Rhetoric And Communication

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Rhetorics and Technologies

Author : Stuart A. Selber
Publisher : Univ of South Carolina Press
ISBN 13 : 1611172349
Total Pages : 359 pages
Book Rating : 4.6/5 (111 download)

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Book Synopsis Rhetorics and Technologies by : Stuart A. Selber

Download or read book Rhetorics and Technologies written by Stuart A. Selber and published by Univ of South Carolina Press. This book was released on 2012-12-05 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electric discussions of the interplay between technological innovation and communication Recognizing an increasingly technological context for rhetorical activity, the thirteen contributors to this volume illuminate the challenges and opportunities inherent in successfully navigating intersections between rhetoric and technology in existing and emergent literacy practices. Edited by Stuart A. Selber, Rhetorics and Technologies positions technology as an inevitable aspect of the rhetorical situation and as a potent force in writing and communication activities. Taking a broad approach, this volume is not limited to discussion of particular technological systems (such as new media or wikis) or rhetorical contexts (such as invention or ethics). The essays instead offer a comprehensive treatment of the rhetoric-technology nexus. The book's first section considers the ways in which the social and material realities of using technology to support writing and communication activities have altered the borders and boundaries of rhetorical studies. The second section explores the discourse practices employed by users, designers, and scholars of technology when communicating in technological contexts. In the final section, projects and endeavors that illuminate the ways in which discourse activities can evolve to reflect emerging sociopolitical realties, technologies, and educational issues are examined. The resulting text bridges past and future by offering new understandings of traditional canons of rhetoric—invention, arrangement, style, memory, and delivery—as they present themselves in technological contexts without discarding the rich history of the field before the advent of these technological innovations. Rhetorics and Technologies includes a foreword by Carolyn R. Miller and essays by John M. Carroll, Marilyn M. Cooper, Paul Heilker, Johndan Johnson-Eilola, Debra Journet, M. Jimmie Killingsworth, Jason King, James E. Porter, Stuart A. Selber, Geoffrey Sirc, Susan Wells, and Anne Frances Wysocki.

Visual Rhetoric

Author : Lester C. Olson
Publisher : SAGE
ISBN 13 : 141294919X
Total Pages : 465 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Visual Rhetoric by : Lester C. Olson

Download or read book Visual Rhetoric written by Lester C. Olson and published by SAGE. This book was released on 2008-03-20 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this "visual rhetoric." This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action—performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing—introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler "This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components." —Julianne H. Newton, University of Oregon

The Handbook of Organizational Rhetoric and Communication

Author : Oyvind Ihlen
Publisher : John Wiley & Sons
ISBN 13 : 1119265738
Total Pages : 546 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Handbook of Organizational Rhetoric and Communication by : Oyvind Ihlen

Download or read book The Handbook of Organizational Rhetoric and Communication written by Oyvind Ihlen and published by John Wiley & Sons. This book was released on 2018-08-14 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.

Exploring the Rhetoric of International Professional Communication

Author : Carl R. Lovitt
Publisher : Routledge
ISBN 13 : 135184444X
Total Pages : 488 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Exploring the Rhetoric of International Professional Communication by : Carl R. Lovitt

Download or read book Exploring the Rhetoric of International Professional Communication written by Carl R. Lovitt and published by Routledge. This book was released on 2020-11-26 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a collection of fourteen essays that responds to the need for a more rhetorical conception of professional communication as an international discipline. This book challenges the adequacy of relying on preconceived notions about the factors that determine discourse in international professional settings.

Chinese Perspectives in Rhetoric and Communication

Author : D. Ray Heisey
Publisher : Praeger
ISBN 13 : 1567504957
Total Pages : 0 pages
Book Rating : 4.5/5 (675 download)

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Book Synopsis Chinese Perspectives in Rhetoric and Communication by : D. Ray Heisey

Download or read book Chinese Perspectives in Rhetoric and Communication written by D. Ray Heisey and published by Praeger. This book was released on 2000-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents recent and unpublished research by Chinese scholars from China and the US on ways in which Chinese culture influences and intersects with communication theory and practice in China. It focuses on communication and cultural concepts as they function in Chinese society, in the media, in the workplace, and in the way people think. It includes historical analyses of Mao's political rhetoric before and during the Cultural Revolution as well as political rhetoric by Deng Xiaoping, all with a cultural emphasis.

