Affect, Emotion, and Rhetorical Persuasion in Mass Communication

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Author :
Publisher : Routledge
ISBN 13 : 1351242350
Total Pages : 238 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Affect, Emotion, and Rhetorical Persuasion in Mass Communication by : Lei Zhang

Download or read book Affect, Emotion, and Rhetorical Persuasion in Mass Communication written by Lei Zhang and published by Routledge. This book was released on 2018-10-09 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.

Media Rhetoric

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 9781527567795
Total Pages : pages
Book Rating : 4.5/5 (677 download)

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Book Synopsis Media Rhetoric by : Samuel Mateus

Download or read book Media Rhetoric written by Samuel Mateus and published by Cambridge Scholars Publishing. This book was released on 2021-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argument and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it respects how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoricâ "advertising and digital mediaâ "the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

The Dynamics of Persuasion

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000899926
Total Pages : 659 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Taylor & Francis. This book was released on 2023-06-30 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.

Media Rhetoric

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527568881
Total Pages : 153 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Media Rhetoric by : Samuel Mateus

Download or read book Media Rhetoric written by Samuel Mateus and published by Cambridge Scholars Publishing. This book was released on 2021-04-26 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

Research Handbook on the Sociology of Emotion

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1803925655
Total Pages : 457 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Research Handbook on the Sociology of Emotion by : Helena Flam

Download or read book Research Handbook on the Sociology of Emotion written by Helena Flam and published by Edward Elgar Publishing. This book was released on 2024-04-12 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on the Sociology of Emotion investigates the role of emotions in key institutions understood as the frames and fabrics of society. It takes a critical look at society-framing institutions such as the state, the military, the market, and international organizations.

Routledge Handbook of Descriptive Rhetorical Studies and World Languages

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Publisher : Taylor & Francis
ISBN 13 : 1000880974
Total Pages : 592 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Routledge Handbook of Descriptive Rhetorical Studies and World Languages by : Weixiao Wei

Download or read book Routledge Handbook of Descriptive Rhetorical Studies and World Languages written by Weixiao Wei and published by Taylor & Francis. This book was released on 2023-05-12 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Descriptive Rhetorical Studies and World Languages offers a useful collection of papers that presents rhetorical analysis of the discoursal practice in different cultural settings. Covering issues from America to Europe and Asia, and topics from politics to media, education to science, agriculture to literature, and so on, the handbook describes how language can guide listeners’ interpretations, alter their perceptions and shape their worldviews. This book offers a solid foundation for rhetorical studies to become an essential discipline in arts and humanities, engendering innovative theory and applications in areas such as linguistics, literature, history, cultural studies, political science and sociology. This handbook will be crucial for students and researchers in areas such as literature and linguistics, communication studies, political science and arts and humanities in general. This book will also be useful to social science, education, business, law, science and engineering departments due to its coverage of rhetoric in a multidisciplinary and multilingual context. Chapter 16 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution- Non Commercial- No Derivatives 4.0 license.

The Dynamics of Persuasion

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Author :
Publisher : Routledge
ISBN 13 : 0429589409
Total Pages : 628 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2020-07-14 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

Veg(etari)an Arguments in Culture, History, and Practice

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Author :
Publisher : Springer Nature
ISBN 13 : 3030532801
Total Pages : 343 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Veg(etari)an Arguments in Culture, History, and Practice by : Cristina Hanganu-Bresch

Download or read book Veg(etari)an Arguments in Culture, History, and Practice written by Cristina Hanganu-Bresch and published by Springer Nature. This book was released on 2020-12-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores the arguments related to veg(etari)anism as they play out in the public sphere and across media, historical eras, and geographical areas. As vegan and vegetarian practices have gradually become part of mainstream culture, stemming from multiple shifts in the socio-political, cultural, and economic landscape, discursive attempts to both legitimize and delegitimize them have amplified. With 12 original chapters, this collection analyses a diverse array of these legitimating strategies, addressing the practice of veg(etari)anism through analytical methods used in rhetorical criticism and adjacent fields. Part I focuses on specific geo-cultural contexts, from early 20th century Italy, Serbia and Israel, to Islam and foundational Yoga Sutras. In Part II, the authors explore embodied experiences and legitimation strategies, in particular the political identities and ontological consequences coming from consumption of, or abstention from, meat. Part III looks at the motives, purposes and implication of veg(etari)anism as a transformative practice, from ego to eco, that should revolutionise our value hierarchies, and by extension, our futures. Offering a unique focus on the arguments at the core of the veg(etari)an debate, this collection provides an invaluable resource to scholars across a multitude of disciplines.

