Rileggere Limpresa Relazioni Risorse E Reti Un Nuovo Modello Di Management

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Rileggere l'impresa. Relazioni, risorse e reti: un nuovo modello di management

Author : Renato Fiocca
Publisher :
ISBN 13 : 9788845314131
Total Pages : 432 pages
Book Rating : 4.3/5 (141 download)

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Book Synopsis Rileggere l'impresa. Relazioni, risorse e reti: un nuovo modello di management by : Renato Fiocca

Download or read book Rileggere l'impresa. Relazioni, risorse e reti: un nuovo modello di management written by Renato Fiocca and published by . This book was released on 2007 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nel corso degli ultimi anni il tema delle relazioni dell'impresa - con il mondo esterno e tra le varie funzioni che la compongono - ha assunto un'importanza sempre maggiore. A partire dal marketing, in cui l'approccio tradizionale è stato ormai sostituito dal cosiddetto "marketing relazionale", questo nuovo modo di pensare l'impresa si è esteso anche ad altre attività, come per esempio la strategia e il management, la produzione e la gestione della supply chain. Il volume, a cui partecipano autorevoli esperti italiani provenienti dalle più importanti università del Paese - e in qualche caso anche estere - propone una rilettura a tutto tondo dell'impresa in questa nuova ottica, con prospettive nuove e affascinanti che non si possono ignorare.

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319500082
Total Pages : 987 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by : Colin L. Campbell

Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 9783319500065
Total Pages : 0 pages
Book Rating : 4.5/5 ( download)

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Book Synopsis The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by : Colin L. Campbell

Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Collaborating with Customers to Innovate

Author : Emanuela Prandelli
Publisher : Edward Elgar Publishing
ISBN 13 : 1848442912
Total Pages : 176 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Collaborating with Customers to Innovate by : Emanuela Prandelli

Download or read book Collaborating with Customers to Innovate written by Emanuela Prandelli and published by Edward Elgar Publishing. This book was released on 2008 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.

The Boundaries of Europe

Author : Pietro Rossi
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110420724
Total Pages : 266 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Boundaries of Europe by : Pietro Rossi

Download or read book The Boundaries of Europe written by Pietro Rossi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-04-24 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe’s boundaries have mainly been shaped by cultural, religious, and political conceptions rather than by geography. This volume of bilingual essays from renowned European scholars outlines the transformation of Europe’s boundaries from the fall of the ancient world to the age of decolonization, or the end of the explicit endeavor to “Europeanize” the world.From the decline of the Roman Empire to the polycentrism of today’s world, the essays span such aspects as the confrontation of Christian Europe with Islam and the changing role of the Mediterranean from “mare nostrum” to a frontier between nations. Scandinavia, eastern Europe and the Atlantic are also analyzed as boundaries in the context of exploration, migratory movements, cultural exchanges, and war. The Boundaries of Europe, edited by Pietro Rossi, is the first installment in the ALLEA book series Discourses on Intellectual Europe, which seeks to explore the question of an intrinsic or quintessential European identity in light of the rising skepticism towards Europe as an integrated cultural and intellectual region.

Marketing Across Cultures

Author : Jean-Claude Usunier
Publisher : Pearson Education
ISBN 13 : 9780273685296
Total Pages : 608 pages
Book Rating : 4.6/5 (852 download)

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Book Synopsis Marketing Across Cultures by : Jean-Claude Usunier

Download or read book Marketing Across Cultures written by Jean-Claude Usunier and published by Pearson Education. This book was released on 2005 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.

Developing Corporate Social Responsibility

Author : Francesco Perrini
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781958728
Total Pages : 284 pages
Book Rating : 4.9/5 (587 download)

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Book Synopsis Developing Corporate Social Responsibility by : Francesco Perrini

Download or read book Developing Corporate Social Responsibility written by Francesco Perrini and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Perrini et al provide a detailed, authoritative look at the evolving European perspective on corporate social responsibility. They show how Europe has moved from follower status to leading edge practice. The book is the best current indicator of what the next stages of CSR will look like.' - Thomas W. Dunfee, University of Pennsylvania, US The rapidly increasing attention devoted to Corporate Social Responsibility (CSR) has resulted in the term 'CSR' being applied to myriad dissimilar phenomena. The authors therefore aim to dispel this confusion by presenting a multi-faceted view of socially responsible corporate behavior and related themes. They provide a conceptualization of CSR that emphasizes the role of the adoption and implementation of specific CSR strategies and their impact on corporate social and economic performance.

Own the Future

Author : Michael S. Deimler
Publisher : John Wiley & Sons
ISBN 13 : 1118591704
Total Pages : 386 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Own the Future by : Michael S. Deimler

Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.

Loss and the Other in the Visionary Work of Anna Maria Ortese

Author : Vilma De Gasperin
Publisher : OUP Oxford
ISBN 13 : 0191655112
Total Pages : 319 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Loss and the Other in the Visionary Work of Anna Maria Ortese by : Vilma De Gasperin

Download or read book Loss and the Other in the Visionary Work of Anna Maria Ortese written by Vilma De Gasperin and published by OUP Oxford. This book was released on 2014-03-27 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the vre of Anna Maria Ortese (1914-1998) from her first literary writings in the Thirties to her great novels in the Nineties. The analysis focusses on two interweaving core themes, loss and the Other. It begins with the shaping of personal loss of an Other following death, separation, abandonment, coupled with melancholy for life's transience as depicted in autobiographical works and in her masterpiece Il porto di Toledo. The book then addresses Ortese's literary engagement with social themes in realist stories set in post-war Naples in her collection Il mare non bagna Napoli and then explores her continuing preoccupation with socio-ethical issues, imbued with autobiographical elements, in non-realist texts, including her masterful novels L'Iguana, Il cardillo addolorato and Alonso e i visionari The book combines theme and genre analysis, highlighting Ortese's adoption and hybridization of diverse literary forms such as poetry, the novel, the short story, the essay, autobiography, realism, fairy tales, fantasy, allegory. In her work Ortese weaves an ongoing dialogue with literary and non-literary works, through direct quotations, allusions, echoes, adoption of motifs and topoi. The book thus highlights the intertextual relationship with her sources: Leopardi, Dante, Petrarch, Manzoni, Collodi, Montale, Serao; Shakespeare, Milton, Keats, Blake, Joyce, Conrad, Melville, Poe, Hawthorne, Hardy; Manrique, Gongora, de Quevedo, Villalón, Bello, Cantar del mio Cid; Heine, Valery, Puccini's Madam Butterfly, folklore, popular songs, and the Bible. Ortese thus shapes her literary themes in the background of social, political and economic upheavals over six decades of Italian history, culminating in an allegorical critique of modernity and a call for a renewed bond between humans and the Other.

Egypt and Nubia

Author : James Augustus St. John
Publisher :
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4.R/5 (3 download)

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Book Synopsis Egypt and Nubia by : James Augustus St. John

Download or read book Egypt and Nubia written by James Augustus St. John and published by . This book was released on 1845 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rethinking Nationalism in the Arab Middle East

Author : James P. Jankowski
Publisher : Columbia University Press
ISBN 13 : 9780231106955
Total Pages : 404 pages
Book Rating : 4.1/5 (69 download)

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Book Synopsis Rethinking Nationalism in the Arab Middle East by : James P. Jankowski

Download or read book Rethinking Nationalism in the Arab Middle East written by James P. Jankowski and published by Columbia University Press. This book was released on 1997 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourteen original essays in this volume explore the psychological, political, and cultural bases of Arab nationalism since World War I and are arranged around broad themes of study: academic constructions of nationalist history, nationalist presentations of Arab histories, conflict among competing nationalist visions, and more.

The Myth of Achievement Tests

Author : James J. Heckman
Publisher : University of Chicago Press
ISBN 13 : 022610012X
Total Pages : 469 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis The Myth of Achievement Tests by : James J. Heckman

Download or read book The Myth of Achievement Tests written by James J. Heckman and published by University of Chicago Press. This book was released on 2014-01-14 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achievement tests play an important role in modern societies. They are used to evaluate schools, to assign students to tracks within schools, and to identify weaknesses in student knowledge. The GED is an achievement test used to grant the status of high school graduate to anyone who passes it. GED recipients currently account for 12 percent of all high school credentials issued each year in the United States. But do achievement tests predict success in life? The Myth of Achievement Tests shows that achievement tests like the GED fail to measure important life skills. James J. Heckman, John Eric Humphries, Tim Kautz, and a group of scholars offer an in-depth exploration of how the GED came to be used throughout the United States and why our reliance on it is dangerous. Drawing on decades of research, the authors show that, while GED recipients score as well on achievement tests as high school graduates who do not enroll in college, high school graduates vastly outperform GED recipients in terms of their earnings, employment opportunities, educational attainment, and health. The authors show that the differences in success between GED recipients and high school graduates are driven by character skills. Achievement tests like the GED do not adequately capture character skills like conscientiousness, perseverance, sociability, and curiosity. These skills are important in predicting a variety of life outcomes. They can be measured, and they can be taught. Using the GED as a case study, the authors explore what achievement tests miss and show the dangers of an educational system based on them. They call for a return to an emphasis on character in our schools, our systems of accountability, and our national dialogue. Contributors Eric Grodsky, University of Wisconsin–Madison Andrew Halpern-Manners, Indiana University Bloomington Paul A. LaFontaine, Federal Communications Commission Janice H. Laurence, Temple University Lois M. Quinn, University of Wisconsin–Milwaukee Pedro L. Rodríguez, Institute of Advanced Studies in Administration John Robert Warren, University of Minnesota, Twin Cities

Using Qualitative Methods in Organizational Research

Author : Thomas W. Lee
Publisher : SAGE
ISBN 13 : 9780761908074
Total Pages : 214 pages
Book Rating : 4.9/5 (8 download)

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Book Synopsis Using Qualitative Methods in Organizational Research by : Thomas W. Lee

Download or read book Using Qualitative Methods in Organizational Research written by Thomas W. Lee and published by SAGE. This book was released on 1999 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater integration of qualitative and quantitative methods in organizational research. The book provides a look at the methods and tactics of qualitative research for both generating and testing management theories. It includes guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies. Using Qualitative Methods In Organizational Research is appropriate for courses intended to introduce students to qualitative methods, for those traditional quantitative researchers interested in expanding their research methodology base, and for those interested in gaining additional insight into understanding which methods to use in future research.

The Collaborative Enterprise

Author : Antonio Tencati
Publisher : Peter Lang
ISBN 13 : 9783034301596
Total Pages : 436 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis The Collaborative Enterprise by : Antonio Tencati

Download or read book The Collaborative Enterprise written by Antonio Tencati and published by Peter Lang. This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive economics produces an enormous abundance of goods and services but at an intolerable environmental and social cost. Competition has become an end in itself, which leads to detrimental effects on nature, society and future generations. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. This book promotes a collaborative attitude of doing business based on a positive view of the self and others. Theoretical contributions, reflections, cases, examples, and initiatives collected in the book show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current, self-defeating, managerial models. Innovative firms seeking to build long-term, mutually beneficial relationships with all of their stakeholders while producing values for their business ecosystems represent well-grounded hopes for a really sustainable future.

Urban Agriculture Europe

Author : Frank Lohrberg
Publisher : Jovis Verlag GmbH
ISBN 13 : 9783868593716
Total Pages : 0 pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis Urban Agriculture Europe by : Frank Lohrberg

Download or read book Urban Agriculture Europe written by Frank Lohrberg and published by Jovis Verlag GmbH. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How can agriculture contribute to the sustainable development of European cities? How can agriculture and horticulture create vital urban spaces that have new social and ecological qualities and are also economically viable? Urban Agriculture Europe is the first comprehensive, transdisciplinary publication about urban agriculture in Europe. Apart from well-known examples of urban food gardens in Western European metropolises, this volume also studies innovative forms of periurban agriculture, bringing in experiences in Eastern and Southern Europe. The contributions approach urban agriculture from the point of view of social science, the economy, agricultural ecology, and spatial planning and address the role of citizens, involved parties, and politics, as well as operational models and planning tools. Case studies from Barcelona, Dublin, Geneva, Milan, Sofia, Warsaw, and the Ruhr Metropolis allow a comparative view of European practice. Statements from involved parties and guidance for cities and regions round off the publication."--Page 4 of cover.

Whose Pharaohs?

Author : Donald Malcolm Reid
Publisher : Univ of California Press
ISBN 13 : 0520930797
Total Pages : 429 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Whose Pharaohs? by : Donald Malcolm Reid

Download or read book Whose Pharaohs? written by Donald Malcolm Reid and published by Univ of California Press. This book was released on 2002-02-12 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Egypt's rich and celebrated ancient past has served many causes throughout history--in both Egypt and the West. Concentrating on the era from Napoleon's conquest and the discovery of the Rosetta Stone to the outbreak of World War I, this book examines the evolution of Egyptian archaeology in the context of Western imperialism and nascent Egyptian nationalism. Traditionally, histories of Egyptian archaeology have celebrated Western discoverers such as Champollion, Mariette, Maspero, and Petrie, while slighting Rifaa al-Tahtawi, Ahmad Kamal, and other Egyptians. This exceptionally well-illustrated and well-researched book writes Egyptians into the history of archaeology and museums in their own country and shows how changing perceptions of the past helped shape ideas of modern national identity. Drawing from rich archival sources in Egypt, the United Kingdom, and France, and from little-known Arabic publications, Reid discusses previously neglected topics in both scholarly Egyptology and the popular "Egyptomania" displayed in world's fairs and Orientalist painting and photography. He also examines the link between archaeology and the rise of the modern tourist industry. This richly detailed narrative discusses not only Western and Egyptian perceptions of pharaonic history and archaeology but also perceptions of Egypt's Greco-Roman, Coptic, and Islamic eras. Throughout this book, Reid demonstrates how the emergence of archaeology affected the interests and self-perceptions of modern Egyptians. In addition to uncovering a wealth of significant new material on the history of archaeology and museums in Egypt, Reid provides a fascinating window on questions of cultural heritage--how it is perceived, constructed, claimed, and contested.

The Unconscious as Infinite Sets

Author : Ignacio Matte Blanco
Publisher : Routledge
ISBN 13 : 0429922590
Total Pages : 462 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Unconscious as Infinite Sets by : Ignacio Matte Blanco

Download or read book The Unconscious as Infinite Sets written by Ignacio Matte Blanco and published by Routledge. This book was released on 2018-03-29 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: A systematic effort to rethink Freud's theory of the unconscious, aiming to separate out the different forms of unconsciousness. The logico-mathematical treatment of the subject is made easy because every concept used is simple and simply explained from first principles. Each renewed explanation of the facts brings the emergence of new knowledge from old material of truly great importance to the clinician and the theorist alike. A highly original book that ought to be read by everyone interested in psychiatry or in Freudian psychology.