Risk Communication and Infectious Diseases in an Age of Digital Media

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Author :
Publisher : Routledge
ISBN 13 : 1317287916
Total Pages : 198 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Risk Communication and Infectious Diseases in an Age of Digital Media by : Anat Gesser-Edelsburg

Download or read book Risk Communication and Infectious Diseases in an Age of Digital Media written by Anat Gesser-Edelsburg and published by Routledge. This book was released on 2016-11-10 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a digital world where the public’s voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infectious diseases? Digital media sites provide an important source of health information, however are also powerful platforms for the public to air personal experiences and concerns. This has led to a growing phenomenon of civil skepticism towards health issues including Emerging Infectious Diseases and epidemics. Following the shift in the role of the public from recipients to a vocal entity, this book explores the different organizational strategies for communicating public health information and identifies common misconceptions that can inhibit effective communication with the public. Drawing on original research and a range of global case studies, this timely volume offers an important assessment of the complex dynamics at play in managing risk and informing public health decisions. Providing thought-provoking analysis of the implications for future health communication policy and practice, this book is primarily suitable for academics and graduate students interested in understanding how public health communication has changed. It may also be useful to health care professionals.

Risk Communication and Infectious Diseases in an Age of Digital Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317287924
Total Pages : 188 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Risk Communication and Infectious Diseases in an Age of Digital Media by : Anat Gesser-Edelsburg

Download or read book Risk Communication and Infectious Diseases in an Age of Digital Media written by Anat Gesser-Edelsburg and published by Taylor & Francis. This book was released on 2016-11-10 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a digital world where the public’s voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infectious diseases? Digital media sites provide an important source of health information, however are also powerful platforms for the public to air personal experiences and concerns. This has led to a growing phenomenon of civil skepticism towards health issues including Emerging Infectious Diseases and epidemics. Following the shift in the role of the public from recipients to a vocal entity, this book explores the different organizational strategies for communicating public health information and identifies common misconceptions that can inhibit effective communication with the public. Drawing on original research and a range of global case studies, this timely volume offers an important assessment of the complex dynamics at play in managing risk and informing public health decisions. Providing thought-provoking analysis of the implications for future health communication policy and practice, this book is primarily suitable for academics and graduate students interested in understanding how public health communication has changed. It may also be useful to health care professionals.

Building Communication Capacity to Counter Infectious Disease Threats

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Author :
Publisher : National Academies Press
ISBN 13 : 0309457688
Total Pages : 139 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Building Communication Capacity to Counter Infectious Disease Threats by : National Academies of Sciences, Engineering, and Medicine

Download or read book Building Communication Capacity to Counter Infectious Disease Threats written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-07-14 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building communication capacity is a critical piece of preparing for, detecting, and responding to infectious disease threats. The International Health Regulations (IHR) establish risk communicationâ€"the real-time exchange of information, advice, and opinions between experts or officials and people who face a threat to their survival, health, and economic or social well-beingâ€"as a core capacity that World Health Organization member states must fulfill to strengthen the fight against these threats. Despite global recognition of the importance of complying with IHR, 67 percent of signatory countries report themselves as not compliant. By investing in communication capacity, public health and government officials and civil society organizations facing health crises would be prepared to provide advice, information, and reassurance to the public as well as to rapidly develop messages and community engagement activities that are coordinated and take into account social and behavioral dynamics among all sectors. To learn about current national and international efforts to develop the capacity to communicate effectively during times of infectious disease outbreaks, and to explore gaps in the research agenda that may help address communication needs to advance the field, the Forum on Microbial Threats of the National Academies of Sciences, Engineering, and Medicine convened a 1.5 day workshop on December 13 and 14, 2016, in Washington, DC. Participants reviewed progress and needs in strengthening communication capacity for dealing with infectious disease threats for both outbreaks and routine challenges in the United States and abroad. This publication summarizes the presentations and discussions from the workshop.

