaders conceptualize the notion of school improvement and school effectiveness in a South African school context. The various authors have critically examined crucial themes, accentuating school improvement and school effectiveness and encapsulating the pertinent perspectives of curriculum leadership, resource management, professional development, school administration, school development planning, inclusion and equity, student management and the role of school management teams. This book is targeted at aspiring and practicing school leaders, school administrators, policy-makers and scholars of school leadership and management across different levels who intend positively changing the education landscape of not only South Africa, but also other developing and underdeveloped countries.

BrandDigital

Author : Allen P. Adamson
Publisher : St. Martin's Press
ISBN 13 : 0230614558
Total Pages : 308 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis BrandDigital by : Allen P. Adamson

Download or read book BrandDigital written by Allen P. Adamson and published by St. Martin's Press. This book was released on 2008-08-19 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.

Authentic Learning in the Digital Age

Author : Larissa Pahomov
Publisher : ASCD
ISBN 13 : 1416619593
Total Pages : 209 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis Authentic Learning in the Digital Age by : Larissa Pahomov

Download or read book Authentic Learning in the Digital Age written by Larissa Pahomov and published by ASCD. This book was released on 2014-11-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you create an authentic learning environment—one where students ask questions, do research, and explore subjects that fascinate them—in today’s standards-driven atmosphere? Author Larissa Pahomov offers insightful answers based on her experience as a classroom teacher at the Science Leadership Academy—a public high school in Philadelphia that offers a rigorous college-prep curriculum and boasts a 99 percent graduation rate. Pahomov outlines a framework for learning structured around five core values: inquiry, research collaboration, presentation and reflection. For each value, she presents: * A detailed description of how the value can transform classroom practice and how a “digital connection” can enhance its application. * A step-by-step outline for how to implement the value, with examples from teachers in all subject areas. * Solutions to possible challenges and roadblocks that teachers may experience. * Suggestions for how to expand the value beyond the classroom to schoolwide practice.* Anecdotes from students, offering their perspectives on how they experienced the value in the classroom and after graduation. The framework is a guide, not a prescription, and middle and high school teachers—individually or as a team—can use it to structure whatever content and skills their current school or district requires. The book also includes suggestions for how to integrate technology into inquiry-based education, but the principles and approaches it describes can be applied successfully even in places without abundant technology. Both practical and inspiring, Authentic Learning in the Digital Age is an indispensable handbook for reinvigorating teaching and learning in a new era.

Marketing Plans

Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 0470670126
Total Pages : 712 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing Plans by : Malcolm McDonald

Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Higher Education in the Digital Age

Author : Annika Zorn
Publisher : Edward Elgar Publishing
ISBN 13 : 1788970160
Total Pages : 232 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Higher Education in the Digital Age by : Annika Zorn

Download or read book Higher Education in the Digital Age written by Annika Zorn and published by Edward Elgar Publishing. This book was released on 2018 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European higher education sector is moving online, but to what extent? Are the digital disruptions seen in other sectors of relevance for both academics and management in higher education? How far are we from fully seizing the opportunities that an online transition could offer? This insightful book presents a broad perspective on existing academic practices, and discusses how and where the move online has been successful, and the lessons that can be learned.