School Commercialism

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School Commercialism

Author : Alex Molnar
Publisher : Routledge
ISBN 13 : 1136730168
Total Pages : 149 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis School Commercialism by : Alex Molnar

Download or read book School Commercialism written by Alex Molnar and published by Routledge. This book was released on 2013-09-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism, education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.

Schools or Markets?

Author : Deron R. Boyles
Publisher : Routledge
ISBN 13 : 1135606919
Total Pages : 433 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Schools or Markets? by : Deron R. Boyles

Download or read book Schools or Markets? written by Deron R. Boyles and published by Routledge. This book was released on 2004-12-13 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges readers to consider the consequences of commercialism and business influences on and in schools. Critical essays examine the central theme of commercialism via a unique multiplicity of real-world examples. Topics include: *privatization of school food services; *oil company ads that act as educational policy statements; *a parent's view of his child's experiences in a school that encourages school-business partnerships; *commercialization and school administration; *teacher union involvement in the school-business partnership craze currently sweeping the nation; *links between education policy and the military-industrial complex; *commercialism in higher education, including marketing to high school students, intellectual property rights of professors and students, and the bind in which professional proprietary schools find themselves; and *the influence of conservative think tanks on information citizens receive, especially concerning educational issues and policy. Schools or Markets?: Commercialism, Privatization, and School-Business Partnerships is compelling reading for all researchers, faculty, students, and education professionals interested in the connections between public schools and private interests. The breadth and variety of topics addressed make it a uniquely relevant text for courses in social and cultural foundations of education, sociology of education, educational politics and policy, economics of education, philosophy of education, introduction to education, and cultural studies in education.

Consuming Schools

Author : Trevor Norris
Publisher : University of Toronto Press
ISBN 13 : 1442660309
Total Pages : 233 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Consuming Schools by : Trevor Norris

Download or read book Consuming Schools written by Trevor Norris and published by University of Toronto Press. This book was released on 2011-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.

Education and the Commercial Mindset

Author : Samuel E. Abrams
Publisher : Harvard University Press
ISBN 13 : 067454580X
Total Pages : 341 pages
Book Rating : 4.6/5 (745 download)

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Book Synopsis Education and the Commercial Mindset by : Samuel E. Abrams

Download or read book Education and the Commercial Mindset written by Samuel E. Abrams and published by Harvard University Press. This book was released on 2016-05-02 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: America’s commitment to public schooling once seemed unshakable. But today the movement to privatize K–12 education is stronger than ever. A veteran teacher and administrator, Samuel E. Abrams examines the rise of market forces in public education and reveals how a commercial mindset has taken over. For decades, Milton Friedman and his disciples contended that private markets could deliver better schooling than governments. In the 1990s, this belief was put to the test by Edison Schools and other for-profit educational management organizations (EMOs). Edison grew rapidly, running schools in Baltimore, Philadelphia, and many other cities across the country. Yet disappointing academic and financial outcomes soon pushed the company and its competitors to the margins. The focus of EMOs on efficiency and results nevertheless found expression in federal policy with No Child Left Behind in 2002 and Race to the Top in 2009. The new ethos also defined nonprofit charter management organizations (CMOs) like KIPP that surfaced in the wake of EMOs and flourished. But the dependence of CMOs on philanthropists, tireless teachers, and students capable of abiding by rigid expectations limits their reach. Abrams argues that while the commercial mindset sidesteps fundamental challenges, public schools should adopt lessons from the business world. Citing foreign practices, he recommends raising teacher salaries to attract and retain talent, conferring more autonomy on educators to build ownership, and employing sampling techniques rather than universal assessments to gauge student progress.

Explorations in Critical Studies of Advertising

Author : James F. Hamilton
Publisher : Routledge
ISBN 13 : 1317232976
Total Pages : 284 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Explorations in Critical Studies of Advertising by : James F. Hamilton

Download or read book Explorations in Critical Studies of Advertising written by James F. Hamilton and published by Routledge. This book was released on 2016-10-26 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

101 Things I Learned® in Advertising School

Author : Tracy Arrington
Publisher : Crown
ISBN 13 : 045149671X
Total Pages : 218 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis 101 Things I Learned® in Advertising School by : Tracy Arrington

Download or read book 101 Things I Learned® in Advertising School written by Tracy Arrington and published by Crown. This book was released on 2018-04-03 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Technologies to Lead Schools

Author : Gary Ivory
Publisher : Rowman & Littlefield
ISBN 13 : 1475844948
Total Pages : 147 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Technologies to Lead Schools by : Gary Ivory

Download or read book Technologies to Lead Schools written by Gary Ivory and published by Rowman & Littlefield. This book was released on 2019-07-31 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book we share perspectives on how education leaders can use computers technologies to improve student learning.

Sold Out

Author : Alex Molnar
Publisher : Rowman & Littlefield
ISBN 13 : 1475813627
Total Pages : 296 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Sold Out by : Alex Molnar

Download or read book Sold Out written by Alex Molnar and published by Rowman & Littlefield. This book was released on 2015-08-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.