Handbook of Research on Representing Health and Medicine in Modern Media

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Author :
Publisher : IGI Global
ISBN 13 : 1799868273
Total Pages : 618 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Representing Health and Medicine in Modern Media by : Sar?, Gül?ah

Download or read book Handbook of Research on Representing Health and Medicine in Modern Media written by Sar?, Gül?ah and published by IGI Global. This book was released on 2021-04-02 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional and social media are used extensively in terms of public health today. Studies show that social media works much better than other follow-up systems, leading it to become a modern and somewhat new tool for disease coverage and information discovery. The current state of the representation of health and medicine in the media is an important factor to analyze in the field of health communication, especially amidst the onset of a global pandemic. The ways in which the media discusses health, the campaigns that are used, and the ethics around this role of media and journalism are defining factors in the spread of information regarding health. The Handbook of Research on Representing Health and Medicine in Modern Media is a crucial reference that discusses health communication within two contexts: in terms of the media and journalists presenting critical health information and in terms of media literacy and information retrieval methods of media consumers through modern digital channels. The main purpose of these chapters is the development of critical thinking about health presentations and health communication issues in the media by presenting a discussion of the issues that will contribute to this vital view of health, medicine, and diseases in the media. The primary topics highlighted in this book are infectious diseases in the media, campaigning, media ethics, digital platforms such as television and social media in health communication, and the media’s impact on individuals and society. This book is ideal for journalists, reporters, researchers, practitioners, public health officials, social media analysts, researchers, academicians, and students looking for information on how health and medicine are presented in the media, the channels used for information delivery, and the impact of the media on health and medicine.

Social Monitoring for Public Health

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Author :
Publisher : Springer Nature
ISBN 13 : 3031023110
Total Pages : 163 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Social Monitoring for Public Health by : Michael J. Paul

Download or read book Social Monitoring for Public Health written by Michael J. Paul and published by Springer Nature. This book was released on 2022-05-31 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice. Social monitoring, the analysis of social media and other user-generated web data, has brought advances in the way we leverage population data to understand health. Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost. Social media allows us to ask, and answer, questions we never thought possible. This book presents an overview of the progress on uses of social monitoring to study public health over the past decade. We explain available data sources, common methods, and survey research on social monitoring in a wide range of public health areas. Our examples come from topics such as disease surveillance, behavioral medicine, and mental health, among others. We explore the limitations and concerns of these methods. Our survey of this exciting new field of data-driven research lays out future research directions.

Building Communication Capacity to Counter Infectious Disease Threats

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Author :
Publisher : National Academies Press
ISBN 13 : 0309457718
Total Pages : 139 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Building Communication Capacity to Counter Infectious Disease Threats by : National Academies of Sciences, Engineering, and Medicine

Download or read book Building Communication Capacity to Counter Infectious Disease Threats written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-06-14 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building communication capacity is a critical piece of preparing for, detecting, and responding to infectious disease threats. The International Health Regulations (IHR) establish risk communicationâ€"the real-time exchange of information, advice, and opinions between experts or officials and people who face a threat to their survival, health, and economic or social well-beingâ€"as a core capacity that World Health Organization member states must fulfill to strengthen the fight against these threats. Despite global recognition of the importance of complying with IHR, 67 percent of signatory countries report themselves as not compliant. By investing in communication capacity, public health and government officials and civil society organizations facing health crises would be prepared to provide advice, information, and reassurance to the public as well as to rapidly develop messages and community engagement activities that are coordinated and take into account social and behavioral dynamics among all sectors. To learn about current national and international efforts to develop the capacity to communicate effectively during times of infectious disease outbreaks, and to explore gaps in the research agenda that may help address communication needs to advance the field, the Forum on Microbial Threats of the National Academies of Sciences, Engineering, and Medicine convened a 1.5 day workshop on December 13 and 14, 2016, in Washington, DC. Participants reviewed progress and needs in strengthening communication capacity for dealing with infectious disease threats for both outbreaks and routine challenges in the United States and abroad. This publication summarizes the presentations and discussions from the workshop.

Vaccine Communication Online

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Author :
Publisher : Springer Nature
ISBN 13 : 3031244907
Total Pages : 212 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Vaccine Communication Online by : Tamar Ginossar

Download or read book Vaccine Communication Online written by Tamar Ginossar and published by Springer Nature. This book was released on 2023-08-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication about vaccination has become a public battleground. The global adoption of social media has increased the visibility and influence of groups that were previously considered fringe. With the goal of understanding vaccination-related misinformation’s online spread and ways of effectively countering it, this book explores its reception, resistance, and reproduction by a range of stakeholders around the globe. Chapters cover a rich array of topics, including vaccine misinformation’s history, its use as political propaganda, and its manipulation by both pro- and anti-vaccine groups. They apply a wide range of research methods, including historical literature and scoping reviews; advanced computational analysis, including machine learning; and reviews that incorporate the authors’ personal, professional, and practice-based experiences. Chapter authors include leading US and international scholars as well as practitioners of Communication, Computer Science, Health and Science Education, Political Communication, Public Health, Sociology, and other fields, making this book the most comprehensive and diverse collection of studies on vaccine misinformation—online and offline—currently available.

