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Role Of Packaging And Labeling On Pakistani Consumers Purchase Decision
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Book Synopsis Role of Packaging and Labeling on Pakistani Consumers Purchase Decision by : Rizwan Ahmed
Download or read book Role of Packaging and Labeling on Pakistani Consumers Purchase Decision written by Rizwan Ahmed and published by . This book was released on 2014 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this study is to determine role of packaging and labeling on Pakistani consumer's Purchase decisions. The purpose of this research is to examine the essential factors, which are driving the success of a brand and how these factors motivate the consumers while he/she involves in purchase decisions for any particular brands of FMCGs goods. This research also identified the relationship between the dependent and independent variables who are main contributors in this whole purchase and motivation behavior. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 100 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging and Labeling are the most important factors. It is further concluded that the packaging elements like its Color, Packaging material, Design of Wrapper and innovation are more important factors while consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Book Synopsis Impact of Product Packaging on Consumers Buying Behavior by : Mahera Mazhar
Download or read book Impact of Product Packaging on Consumers Buying Behavior written by Mahera Mazhar and published by . This book was released on 2017 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving then success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 300 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Book Synopsis Empirical Study of Packaging and Its Effect on Consumer Purchase Decision in a Food and Beverages Firm by : Olaleke Ogunnaike
Download or read book Empirical Study of Packaging and Its Effect on Consumer Purchase Decision in a Food and Beverages Firm written by Olaleke Ogunnaike and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This study was carried out to ascertain the “Impact of Packaging on Consumer Purchase Decision”. The objectives of the study are to investigate the role of product attractiveness in stimulating consumer interest in a product, to examine whether product differentiation influence consumer evaluation of the product, to determine the effect of labeling in creating consumer awareness of the product and to investigate how product design can facilitate consumer trial purchase. Samples were drawn from loyal customers of a particular multinational company in food and beverage industry in Nigeria. While Regression was used to test the four hypotheses for this study. The core findings from the result obtained revealed that labeling can create consumer awareness. Product cataloguing and tagging can draw the attention of consumers, it also revealed that consumers are attracted to buy the product because of its shape, color and design of the product.It was concluded that packaging plays a positive role in the consumer purchase decision. It was recommended that organizations should pay attention to the information used. It must also be more useful technically. Management should ensure that their product package is not also deceptive.
Book Synopsis Cross-Cultural Design by : Pei-Luen Patrick Rau
Download or read book Cross-Cultural Design written by Pei-Luen Patrick Rau and published by Springer Nature. This book was released on 2023-07-08 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume set of CCD 2023, constitutes the refereed proceedings of the 25th International Conference on Cross-Cultural Design, CCD 2023, held as Part of the 24th International Conference, HCI International 2023, which took place in July 2023 in Copenhagen, Denmark. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings volumes was carefully reviewed and selected from 7472 submissions. The papers of CCD 2023, Part I address topics related to service and product design for cultural innovation, design for social change and development, sustainable design methods and practices, and cross-cultural perspectives on design and consumer behavior.
Book Synopsis Packaging and Labeling Practices by : United States. Congress. Senate. Judiciary
Download or read book Packaging and Labeling Practices written by United States. Congress. Senate. Judiciary and published by . This book was released on 1961 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates impact of packaging and labeling practices on consumer buying habits.
Book Synopsis Effect of Product Packaging in Consumer Buying Decision by : Nawaz Ahmad
Download or read book Effect of Product Packaging in Consumer Buying Decision written by Nawaz Ahmad and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So packaging performs an important role in marketing and encouraging or even sometimes discouraging the consumer from buying a product, especially at the point of sale or at the time when a consumer is choosing from among different brands of similar products type. This could be treated as one of the most important factor influencing a consumer's purchase decision. This study was conducted keeping in view the importance of product packaging and the great impact it can make on the purchase decision, after studying different aspects and components of packaging. It was found that the colors of packaging is the most important and significant feature at 1%, followed by a picture or image of the purchasing which is significant at 10%.
Author :United States. National Business Council for Consumer Affairs. Sub-Council on Packaging and Labeling Publisher : ISBN 13 : Total Pages :12 pages Book Rating :4.3/5 ( download)
Book Synopsis Guiding Principles for Responsible Packaging & Labeling by : United States. National Business Council for Consumer Affairs. Sub-Council on Packaging and Labeling
Download or read book Guiding Principles for Responsible Packaging & Labeling written by United States. National Business Council for Consumer Affairs. Sub-Council on Packaging and Labeling and published by . This book was released on 1972 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Applied Service Marketing Theory by : Christian Grönroos
Download or read book An Applied Service Marketing Theory written by Christian Grönroos and published by . This book was released on 1980 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Packaging Factors Determining Consumer Buying Decision by : Md Abdullah
Download or read book Packaging Factors Determining Consumer Buying Decision written by Md Abdullah and published by . This book was released on 2016 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging is a wrapping of product that holds the information regarding product and the manufacturer of a product. Package becomes an ultimate selling proposition stimulating impulsive buying behavior, increasing market share and reducing promotional costs. The objective of the study is to find influential factors of packing on consumer buying decision. The present study is to analysis the importance of packaging on consumer buying decision in Bangladesh perspective. There are total 150 respondents were selected based on the convenience as well as judgment sampling techniques for selecting the respondent. We used the correlation, regression equation and ANOVA for analyzing the data. Seven key factors were considered as independent variables and consumer buying decision as a dependent variable for the study. These factors have massive correlation to the consumer purchase decision. Color of packaging and front style of packaging has perfect positive correlation to the consumer buying decision. Nice background of packaging, handling and transport facility of packaging and available information on packaging has the high degree of positive correlation with the consumer buying decision. Attractiveness of packaging and printed information on packaging has the low degree of positive correlation with the consumer buying decision.