Encyclopedia of Rhetoric and Composition

Author : Theresa Enos
Publisher : Routledge
ISBN 13 : 1135816069
Total Pages : 828 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Encyclopedia of Rhetoric and Composition by : Theresa Enos

Download or read book Encyclopedia of Rhetoric and Composition written by Theresa Enos and published by Routledge. This book was released on 2013-10-08 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Pragmatism, Democracy, and the Necessity of Rhetoric

Author : Robert Danisch
Publisher : Univ of South Carolina Press
ISBN 13 : 9781570036903
Total Pages : 220 pages
Book Rating : 4.0/5 (369 download)

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Book Synopsis Pragmatism, Democracy, and the Necessity of Rhetoric by : Robert Danisch

Download or read book Pragmatism, Democracy, and the Necessity of Rhetoric written by Robert Danisch and published by Univ of South Carolina Press. This book was released on 2007 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Pragmatism, Democracy, and the Necessity of Rhetoric, Robert Danisch examines the search by America's first generation of pragmatists for a unique set of rhetorics that would serve the needs of a developing democracy. Digging deep into pragmatism's historical development, Danisch sheds light on its association with an alternative but significant and often overlooked tradition. He draws parallels between the rhetorics of such American pragmatists as John Dewey and Jane Addams and those of the ancient Greek tradition. Danisch contends that, while building upon a classical foundation, pragmatism sought to determine rhetorical responses to contemporary irresolutions. rhetoric, including pragmatism's rejection of philosophy with its traditional assumptions and practices. Grounding his argument on an

Communication Shock

Author : Ty Adams
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443881414
Total Pages : 210 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Communication Shock by : Ty Adams

Download or read book Communication Shock written by Ty Adams and published by Cambridge Scholars Publishing. This book was released on 2015-09-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the spirit of Alvin Toffler’s acclaimed works peering into the future of the technological society, Communication Shock is a concise history of communication technologies and an exploration of the possible social and human impacts of nanotechnology on the ecology of human communication. As we become increasingly more networked with communication technologies, we must come to understand and confront the social impact of these changes. More importantly, we must wisely choose in embracing or rejecting these technologies and exploring how we might do both by striking an appropriate balance. Grounded in communication theory and praxis, Communication Shock brings some objectivity to the discussion of technology, maps its development, and encourages a rational conversation about its potential problems and promise. It challenges readers to reach their own conclusions – about the future, imagined and unimaginable, about the fundamental values in conflict, and how one might choose to embrace or contest them to maintain individual autonomy in the face of increasingly ubiquitous marketing and technological change. Present and emerging communications technologies hold the promise for a bold new future, but they also have their inherent risks and drawbacks. Communication shock is the human response, conscious or unconscious, wherein the individual chooses to resist the growing pervasiveness of technology in his or her life by seeking ways to reduce or redirect new technologies or to reject the addition of such technologies altogether. Here is a framework for understanding the potential of the evolving technologies, determining which are essential and which are distractions from the life that one believes to be meaningful, and making informed choices for the life one wishes to live.

Rhetorics of Display

Author : Lawrence J. Prelli
Publisher : Univ of South Carolina Press
ISBN 13 : 1643362798
Total Pages : 478 pages
Book Rating : 4.6/5 (433 download)

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Book Synopsis Rhetorics of Display by : Lawrence J. Prelli

Download or read book Rhetorics of Display written by Lawrence J. Prelli and published by Univ of South Carolina Press. This book was released on 2021-12-24 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.

A New Handbook of Rhetoric

Author : Michele Kennerly
Publisher : Penn State Press
ISBN 13 : 0271091525
Total Pages : 273 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis A New Handbook of Rhetoric by : Michele Kennerly

Download or read book A New Handbook of Rhetoric written by Michele Kennerly and published by Penn State Press. This book was released on 2021-07-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like every discipline, Rhetorical Studies relies on a technical vocabulary to convey specialized concepts, but few disciplines rely so deeply on a set of terms developed so long ago. Pathos, kairos, doxa, topos—these and others originate from the so-called classical world, which has conferred on them excessive authority. Without jettisoning these rhetorical terms altogether, this handbook addresses critiques of their ongoing relevance, explanatory power, and exclusionary effects. A New Handbook of Rhetoric inverts the terms of classical rhetoric by applying to them the alpha privative, a prefix that expresses absence. Adding the prefix α- to more than a dozen of the most important terms in the field, the contributors to this volume build a new vocabulary for rhetorical inquiry. Essays on apathy, akairos, adoxa, and atopos, among others, explore long-standing disciplinary habits, reveal the denials and privileges inherent in traditional rhetorical inquiry, and theorize new problems and methods. Using this vocabulary in an analysis of current politics, media, and technology, the essays illuminate aspects of contemporary culture that traditional rhetorical theory often overlooks. Innovative and groundbreaking, A New Handbook of Rhetoric at once draws on and unsettles ancient Greek rhetorical terms, opening new avenues for studying values, norms, and phenomena often stymied by the tradition. In addition to the editor, the contributors include Caddie Alford, Benjamin Firgens, Cory Geraths, Anthony J. Irizarry, Mari Lee Mifsud, John Muckelbauer, Bess R. H. Myers, Damien Smith Pfister, Nathaniel A. Rivers, and Alessandra Von Burg.