Pandemic Communication and Resilience

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Publisher : Springer Nature
ISBN 13 : 3030773442
Total Pages : 398 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Pandemic Communication and Resilience by : David M. Berube

Download or read book Pandemic Communication and Resilience written by David M. Berube and published by Springer Nature. This book was released on 2021-08-07 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how we design and deliver health communication messages relating to outbreaks, epidemics, and pandemics. We have experienced major changes to how the public receives and searches for information about health crises over the last twelve decades with the ongoing shift from text/broadcast-based to digital messaging and social media. Both health theories and practices are examined as it applies to testing, tracking, hoarding, therapeutics, and vaccines with case studies. Challenges to communicate about health to diverse audiences (including the science illiterate) and across (both Western and developing economies) have been complicated by politics, norms and mores, personal heuristics, and biases, such as mortality salience, news avoidance, and quarantine fatigue. Issues of economic development and land use, trade and transportation, and even climate change have increased the exposure of human populations to infectious diseases making risk and resilience more pressing. The book has been designed to support health communicators and public health management professionals, students, and interested stakeholders and university libraries.

Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119081793
Total Pages : 450 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice by : Vincent T. Covello

Download or read book Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice written by Vincent T. Covello and published by John Wiley & Sons. This book was released on 2021-12-10 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMMUNICATING IN R!SK, CRISIS, AND HIGH STRESS SITUATIONS LEARN THE UNIFYING PRINCIPLES BEHIND RISK, CRISIS, AND HIGH STRESS COMMUNICATION WITH THIS STATE-OF-THE-ART REFERENCE WRITTEN BY A MAJOR LEADER IN THE FIELD Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice is about communicating with people in the most challenging circumstances: high stress situations characterized by high risks and high stakes. The ability to communicate effectively in a high stress situation is an essential communication competency for managers, engineers, scientists, and professionals in every field who can be thrust into demanding situations complicated by stress. Whether you are confronting an external crisis, an internal emergency, or leading organizational change, this book was written for you. Communicating in Risk, Crisis, and High Stress Situations brings together in one resource proven scientific research with practical, hands-on guidance from a world leader in the field. The book covers such critical topics as trust, stakeholder engagement, misinformation, messaging, and audience perceptions in the context of stress. This book is uniquely readable, thorough, and useful, thanks to features that include: Evidence-based theories and concepts that underlie and guide practice Tools and guidelines for practical and effective planning and application Experience-based advice for facing challenges posed by mainstream and social media Provocative case studies that bring home the key principles and strategies Illuminating case diaries that use the author’s breadth and depth of experience to create extraordinary learning opportunities The book is a necessity for managers, engineers, scientists, and others who must communicate difficult technical concepts to a concerned public. It also belongs on the bookshelves of leaders and communicators in public and private sector organizations looking for a one-stop reference and evidence-based practical guide for communicating effectively in emotionally charged situations. Written by a highly successful academic, consultant, and trainer, the book is also designed as a resource for training and education.

Communicating COVID-19

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Author :
Publisher : Springer Nature
ISBN 13 : 303079735X
Total Pages : 410 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Communicating COVID-19 by : Monique Lewis

Download or read book Communicating COVID-19 written by Monique Lewis and published by Springer Nature. This book was released on 2021-10-07 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores communication during the first year of the COVID-19 pandemic. Featuring the work of leading communication scholars from around the world, it offers insights and analyses into how individuals, organisations, communities, and nations have grappled with understanding and responding to the pandemic that has rocked the world. The book examines the role of journalists and news media in constructing meanings about the pandemic, with chapters focusing on public interest journalism, health workers and imagined audiences in COVID-19 news. It considers public health responses in different countries, with chapters examining community-driven approaches, communication strategies of governments and political leaders, public health advocacy, and pandemic inequalities. The role of digital media and technology is also unravelled, including social media sharing of misinformation and memetic humour, crowdsourcing initiatives, the use of data in modelling, tracking and tracing, and strategies for managing uncertainties created in a pandemic.