Wayward Feeling

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Publisher : University of Toronto Press
ISBN 13 : 1487540604
Total Pages : 319 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Wayward Feeling by : Helene Strauss

Download or read book Wayward Feeling written by Helene Strauss and published by University of Toronto Press. This book was released on 2022-05-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inventive new methods of audio-visual mediation and aesthetic activism have been giving shape, since at least the mid-2000s, to feelings of despair, disappointment, and rage at the injustice that South Africa’s colonial and apartheid histories continue to trail in their wake. Wayward Feeling reveals how racism, sexism, and other forms of structural disenfranchisement have continued to assert themselves in affective terms, and how these terms have been recast in spaces both public and intimate in "post-rainbow" times. Helene Strauss argues that the tension between aspiration and achievability has yielded modes of feeling that increasingly disrupt the thrall of post-apartheid nation-building and reconciliation myths, even as wide-spread attachment to the utopian ideals of the anti-apartheid struggle continues to shape dissenting political organising and cultural production. Drawing on a variety of audio-visual forms – including video installations, conceptual artwork, documentary film, live art, and sonic installations – Wayward Feeling examines some of the affective resources that people in contemporary South Africa have been drawing on to make difficult lives more bearable.

Discordant Pandemic Narratives in the U.S.

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Publisher : Rowman & Littlefield
ISBN 13 : 1793655340
Total Pages : 195 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Discordant Pandemic Narratives in the U.S. by : Shing-Ling S. Chen

Download or read book Discordant Pandemic Narratives in the U.S. written by Shing-Ling S. Chen and published by Rowman & Littlefield. This book was released on 2022-06-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. pandemic narratives which embodied many conflicting structures failed to provide guidance for groups and individuals to construct a clear understanding of the pandemic or a consistent measure to combat the disease. This book provides a careful examination of the discordant narratives that embodied the chaos, tensions, and conflicts in the U.S. pandemic responses. The ultimate goal of this volume is to help groups and individuals understand just what went wrong in the U.S. pandemic responses.

Persuasion and Influence in American Life

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Publisher : Waveland Press
ISBN 13 : 1478615222
Total Pages : 461 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Persuasion and Influence in American Life by : Gary C. Woodward

Download or read book Persuasion and Influence in American Life written by Gary C. Woodward and published by Waveland Press. This book was released on 2013-12-23 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.

Affective Transformations

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Publisher : BoD – Books on Demand
ISBN 13 : 3957961653
Total Pages : 246 pages
Book Rating : 4.9/5 (579 download)

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Book Synopsis Affective Transformations by : Bernd Bösel

Download or read book Affective Transformations written by Bernd Bösel and published by BoD – Books on Demand. This book was released on 2020-11-19 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has the Affective Turn itself turned sour? Two seemingly contradictory developments serve as starting points for this volume. First, technologies from affective computing to social robotics focus on the recognition and modulation of human affectivity. Affect gets measured, calculated, controlled. Second, we witness a deeply concerning rise in hate speech, cybermobbing, and incitement to violence via social media. Affect gets mobilized, fomented, unleashed. Politics has become affective to such an extent that we need to rethink our regimes of affect organization. Media and Affect Studies now have to prove that they can cope with the return of the affective real.

Childfree and Happy

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Publisher : University Press of Colorado
ISBN 13 : 1646424395
Total Pages : 242 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis Childfree and Happy by : Courtney Adams Wooten

Download or read book Childfree and Happy written by Courtney Adams Wooten and published by University Press of Colorado. This book was released on 2023-06-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Childfree and Happy examines how millennia of reproductive beliefs (or doxa) have positioned women who choose not to have children as deviant or outside the norm. Considering affect and emotion alongside the lived experiences of women who have chosen not to have children, Courtney Adams Wooten offers a new theoretical lens to feminist rhetorical scholars’ examinations of reproductive rhetorics and how they circulate through women’s lives by paying attention not just to spoken or written beliefs but also to affectual circulations of reproductive doxa. Through interviews with thirty-four childfree women and analysis of childfree rhetorics circulating in historical and contemporary texts and events, this book demonstrates how childfree women individually and collectively try to speak back to common beliefs about their reproductive experiences, even as they struggle to make their identities legible in a sociocultural context that centers motherhood. Childfree and Happy theorizes how affect and rhetoric work together to circulate reproductive doxa by using Sara Ahmed’s theories of gendered happiness scripts to analyze what reproductive doxa is embedded in those scripts and how they influence rhetoric by, about, and around childfree women. Delving into how childfree women position their decision not to have children and the different types of interactions they have with others about this choice, including family members, friends, colleagues, and medical professionals, Childfree and Happy also explores how communities that make space for alternative happiness scripts form between childfree women and those who support them. It will be of interest to scholars in the fields of the rhetoric of motherhood/mothering, as well as feminist rhetorical studies.