A Rhetoric for the Social Sciences

Author : Kristine Hansen
Publisher : Pearson
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis A Rhetoric for the Social Sciences by : Kristine Hansen

Download or read book A Rhetoric for the Social Sciences written by Kristine Hansen and published by Pearson. This book was released on 1998 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides social science majors with a systematic way of learning to write in their fields. It is based on the assumption that such writing is not a mechanical process, but a kind of rhetoric social scientists use to persuade each other of the validity of their research. KEY TOPICS: Features comprehensive coverage of research methods, including how to plan and propose original research, how to gather data or evidence from sources and how to document it. It goes beyond the typical survey of library tools and offers a brief chapter on how to use the Internet as a research tool.

An Introduction to Rhetorical Communication

Author : James C Mccroskey
Publisher : Routledge
ISBN 13 : 131734717X
Total Pages : 381 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis An Introduction to Rhetorical Communication by : James C Mccroskey

Download or read book An Introduction to Rhetorical Communication written by James C Mccroskey and published by Routledge. This book was released on 2015-11-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Rhetoric of a Global Epidemic

Author : Huiling Ding
Publisher : SIU Press
ISBN 13 : 0809333201
Total Pages : 338 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Rhetoric of a Global Epidemic by : Huiling Ding

Download or read book Rhetoric of a Global Epidemic written by Huiling Ding and published by SIU Press. This book was released on 2014-04-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2016 CCCC Best Book Award in Technical and Scientific Communication In the past ten years, we have seen great changes in the ways government organizations and media respond to and report on emerging global epidemics. The first outbreak to garner such attention was SARS (severe acute respiratory syndrome). In Rhetoric of a Global Epidemic, Huiling Ding uses SARS to explore how various cultures and communities made sense of the epidemic and communicated about it. She also investigates the way knowledge production and legitimation operate in global epidemics, the roles that professionals and professional communicators, as well as individual citizens, play in the communication process, points of contention within these processes, and possible entry points for ethical and civic intervention. Focusing on the rhetorical interactions among the World Health Organization, the United States, China, and Canada, Rhetoric of a Global Epidemic investigates official communication and community grassroots risk tactics employed during the SARS outbreak. It consists of four historical cases, which examine the transcultural risk communication about SARS in different geopolitical regions at different stages. The first two cases deal with risk communication practices at the early stage of the SARS epidemic when it originated in southern China. The last two cases move to transcultural rhetorical networks surrounding SARS. With such threats as SARS, avian flu, and swine flu capturing the public imagination and prompting transnational public health preparedness efforts, the need for a rhetoric of global epidemics has never been greater. Government leaders, public health officials, health care professionals, journalists, and activists can learn how to more effectively craft and manage transcultural risk communication from Ding’s examination of the complex and varied modes of communication around SARS. In addition to offering a detailed case study, Rhetoric of a Global Epidemic provides a critical methodology that professional communicators can use in their investigations of epidemics and details approaches to facilitating more open, participatory risk communication at all levels.

Circulation, Writing, and Rhetoric

Author : Laurie Gries
Publisher : University Press of Colorado
ISBN 13 : 1607326744
Total Pages : 347 pages
Book Rating : 4.6/5 (73 download)

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Book Synopsis Circulation, Writing, and Rhetoric by : Laurie Gries

