Routledge Handbook Of Tea Tourism

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Routledge Handbook of Tea Tourism

Author : Lee Jolliffe
Publisher : Taylor & Francis
ISBN 13 : 1000786293
Total Pages : 454 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Routledge Handbook of Tea Tourism by : Lee Jolliffe

Download or read book Routledge Handbook of Tea Tourism written by Lee Jolliffe and published by Taylor & Francis. This book was released on 2022-11-29 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tea Tourism provides comprehensive and cutting-edge insights into global tea tourism. With contributions from leading scholars and experts across 19 countries, it demonstrates the interdisciplinary nature and breadth of topics associated with global tea tourism. Tea is deeply connected to tourism through both travel and consumption. For host communities it provides an opportunity for diversification from the production and/or serving of tea while sharing cultural traditions and improving livelihoods. The Handbook is organised into five parts, with an introduction and epilogue, and the first part begins with an overview of historical and contemporary perspectives on the foundations of tea tourism. It digs into the roots of such tourism in China, the relationship of wild tea to indigenous tourism in Vietnam, heritage railways to tea tourism, and tea tourism in Africa. The second part examines sustainable tea tourism, with examples from Thailand, Turkey, Sri Lanka and India. The third part explores the management and marketing of tea tourism, highlighting tools and techniques for development and the impact of social media on the tea tourism experience. It draws on examples of tea tourism experience in diverse settings, such as the English tea room, a pearl milk tourism factory in Taiwan and a hot spring tea destination in Japan. The fourth part provides perspectives on innovation and practice in tea tourism, such as gastronomical tea tourism in Turkey, Japan and Thailand; tea cafés and community diversification in Japan; the role of GIAHS designation in tea tourism; and tea tour guiding in Iran. Finally, the fifth part provides insights on resilience in tea tourism, examining topics such as human-wildlife conflicts and the impact of the COVID-19 pandemic on the sector in both Asia and Europe. This Handbook provides a valuable resource for students and researchers, presenting a rich collection of theoretical and empirical insights, an agenda for future directions in the field and end-of-chapter discussion questions. It also serves as a useful tool for key stakeholders, aiming to increase interaction between academia and industry, encouraging the development of sustainable responsible tea tourism that benefits local communities on a global basis.

Routledge Handbook of Tea Tourism

Author : Lee Jolliffe
Publisher :
ISBN 13 : 9781032053240
Total Pages : 0 pages
Book Rating : 4.0/5 (532 download)

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Book Synopsis Routledge Handbook of Tea Tourism by : Lee Jolliffe

Download or read book Routledge Handbook of Tea Tourism written by Lee Jolliffe and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Routledge Handbook of Tea Tourism provides comprehensive and cutting-edge insights into global tea tourism. With contributions from leading scholars and experts across 19 countries, it demonstrates the interdisciplinary nature and breadth of topics associated with global tea tourism. Tea is deeply connected to tourism through both travel and consumption. For host communities it provides an opportunity for diversification from the production and or serving of tea, while sharing cultural traditions and improving livelihoods. The Handbook is organised into five parts, with an Introduction and Epilogue, and the first part begins with an overview of historical and contemporary perspectives on the foundations of tea tourism. It digs into the roots of such tourism in China; the relationship of wild tea to indigenous tourism in Vietnam; heritage railways to tea tourism; and tea tourism in Africa. The second part examines sustainable tea tourism, with examples from Thailand, Turkey, Sri Lanka and India. The third Part explores the management and marketing of tea tourism, highlighting tools and techniques for development and the impact of social media on the tea tourism experience. It draws on examples of tea tourism experience in diverse settings, such as the English tea room; a pearl milk tourism factory in Taiwan; and a hot spring tea destination in Japan. Fourth part provides perspectives on innovation and practice in tea tourism, such as gastronomical tea tourism in Turkey, Japan and Thailand; tea cafés and community diversification in Japan; the role of GIAHS designation in tea tourism; and tea tour guiding in Iran. Finally, the fifth part provides insights on resilience in tea tourism, examining topics such as human-wildlife conflicts and the impact of the COVID-19 pandemic on the sector in both Asia and Europe. This Handbook provide a valuable resource for students and researchers, presenting a rich collection of theoretical and empirical insights, an agenda for future directions in the field, and end of chapter discussion questions. It also serves as a useful tool for key stakeholders, aiming to increase interaction between academia and industry, encouraging the development of sustainable responsible tea tourism that benefits local communities on a global basis"--

