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Author : Catherine Léger-Jarniou
Publisher :
ISBN 13 : 9782100806478
Total Pages : 223 pages
Book Rating : 4.8/5 (64 download)
Download or read book Réussir son étude de marché pour un business model efficace written by Catherine Léger-Jarniou and published by . This book was released on 2020-08-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Catherine Léger-Jarniou
Publisher : Dunod
ISBN 13 : 2100817701
Total Pages : 191 pages
Book Rating : 4.1/5 (8 download)
Download or read book Réussir son étude de marché pour un Business Model efficace - 6e éd. written by Catherine Léger-Jarniou and published by Dunod. This book was released on 2020-08-12 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Votre projet est-il pertinent ? Serez-vous capable de vous faire une place sur le marché actuel ? Et face aux concurrents déjà installés ? Pour répondre à ces questions, une seule méthode : réaliser une étude de marché. Souvent ignorée, l’étude de marché est pourtant essentielle à la création d’entreprise. Elle permet de construire son Business Model, lui-même pierre angulaire du Business Plan, et de répondre à des questions telles que : comment concrétiser au plus vite son offre par un MVP, définir son périmètre d’activité, déterminer sa cible, estimer son chiffre d’affaires prévisionnel, s’adapter à une clientèle BtoC ou BtoB, créer de la valeur... En seulement 4 étapes, découvrez tous les éléments-clés de l’étude de marché et mettez toutes les chances de votre côté pour un Business Model efficace. Avec cette 6e édition, plus courte, plus centrée et plus opérationnelle, visualisez comment préparer votre étude de marché, la réaliser et l’exploiter pour que votre idée de départ conduise à un véritable projet de création.
Author : Catherine Léger-Jarniou
Publisher :
ISBN 13 : 9782100753949
Total Pages : 248 pages
Book Rating : 4.7/5 (539 download)
Download or read book Réussir son étude de marché written by Catherine Léger-Jarniou and published by . This book was released on 2016-09-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage explique, étape par étape, comment réussir son étude de marché en développant la préparation, la réalisation et l'exploitation de l'étude. Cette 5e édition est entièrement restructurée (plus courte, plus centrée, plus opérationnelle). La place de l'étude de marché est mise en perspective dans le Business plan. Des détails sont apportés sur les points suivants : la définition du périmètre de l'activité et sa traduction en Business Model, ses conséquences en termes de configuration de l'étude de marché ; la détermination des couples produit/marché et le choix de la cible choisie ; le calcul du chiffre d'affaires prévisionnel et les conditions de réussite d'une étude de marché.
Author : Catherine Léger-Jarniou
Publisher : Dunod
ISBN 13 : 2100756060
Total Pages : 212 pages
Book Rating : 4.1/5 (7 download)
Download or read book Réussir son étude de marché - 5e éd. written by Catherine Léger-Jarniou and published by Dunod. This book was released on 2016-09-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage explique, étape par étape, comment réussir son étude de marché en développant la préparation, la réalisation et l'exploitation de l'étude. Cette 5e édition est entièrement restructurée (plus courte, plus centrée, plus opérationnelle). La place de l'étude de marché est mise en perspective dans le Business plan. Des détails sont apportés sur les points suivants : la définition du périmètre de l'activité et sa traduction en Business Model, ses conséquences en termes de configuration de l'étude de marché ; la détermination des couples produit/marché et le choix de la cible choisie ; le calcul du chiffre d'affaires pévisionnel et les conditions de réussite d'une étude de marché.
Author : Catherine Léger-Jarniou
Publisher :
ISBN 13 : 9782100557646
Total Pages : 228 pages
Book Rating : 4.5/5 (576 download)
Download or read book Étude de marché written by Catherine Léger-Jarniou and published by . This book was released on 2011 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Etape capitale dans un projet de création d'entreprise, l'étude de marché vous permettra de valider l'existence d'un marché et d'être sûr que votre produit ou service réponde de façon durable à la demande d'une clientèle solvable. Cet ouvrage développe une méthodologie en 3 étapes pour réussir l'étude de marché, rouage essentiel du business plan de votre entreprise : comprendre les grands principes, l'enjeu et les étapes de l'étude de marché ; réaliser son étude de marché grâce à des méthodes précises, des avis d'experts, des entretiens avec les futurs clients et le calcul du chiffre d'affaires prévisionnel ; et après, comment déterminer son mix-marketing et assurer la pérennité de la nouvelle entreprise. Cette quatrième édition, au contenu entièrement restructuré, vous donne toutes les clés pour comprendre la relation entre étude de marché, business model et business plan.