The Routledge Handbook of Trans Literature

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Publisher : Taylor & Francis
ISBN 13 : 1003857299
Total Pages : 672 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Routledge Handbook of Trans Literature by : Douglas A. Vakoch

Download or read book The Routledge Handbook of Trans Literature written by Douglas A. Vakoch and published by Taylor & Francis. This book was released on 2024-04-30 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Trans Literature examines the intersection of transgender studies and literary studies, bringing together essays from global experts in the field. This volume provides a comprehensive overview of trans literature, highlighting the core topics, genres, and periods important for scholarship now and in the future. Covering the main approaches and key literary genres of the area, this volume includes: Examination of the core topics guiding contemporary trans literary theory and criticism, including the Anthropocene, archival speculation, activism, BDSM, Black studies, critical plant studies, culture, diaspora, disability, ethnocentrism, home, inclusion, monstrosity, nondualist philosophies, nonlinearity, paradox, pedagogy, performativity, poetics, religion, suspense, temporality, visibility, and water. Exploration of diverse literary genres, forms, and periods through a trans lens, such as archival fiction, artificial intelligence narratives, autobiography, climate fiction, comics, creative writing, diaspora fiction, drama, fan fiction, gothic fiction, historical fiction, manga, medieval literature, minor literature, modernist literature, mystery and detective fiction, nature writing, poetry, postcolonial literature, radical literature, realist fiction, Renaissance literature, Romantic literature, science fiction, travel writing, utopian literature, Victorian literature, and young adult literature. This comprehensive volume will be of great interest to scholars and students of literature, gender studies, trans studies, literary theory, and literary criticism.

Nostalgia Now

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Publisher : Routledge
ISBN 13 : 1000034097
Total Pages : 213 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Nostalgia Now by : Michael Hviid Jacobsen

Download or read book Nostalgia Now written by Michael Hviid Jacobsen and published by Routledge. This book was released on 2020-02-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the nature of nostalgia as an important emotion in contemporary society and social theory. Situated between the ‘sociology of emotions’ and ‘nostalgia studies’, it considers the reasons for which nostalgia appears to be becoming an increasingly significant and debated emotion in late-modern culture. With chapters offering studies of nostalgia at micro-, meso- and macro-levels of society, it offers insights into the rise to prominence of nostalgia and the attendant consequences. Thematically organised and examining the role of nostalgia on an individual level – in the lives of concrete individuals – as well as analysing its function on a more historical social level as a collective and culturally shared emotion, Nostalgia Now brings together the latest empirical and theoretical work on an important contemporary emotion and proposes new agendas for research. As such, it will appeal to scholars of sociology, social theory, psychology and cultural studies with interests in the emotions.

The Routledge Companion to Masculinity in American Literature and Culture

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Publisher : Routledge
ISBN 13 : 1000504956
Total Pages : 411 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge Companion to Masculinity in American Literature and Culture by : Lydia R. Cooper

Download or read book The Routledge Companion to Masculinity in American Literature and Culture written by Lydia R. Cooper and published by Routledge. This book was released on 2021-12-26 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, the U.S. has seen a rise in misogynistic and race-based violence perpetrated by men expressing a sense of grievance, from "incels" to alt-right activists. Grounding sociological, historical, political, and economic analyses of masculinity through the lens of cultural narratives in many forms and expressions, The Routledge Companion to Masculinity in American Literature and Culture suggests that how we examine the stories that shape us in turn shapes our understanding of our current reality and gives us language for imagining better futures. Masculinity is more than a description of traits associated with particular performances of gender. It is more than a study of gender and social power. It is an examination of the ways in which gender affects our capacity to engage ethically with each other in complex human societies. This volume offers essays from a range of established, global experts in American masculinity as well as new and upcoming scholars in order to explore not just what masculinity once meant, has come to mean, and may mean in the future in the U.S.; it also articulates what is at stake with our conceptions of masculinity.

The Art of Persuasive Communication

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Author :
Publisher :
ISBN 13 : 9781485117131
Total Pages : 308 pages
Book Rating : 4.1/5 (171 download)

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Book Synopsis The Art of Persuasive Communication by : Johann C. De Wet

Download or read book The Art of Persuasive Communication written by Johann C. De Wet and published by . This book was released on 2017 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: