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Author : John F. Luick
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.3/5 (512 download)
Download or read book Sales Promotion and Modern Merchandising written by John F. Luick and published by . This book was released on 1968 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pamela M. Phillips
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (9 download)
Download or read book Fashion Sales Promotion written by Pamela M. Phillips and published by John Wiley & Sons. This book was released on 1985 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Author :
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.:/5 (31 download)
Download or read book Modern Merchandising; a Series of Texts Prepared as Part of the Modern Merchandising Course and Service of the Alexander Hamilton Institute written by and published by . This book was released on 1927 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415249881
Total Pages : 730 pages
Book Rating : 4.2/5 (498 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (31 download)
Download or read book Modern Merchandising written by and published by . This book was released on 1915 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Eshun Yawson
Publisher : Springer Nature
ISBN 13 : 3031116615
Total Pages : 247 pages
Book Rating : 4.0/5 (311 download)
Download or read book Contemporary Retail Marketing in Emerging Economies written by David Eshun Yawson and published by Springer Nature. This book was released on 2022-10-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.
Author : John A. Quelch
Publisher : Chinese University Press
ISBN 13 : 9789629962791
Total Pages : 772 pages
Book Rating : 4.9/5 (627 download)
Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Author : Kristen K. Swanson
Publisher : Fairchild Books & Visuals
ISBN 13 : 9781563671067
Total Pages : 88 pages
Book Rating : 4.6/5 (71 download)
Download or read book Promotion in the Merchandising Environment written by Kristen K. Swanson and published by Fairchild Books & Visuals. This book was released on 2000-01 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An integrated marketing communications (IMC) point of view is present throughout. In addition to covering the role and organizational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix: advertising media, direct marketing, sales promotion, publicity, public relations, personal selling, special events, fashion shows, and visual merchandising. Unlike other books in the field, it considers both personal and non-personal techniques. The authors also discuss evaluation tools and examine the social, ethical, and legal implications of promotional efforts. Instructor's Guide provides objectives, teaching hints, project suggestions, and test questions.
Author :
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (31 download)
Download or read book Modern Merchandising; a Series of Texts Prepared as Part of the Modern Merchandising Course and Service of the Alexander Hamilton Institute written by and published by . This book was released on 1927 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S H H Kazmi
Publisher : Excel Books India
ISBN 13 : 9788174466396
Total Pages : 682 pages
Book Rating : 4.4/5 (663 download)
Download or read book Advertising And Sales Promotion written by S H H Kazmi and published by Excel Books India. This book was released on 2008-04-30 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Author : Ludi Koekemoer
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165092
Total Pages : 596 pages
Book Rating : 4.1/5 (65 download)
Download or read book Marketing Communications written by Ludi Koekemoer and published by Juta and Company Ltd. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Author : Burton Marcus
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.3/5 (97 download)
Download or read book Modern Marketing written by Burton Marcus and published by . This book was released on 1975 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin M. Pegler
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (89 download)
Download or read book Visual Merchandising and Display written by Martin M. Pegler and published by . This book was released on 1991 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
Author : Michael Baker
Publisher : Macmillan Education AU
ISBN 13 : 9780732952112
Total Pages : 564 pages
Book Rating : 4.9/5 (521 download)
Download or read book Marketing written by Michael Baker and published by Macmillan Education AU. This book was released on 1998 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author : Kristen K. Swanson
Publisher : Fairchild Books
ISBN 13 : 9781563675515
Total Pages : 0 pages
Book Rating : 4.6/5 (755 download)
Download or read book Promotion in the Merchandising Environment 2nd edition written by Kristen K. Swanson and published by Fairchild Books. This book was released on 2007-08-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing the changing nature of promotion in a global marketplace by using international examples. This book also introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. The text examines all the components of the promotion mix, considering both personal and nonpersonal techniques.
Author : Aaron Hamilton Chute
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (3 download)
Download or read book Retail Merchandising and Promotion written by Aaron Hamilton Chute and published by . This book was released on 1966 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