The Routledge Handbook of Gastronomic Tourism

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 1351375946
Total Pages : 610 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Routledge Handbook of Gastronomic Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Gastronomic Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2019-02-01 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Gastronomic Tourism explores the rapid transformations that have affected the interrelated areas of gastronomy, tourism and society, shaping new forms of destination branding, visitor satisfaction, and induced purchase decisions. This edited text critically examines current debates, critical reflections of contemporary ideas, controversies and queries relating to the fast-growing niche market of gastronomic tourism. This comprehensive book is structured into six parts. Part I offers an introductory understanding of gastronomic tourism; Part II deals with the issues relating to gastronomic tourist behavior; Part III raises important issues of sustainability in gastronomic tourism; Part IV reveals how digital developments have influenced the changing expressions of gastronomic tourism; Part V highlights the contemporary forms of gastronomic tourism; and Part VI elaborates other emerging paradigms of gastronomic tourism. Combining the knowledge and expertise of over a hundred scholars from thirty-one countries around the world, the book aims to foster synergetic interaction between academia and industry. Its wealth of case studies and examples make it an essential resource for students, researchers and industry practitioners of hospitality, tourism, gastronomy, management, marketing, consumer behavior, business and cultural studies.

The Routledge Handbook of Tourism Experience Management and Marketing

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 042951574X
Total Pages : 655 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-06-08 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

The Routledge Handbook of Nature Based Tourism Development

Author : Ante Mandić
Publisher : Taylor & Francis
ISBN 13 : 1000850560
Total Pages : 880 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Routledge Handbook of Nature Based Tourism Development by : Ante Mandić

Download or read book The Routledge Handbook of Nature Based Tourism Development written by Ante Mandić and published by Taylor & Francis. This book was released on 2023-03-29 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the themes and concepts related to nature-based tourism development. Providing interdisciplinary insights from leading researchers, academics, and practitioners across the globe, it delivers a critical and timely contribution to the knowledge around nature-based tourism. Nature-based tourism is currently the fastest-growing tourism sector globally and for many destinations, the most significant tourism segment. Organized into five parts, this handbook provides contemporary and cutting-edge perspectives on core topics and explores their linkages. It considers, among others, various natural settings and natural attractions where nature-based tourism can be exercised, including: protected and conserved areas, islands, and mountains; the emerging themes shaping the contemporary nature-based tourism development, including ethics, Sustainable Development Goals, COVID-19 crisis, over-tourism, climate change, resilience; and new approaches toward the visitor management and low-impact experience design, including regenerative and transformative tourism, destination stewardship and pro-environmental behaviour. Part I introduces the concept of nature-based tourism and the emerging challenges in the field. Part II explores the key components in the management and planning of nature-based tourism development. In Part III the handbook focuses on visitor experience design and management and Part IV highlights the impacts of nature-based tourism. Part V examines the future of nature-based tourism and possible solutions to mitigate associated challenges in the field. The handbook offers a valuable contribution with a systematic outlook of the phenomenon of nature-based tourism and critical perspectives on key concepts, policy, and practice. It shares current knowledge, innovative tools, and sustainable solutions with substantial evidence and societal impact. The book will appeal to students, researchers, and professionals in the fields of tourism, human geography, leisure studies, business studies, and sociology. Chapter 12 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Tea and Tourism

Author : Lee Jolliffe
Publisher : Channel View Publications
ISBN 13 : 1845410564
Total Pages : 275 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Tea and Tourism by : Lee Jolliffe

Download or read book Tea and Tourism written by Lee Jolliffe and published by Channel View Publications. This book was released on 2007-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tea and Tourism' outlines the social, political and developmental contexts of using tea culture for tourism. Case studies of tea tourism destinations and products from around the world are included, from example from the United Kingdom, Sri Lanka, India, China, Taiwan, Kenya and Canada.

Handbook of Niche Tourism

Author : Novelli, Marina
Publisher : Edward Elgar Publishing
ISBN 13 : 1839100184
Total Pages : 469 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook of Niche Tourism by : Novelli, Marina

Download or read book Handbook of Niche Tourism written by Novelli, Marina and published by Edward Elgar Publishing. This book was released on 2022-09-20 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for sustainable development face around the world.