Kellogg on Advertising and Media

Author : Bobby J. Calder
Publisher : John Wiley & Sons
ISBN 13 : 1118429117
Total Pages : 324 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Kellogg on Advertising and Media by : Bobby J. Calder

Download or read book Kellogg on Advertising and Media written by Bobby J. Calder and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

Making Public Services Management Critical

Author : Graeme Currie
Publisher : Routledge
ISBN 13 : 1135212759
Total Pages : 284 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Making Public Services Management Critical by : Graeme Currie

Download or read book Making Public Services Management Critical written by Graeme Currie and published by Routledge. This book was released on 2010-02-02 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together public services policy and public services management in a new way, challenging many old ideas in this field and presenting the debate of what ‘critical’ constitutes when applied to public services policy and management.

A Survey of Commercial Education in the Public High Schools of the United States

Author : Leverett Samuel Lyon
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis A Survey of Commercial Education in the Public High Schools of the United States by : Leverett Samuel Lyon

Download or read book A Survey of Commercial Education in the Public High Schools of the United States written by Leverett Samuel Lyon and published by . This book was released on 1919 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Chicago School of Architecture

Author : Carl W. Condit
Publisher : University of Chicago Press
ISBN 13 : 9780226114552
Total Pages : 460 pages
Book Rating : 4.1/5 (145 download)

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Book Synopsis The Chicago School of Architecture by : Carl W. Condit

Download or read book The Chicago School of Architecture written by Carl W. Condit and published by University of Chicago Press. This book was released on 1964 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly illustrated classic study traces the history of the world-famous Chicago school of architecture from its beginnings with the functional innovations of William Le Baron Jenney and others to their imaginative development by Louis Sullivan and Frank Lloyd Wright. The Chicago School of Architecture places the Chicago school in its historical setting, showing it at once to be the culmination of an iron and concrete construction and the chief pioneer in the evolution of modern architecture. It also assesses the achievements of the school in terms of the economic, social, and cultural growth of Chicago at the turn of the century, and it shows the ultimate meaning of the Chicago work for contemporary architecture. "A major contribution [by] one of the world's master-historians of building technique."—Reyner Banham, Arts Magazine "A rich, organized record of the distinguished architecture with which Chicago lives and influences the world."—Ruth Moore, Chicago Sun-Times

Commercial Education in Public Secondary Schools

Author : Frank Victor Thompson
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Commercial Education in Public Secondary Schools by : Frank Victor Thompson

Download or read book Commercial Education in Public Secondary Schools written by Frank Victor Thompson and published by . This book was released on 1915 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Learning to Teach in an Era of Privatization

Author : Christopher A. Lubienski
Publisher : Teachers College Press
ISBN 13 : 0807761591
Total Pages : 265 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Learning to Teach in an Era of Privatization by : Christopher A. Lubienski

Download or read book Learning to Teach in an Era of Privatization written by Christopher A. Lubienski and published by Teachers College Press. This book was released on 2019-07-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education policymakers often demonstrate surprisingly little awareness of how popular reforms impact teaching and teacher education. In this book, well-regarded scholars help readers develop a more robust understanding of the nature of teacher preparation, as well as an in-depth grasp of how popular policies, practices, and ideologies have taken root domestically and internationally. Contributors include Deron Boyles, Anthony Cody, Kerry Kretchmar, Carmen Montecinos, Beth Sondel, and Christopher Tienken. “This book will help readers consider the possibilities of democratic visions in the teaching profession and in public education, particularly in this time of intense political polarization when critical citizen engagement with our public institutions and policies is deeply needed.” —Janelle Scott, University of California, Berkeley “The chapters in this book make clear that ongoing policy disconnects cannot be ignored and that now is the time to elevate the teaching profession for students who have faced historical inequities.” —Julian Vasquez Heilig, dean, University of Kentucky College of Education “Public teaching and teacher education in the U.S. and in many other parts of the world are under assault by concerted efforts to deregulate and marketize them. This collection of essays examines the consequences of these privatization efforts in the U.S., Chile, and Singapore and should be required reading for those wanting to understand their complexity and consequences for teaching and teacher education today.” —Ken Zeichner, Boeing Professor of Teacher Education, University of Washington

In Praise of Commercial Culture

Author : Tyler COWEN
Publisher : Harvard University Press
ISBN 13 : 0674029933
Total Pages : 289 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis In Praise of Commercial Culture by : Tyler COWEN

Download or read book In Praise of Commercial Culture written by Tyler COWEN and published by Harvard University Press. This book was released on 2009-06-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema. Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week's Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other. Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.

The Lafayette Weekly

Author :
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Lafayette Weekly by :

Download or read book The Lafayette Weekly written by and published by . This book was released on 1904 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Politics After Hope

Author : Henry A. Giroux
Publisher : Routledge
ISBN 13 : 1317254007
Total Pages : 194 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Politics After Hope by : Henry A. Giroux

Download or read book Politics After Hope written by Henry A. Giroux and published by Routledge. This book was released on 2015-12-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the new administration moved beyond its first year in office, Obama's politics of hope increasingly has been transformed into a politics of accommodation. To many of his supporters, his quest for pragmatism and realism has become a weakness rather than a strength. By focusing on those areas where Obama grounded his own sense of possibility, Giroux critically investigates the well-being and future of young people, including the necessity to overcome racial injustices, the importance of abiding by the promise of a democracy to come, and the indisputable value of education in democracy. Giroux shows why considerations provide the ethical and political foundations for enabling hope to live up to its promises, while making civic responsibility and education central to a movement that takes democracy seriously.