Author : Canada. Parliament. Senate
Publisher :
ISBN 13 :
Total Pages : 1276 pages
Book Rating : 4.:/5 (31 download)
Download or read book Journals of the Senate of Canada written by Canada. Parliament. Senate and published by . This book was released on 1976 with total page 1276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Dietrich
Publisher : Edward Elgar Publishing
ISBN 13 : 1781002401
Total Pages : 607 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook on the Economics and Theory of the Firm written by Michael Dietrich and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Handbook explores both the economics of the firm and the theory of the firm, two areas which are traditionally treated separately in the literature. On the one hand, the former refers to the structure, organization and boundaries of the firm, while the latter is devoted to the analysis of behaviours and strategies in particular market contexts. the novel concept underpinning this authoritative volume is that these two areas closely interact, and that a framework must be articulated in order to illustrate how linkages can be created. This interpretative framework is comprehensively developed in the editors' introduction, and the expert contributors – more than fifty academics of renowned authority – further elaborate on the linkages in the seven comprehensive sections that follow, encompassing: background; equilibrium and new institutional theories; the multinational firm; dynamic approaches to the firm; modern issues; firms' strategies; and economic policy and the firm. Bridging economics and theory of the firm, and providing both technical and institutional perspectives on real corporations, this path-breaking Handbook will prove an invaluable resource for academics, researchers and students in the fields of economics, heterodox economics, business and management, and industrial organization.
Author : Ken Schwaber
Publisher : Microsoft Press
ISBN 13 : 0735637903
Total Pages : 214 pages
Book Rating : 4.7/5 (356 download)
Download or read book Agile Project Management with Scrum written by Ken Schwaber and published by Microsoft Press. This book was released on 2004-02-11 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules and practices for Scrum—a simple process for managing complex projects—are few, straightforward, and easy to learn. But Scrum’s simplicity itself—its lack of prescription—can be disarming, and new practitioners often find themselves reverting to old project management habits and tools and yielding lesser results. In this illuminating series of case studies, Scrum co-creator and evangelist Ken Schwaber identifies the real-world lessons—the successes and failures—culled from his years of experience coaching companies in agile project management. Through them, you’ll understand how to use Scrum to solve complex problems and drive better results—delivering more valuable software faster. Gain the foundation in Scrum theory—and practice—you need to: Rein in even the most complex, unwieldy projects Effectively manage unknown or changing product requirements Simplify the chain of command with self-managing development teams Receive clearer specifications—and feedback—from customers Greatly reduce project planning time and required tools Build—and release—products in 30-day cycles so clients get deliverables earlier Avoid missteps by regularly inspecting, reporting on, and fine-tuning projects Support multiple teams working on a large-scale project from many geographic locations Maximize return on investment!
Author :
Publisher :
ISBN 13 :
Total Pages : 1292 pages
Book Rating : 4.:/5 (319 download)
Download or read book Microlog, Canadian Research Index written by and published by . This book was released on 1994 with total page 1292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indexing, abstracting and document delivery service that covers current Canadian report literature of reference value from government and institutional sources.
Author : Zubin Sethna
Publisher : Emerald Group Publishing
ISBN 13 : 1781907862
Total Pages : 324 pages
Book Rating : 4.7/5 (819 download)
Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing
Author : Pascal Le Masson
Publisher : Springer
ISBN 13 : 3319502778
Total Pages : 390 pages
Book Rating : 4.3/5 (195 download)
Download or read book Design Theory written by Pascal Le Masson and published by Springer. This book was released on 2017-04-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field. Examining the principles of each theory, this guide utilizes numerous real life industrial applications, with clear links to engineering design, industrial design, management, economics, psychology and creativity. Containing a section of exams with detailed answers, it is useful for courses in design theory, engineering design and advanced innovation management. "Students and professors, practitioners and researchers in diverse disciplines, interested in design, will find in this book a rich and vital source for studying fundamental design methods and tools as well as the most advanced design theories that work in practice". Professor Yoram Reich, Tel Aviv University, Editor-in-Chief, Research In Engineering Design. "Twenty years of research in design theory and engineering have shown that training in creative design is indeed possible and offers remarkably operational methods - this book is indispensable for all leaders and practitioners who wish to strengthen theinnovation capacity of their company." Pascal Daloz, Executive Vice President, Dassault Systèmes
Author : Karina Astudillo
Publisher : Babelcube Inc.
ISBN 13 : 1507191928
Total Pages : 199 pages
Book Rating : 4.5/5 (71 download)
Download or read book Wireless Hacking 101 written by Karina Astudillo and published by Babelcube Inc.. This book was released on 2017-10-10 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wireless Hacking 101 - How to hack wireless networks easily! This book is perfect for computer enthusiasts that want to gain expertise in the interesting world of ethical hacking and that wish to start conducting wireless pentesting. Inside you will find step-by-step instructions about how to exploit WiFi networks using the tools within the known Kali Linux distro as the famous aircrack-ng suite. Topics covered: •Introduction to WiFi Hacking •What is Wardriving •WiFi Hacking Methodology •WiFi Mapping •Attacks to WiFi clients and networks •Defeating MAC control •Attacks to WEP, WPA, and WPA2 •Attacks to WPS •Creating Rogue AP's •MITM attacks to WiFi clients and data capture •Defeating WiFi clients and evading SSL encryption •Kidnapping sessions from WiFi clients •Defensive mechanisms
Author : Jeremi Brewer
Publisher : Edward Elgar Publishing
ISBN 13 : 1781956189
Total Pages : 219 pages
Book Rating : 4.7/5 (819 download)
Download or read book Necessity Entrepreneurs written by Jeremi Brewer and published by Edward Elgar Publishing. This book was released on 2014-03-28 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Necessity entrepreneurs are individuals in developing countries who start small enterprises out of necessity. While they range from street sellers to educated hopefuls with little access to formal employment, the one thing that unites them is the need
Author : John R. W. Speller
Publisher : Open Book Publishers
ISBN 13 : 1906924422
Total Pages : 208 pages
Book Rating : 4.9/5 (69 download)
Download or read book Bourdieu and Literature written by John R. W. Speller and published by Open Book Publishers. This book was released on 2011 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bourdieu and Literature is a wide-ranging, rigorous and accessible introduction to the relationship between Pierre Bourdieu's work and literary studies. It provides a comprehensive overview and critical assessment of his contributions to literary theory and his thinking about authors and literary works. One of the foremost French intellectuals of the post-war era, Bourdieu has become a standard point of reference in the fields of anthropology, linguistics, art history, cultural studies, politics, and sociology, but his longstanding interest in literature has often been overlooked. This study explores the impact of literature on Bourdieu's intellectual itinerary, and how his literary understanding intersected with his sociological theory and thinking about cultural policy. This is the first full-length study of Bourdieu's work on literature in English, and it provides an invaluable resource for students and scholars of literary studies, cultural theory and sociology.
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Marcelo G. Kohen
Publisher : Cambridge University Press
ISBN 13 : 9780521849289
Total Pages : 560 pages
Book Rating : 4.8/5 (492 download)
Download or read book Secession written by Marcelo G. Kohen and published by Cambridge University Press. This book was released on 2006-03-21 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive study of secession from an international law perspective.
Author : Montano, Bonnie
Publisher : IGI Global
ISBN 13 : 1591402301
Total Pages : 300 pages
Book Rating : 4.5/5 (914 download)
Download or read book Innovations of Knowledge Management written by Montano, Bonnie and published by IGI Global. This book was released on 2003-07-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations of Knowledge Management highlights the broad range of topics that fall under the term knowledge management, thus emphasizing the large role knowledge management plays in organizations. As a compilation of some of the most recent work in the field, the included chapters truly present innovations in how organizations can and should manage their knowledge.