Tea Cultures of Europe: Heritage and Hospitality

Author : Hartwig Bohne
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110758571
Total Pages : 532 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Tea Cultures of Europe: Heritage and Hospitality by : Hartwig Bohne

Download or read book Tea Cultures of Europe: Heritage and Hospitality written by Hartwig Bohne and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-06-04 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No matter where you are in the world, you are at home when tea is served." -- Earlene Grey Tea has its very own significance in every consumer’s life. However, above all, tea represents enjoyment, the ritual of preparation and the appreciation of the moment. In this sense, tea creates hospitality and peace, tea brings people together to talk and to make time for each other. Tea needs time, tea spends time. In this pioneering book featuring hospitality embraced by tea culture, you will read of fascinating tea ceremonies, impressive tea china and comfortable tea houses as well as different national and regional tea-related habits in European countries. Nearly 50 contributions provide unique insights -- Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. The first tea plantations in Portugal or Georgia are discussed, as well as tea in arts, tea events, tea flavoured signature products, tea pairing and, impulses for entrepreneurship and education. Tea Cultures of Europe is written for tea lovers, educators and students, as well as industry practitioners (tea sommeliers, tea masters) and entrepreneurs.

Contemporary Approaches Studying Customer Experience in Tourism Research

Author : Dhouha Jaziri
Publisher : Emerald Group Publishing
ISBN 13 : 1801176329
Total Pages : 329 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Contemporary Approaches Studying Customer Experience in Tourism Research by : Dhouha Jaziri

Download or read book Contemporary Approaches Studying Customer Experience in Tourism Research written by Dhouha Jaziri and published by Emerald Group Publishing. This book was released on 2022-08-08 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.

The Routledge Handbook of Tourism in Asia

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1317665880
Total Pages : 488 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Routledge Handbook of Tourism in Asia by : C. Michael Hall

Download or read book The Routledge Handbook of Tourism in Asia written by C. Michael Hall and published by Routledge. This book was released on 2016-09-13 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social and environmental importance of tourism in the region, there is a need for a comprehensive and readable overview of the critical debates and controversies in tourism in the region and the major factors that are affecting tourism development both now and in the foreseeable future. This Handbook provides a contemporary survey of the region and its continued growth and development as a key destination and generator of tourism, which is marked by a high proportion of intra-regional travel. The book is divided into five sections. This first section provides an introduction to the region and context to the nationally focused chapters. The next three sections are then broadly based on the three UNWTO Asian regions: South-East Asia, South and Central Asia, and East and North-East Asia, providing readers with a valuable snapshot of tourism at various scales, and from various approaches and positions. The concluding section considers future prospects for tourism in Asia. The handbook is interdisciplinary in coverage and is also international in scope through its authorship and content. It presents a range of perspectives and understanding of the processes and forces that are shaping tourism in this fascinating and dynamic region that is one of the focal points of global tourism. This is essential reading for students, researchers and academics interested in tourism in the growth region of Asia now and in the future.

The Routledge Handbook on Historic Urban Landscapes in the Asia-Pacific

Author : Kapila Silva
Publisher : Routledge
ISBN 13 : 0429943075
Total Pages : 755 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Routledge Handbook on Historic Urban Landscapes in the Asia-Pacific by : Kapila Silva

Download or read book The Routledge Handbook on Historic Urban Landscapes in the Asia-Pacific written by Kapila Silva and published by Routledge. This book was released on 2019-12-23 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook on Historic Urban Landscapes in the Asia-Pacific sheds light onto the balancing act of urban heritage management, focusing specifically on the Asia-Pacific regions in which this challenge is imminent and in need of effective solutions. Urban heritage, while being threatened amid myriad forces of global and ecological change, provides a vital social, cultural, and economic asset for regeneration and sustenance of liveability of inhabited urban areas worldwide. This six-part volume takes a critical look at the concept of Historic Urban Landscapes, the approach that UNESCO promotes to achieve holistic management of urban heritage, through the lens of issues, prospects, and experiences of urban regeneration of the selected geo-cultural context. It further discusses the difficult task that heritage managers encounter in conceptualizing, mapping, curating, and sustaining the plurality, poetics, and politics of urban heritage of the regions in question. The connective thesis that weaves the chapters in this volume together reinforces for readers that the management of urban heritage considers cities as dynamic entities, palimpsests of historical memories, collages of social diversity, territories of contested identities, and sites for sustainable liveability. Throughout this edited collection, chapters argue for recognizing the totality of the eco-cultural urban fabric, embracing change, building social cohesion, and initiating strategic socio-economic progress in the conservation of Historic Urban Landscapes. Containing thirty-seven contributions written by leading regional experts, and illustrated with over 200 black and white images and tables, this volume provides a much-needed resource on Historic Urban Landscapes for students, scholars, and researchers.

