Sales Conversion A Complete Guide 2020 Edition

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Marketing Funnel

Author : Robert Baker
Publisher :
ISBN 13 : 9781706191247
Total Pages : 100 pages
Book Rating : 4.1/5 (912 download)

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Book Synopsis Marketing Funnel by : Robert Baker

Download or read book Marketing Funnel written by Robert Baker and published by . This book was released on 2019-11-06 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really want to know how to build a high conversion sales funnel? Do you want to know how to get your business off the ground? The term funnel identifies that part of marketing that has the task of directing users to buy your products with sponsored, blogs, email marketing and more. The funnel is commonly represented as a funnel but can actually be imagined more as a sieve, as its task is to pass on qualified users to purchase your products and disqualify those who are not targeted. In this book, you will be taught to understand: - The psychology of the customer - How to speed up the construction of a sales funnel - How to optimize the conversion rate to increase your profits - How to optimize the setting of Google Analytics. Even if you are at the beginning of your business and have never built a funnel, with this book you will learn the logic behind a sales funnel and avoid making the most trivial mistakes. This will allow you to achieve excellent results in your business in the short term. What are you waiting for? Want to know more? Scroll up and click on "Buy now" and get your copy !!!!

Guide to Management Accounting CCC for managers-Cash Conversion Cycle_2020 Edition

Author : Shigeaki Takai
Publisher : Shigeaki Takai
ISBN 13 :
Total Pages : 303 pages
Book Rating : 4./5 ( download)

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Book Synopsis Guide to Management Accounting CCC for managers-Cash Conversion Cycle_2020 Edition by : Shigeaki Takai

Download or read book Guide to Management Accounting CCC for managers-Cash Conversion Cycle_2020 Edition written by Shigeaki Takai and published by Shigeaki Takai. This book was released on 2020-08-11 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cash is King After the unprecedented financial crisis Lehman shock on September 15, 2008 and the Great East Japan Earthquake on March 11, 2011, WHO has announced the new coronavirus was equivalent to a pandemic (a global epidemic) on March 11, 2020. The era of VUCA (since the 2010s) VUCA is an acronym made from Volatility, Uncertainty, Complexity, Ambiguity, and represents the modern chaotic economic environment. In other words, it means "unpredictable state". In addition, global warming and environmental issues are the most important and urgent issues for ESG and SDSs. Under these circumstances, what is most needed is the ability to respond to change by making use of the wisdom from past failed experiences and successful experiences. In order to build a corporate structure that can respond to changes, it is necessary to manage the points of change with a narrower pitch than target management. To that end, it is an urgent task to align common operation cycles on a weekly basis, chain conventional management indicators (financial indicators and non-financial indicators), and carry out cockpit management with the idea of a balanced scorecard. This book explains CCC by comparing it with Japan, the US, and Europe using the latest 3 yeras (12 quarters) financial results figures (end of March 2020) that can be grasped at the time of publication. This is a must-have book for business owners as a guide to improving asset efficiency. Chapter 1 Now, why cash management is paying attention? (1) Profit is an opinion, Cash is a fact (2) Increasing surplus bankruptcy (3) Increasing Accounting Fraud Chapter 2 Management Accounting and Financial Accounting Chapter 3 CCC positioning and comparison between Japan and the United States (1) Key financial indicators (2) Positioning of CCC (3) CCC comparison between Japan and US (4) Sporting goods industry in US, Europe and Japan (5) Six major chemical companies in Japan (6) Electronic components Industry in Japan (7) Pharmaceutical Industry in Japan (8) International comparison by industry Chapter 4 Relationship between PSI management and CCC (1) The basic knowledge of PSI (2) What is PSI management? (3) Correlation between PSI and CCC (cashing speed) (4) Notes on PSI management Chapter 5 Measures to Improve CCC (1) The case of Nidec Motor (2) The case of Shionogi (3) The case of HP, Inventory driven costs (IDC) (4) Japanese companies pursuing Inventory freshness / time-axis management (5) Japanese companies pursuing weekly operation (6) Lehman shock (2008) through 2012 (after 311 Earthquake and Thai Flood) Chapter 6 Management Methods, Promotion Structure and Required Systems and its usage (1) Cash cycle and lead time (2) Stock out rate (3) Channel inventory turns (4) Inventory responsibility, Inventory Dollar Control and Unit Control (5) Inventory Diagnosis Clinic (6) Blind spots of accounts receivable management (7) Effective management methods (8) Effective system and its usage Chapter 7 Key issues in Japanese commercial practices and accounting system (1) Month-end closing and next month-end payment (2) Monthly accounting system

You Should Test That

Author : Chris Goward
Publisher : John Wiley & Sons
ISBN 13 : 1118463838
Total Pages : 389 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis You Should Test That by : Chris Goward

Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Conversion Fanatic

Author : Justin Christianson
Publisher :
ISBN 13 : 9781517383183
Total Pages : 152 pages
Book Rating : 4.3/5 (831 download)

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Book Synopsis Conversion Fanatic by : Justin Christianson

Download or read book Conversion Fanatic written by Justin Christianson and published by . This book was released on 2015-09-16 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get more out of your marketing and make more money!Millions of new advertisers are coming online daily. Competition is fierce. Click costs are inching up every quarter. Customers' attention spans are getting shorter and shorter as they are inundated with more and more ads from more and more advertisers. As a result, digital ad costs are rising and their effectiveness is dropping. Companies who fail to adapt will face eroding profit margins, month after month, year after year. To combat this and stay ahead of your competition it's critically important you apply continuous optimization strategies. You need to find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can. Conversion Fanatic is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts.

How to Market a Book: Third Edition

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Market a Book: Third Edition by :

Download or read book How to Market a Book: Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Conversion Code

Author : Chris Smith
Publisher : John Wiley & Sons
ISBN 13 : 1119211883
Total Pages : 46 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Conversion Code by : Chris Smith

Download or read book The Conversion Code written by Chris Smith and published by John Wiley & Sons. This book was released on 2016-03-07 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Business Torts: A Fifty-State Guide, 2020 Edition (IL)

Author : Daller, Daller
Publisher : Wolters Kluwer
ISBN 13 : 1543806902
Total Pages : 1218 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Business Torts: A Fifty-State Guide, 2020 Edition (IL) by : Daller, Daller

Download or read book Business Torts: A Fifty-State Guide, 2020 Edition (IL) written by Daller, Daller and published by Wolters Kluwer. This book was released on 2019-12-16 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a great wealth of diversity in the business tort laws of all fifty states and the District of Columbia. The new 2020 Edition of Business Torts: A Fifty-State Guide helps you quickly assess the merits and pitfalls of litigation in any given jurisdiction allowing you to make the best decisions for your clients. In addition to the very significant differences in the statutes of limitation, other significant differences include: Some states have not recognized a cause of action for negligent interference with an economic advantage. Negligent misrepresentation in one state is limited to claims against persons in the business of supplying information to others. One state recognizes a cause of action for "strict responsibility misrepresentation." Another state recognizes claims of "prima facie tort" for wrongs that do not fit into traditional tort categories. And these are only a few examples of the more significant differences. Previous Edtion: Business Torts: A Fifty State Guide, 2019 Edition, ISBN 9781454899600

Boost E-commerce Sales and Make More Money

Author : Alex Harris
Publisher : Alex Designs LLC
ISBN 13 : 1500717142
Total Pages : 83 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Boost E-commerce Sales and Make More Money by : Alex Harris

Download or read book Boost E-commerce Sales and Make More Money written by Alex Harris and published by Alex Designs LLC. This book was released on 2014-10-14 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.

THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION

Author : Fred Geyer
Publisher : Frederick Geyer
ISBN 13 : 1734296925
Total Pages : 291 pages
Book Rating : 4.7/5 (342 download)

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Book Synopsis THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION by : Fred Geyer

Download or read book THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION written by Fred Geyer and published by Frederick Geyer. This book was released on 2020-05-26 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America

70 Secrets Revealed

Author : Munmi Sarma
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781497436534
Total Pages : 0 pages
Book Rating : 4.4/5 (365 download)

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Book Synopsis 70 Secrets Revealed by : Munmi Sarma

Download or read book 70 Secrets Revealed written by Munmi Sarma and published by Createspace Independent Publishing Platform. This book was released on 2014-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding it hard to convert visitors on your website? This book will tell you how to fix this problem in 70 different ways. Read before you buy:This book isn't going to teach you grammar or how to write good English. It will show you how to write for the web, so that your visitors converts. It's a conversion rate optimization book for anybody who has a website and sells something online. It's been written mainly for small business owners who doesn't want to spend thousands of dollars on consultants, optimization softwares and courses. It's a rare online marketing book that has been written for beginners, so that any lay man can understand what all they need to do with their website to earn more sales & profit. Take This Book As An Investment If you are already a veteran in internet marketing, you can use this book as a reference to create a new website or a new sales page. Even if you take away 10% of the knowledge from this book, you will learn a lot more than 90% of people who have an online business. Take this book as an investment. You will get your investment back within a matter of days (or hours). Your time is valuable. It's a quick read but has some valuable advices. If implemented properly, you will definitely increase your conversions to a commendable level. I have written this book for people who have a website or a blog. This book will reveal 70 ways to increase conversions in your website. Whether it's about making more sales or getting more email sign-ups, you will find it beneficial. I have tried and tested all these techniques on my personal sites and have increased my profits ever since. Good luck. Keep Hustling.