Book Synopsis Packaging and Purchase Decisions by : Pinya Silayoi
Download or read book Packaging and Purchase Decisions written by Pinya Silayoi and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements.
Book Synopsis Country of Origin's Consideration and Its Influence on Buying Behavior of Pakistani Consumer the Electronic Products from China by : Muhammad Sabeeh ul hassan
Download or read book Country of Origin's Consideration and Its Influence on Buying Behavior of Pakistani Consumer the Electronic Products from China written by Muhammad Sabeeh ul hassan and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study we have attempted to uncover the effects that country of origin have on the products purchase decisions by consumer. With more and more entrance of international companies in the global market this subject is becoming significant to study for marketers. In this research, we would try to explore the country image of China especially in Pakistani market. Pakistan is become greater market place for Chinese products due to close and proximate relationship between the two countries. So, this research analyses how Chinese products are perceived in Pakistani market and what are consequences of these perception in terms of purchase intention. How often a consumer consider country of origin before the buying decision is made for a certain product is an aspect of this research. Chinese product's perceived quality is measured in this research and evaluation of perception is being judged by the purchase decision of consumer. The results of this research would be of significant importance to not only for consumers but also for marketers who are involved in the marketing of these products.
Book Synopsis Consumers' Purchase Intentions and Their Behavior by : Vicki Morwitz
Download or read book Consumers' Purchase Intentions and Their Behavior written by Vicki Morwitz and published by . This book was released on 2014-12 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.
Book Synopsis Marketing in Oman by : Claude Clement
Download or read book Marketing in Oman written by Claude Clement and published by . This book was released on 1988 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Packaging Features and Consumer Buying Behavior Towards Packaged Food Items by : Muhammad Usama Ahsan Ansari
Download or read book Packaging Features and Consumer Buying Behavior Towards Packaged Food Items written by Muhammad Usama Ahsan Ansari and published by . This book was released on 2019 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aimed to determine the effects of packaging attributes on consumers' buying behavior. Specifically, to investigate the effect of packaged food'sgraphics, color, size, shape, product information and/or packaging material on consumers' buying behavior in Pakistan. Data was collected through the used of questionnaire from 300 individuals and was analyzed through Confirmatory Factor Analysis and Structural Equation Modeling. The study found a significant relationship between graphics colors, packaging size, shape, product information of packaging material with consumers' buying behavior. The study concluded that the packaging attributes are examined, are contributed in communicating product quality that affects purchase behavior. The study recommends that food manufacturers must understand the consumer response towards their packaging and integrate their input into designing a better packaging by innovations. This can be achieved by involving consumer directly in designing the final packaging of product through their response.
Book Synopsis Management Information Systems by : Kenneth C. Laudon
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Book Synopsis Innovations in Food Labelling by : J Albert
Download or read book Innovations in Food Labelling written by J Albert and published by Elsevier. This book was released on 2014-01-23 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, consumers desire information about the health, safety, environmental and socioeconomic characteristics of food products. These traits often cannot be detected by sight, smell or taste. Therefore, consumers must use food labels to select products that meet their needs and preferences. The growing consumer and industry interest in food labels presents challenges for governments, which must ensure that the product information is accurate, truthful and not misleading to consumers. Governments must decide whether provision of information should be mandatory or voluntary. With the increase in global trade in food, there is a need to harmonize food labels so that product information is understood and relevant to foreign markets.Innovations in food labelling provides information about the principles and requirements of food labelling and reviews the latest trends in this important area. Following an introduction on the evolution of food labelling, further chapters cover the Codex Alimentarius and food labelling, international trade agreements, nutrition labelling, allergies and food labels and environmental and social labels, among other topics.An essential reference for food regulatory agencies, food law experts and professionals in the food industry responsible for labelling as well as consumer and environmental associations with an interest in labelling. Provides important information about the principles and requirements of food labelling and reviews the trends in this area Documents label evolution and considers standards and legal issues, as well as protection of the environment and sustainable food production Features labels for a variety of different markets, including organic foods, and addresses social issues such as association of food quality with location
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