Download or read book Circulation, Writing, and Rhetoric written by Laurie Gries and published by University Press of Colorado. This book was released on 2018-04-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: While it has long been understood that the circulation of discourse, bodies, artifacts, and ideas plays an important constitutive force in our cultures and communities, circulation, as a concept and a phenomenon, has been underexamined in studies of rhetoric and writing. In an effort to give circulation its rhetorical due, Circulation, Writing, and Rhetoric introduces a wide range of studies that foreground circulation in both theory and practice. Contributors to the volume specifically explore the connections between circulation and public rhetorics, urban studies, feminist rhetorics, digital communication, new materialism, and digital research. Circulation is a cultural-rhetorical process that impacts various ecologies, communities, and subjectivities in an ever-increasing globally networked environment. As made evident in this collection, circulation occurs in all forms of discursive production, from academic arguments to neoliberal policies to graffiti to tweets and bitcoins. Even in the case of tombstones, borrowed text achieves only partial stability before it is recirculated and transformed again. This communicative process is even more evident in the digital realm, the underlying infrastructures of which we have yet to fully understand. As public spaces become more and more saturated with circulating texts and images and as networked relations come to the center of rhetorical focus, Circulation, Writing, and Rhetoric will be a vital interdisciplinary resource for approaching the contemporary dynamics of rhetoric and writing. Contributors: Aaron Beveridge, Casey Boyle, Jim Brown, Naomi Clark, Dànielle Nicole DeVoss, Rebecca Dingo, Sidney I. Dobrin, Jay Dolmage, Dustin Edwards, Jessica Enoch, Tarez Samra Graban, Byron Hawk, Gerald Jackson, Gesa E. Kirsch, Heather Lang, Sean Morey, Jenny Rice, Thomas Rickert, Jim Ridolfo, Nathaniel A. Rivers, Jacqueline Jones Royster, Donnie Johnson Sackey, Michele Simmons, Dale M. Smith, Patricia Sullivan, John Tinnell, Kathleen Blake Yancey

Affect, Emotion, and Rhetorical Persuasion in Mass Communication

Author : Lei Zhang
Publisher : Routledge
ISBN 13 : 1351242350
Total Pages : 372 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Affect, Emotion, and Rhetorical Persuasion in Mass Communication by : Lei Zhang

Download or read book Affect, Emotion, and Rhetorical Persuasion in Mass Communication written by Lei Zhang and published by Routledge. This book was released on 2018-10-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.

The Troubled Rhetoric and Communication of Climate Change

Author : Philip Eubanks
Publisher : Routledge
ISBN 13 : 131755485X
Total Pages : 156 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Troubled Rhetoric and Communication of Climate Change by : Philip Eubanks

Download or read book The Troubled Rhetoric and Communication of Climate Change written by Philip Eubanks and published by Routledge. This book was released on 2015-05-15 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite an overwhelming scientific consensus, climate change remains one of the most controversial issues of our time. Focusing on the rhetoric that surrounds the issue of climate change, this groundbreaking book analyses why the debate continues to rage and examines how we should argue when winning the argument really matters. Going beyond routine condemnations of the wildest statements made by religious fundamentalists or spokespeople for fossil fuel interests, the book explains the mutually exacerbating problems that permit many of us greet catastrophic predictions with an equivocal shrug. It argues that the argumentative situation around climate change makes a certain kind of skepticism – "fair-minded skepticism" – not only possible but likely. The book also strikes a hopeful note, reminding us that people do change their minds in response to effective argumentation that appeals to deeply shared values. Offering new insight into an ongoing academic discussion about the nature of argument and how it can be undertaken more effectively and ethically, as well as a new perspective on the rhetoric of science and technology, this book will be a valuable resource to students and scholars of climate change, environmental humanities, rhetoric, environmental communication, sociology and science and technology studies.

Rhetoric of the Chinese Cultural Revolution

Author : Xing Lu
Publisher : Univ of South Carolina Press
ISBN 13 : 1643361481
Total Pages : 273 pages
Book Rating : 4.6/5 (433 download)

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Book Synopsis Rhetoric of the Chinese Cultural Revolution by : Xing Lu

Download or read book Rhetoric of the Chinese Cultural Revolution written by Xing Lu and published by Univ of South Carolina Press. This book was released on 2020-08-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startling look at revolutionary rhetoric and its effects Now known to the Chinese as the "ten years of chaos," the Chinese Cultural Revolution (1966–76) brought death to thousands of Chinese and persecution to millions. In Rhetoric of the Chinese Cultural Revolution Xing Lu identifies the rhetorical practices and persuasive effects of the polarizing political language and symbolic practices used by Communist Party leaders to legitimize their use of power and violence to dehumanize people identified as class enemies. Lu provides close readings of the movement's primary texts—political slogans, official propaganda, wall posters, and the lyrics of mass songs and model operas. She also scrutinizes such ritualistic practices as the loyalty dance, denunciation rallies, political study sessions, and criticism and self-criticism meetings. Lu enriches her rhetorical analyses of these texts with her own story and that of her family, as well as with interviews conducted in China and the United States with individuals who experienced the Cultural Revolution during their teenage years. In her new preface, Lu expresses deep concern about recent nationalism, xenophobia, divisiveness, and violence instigated by the rhetoric of hatred and fear in the United States and across the globe. She hopes that by illuminating the way language shapes perception, thought, and behavior, this book will serve as a reminder of past mistakes so that we may avoid repeating them in the future.