Infectious Disease Surveillance

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Publisher : John Wiley & Sons
ISBN 13 : 1118543521
Total Pages : 1281 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Infectious Disease Surveillance by : Nkuchia M. M'ikanatha

Download or read book Infectious Disease Surveillance written by Nkuchia M. M'ikanatha and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 1281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated edition of Infectious Disease Surveillance is for frontline public health practitioners, epidemiologists, and clinical microbiologists who are engaged in communicable disease control. It is also a foundational text for trainees in public health, applied epidemiology, postgraduate medicine and nursing programs. The second edition portrays both the conceptual framework and practical aspects of infectious disease surveillance. It is a comprehensive resource designed to improve the tracking of infectious diseases and to serve as a starting point in the development of new surveillance systems. Infectious Disease Surveillance includes over 45 chapters from over 100 contributors, and topics organized into six sections based on major themes. Section One highlights the critical role surveillance plays in public health and it provides an overview of the current International Health Regulations (2005) in addition to successes and challenges in infectious disease eradication. Section Two describes surveillance systems based on logical program areas such as foodborne illnesses, vector-borne diseases, sexually transmitted diseases, viral hepatitis healthcare and transplantation associated infections. Attention is devoted to programs for monitoring unexplained deaths, agents of bioterrorism, mass gatherings, and disease associated with international travel. Sections Three and Four explore the uses of the Internet and wireless technologies to advance infectious disease surveillance in various settings with emphasis on best practices based on deployed systems. They also address molecular laboratory methods, and statistical and geospatial analysis, and evaluation of systems for early epidemic detection. Sections Five and Six discuss legal and ethical considerations, communication strategies and applied epidemiology-training programs. The rest of the chapters offer public-private partnerships, as well lessons from the 2009-2010 H1N1 influenza pandemic and future directions for infectious disease surveillance.

Risk Communication

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Publisher : Cambridge University Press
ISBN 13 : 0521802237
Total Pages : 366 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Risk Communication by : M. Granger Morgan

Download or read book Risk Communication written by M. Granger Morgan and published by Cambridge University Press. This book was released on 2002 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The procedure uses approaches from risk and decision analysis to identity the most relevant information; it also uses approaches from psychology and communication theory to ensure that its message is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics."--Jacket.

The Nature of Pandemics

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Publisher : CRC Press
ISBN 13 : 1351691260
Total Pages : 458 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Nature of Pandemics by : Dag K.J.E. von Lubitz

Download or read book The Nature of Pandemics written by Dag K.J.E. von Lubitz and published by CRC Press. This book was released on 2022-11-03 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ongoing COVID-19 disaster―and the universal realization of the inevitability of even worse pandemics in the future―has resulted in a wealth of books, scientific papers, and journalistic analyses of the politics, medicine, and human suffering. The Nature of Pandemics is not an outcrop of COVID-19 publication frenzy. Conceived in the period between the outbreaks of SARS and Ebola, the book addresses the critical, but commonly overlooked issues that limit readiness, recognition, and rapid response to emerging biodisasters. The book is unique in its approach to pandemics. It offers a holistic view of the nature of pandemics as a phenomenon, and of the challenges involved in mounting an organized, concerted response to a worldwide lethal bioevent. Most healthcare professionals at national and international levels recognize the danger; the political efforts to establish consistently effective countermeasures are sporadic and dissonant when they do occur. The slow and politically safe approach, the failure to react quickly, and unhesitatingly mobilize all resources, remain the paramount obstacles to the effective containment of a pandemic. The individual chapters of the book are written by internationally respected experts from Africa, Europe, and North and South America. The contributing authors represent a cross-section of professions involved in counter-pandemic activities: some operate at the highest levels of national and international institutions, others work as clinicians specializing in infectious diseases, scientists, experts in public health, law and its enforcement, or military aspects of pandemics. Their contributions, often highly personal and perhaps even controversial—supported by their involvement in the "front-line" challenges of pandemic containment and mitigation—provide a rare combination of first-hand knowledge of the current "state of the art" and recommendations for the implementation of best practices. The Nature of Pandemics offers multifaceted insight into problems that, if ignored initially, come to mar all subsequent response and mitigation efforts. The content spans solutions to developing readiness and mobilizing response as much to the current pandemic as to the future ones. Addressing government-generated roadblocks to response, military and security issues, global supply chain infrastructure, communications, information technology, ethical dilemmas posed by vacillating quality of care—and the inevitable mass fatalities—together with the confused interaction of global health organizations and response agencies, the book examines the panoply of complexities not only at the center of a pandemic outbreak but also at its equally critical and deadly periphery.

