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Author : Catherine Léger-Jarniou
Publisher :
ISBN 13 : 9782100806478
Total Pages : 223 pages
Book Rating : 4.8/5 (64 download)
Download or read book Réussir son étude de marché pour un business model efficace written by Catherine Léger-Jarniou and published by . This book was released on 2020-08-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Catherine Léger-Jarniou
Publisher : Dunod
ISBN 13 : 2100817701
Total Pages : 186 pages
Book Rating : 4.1/5 (8 download)
Download or read book Réussir son étude de marché pour un Business Model efficace - 6e éd. written by Catherine Léger-Jarniou and published by Dunod. This book was released on 2020-08-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Votre projet est-il pertinent ? Serez-vous capable de vous faire une place sur le marché actuel ? Et face aux concurrents déjà installés ? Pour répondre à ces questions, une seule méthode : réaliser une étude de marché. Souvent ignorée, l’étude de marché est pourtant essentielle à la création d’entreprise. Elle permet de construire son Business Model, lui-même pierre angulaire du Business Plan, et de répondre à des questions telles que : comment concrétiser au plus vite son offre par un MVP, définir son périmètre d’activité, déterminer sa cible, estimer son chiffre d’affaires prévisionnel, s’adapter à une clientèle BtoC ou BtoB, créer de la valeur... En seulement 4 étapes, découvrez tous les éléments-clés de l’étude de marché et mettez toutes les chances de votre côté pour un Business Model efficace. Avec cette 6e édition, plus courte, plus centrée et plus opérationnelle, visualisez comment préparer votre étude de marché, la réaliser et l’exploiter pour que votre idée de départ conduise à un véritable projet de création.
Author : Catherine Léger-Jarniou
Publisher :
ISBN 13 : 9782100753949
Total Pages : 248 pages
Book Rating : 4.7/5 (539 download)
Download or read book Réussir son étude de marché written by Catherine Léger-Jarniou and published by . This book was released on 2016-09-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage explique, étape par étape, comment réussir son étude de marché en développant la préparation, la réalisation et l'exploitation de l'étude. Cette 5e édition est entièrement restructurée (plus courte, plus centrée, plus opérationnelle). La place de l'étude de marché est mise en perspective dans le Business plan. Des détails sont apportés sur les points suivants : la définition du périmètre de l'activité et sa traduction en Business Model, ses conséquences en termes de configuration de l'étude de marché ; la détermination des couples produit/marché et le choix de la cible choisie ; le calcul du chiffre d'affaires prévisionnel et les conditions de réussite d'une étude de marché.
Author : Catherine Léger-Jarniou
Publisher : Dunod
ISBN 13 : 2100756060
Total Pages : 212 pages
Book Rating : 4.1/5 (7 download)
Download or read book Réussir son étude de marché - 5e éd. written by Catherine Léger-Jarniou and published by Dunod. This book was released on 2016-09-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage explique, étape par étape, comment réussir son étude de marché en développant la préparation, la réalisation et l'exploitation de l'étude. Cette 5e édition est entièrement restructurée (plus courte, plus centrée, plus opérationnelle). La place de l'étude de marché est mise en perspective dans le Business plan. Des détails sont apportés sur les points suivants : la définition du périmètre de l'activité et sa traduction en Business Model, ses conséquences en termes de configuration de l'étude de marché ; la détermination des couples produit/marché et le choix de la cible choisie ; le calcul du chiffre d'affaires pévisionnel et les conditions de réussite d'une étude de marché.
Author : Catherine Léger-Jarniou
Publisher :
ISBN 13 : 9782100557646
Total Pages : 228 pages
Book Rating : 4.5/5 (576 download)
Download or read book Étude de marché written by Catherine Léger-Jarniou and published by . This book was released on 2011 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Etape capitale dans un projet de création d'entreprise, l'étude de marché vous permettra de valider l'existence d'un marché et d'être sûr que votre produit ou service réponde de façon durable à la demande d'une clientèle solvable. Cet ouvrage développe une méthodologie en 3 étapes pour réussir l'étude de marché, rouage essentiel du business plan de votre entreprise : comprendre les grands principes, l'enjeu et les étapes de l'étude de marché ; réaliser son étude de marché grâce à des méthodes précises, des avis d'experts, des entretiens avec les futurs clients et le calcul du chiffre d'affaires prévisionnel ; et après, comment déterminer son mix-marketing et assurer la pérennité de la nouvelle entreprise. Cette quatrième édition, au contenu entièrement restructuré, vous donne toutes les clés pour comprendre la relation entre étude de marché, business model et business plan.