The Routledge Handbook of the Anthropology of Labor

Author : Sharryn Kasmir
Publisher : Routledge
ISBN 13 : 1000571696
Total Pages : 592 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Handbook of the Anthropology of Labor by : Sharryn Kasmir

Download or read book The Routledge Handbook of the Anthropology of Labor written by Sharryn Kasmir and published by Routledge. This book was released on 2022-06-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of the Anthropology of Labor offers a cross-cultural examination of labor around the world and presents the breadth of a growing and vital subfield of anthropology. As we enter a new crisis-ridden age, some laboring people are protected, while others face impoverishment and death, as they work in unsafe conditions, migrate to gain livelihoods, languish in the unwaged sector, and become targets of law enforcement. The contributions to this volume address questions surrounding the categorization and visibility of work, the relationship of labor to the state, and how divisions of labor map onto racial, gendered, sexual, and national inequalities. In addition to the emotional dimensions and subjectivities of labor, the book also examines how laborers can articulate common experiences and identities, build organizational forms, and claim power together. Bringing together the work of an impressive group of international scholars, this Handbook is essential for anthropologists with an interest in labor and political economy, as well as useful for scholars and students in related fields such as sociology and geography.

Routledge Handbook of the Tourist Experience

Author : Richard Sharpley
Publisher : Routledge
ISBN 13 : 1000462242
Total Pages : 663 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Routledge Handbook of the Tourist Experience by : Richard Sharpley

Download or read book Routledge Handbook of the Tourist Experience written by Richard Sharpley and published by Routledge. This book was released on 2021-11-17 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Handbook of the Tourist Experience offers a comprehensive synthesis of contemporary research on the tourist experience. It draws together multidisciplinary perspectives from leading tourism scholars to explore emergent tourist behaviours and motivations. This handbook provides up-to-date, critical discussions of established and emergent themes and issues related to the tourist experience from a primarily socio-cultural perspective. It opens with a detailed introduction which lays down the framework used to examine the dynamic parameters of the tourist experience. Organised into five thematic sections, chapters seek to build and enhance knowledge and understanding of the significance and meaning of diverse elements of the tourist experience. Section 1 conceptualises and understands the tourist experience through an exploration of conventional themes such as tourism as authentic and spiritual experience, as well as emerging themes such as tourism as an embodied experience. Section 2 investigates the new, developing tourist demands and motivations, and a growing interest in the travel career. Section 3 considers the significance, motives, practices and experiences of different types of tourists and their roles such as the tourist as photographer. Section 4 discusses the relevance of ‘place’ to the tourist experience by exploring the relationship between tourism and place. The last section, Section 5, scrutinises the role of the tourist in creating their experiences through themes such as ‘transformations in the tourist role’ from passive receiver of experiences to co-creator of experiences, and ‘external mediators in creating tourist experiences'. This handbook is the first to fill a notable gap in the tourism literature and collate within a single volume critical insights into the diverse elements of the tourist experience today. It will be of key interest to academics and students across the fields of tourism, hospitality management, geography, marketing and consumer behaviour.

