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Author : Eduard Helmann
Publisher : Verlag Niggli AG
ISBN 13 : 9783721209570
Total Pages : 142 pages
Book Rating : 4.2/5 (95 download)
Download or read book Rhetoric of Logos written by Eduard Helmann and published by Verlag Niggli AG. This book was released on 2016-01-05 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author illustrates how designers can utilize the tools of rhetoric.
Author : Aristotle
Publisher : Arcturus Publishing
ISBN 13 : 1398805815
Total Pages : 293 pages
Book Rating : 4.3/5 (988 download)
Download or read book The Art of Rhetoric written by Aristotle and published by Arcturus Publishing. This book was released on 2020-10-16 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.
Author : Edward Schiappa
Publisher : Univ of South Carolina Press
ISBN 13 : 1611171814
Total Pages : 272 pages
Book Rating : 4.6/5 (111 download)
Download or read book Protagoras and Logos written by Edward Schiappa and published by Univ of South Carolina Press. This book was released on 2013-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protagoras and Logos brings together in a meaningful synthesis the contributions and rhetoric of the first and most famous of the Older Sophists, Protagoras of Abdera. Most accounts of Protagoras rely on the somewhat hostile reports of Plato and Aristotle. By focusing on Protagoras's own surviving words, this study corrects many long-standing misinterpretations and presents significant facts: Protagoras was a first-rate philosophical thinker who positively influenced the theories of Plato and Aristotle, and Protagoras pioneered the study of language and was the first theorist of rhetoric. In addition to illustrating valuable methods of translating and reading fifth-century B.C.E. Greek passages, the book marshals evidence for the important philological conclusion that the Greek word translated as rhetoric was a coinage by Plato in the early fourth century. In this second edition, Edward Schiappa reassesses the philosophical and pedagogical contributions of Protagoras. Schiappa argues that traditional accounts of Protagoras are hampered by mistaken assumptions about the Sophists and the teaching of the art of rhetoric in the fifth century. He shows that, contrary to tradition, the so-called Older Sophists investigated and taught the skills of logos, which is closer to modern conceptions of critical reasoning than of persuasive oratory. Schiappa also offers interpretations for each of Protagoras's major surviving fragments and examines Protagoras's contributions to the theory and practice of Greek education, politics, and philosophy. In a new afterword Schiappa addresses historiographical issues that have occupied scholars in rhetorical studies over the past ten years, and throughout the study he provides references to scholarship from the last decade that has refined his views on Protagoras and other Sophists.
Author : Ekaterina V. Haskins
Publisher : Univ of South Carolina Press
ISBN 13 : 9781570035265
Total Pages : 200 pages
Book Rating : 4.0/5 (352 download)
Download or read book Logos and Power in Isocrates and Aristotle written by Ekaterina V. Haskins and published by Univ of South Carolina Press. This book was released on 2004 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logos and Power in Isocrates and Aristotle presents Isocrates' vision of discourse as a worthy rival, rather than a mere precursor, of Aristotle's Rhetoric. It argues that much of what Aristotle said about the status of rhetoric and the role of discourse may have been a reaction to Isocrates.
Author : Callihan Wesley
Publisher :
ISBN 13 : 9780989702867
Total Pages : pages
Book Rating : 4.7/5 (28 download)
Download or read book The Aeneid Workbook - Old Western Culture written by Callihan Wesley and published by . This book was released on 2014-12-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robin Reames
Publisher : Univ of South Carolina Press
ISBN 13 : 1611177693
Total Pages : 208 pages
Book Rating : 4.6/5 (111 download)
Download or read book Logos without Rhetoric written by Robin Reames and published by Univ of South Carolina Press. This book was released on 2017-06-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A germinal examination of rhetoric's beginnings through pre-fourth-century Greek texts How did rhetoric begin and what was it before it was called "rhetoric"? Must art have a name to be considered art? What is the difference between eloquence and rhetoric? And what were the differences, if any, among poets, philosophers, sophists, and rhetoricians before Plato emphasized—or perhaps invented—their differences? In Logos without Rhetoric: The Arts of Language before Plato, Robin Reames attempts to intervene in these and other questions by examining the status of rhetorical theory in texts that predate Plato's coining of the term rhetoric (c. 380 B.C.E.). From Homer and Hesiod to Parmenides and Heraclitus to Gorgias, Theodorus, and Isocrates, the case studies contained here examine the status of the discipline of rhetoric prior to and therefore in the absence of the influence of Plato and Aristotle's full-fledged development of rhetorical theory in the fourth century B.C.E. The essays in this volume make a case for a porous boundary between theory and practice and promote skepticism about anachronistic distinctions between myth and reason and between philosophy and rhetoric in the historiography of rhetoric's beginning. The result is an enlarged understanding of the rhetorical content of pre-fourth-century Greek texts. Edward Schiappa, head of Comparative Media Studies/Writing and the John E. Burchard Professor of Humanities at the Massachusetts Institute of Technology, provides an afterword
Author : Jay Heinrichs
Publisher : Perfection Learning
ISBN 13 : 9781634190145
Total Pages : 408 pages
Book Rating : 4.1/5 (91 download)
Download or read book Thank You for Arguing written by Jay Heinrichs and published by Perfection Learning. This book was released on 2013-08-06 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Expanded and revised, including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies-- and an "Argument lab" section to put your new skills to the test."--P. [4] of cover.
Author : Christopher Lyle Johnstone
Publisher : Studies in Rhetoric & Communic
ISBN 13 : 9781570038549
Total Pages : 0 pages
Book Rating : 4.0/5 (385 download)
Download or read book Listening to the Logos written by Christopher Lyle Johnstone and published by Studies in Rhetoric & Communic. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johnstone's interdisciplinary account ably demonstrates that in the ancient world it was both the content and form of speech that most directly inspired, awakened, and deepened the insights comprehended under the notion of wisdom.