Strategic Shopper Marketing

Author : Georg August Krentzel
Publisher : Routledge
ISBN 13 : 0429574711
Total Pages : 234 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Strategic Shopper Marketing by : Georg August Krentzel

Download or read book Strategic Shopper Marketing written by Georg August Krentzel and published by Routledge. This book was released on 2020-06-07 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route to purchase with their route to market. Providing professionals with a theoretically well-founded understanding of shopper marketing, the book charts the history and development of shopper marketing and describes the newest developments and changes in the marketplace that impact how shoppers need to be activated to generate profitable sales and loyalty. The book presents a guideline with examples and numerous illustrations to develop successful shopper marketing strategies across different sales channels. Focused on practice, but with solid theoretical foundations, practical insights and methodologies, and enriched with examples, this book is ideal for marketing practitioners at strategic levels looking to integrate shopper marketing principles into their organization, as well as for those less experienced practitioners learning the principles, and those in marketing education.

Search Engine Optimization

Author : Jennifer Grappone
Publisher : John Wiley & Sons
ISBN 13 : 0470382112
Total Pages : 386 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Search Engine Optimization by : Jennifer Grappone

Download or read book Search Engine Optimization written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2008-06-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

The Perfect Conversion Funnel

Author : David Nadler
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.6/5 (91 download)

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Book Synopsis The Perfect Conversion Funnel by : David Nadler

Download or read book The Perfect Conversion Funnel written by David Nadler and published by . This book was released on 2020-10-27 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find Your Perfect Conversion Funnel Do you know, today, exactly how much revenue your business is expected to generate over the next week? What about next month? What about next year? Here's the thing: most business owners do a decent job of understanding their numbers in retrospect... ...But when asked to predict how much revenue they will generate over the next 7, 30, and even 60 days... They are completely stumped. In The Perfect Conversion Funnel, expert marketer David Nadler breaks down the 9 conversion funnels top online experts are using to 2x, 3x, and even 10x their businesses. In The Perfect Conversion Funnel you will find: David's step by step blueprint for identify the perfect conversion funnel for your product or service, no matter what industry or market you're in Complete breakdowns, plug-and-play templates, and resources for each of the 9 conversion funnels David is using in his client businesses Case studies and real world examples of the exact conversion funnels you need to be successful at online marketing and sales The Perfect Conversion Funnel equips readers with the tools they need to build and scale conversion funnels in their business capable of turning every $1 spent on advertising into $3 - $5...week after week and month after month. Don't wait. Read this book and build the perfect conversion funnel for your business today.

Landing Page Optimization

Author : Tim Ash
Publisher : John Wiley & Sons
ISBN 13 : 1118234537
Total Pages : 480 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Landing Page Optimization by : Tim Ash

Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Conversion

Author : Mark Ryski
Publisher : AuthorHouse
ISBN 13 : 146341420X
Total Pages : 400 pages
Book Rating : 4.4/5 (634 download)

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Book Synopsis Conversion by : Mark Ryski

Download or read book Conversion written by Mark Ryski and published by AuthorHouse. This book was released on 2011-06-08 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes! Len Schlesinger President, Babson College former Vice Chairman and COO, Limited Brands A retail brand is built from the cumulative effects of its shoppers experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers experiences into future buyers. Pat Conroy Vice Chairman, Deloitte LLP & Consumer Products Practice Leader Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth. Thomas H. Davenport Presidents Distinguished Professor, Babson College & Author of Competing on Analytics and Analytics at Work

Sell Like Crazy

Author : Sabri Suby
Publisher :
ISBN 13 : 9780648459903
Total Pages : pages
Book Rating : 4.4/5 (599 download)

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Book Synopsis Sell Like Crazy by : Sabri Suby

Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.

Expert Secrets

Author : Russell Brunson
Publisher : Hay House, Inc
ISBN 13 : 1401970605
Total Pages : 385 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Expert Secrets by : Russell Brunson

Download or read book Expert Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2022-08-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.