Routledge Handbook of Highland Asia

Author : Jelle J.P. Wouters
Publisher : Taylor & Francis
ISBN 13 : 1000598586
Total Pages : 456 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Routledge Handbook of Highland Asia by : Jelle J.P. Wouters

Download or read book Routledge Handbook of Highland Asia written by Jelle J.P. Wouters and published by Taylor & Francis. This book was released on 2022-08-09 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Highland Asia is the first comprehensive and critical overview of the ethnographic and anthropological work in Highland Asia over the past half a century. Opening up a grand new space for critical engagement, the handbook presents Highland Asia as a world-region that cuts across the traditional divides inherited from colonial and Cold War area divisions - the Indian Subcontinent/South Asia, Southeast Asia, China/East Asia, and Central Asia. Thirty-two chapters assess the history of research, identify ethnographic trends, and evaluate a range of analytical themes that developed in particular settings of Highland Asia. They cover varied landscapes and communities, from Kyrgyzstan to India, from Bhutan to Vietnam and bring local voices and narratives relating trade and tribute, ritual and resistance, pilgrimage and prophecy, modernity and marginalization, capital and cosmos to the fore. The handbook shows that for millennia, Highland Asians have connected far-flung regions through movements of peoples, goods and ideas, and at all times have been the enactors, repositories, and mediators of world-historical processes. Taken together, the contributors and chapters subvert dominant lowland narratives by privileging primarily highland vantages that reveal Highland Asia as an ecumune and prism that refracts and generates global history, social theory, and human imagination. In the currently unfolding Asian Century, this compels us to reorient and re-envision Highland Asia, in ethnography, in theory, and in the connections between this world-region, made of hills, highlands and mountains, and a planetary context. The handbook reveals both regional commonalities and diversities, generalities and specificities, and a broad orientation to key themes in the region. An indispensable reference work, this handbook fills a significant gap in the literature and will be of interest to academics, researchers and students interested in Highland Asia, Zomia Studies, Anthropology, Comparative Politics, Conceptual History and Sociology, Southeast Asian Studies, Central Asian Studies and South Asian Studies as well as Asian Studies in general.

The Routledge Handbook of Sustainable Food and Gastronomy

Author : Philip Sloan
Publisher : Routledge
ISBN 13 : 1134457405
Total Pages : 535 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis The Routledge Handbook of Sustainable Food and Gastronomy by : Philip Sloan

Download or read book The Routledge Handbook of Sustainable Food and Gastronomy written by Philip Sloan and published by Routledge. This book was released on 2015-06-12 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues surrounding the provision, preparation and development of food products is fundamental to every human being on the planet. Given the scarcity of agricultural land, environmental pollution, climate change and the exponential growth of the world’s population where starvation and obesity are both widespread it is little wonder that exploring the frontiers of food is now a major focus for researchers and practitioners. This timely Handbook provides a systematic guide to the current state of knowledge on sustainable food. It begins by analyzing the historical development surrounding food production and consumption, then moves on to discuss the current food crisis and challenges as well as the impacts linked to modern agriculture and food security. Finally, it concludes with a section that examines emerging sustainable food trends and movements in addition to an analysis of current food science innovations. Developed from specifically commissioned original contributions the Handbook’s inherent multidisciplinary approach paves the way for deeper understanding of all aspects linked to the evolution of food in society, including insights into local food, food and tourism, organic food, indigenous and traditional food, sustainable restaurant practices, consumption patterns and sourcing. This book is essential reading for students, researches and academics interested in the possibilities of sustainable forms of gastronomy and gastronomy’s contribution to sustainable development. The title includes a foreword written by Roberto Flore, Head Chef at the Nordic Food Lab, Copenhagen, Denmark.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 1317334698
Total Pages : 894 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2017-04-07 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies

Author : Jean Vasile, Andrei
Publisher : IGI Global
ISBN 13 : 1522598391
Total Pages : 573 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies by : Jean Vasile, Andrei

Download or read book Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies written by Jean Vasile, Andrei and published by IGI Global. This book was released on 2019-11-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting rural entrepreneurship is a necessary step to limit the negative effects of classical agricultural policy based on a linear process and attracting secondary resources to the economic process. The analysis of agricultural policy and rural development in conjunction to entrepreneurship in terms of production may represent a further step in understanding the role and importance of diversifying the rural potentials in contemporary economies. The Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies is an essential publication of academic research that examines agricultural policy and its impact on shaping future resilient economy in rural areas and identifies green business models and new business patterns in rural communities. Covering a range of topics such as entrepreneurship, product management, and marketing, this book is ideal for researchers, policymakers, academicians, economists, agriculture professionals, rural developers, business investors, and students.