Sales Alchemy

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Sales Alchemy

Author : Chris Batten
Publisher : Author House
ISBN 13 : 1491800607
Total Pages : 513 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis Sales Alchemy by : Chris Batten

Download or read book Sales Alchemy written by Chris Batten and published by Author House. This book was released on 2013-08 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Alchemy is designed for business owners, employers, employees, business students and, for that matter, anyone looking to develop their understanding of business and interested in personal development and abilities to sell. This book is about developing or reminding you of your sales skills and to help you develop some really great business traits. For more we suggest you register with the site Zennyo.com(TM) and join a group that will give you what you're looking for, at the very least join the group associated with this book (Sales Alchemy) to connect with others, learn more or share your own ideas and experiences. It is my belief that everyone in business needs to sell from time to time and if you're a business leader selling skills are essential. Understanding how to sell, really well, will enhance your communication skills, grow your business and give you a means of earning a living for life. It will also earn you many friends along the way. Developing a business is part art and part science. It's about many individual skills working in unison together; it's about taking new knowledge and manipulating it to fit your style and character, as well as the character of your business. It's about your willingness to take heed of others, learn the lessons, use their experiences in conjunction with yours and about learning from your mistakes. Better still learning from other people's mistakes; that will save you time and money, of that I am sure. In this book we will look at many aspects of personal development in sales, to assist you in your journey through business, regardless of your level of experience or position, for some it will be an introduction for others a timely reminder. The book deals with selling from a holistic and consultative perspective, and most of its content, if applied, can assist in both business and private life and will give you all the information and techniques you'll need to adapt your style, take on new habits to leverage your success, position and reputation.

Marketing Alchemy: Transforming Ideas into Gold

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Alchemy: Transforming Ideas into Gold by : Shu Chen Hou

Download or read book Marketing Alchemy: Transforming Ideas into Gold written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Marketing Alchemy: Transforming Ideas into Gold – the ultimate guide to creating a successful marketing plan that can transform your business! Do you struggle with developing a marketing plan that effectively reaches and engages your target audience, drives sales, and grows your business? Are you tired of wasting time and money on marketing efforts that fail to deliver results? If so, Marketing Alchemy is the solution you've been looking for! This comprehensive guide takes you through every step of the marketing process, from understanding your product and market to conducting research, developing a marketing strategy, and optimizing your approach for success. You'll learn how to set effective goals, analyze your competition, segment your target market, develop pricing strategies, select distribution methods, and much more. But Marketing Alchemy isn't just a book about traditional marketing strategies – it also covers emerging trends in digital marketing, sustainability, consumer behavior, and the future of marketing. You'll discover how to leverage the latest technologies and tactics to engage your audience, build your brand, and achieve long-term success. With Marketing Alchemy, you'll have all the tools and strategies you need to transform your marketing ideas into gold. Whether you're a small business owner, marketing professional, or entrepreneur, this guide is the key to unlocking your marketing potential and achieving your goals. So what are you waiting for? Invest in Marketing Alchemy today and start transforming your marketing ideas into gold!

Alchemy

Author : Rory Sutherland
Publisher : HarperCollins
ISBN 13 : 0062388436
Total Pages : 384 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Alchemy by : Rory Sutherland

Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

Almost Alchemy

Author : Dan S. Kennedy
Publisher : Forbesbooks
ISBN 13 : 9781950863235
Total Pages : 0 pages
Book Rating : 4.8/5 (632 download)

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Book Synopsis Almost Alchemy by : Dan S. Kennedy

Download or read book Almost Alchemy written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2019-10-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.

The Rebel's Guide to Email Marketing

Author : DJ Waldow
Publisher : Que Publishing
ISBN 13 : 0133048144
Total Pages : 372 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Rebel's Guide to Email Marketing by : DJ Waldow

Download or read book The Rebel's Guide to Email Marketing written by DJ Waldow and published by Que Publishing. This book was released on 2012-08-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing

Leave Them in the Dust!

Author : DC Faure
Publisher : Xlibris Corporation
ISBN 13 : 1499096925
Total Pages : 173 pages
Book Rating : 4.4/5 (99 download)

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Book Synopsis Leave Them in the Dust! by : DC Faure

Download or read book Leave Them in the Dust! written by DC Faure and published by Xlibris Corporation. This book was released on 2016-01-15 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: I don't know of a single Executive Education business or training organisation who would not get some type of improvement by using the strategies in this book. Contrary to media coverage, growing your Executive Education business or any type of training business for that matter is not down to magic or superhuman business acumen. It has everything to do with understanding the way your customers think, out-thinking your competitors and combining a stream of innovative courses, services and messages into an unbeatable value proposition. This book gives you the ammunition to rapidly boost your competitive advantage, leading to increased bookings for courses and development programmes virtually overnight. This book shows you: How to take control of your results Why you should rely on your intuition to understand your industry 12 ways to write winning headlines and subject lines Why emails must be under 30 seconds long How to get more clicks from SEO without increasing your rankings Slash your Pay per Click costs and get more quality prospects The type of content marketing that works Why you won't need to create content from scratch The lead generation system that outperforms your website by 1600% How to choose your markets and make growth easy billion strategy levers 6 Rapid Business Multipliers you can apply right away The Significance of A/B Split Testing for breakthrough performance Why you need more than marketing skills to succeed - 5 management tools for you Where to target your efforts in social media marketing Plus much more..