Author : Canada. Parliament. Senate
Publisher :
ISBN 13 :
Total Pages : 1276 pages
Book Rating : 4.:/5 (31 download)
Download or read book Journals of the Senate of Canada written by Canada. Parliament. Senate and published by . This book was released on 1976 with total page 1276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sven Boermeester
Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author : Michael Dietrich
Publisher : Edward Elgar Publishing
ISBN 13 : 1781002401
Total Pages : 607 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook on the Economics and Theory of the Firm written by Michael Dietrich and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Handbook explores both the economics of the firm and the theory of the firm, two areas which are traditionally treated separately in the literature. On the one hand, the former refers to the structure, organization and boundaries of the firm, while the latter is devoted to the analysis of behaviours and strategies in particular market contexts. the novel concept underpinning this authoritative volume is that these two areas closely interact, and that a framework must be articulated in order to illustrate how linkages can be created. This interpretative framework is comprehensively developed in the editors' introduction, and the expert contributors – more than fifty academics of renowned authority – further elaborate on the linkages in the seven comprehensive sections that follow, encompassing: background; equilibrium and new institutional theories; the multinational firm; dynamic approaches to the firm; modern issues; firms' strategies; and economic policy and the firm. Bridging economics and theory of the firm, and providing both technical and institutional perspectives on real corporations, this path-breaking Handbook will prove an invaluable resource for academics, researchers and students in the fields of economics, heterodox economics, business and management, and industrial organization.
Author : Ken Schwaber
Publisher : Microsoft Press
ISBN 13 : 0735637903
Total Pages : 214 pages
Book Rating : 4.7/5 (356 download)
Download or read book Agile Project Management with Scrum written by Ken Schwaber and published by Microsoft Press. This book was released on 2004-02-11 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules and practices for Scrum—a simple process for managing complex projects—are few, straightforward, and easy to learn. But Scrum’s simplicity itself—its lack of prescription—can be disarming, and new practitioners often find themselves reverting to old project management habits and tools and yielding lesser results. In this illuminating series of case studies, Scrum co-creator and evangelist Ken Schwaber identifies the real-world lessons—the successes and failures—culled from his years of experience coaching companies in agile project management. Through them, you’ll understand how to use Scrum to solve complex problems and drive better results—delivering more valuable software faster. Gain the foundation in Scrum theory—and practice—you need to: Rein in even the most complex, unwieldy projects Effectively manage unknown or changing product requirements Simplify the chain of command with self-managing development teams Receive clearer specifications—and feedback—from customers Greatly reduce project planning time and required tools Build—and release—products in 30-day cycles so clients get deliverables earlier Avoid missteps by regularly inspecting, reporting on, and fine-tuning projects Support multiple teams working on a large-scale project from many geographic locations Maximize return on investment!
Author : Benoit B. Mandelbrot
Publisher : Profile Books
ISBN 13 : 1847651550
Total Pages : 352 pages
Book Rating : 4.8/5 (476 download)
Download or read book The (Mis)Behaviour of Markets written by Benoit B. Mandelbrot and published by Profile Books. This book was released on 2010-10-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international bestseller, which foreshadowed a market crash, explains why it could happen again if we don't act now. Fractal geometry is the mathematics of roughness: how to reduce the outline of a jagged leaf or static in a computer connection to a few simple mathematical properties. With his fractal tools, Mandelbrot has got to the bottom of how financial markets really work. He finds they have a shifting sense of time and wild behaviour that makes them volatile, dangerous - and beautiful. In his models, the complex gyrations of the FTSE 100 and exchange rates can be reduced to straightforward formulae that yield a much more accurate description of the risks involved.
Author : Zubin Sethna
Publisher : Emerald Group Publishing
ISBN 13 : 1781907862
Total Pages : 324 pages
Book Rating : 4.7/5 (819 download)
Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing
Author :
Publisher :
ISBN 13 :
Total Pages : 1292 pages
Book Rating : 4.:/5 (319 download)
Download or read book Microlog, Canadian Research Index written by and published by . This book was released on 1994 with total page 1292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indexing, abstracting and document delivery service that covers current Canadian report literature of reference value from government and institutional sources.
Author : Pascal Le Masson
Publisher : Springer
ISBN 13 : 3319502778
Total Pages : 390 pages
Book Rating : 4.3/5 (195 download)
Download or read book Design Theory written by Pascal Le Masson and published by Springer. This book was released on 2017-04-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field. Examining the principles of each theory, this guide utilizes numerous real life industrial applications, with clear links to engineering design, industrial design, management, economics, psychology and creativity. Containing a section of exams with detailed answers, it is useful for courses in design theory, engineering design and advanced innovation management. "Students and professors, practitioners and researchers in diverse disciplines, interested in design, will find in this book a rich and vital source for studying fundamental design methods and tools as well as the most advanced design theories that work in practice". Professor Yoram Reich, Tel Aviv University, Editor-in-Chief, Research In Engineering Design. "Twenty years of research in design theory and engineering have shown that training in creative design is indeed possible and offers remarkably operational methods - this book is indispensable for all leaders and practitioners who wish to strengthen theinnovation capacity of their company." Pascal Daloz, Executive Vice President, Dassault Systèmes
Author : G. Tomas M. Hult
Publisher : Springer Science & Business Media
ISBN 13 : 1461438195
Total Pages : 84 pages
Book Rating : 4.4/5 (614 download)
Download or read book Boundary-Spanning Marketing Organization written by G. Tomas M. Hult and published by Springer Science & Business Media. This book was released on 2012-04-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Author : John R. W. Speller
Publisher : Open Book Publishers
ISBN 13 : 1906924422
Total Pages : 208 pages
Book Rating : 4.9/5 (69 download)
Download or read book Bourdieu and Literature written by John R. W. Speller and published by Open Book Publishers. This book was released on 2011 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bourdieu and Literature is a wide-ranging, rigorous and accessible introduction to the relationship between Pierre Bourdieu's work and literary studies. It provides a comprehensive overview and critical assessment of his contributions to literary theory and his thinking about authors and literary works. One of the foremost French intellectuals of the post-war era, Bourdieu has become a standard point of reference in the fields of anthropology, linguistics, art history, cultural studies, politics, and sociology, but his longstanding interest in literature has often been overlooked. This study explores the impact of literature on Bourdieu's intellectual itinerary, and how his literary understanding intersected with his sociological theory and thinking about cultural policy. This is the first full-length study of Bourdieu's work on literature in English, and it provides an invaluable resource for students and scholars of literary studies, cultural theory and sociology.
Author : Jeremi Brewer
Publisher : Edward Elgar Publishing
ISBN 13 : 1781956189
Total Pages : 219 pages
Book Rating : 4.7/5 (819 download)
Download or read book Necessity Entrepreneurs written by Jeremi Brewer and published by Edward Elgar Publishing. This book was released on 2014-03-28 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Necessity entrepreneurs are individuals in developing countries who start small enterprises out of necessity. While they range from street sellers to educated hopefuls with little access to formal employment, the one thing that unites them is the need
Author : Catherine Léger-Jarniou
Publisher :
ISBN 13 : 9782100074839
Total Pages : 266 pages
Book Rating : 4.0/5 (748 download)
Download or read book Réaliser l'étude de marché de son projet d'entreprise written by Catherine Léger-Jarniou and published by . This book was released on 2004 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avant de créer une entreprise, mieux vaut savoir si une clientèle existe pour le produit ou service que l'on veut commercialiser, et quelle est la concurrence. C'est l'objet de l'étude de marché, rouage essentiel du business plan de votre entreprise. Pour réussir votre étude de marché, cet ouvrage vous explique, étape par étape, comment : la Préparer : soi-même ou en sous-traitance, pour définir une offre vraiment spécifique, issue d'une connaissance précise du marché réel ; la Réaliser : recours aux avis d'experts, pratique des enquêtes et sondages - via l'élaboration d'entretiens et de questionnaires, le recours à la méthode Delphi, l'application de la méthode des ratios ; l'Exploiter, pour en faire un instrument de développement de votre entreprise. Adaptée à tous types de projets, cette nouvelle édition, enrichie d'un chapitre consacré au lien entre étude de marché et business plan, est complétée d'un carnet d'adresses fourni et d'un lexique. Elle s'adresse à toute personne porteuse d'une idée ou d'un projet de création d'entreprise et à tous les entrepreneurs de fraîche date désireux de se développer.
