Rigorous Magic

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Rigorous Magic

Author : Steve Hatch
Publisher : John Wiley & Sons
ISBN 13 : 047068741X
Total Pages : 284 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Rigorous Magic by : Steve Hatch

Download or read book Rigorous Magic written by Steve Hatch and published by John Wiley & Sons. This book was released on 2009-08-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.

Magic and Sex

Author : Hermes Astrology
Publisher : Hermes Astrology
ISBN 13 :
Total Pages : 71 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Magic and Sex by : Hermes Astrology

Download or read book Magic and Sex written by Hermes Astrology and published by Hermes Astrology. This book was released on 2024-05-14 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intertwining of magic and sexuality has long been a source of fascination, intrigue, and controversy across cultures and throughout history. This book delves into the complex relationship between magic and sex, exploring how these two primal forces intersect, influence each other, and shape human experience. Drawing upon a multidisciplinary approach that incorporates insights from anthropology, psychology, folklore, and esoteric traditions, this book seeks to unravel the mysteries surrounding the enchantment of desire. It examines the role of magic in shaping sexual practices, beliefs, and taboos, as well as its impact on individual and collective perceptions of eroticism, intimacy, and power dynamics. Through an exploration of mythological narratives, historical accounts, and contemporary practices, this book illuminates the ways in which magic has been used to enhance sexual pleasure, attract partners, and navigate the complexities of romantic relationships. It also delves into the darker aspects of magical sexuality, including the use of love spells, aphrodisiacs, and sexual rituals for manipulation, control, and exploitation. Furthermore, this book investigates the psychological and spiritual dimensions of sexual magic, examining its potential for personal transformation, healing, and transcendence. It explores the concept of sexual energy as a potent force for creativity, spiritual awakening, and the cultivation of ecstatic states of consciousness. Finally, this book reflects on the ethical considerations and moral implications surrounding the practice of sexual magic, addressing issues of consent, boundaries, and the responsible use of power. It calls for a nuanced and holistic understanding of the intersection of magic and sexuality, one that recognizes both the potential for liberation and empowerment, as well as the risks of exploitation and harm.

Predictable Magic

Author : Deepa Prahalad
Publisher : Pearson Prentice Hall
ISBN 13 : 0131388045
Total Pages : 206 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Predictable Magic by : Deepa Prahalad

Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

Folk Illusions

Author : K. Brandon Barker
Publisher : Indiana University Press
ISBN 13 : 0253041104
Total Pages : 264 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Folk Illusions by : K. Brandon Barker

Download or read book Folk Illusions written by K. Brandon Barker and published by Indiana University Press. This book was released on 2019-04-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wiggling a pencil so that it looks like it is made of rubber, "stealing" your niece's nose, and listening for the sounds of the ocean in a conch shell– these are examples of folk illusions, youthful play forms that trade on perceptual oddities. In this groundbreaking study, K. Brandon Barker and Claiborne Rice argue that these easily overlooked instances of children's folklore offer an important avenue for studying perception and cognition in the contexts of social and embodied development. Folk illusions are traditionalized verbal and/or physical actions that are performed with the intention of creating a phantasm for one or more participants. Using a cross-disciplinary approach that combines the ethnographic methods of folklore with the empirical data of neuroscience, cognitive science, and psychology, Barker and Rice catalogue over eighty discrete folk illusions while exploring the complexities of embodied perception. Taken together as a genre of folklore, folk illusions show that people, starting from a young age, possess an awareness of the illusory tendencies of perceptual processes as well as an awareness that the distinctions between illusion and reality are always communally formed.

Stranger Magic

Author : Marina Warner
Publisher : Harvard University Press
ISBN 13 : 0674065077
Total Pages : 577 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Stranger Magic by : Marina Warner

Download or read book Stranger Magic written by Marina Warner and published by Harvard University Press. This book was released on 2012-03-03 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our foremost theorist of myth, fairytale, and folktale explores the magical realm of the imagination where carpets fly and genies grant prophetic wishes. Stranger Magic examines the profound impact of the Arabian Nights on the West, the progressive exoticization of magic, and the growing acceptance of myth and magic in contemporary experience.

Rough Magic

Author : Lara Prior-Palmer
Publisher : Ebury Press
ISBN 13 : 9781785038860
Total Pages : 0 pages
Book Rating : 4.0/5 (388 download)

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Book Synopsis Rough Magic by : Lara Prior-Palmer

Download or read book Rough Magic written by Lara Prior-Palmer and published by Ebury Press. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lara Prior-Palmer was seeking the unknown. In search of adventure aged nineteen, she entered the world's toughest horse race - a 1000km. ride through extreme conditions in the Mongolian wilderness.

The Spiritist Fallacy

Author : René Guénon
Publisher : Sophia Perennis
ISBN 13 : 9780900588716
Total Pages : 368 pages
Book Rating : 4.5/5 (887 download)

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Book Synopsis The Spiritist Fallacy by : René Guénon

Download or read book The Spiritist Fallacy written by René Guénon and published by Sophia Perennis. This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Spiritual Fallacy, though packed with arcane facts, is unique in revealing how one the greatest metaphysicians of our age interprets the phenomena, real or alleged, of spiritualism. The doctrinal expositions that accompany his astonishing account offer extraordinarily prescient insight into many deviations and psychological afflictions of the modern mind, and will be a valuable to psychological practitioners and spiritual counselors as to historians of esoteric history. It also offers a profound corrective to the many brands of New Age 'therapy' that all too unwittingly invoke many of the same elements whose nefarious origins Guenon so clearly described many years ago.

The Tempest

Author : William Shakespeare
Publisher : A&C Black
ISBN 13 : 1903436087
Total Pages : 393 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis The Tempest by : William Shakespeare

Download or read book The Tempest written by William Shakespeare and published by A&C Black. This book was released on 1999-08-13 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of The Tempest which brings alive the rich interpretative possibilities of this most popular play.

Black Magic

Author : Suzannah Knight
Publisher : Chipmunkapublishing ltd
ISBN 13 : 1905610882
Total Pages : 82 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis Black Magic by : Suzannah Knight

Download or read book Black Magic written by Suzannah Knight and published by Chipmunkapublishing ltd. This book was released on 2011-06-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description & About the AuthorAfter a year travelling around the World Suzannah comes back to England to start university. Things start to go wrong as she is tempted into experimenting with drugs. She drops out of university and during her first spell of mania and depression starts to believe in black magic. This is the start of a long and winding journey for Suzannah as she loses all her friends and former lifestyle and leads a dubious existence - self harming and trichotillomania plague and her psyche as she battles with an eating disorder.Suzannah is eventually sectioned and finds herself in a secure unit battling psychosis. She will not admit to herself she has a problem and refuses to take medication. Lonely and cast adrift she tries to forge a career for herself, but she can't escape the taboo of being labelled 'mental'. Some time later she finds herself in the slums of Darlington, in poverty, and a chronic alcoholic. Overcoming her demons and fighting her schizo-affective disorder Suzannah takes life by the balls and gets herself back to university to finally finish her degree only to once again fall into mental illness, bad relationships and brushes with the law.With four different diagnoses along the journey and various different forms of medication Suzannah denies her mental illness for a long time and therefore the psychiatrists were unable to help. She loses all her friends through mental illness and any form of normal life until she confronts the problem.Remarkably and with great character Suzannah's book ends on a high note as she falls in love and marries the man of her dreams to live happily ever after with her son Domini. It is through her own determination and the support of loved ones that Suzannah has changed her life. She will never be totally rid of her illness but with sensible management she has succeeded in finding equilibrium. This is a fascinating and empowering story which should be a great positive influence to those who find themselves in a similar situation to Suzannah.

The Word

Author :
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.:/5 (28 download)

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Book Synopsis The Word by :

Download or read book The Word written by and published by . This book was released on 1916 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Word

Author : Harold W. Percival
Publisher :
ISBN 13 :
Total Pages : 414 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Word by : Harold W. Percival

Download or read book The Word written by Harold W. Percival and published by . This book was released on 1916 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Witchcraft and Magic in Europe, Volume 2

Author : Bengt Ankarloo
Publisher : University of Pennsylvania Press
ISBN 13 : 9780812217056
Total Pages : 426 pages
Book Rating : 4.2/5 (17 download)

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Book Synopsis Witchcraft and Magic in Europe, Volume 2 by : Bengt Ankarloo

Download or read book Witchcraft and Magic in Europe, Volume 2 written by Bengt Ankarloo and published by University of Pennsylvania Press. This book was released on 1999-10-14 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topics include binding spells, curse tablets, and the demonization of magic and sorcery by Christianity.

Magic and Superstition in Europe

Author : Michael D. Bailey
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461639883
Total Pages : 285 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Magic and Superstition in Europe by : Michael D. Bailey

Download or read book Magic and Superstition in Europe written by Michael D. Bailey and published by Rowman & Littlefield Publishers. This book was released on 2006-12-28 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only comprehensive, single-volume survey of magic available, this compelling book traces the history of magic, witchcraft, and superstitious practices such as popular spells or charms from antiquity to the present day. Focusing especially on Europe in the medieval and early modern eras, Michael Bailey also explores the ancient Near East, classical Greece and Rome, and the spread of magical systems_particularly modern witchcraft or Wicca_from Europe to the United States. He examines how magic and superstition have been defined in various historical eras and how these constructions have changed over time. He considers the ways in which specific categories of magic have been condemned, and how those identified as magicians or witches have been persecuted and prosecuted in various societies. Although conceptions of magic have changed over time, the author shows how magic has almost always served as a boundary marker separating socially acceptable actions from illicit ones, and more generally the known and understood from the unknown and occult.

Trithemius and Magical Theology

Author : Noel L. Brann
Publisher : SUNY Press
ISBN 13 : 9780791439616
Total Pages : 376 pages
Book Rating : 4.4/5 (396 download)

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Book Synopsis Trithemius and Magical Theology by : Noel L. Brann

Download or read book Trithemius and Magical Theology written by Noel L. Brann and published by SUNY Press. This book was released on 1999-01-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of Trithemius's "magical theology," which argued for the compatibility of magic and Christian doctrines, and its influence during the Renaissance and Reformation.

Magic

Author : Jamie Sutcliffe
Publisher : MIT Press
ISBN 13 : 0262543036
Total Pages : 241 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Magic by : Jamie Sutcliffe

Download or read book Magic written by Jamie Sutcliffe and published by MIT Press. This book was released on 2021-12-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first accessible reader on magic’s generative relationship with contemporary art practice. From the hexing of presidents to a renewed interest in herbalism and atavistic forms of self-care, magic has furnished the contemporary imagination with mysterious and often disorienting bodies of arcane thought and practice. This volume brings together writings by artists, magicians, historians, and theorists that illuminate the vibrant correspondences animating contemporary art’s varied encounters with magical culture, inspiring a reconsideration of the relationship between the symbolic and the pragmatic. Dispensing with simple narratives of reenchantment, Magic illustrates the intricate ways in which we have to some extent always been captivated by the allure of the numinous. It demonstrates how magical culture’s tendencies toward secrecy, occlusion, and encryption might provide contemporary artists with strategies of remedial communality, a renewed faith in the invocational power of personal testimony, and a poetics of practice that could boldly question our political circumstances, from the crisis of climate collapse to the strictures of socially sanctioned techniques of medical and psychiatric care. Tracing its various emergences through the shadows of modernity, the circuitries of ritual media, and declarations of psychic self-defence, Magic deciphers the evolution of a “magical-critical” thinking that productively complicates, contradicts and expands the boundaries of our increasingly weird present.

The Magician Who Rose From Failure: Volume 6

Author : Gamei Hitsuji
Publisher : J-Novel Club
ISBN 13 : 1718367627
Total Pages : 250 pages
Book Rating : 4.7/5 (183 download)

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Book Synopsis The Magician Who Rose From Failure: Volume 6 by : Gamei Hitsuji

Download or read book The Magician Who Rose From Failure: Volume 6 written by Gamei Hitsuji and published by J-Novel Club. This book was released on 2023-12-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thirteen years old, Arcus crushes the entrance exam for the Royal Institute of Magic, and he soon begins his new life as a student. Disowned for his supposed lack of ability, he makes waves both good and bad when he quickly outstrips his distinguished peers, rising to the top of his class. His success does not escape the notice of Claudia Saifice, granddaughter of the Institute’s headmaster. What exactly does she have in store for him?

Mexican Magic

Author : Laura Davila
Publisher : Red Wheel/Weiser
ISBN 13 : 1578638321
Total Pages : 226 pages
Book Rating : 4.5/5 (786 download)

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Book Synopsis Mexican Magic by : Laura Davila

Download or read book Mexican Magic written by Laura Davila and published by Red Wheel/Weiser. This book was released on 2024-11-04 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mexican Magic offers an overview of magic and spells from all across Mexico for daily use. Algunos nacen con estrella y otros estrellados. This dicho (saying) roughly translates to "Some are born with a star, while others are born starry." It refers to the Mexican belief that good luck is a matter of fate, something you are born with or not. Mexicans attribute their good or bad luck to a greater force, to God's will, even to the stars in the sky. Being born with a star is a blessing. While some gain their luck through fate, Laura Davila believes even more in faith, virtue, and purpose. While there are some people who are born with a natural gift for magic, there are many others for whom life itself pushed them toward using magic. The best brujos and magical people are not those who necessarily started off in perfect circumstances but those who looked at magic as a skill to be mastered. Mexican Magic shares this knowledge and offers an overview of magic from across Mexico. Spells are the focus of Mexican Magic. The book features magical recipes, spells, tips, and advice for a wide variety of intentions, including love, lust, sex, good luck, money, protection, commerce, gambling, justice, pregnancy, travel, education, and more. Although the spells may be practiced by anyone, their flavor is Mexican, as they are deeply rooted in Mexican folk beliefs and magic. Davila also shares direction on how to be a magical person and live a magical life, with examples given from some influential Mexican historical and spiritual figures.