Author : Aristotle
Publisher : Oxford University Press, USA
ISBN 13 : 9780195305081
Total Pages : 0 pages
Book Rating : 4.3/5 (5 download)
Download or read book On Rhetoric written by Aristotle and published by Oxford University Press, USA. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Author : Bruce Mccomiskey
Publisher : University Press of Colorado
ISBN 13 : 1607327457
Total Pages : 56 pages
Book Rating : 4.6/5 (73 download)
Download or read book Post-Truth Rhetoric and Composition written by Bruce Mccomiskey and published by University Press of Colorado. This book was released on 2017-11-01 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-Truth Rhetoric and Composition is a timely exploration of the increasingly widespread and disturbing effect of “post-truth” on public discourse in the United States. Bruce McComiskey analyzes the instances of bullshit, fake news, feigned ethos, hyperbole, and other forms of post-truth rhetoric employed in recent political discourse. The book frames “post-truth” within rhetorical theory, referring to the classic triad of logos, ethos, and pathos. McComiskey shows that it is the loss of grounding in logos that exposes us to the dangers of post-truth. As logos is the realm of fact, logic, truth, and valid reasoning, Western society faces increased risks—including violence, unchecked libel, and tainted elections—when the value of reason is diminished and audiences allow themselves to be swayed by pathos and ethos. Evaluations of truth are deferred or avoided, and mendacity convincingly masquerades as a valid form of argument. In a post-truth world, where neither truth nor falsehood has reliable meaning, language becomes purely strategic, without reference to anything other than itself. This scenario has serious consequences not only for our public discourse but also for the study of composition.
Author : Patrick J. Lynch
Publisher :
ISBN 13 : 9780300096828
Total Pages : 223 pages
Book Rating : 4.0/5 (968 download)
Download or read book Web Style Guide written by Patrick J. Lynch and published by . This book was released on 2002 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the step-by-step process involved in designing a Web site. Readers are assumed to be familiar with whatever Web publishing tool they are using. The guide gives few technical details but instead focuses on the usability, layout, and attractiveness of a Web site, with the goal being to make it as popular with the intended audience as possible. Considerations such as graphics, typography, and multimedia enhancements are discussed.
Author : M. Jimmie Killingsworth
Publisher : SIU Press
ISBN 13 : 0809326639
Total Pages : 191 pages
Book Rating : 4.8/5 (93 download)
Download or read book Appeals in Modern Rhetoric written by M. Jimmie Killingsworth and published by SIU Press. This book was released on 2005-09-26 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal--meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists.
Author : Gergana Apostolova
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443881376
Total Pages : 380 pages
Book Rating : 4.4/5 (438 download)
Download or read book A Rhetoric of Meanings written by Gergana Apostolova and published by Cambridge Scholars Publishing. This book was released on 2015-09-04 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth analysis of language’s role as the tool and environment for human survival on Earth, examining its ability to provide an unlimited space for telling individual stories that bear the knowledge of mankind’s self-significance. The book is the result of a 20-year-long composite study of language phenomenology grounded in the interactions of Bulgarian and English, approached in a game-like fashion where the play with language units transcends levels of meanings based on significances, and explored through the four basic avatars of activated language: the learner, the teacher, the translator and the creator of texts. The book is divided into three sections: the first details the motivation for this study and the design of the method of exploration. This is followed by an application of this method to the talkative web in order to find ways of meeting the enormous demand for human content. The final section brings together the colourful practices of activated language movement. This book is not about the philosophy of language, per se. It is concerned with the practical field beyond the philosophy of language where the self-identification of the Subject is brought to a higher stage of communicative creativity. The rhetoric theory of argumentation is argued throughout the book to be the relevant ground for building a holistic tool of language learning where language acquisition is seen as the capability of the subject to construct worlds in a universe whose leading structure involves the rhetoric criteria of ethos, pathos and logos, on the one hand, and the self-identifying choice of meanings to situations of complex nature, on the other. As such, the book is primarily concerned with linguistics, rhetoric, semiotics of culture, ethics and language learning, viewed through a philosophical preoccupation with humanity.
Author : Guenther Klein
Publisher : GRIN Verlag
ISBN 13 : 3668136270
Total Pages : 21 pages
Book Rating : 4.6/5 (681 download)
Download or read book On the rhetoric of GMOs. Ethos, Logos and Pathos written by Guenther Klein and published by GRIN Verlag. This book was released on 2016-02-01 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor’s idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of “Ethos”, “Logos” and last but not least “Pathos”.
Author : Richard H. Roberts
Publisher : University of Virginia Press
ISBN 13 : 9780813914565
Total Pages : 300 pages
Book Rating : 4.9/5 (145 download)
Download or read book The Recovery of Rhetoric written by Richard H. Roberts and published by University of Virginia Press. This book was released on 1993 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Victionary
Publisher : Victionary
ISBN 13 : 9789887903420
Total Pages : 0 pages
Book Rating : 4.9/5 (34 download)
Download or read book Type for Type written by Victionary and published by Victionary. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing a unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brands over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity. It also features cover stories that offer insights by some of the top design studios in the industry as well as compelling project- and technique-related details to inspire both designers and clients alike."--Publisher's website.
Author : Ivan Chermayeff
Publisher : Princeton Architectural Press
ISBN 13 : 9781568982564
Total Pages : 292 pages
Book Rating : 4.9/5 (825 download)
Download or read book TM written by Ivan Chermayeff and published by Princeton Architectural Press. This book was released on 2000-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.