Enabling Technologies for Effective Planning and Management in Sustainable Smart Cities

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Author :
Publisher : Springer Nature
ISBN 13 : 3031229223
Total Pages : 409 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Enabling Technologies for Effective Planning and Management in Sustainable Smart Cities by : Mohd Abdul Ahad

Download or read book Enabling Technologies for Effective Planning and Management in Sustainable Smart Cities written by Mohd Abdul Ahad and published by Springer Nature. This book was released on 2023-03-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid penetration of technology in varied application domains, the existing cities are getting connected more seamlessly. Cities becomes smart by inducing ICT in the classical city infrastructure for its management. According to McKenzie Report, about 68% of the world population will migrate towards urban settlements in near future. This migration is largely because of the improved Quality of Life (QoL) and livelihood in urban settlements. In the light of urbanization, climate change, democratic flaws, and rising urban welfare expenditures, smart cities have emerged as an important approach for society’s future development. Smart cities have achieved enhanced QoL by giving smart information to people regarding healthcare, transportation, smart parking, smart traffic structure, smart home, smart agronomy, community security etc. Typically, in smart cities data is sensed by the sensor devices and provided to end users for further use. The sensitive data is transferred with the help of internet creating higher chances for the adversaries to breach the data. Considering the privacy and security as the area of prime focus, this book covers the most prominent security vulnerabilities associated with varied application areas like healthcare, manufacturing, transportation, education and agriculture etc. Furthermore, the massive amount of data being generated through ubiquitous sensors placed across the smart cities needs to be handled in an effective, efficient, secured and privacy preserved manner. Since a typical smart city ecosystem is data driven, it is imperative to manage this data in an optimal manner. Enabling technologies like Internet of Things (IoT), Natural Language Processing (NLP), Blockchain Technology, Deep Learning, Machine Learning, Computer vision, Big Data Analytics, Next Generation Networks and Software Defined Networks (SDN) provide exemplary benefits if they are integrated in the classical city ecosystem in an effective manner. The application of Artificial Intelligence (AI) is expanding across many domains in the smart city, such as infrastructure, transportation, environmental protection, power and energy, privacy and security, governance, data management, healthcare, and more. AI has the potential to improve human health, prosperity, and happiness by reducing our reliance on manual labor and accelerating our progress in the sciences and technologies. NLP is an extensive domain of AI and is used in collaboration with machine learning and deep learning algorithms for clinical informatics and data processing. In modern smart cities, blockchain provides a complete framework that controls the city operations and ensures that they are managed as effectively as possible. Besides having an impact on our daily lives, it also facilitates many areas of city management.

Disaster Communications in a Changing Media World

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Author :
Publisher : Butterworth-Heinemann
ISBN 13 : 0124079253
Total Pages : 282 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Disaster Communications in a Changing Media World by : George Haddow

Download or read book Disaster Communications in a Changing Media World written by George Haddow and published by Butterworth-Heinemann. This book was released on 2013-12-14 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media. Includes case studies from recent disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings Demonstrates how to use blogs, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector Updated information in each chapter, especially on how social media has emerged as a force in disaster communications

Communicating Risk in Public Health Emergencies

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Author :
Publisher :
ISBN 13 : 9789241550208
Total Pages : 0 pages
Book Rating : 4.5/5 (52 download)

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Book Synopsis Communicating Risk in Public Health Emergencies by : World Health Organization

Download or read book Communicating Risk in Public Health Emergencies written by World Health Organization and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards." -- Publisher's description.

Effective Risk Communication

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 0387797270
Total Pages : 185 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Effective Risk Communication by : Timothy L. Sellnow

Download or read book Effective Risk Communication written by Timothy L. Sellnow and published by Springer Science & Business Media. This book was released on 2008-12-05 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination has been enhanced by industry in- gration and globalization of both markets and production. In the case of GM foods discussed earlier, disagreements between U. S. , European Union, and Canadian r- ulatory agencies fueled the debate over the safety of GM crops. Overcoming institutional and cultural barriers, and mistrust is necessary to create consistency in risk messages. Open communication and information sharing can help clarify where risk perceptions diverge and identify points of convergence. The outcome may not be universal agreement about risks, but convergence around the general parameters of risk. Summary These best practice strategies of risk communication are not designed to function as distinct steps or isolated approaches. Rather than being mutually exclusive, they serve to complement one another and create a coherent approach to confronting risk communication problems.