Cunningly Clever Selling

Author : Andrew Wood
Publisher : Cunningly Clever
ISBN 13 : 1890777234
Total Pages : 568 pages
Book Rating : 4.8/5 (97 download)

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Book Synopsis Cunningly Clever Selling by : Andrew Wood

Download or read book Cunningly Clever Selling written by Andrew Wood and published by Cunningly Clever. This book was released on 2010 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these troubled times there is nothing more important to your business, career and, indeed, survival, than to make your sales effort astonishingly more effective than any of your competitors. Read or listen to Cunningly Clever Selling and watch your sales performance soar. These innovative strategies will turn an ordinary business into an extraordinary business and immunize you from recession.

Alchemy

Author : Rory Sutherland
Publisher : Random House
ISBN 13 : 0753551373
Total Pages : 301 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Alchemy by : Rory Sutherland

Download or read book Alchemy written by Rory Sutherland and published by Random House. This book was released on 2019-05-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

PowerPivot Alchemy

Author : Bill Jelen
Publisher : Tickling Keys, Inc.
ISBN 13 : 1615473378
Total Pages : 257 pages
Book Rating : 4.6/5 (154 download)

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Book Synopsis PowerPivot Alchemy by : Bill Jelen

Download or read book PowerPivot Alchemy written by Bill Jelen and published by Tickling Keys, Inc.. This book was released on 2014-07-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rob Collie (PowerPivotPro) and Bill Jelen (MrExcel) join forces in this combined sequel to their best-selling Power Pivot books. Alchemy sets aside the fundamentals of past books and provides a series of practical, easy-to-follow "patterns" for dozens of common analysis, reporting, and dashboarding needs. Three "bonus" chapters introduce you to the newer members of the "Power BI" family – Power Query, Power View, and Power Map. Whether you are starting your transformation from "old school" Excel User to Modern Data Professional or a veteran of the Power BI arts, this book will dramatically expand your data superpowers.

The Email Alchemist

Author : Daniel Levis
Publisher :
ISBN 13 : 9781533181695
Total Pages : 102 pages
Book Rating : 4.1/5 (816 download)

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Book Synopsis The Email Alchemist by : Daniel Levis

Download or read book The Email Alchemist written by Daniel Levis and published by . This book was released on 2016-05-09 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Email Alchemist is the ultimate guide to profitable email marketing. It also serves as a step-by-step road map for selling anything online. No Hollywood video crew or fancy-pants graphic designer required.

Alchemy

Author : Rory Sutherland
Publisher : W H Allen
ISBN 13 : 9780753556528
Total Pages : 0 pages
Book Rating : 4.5/5 (565 download)

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Book Synopsis Alchemy by : Rory Sutherland

Download or read book Alchemy written by Rory Sutherland and published by W H Allen. This book was released on 2021-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

Alchemy of Bones

Author : Robert Loerzel
Publisher : University of Illinois Press
ISBN 13 : 0252055934
Total Pages : 276 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Alchemy of Bones by : Robert Loerzel

Download or read book Alchemy of Bones written by Robert Loerzel and published by University of Illinois Press. This book was released on 2024-03-18 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: On May 1, 1897, Louise Luetgert disappeared. Although no body was found, Chicago police arrested her husband, Adolph, the owner of a large sausage factory, and charged him with murder. The eyes of the world were still on Chicago following the success of the World's Columbian Exposition, and the Luetgert case, with its missing victim, once-prosperous suspect, and all manner of gruesome theories regarding the disposal of the corpse, turned into one of the first media-fueled celebrity trials in American history. Newspapers fought one another for scoops, people across the country claimed to have seen the missing woman alive, and each new clue led to fresh rounds of speculation about the crime. Meanwhile, sausage sales plummeted nationwide as rumors circulated that Luetgert had destroyed his wife's body in one of his factory's meat grinders. Weaving in strange-but-true subplots involving hypnotists, palmreaders, English con artists, bullied witnesses, and insane-asylum bodysnatchers, Alchemy of Bones is more than just a true crime narrative; it is a grand, sprawling portrait of 1890s Chicago--and a nation--getting an early taste of the dark, chaotic twentieth century.

Music Trade Indicator

Author :
Publisher :
ISBN 13 :
Total Pages : 874 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Music Trade Indicator by :

Download or read book Music Trade Indicator written by and published by . This book was released on 1927 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Printers' Ink; the ... Magazine of Advertising, Management and Sales

Author :
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1906 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Technical Analysis of Stocks and Commodities

Author :
Publisher :
ISBN 13 :
Total Pages : 1320 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Technical Analysis of Stocks and Commodities by :

Download or read book Technical Analysis of Stocks and Commodities written by and published by . This book was released on 2006 with total page 1320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Alchemy

Author : Brian Roberts
Publisher : Univ of North Carolina Press
ISBN 13 : 9780807848562
Total Pages : 366 pages
Book Rating : 4.8/5 (485 download)

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Book Synopsis American Alchemy by : Brian Roberts

Download or read book American Alchemy written by Brian Roberts and published by Univ of North Carolina Press. This book was released on 2000 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: California during the gold rush was a place of disputed claims, shoot-outs, gambling halls, and prostitution; a place populated by that rough and rebellious figure, the forty-niner; in short, a place that seems utterly unconnected to middle-class culture.

New Alchemy Quarterly

Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis New Alchemy Quarterly by :

Download or read book New Alchemy Quarterly written by and published by . This book was released on 1983 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: