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Author : Amitava Chattopadhyay
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (84 download)
Download or read book Rethinking Marketing Programs for Emerging Markets written by Amitava Chattopadhyay and published by . This book was released on 2000 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Niraj Dawar and Amitava Chattopadhyay
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.L/5 ( download)
Download or read book Rethinking Marketing Programs for Emering Markets written by Niraj Dawar and Amitava Chattopadhyay and published by . This book was released on 2000 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr Reena Patel
Publisher :
ISBN 13 :
Total Pages : 7 pages
Book Rating : 4.:/5 (13 download)
Download or read book Impact of Emerging Market Characteristics on Marketing Programs written by Dr Reena Patel and published by . This book was released on 2020 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing becomes the necessity for all the business whether small big or multinational where the phrase 'Global Village' considered as the integral part of the international vocabulary. he main purpose of this paper is to highlight global marketing challenges through identifying the emerging market characteristics where all the marketers thinks to have global consumers from emerging markets like china, America, Indonesia and making efforts to wove global network and. The emphasis is on the changes and new challenges that the marketing environment poses to the global marketer and how it force marketer to rethink on marketing programs. We identify three key factors that characterize emerging markets: (1) low incomes, (2) variability in consumers and infrastructure, and (3) the relative cheapness of labor. Research throws light on how emerging markets like India and China would lead their marketing efforts and understand how to incorporate these changes into marketing programs. This research concluded with major global marketing challenges in emerging markets and its implications which draws an approach for multinationals, helps them to rethink on their marketing programs. This paper as exploratory in nature explores the way in which marketers can rebuild their marketing strategies.
Author : Tarun Khanna
Publisher : Harvard Business Press
ISBN 13 : 1422157865
Total Pages : 261 pages
Book Rating : 4.4/5 (221 download)
Download or read book Winning in Emerging Markets written by Tarun Khanna and published by Harvard Business Press. This book was released on 2010-04-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders. Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to: · Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems · Identify opportunities to fill those voids; for example, by building or improving market institutions yourself · Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.
Author : Dilip Mutum
Publisher : Springer Science & Business Media
ISBN 13 : 3642368611
Total Pages : 159 pages
Book Rating : 4.6/5 (423 download)
Download or read book Marketing Cases from Emerging Markets written by Dilip Mutum and published by Springer Science & Business Media. This book was released on 2013-09-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Author : Michael W. Hansen
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763002363
Total Pages : 190 pages
Book Rating : 4.0/5 (23 download)
Download or read book Strategies in Emerging Markets written by Michael W. Hansen and published by Copenhagen Business School Press DK. This book was released on 2010 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
Author : Atanu Adhikari
Publisher : Springer
ISBN 13 : 9811065055
Total Pages : 372 pages
Book Rating : 4.8/5 (11 download)
Download or read book Strategic Marketing Issues in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2018-07-27 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.
Author : Dr. Robert Grosse
Publisher : Oxford University Press
ISBN 13 : 0190683961
Total Pages : 889 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Oxford Handbook of Management in Emerging Markets written by Dr. Robert Grosse and published by Oxford University Press. This book was released on 2019-01-08 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: For nearly two decades, emerging markets have been a primary source of growth in the world economy. They have become more international and compete more extensively with companies in developed countries. For these reasons, an understanding of managing businesses in emerging markets is a fundamental skill for competing in the twenty-first century. The Oxford Handbook of Management in Emerging Markets identifies key elements of the business systems and competition in emerging markets around the world, and then looks at competitive strategies of companies going into and coming out of these countries. While business is business, the handbook's focus is on how management differs depending on the different environmental characteristics in emerging markets, such as the role of the government, the potential weakness of infrastructure, and the skill and innovation bases available locally in emerging markets, among other elements. The volume is organized into five sections. The first section establishes conceptual perspectives for exploring the current business environment in emerging markets. The second section focuses on questions surrounding governance and markets. The third explores multinational enterprises (MNEs) in emerging economies, while the fourth section looks at local firms and emerging market MNEs. The fifth and final section looks at management in emerging markets within specific countries and regions around the world. This handbook is a vital resource for scholars, students, and managers looking to expand into emerging economies by providing comprehensive analyses of functional areas from human resources to finance to marketing, and on issues such as family businesses, state-owned enterprises, and the bottom of the pyramid.
Author : Desalegn Abraha
Publisher : Emerald Group Publishing
ISBN 13 : 1800437501
Total Pages : 146 pages
Book Rating : 4.8/5 (4 download)
Download or read book Transformation of Strategic Alliances in Emerging Markets written by Desalegn Abraha and published by Emerald Group Publishing. This book was released on 2021-01-25 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformations of Strategic Alliances in Emerging Markets Volume II deals with changes in strategic alliances in the complex settings of European emerging markets. It includes 40 years’ worth of data as it makes an in depth study of the changes in education, networks, work performance and environmental factors.
Author : Akmal S. Hyder
Publisher : Emerald Group Publishing
ISBN 13 : 1800437463
Total Pages : 194 pages
Book Rating : 4.8/5 (4 download)
Download or read book Transformation of Strategic Alliances in Emerging Markets written by Akmal S. Hyder and published by Emerald Group Publishing. This book was released on 2021-01-25 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformations of Strategic Alliances in Emerging Markets: Volume I, deals with changes in strategic alliances in the complex settings of European emerging markets. It includes 40 years’ worth of data in its in-depth study of the changes in education, networks, work performance, and environmental factors in European transition region.
Author : Hemant Merchant
Publisher : Edward Elgar Publishing
ISBN 13 : 1782546367
Total Pages : 412 pages
Book Rating : 4.7/5 (825 download)
Download or read book Handbook of Contemporary Research on Emerging Markets written by Hemant Merchant and published by Edward Elgar Publishing. This book was released on 2016-03-25 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook brings together leading scholars in international business as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends theoretical and conceptual thinking, looks at operational practices and their implications and provides a research agenda to move the field forward. Contributors include a mix of new and established authors from around the world, for a diverse and current set of scholarly perspectives on emerging markets. Combining academic and operationally focused chapters, they offer a multifaceted, in-depth look at specific geographies and functional areas to enrich our understanding of emerging markets. This energetic and varied look at a burgeoning field will be an invaluable resource for academics and for students at the post-doctoral, PhD and MBA levels.
Author : Sheena Lovia Boateng
Publisher : PearlRichards Foundation
ISBN 13 : 9988195656
Total Pages : 158 pages
Book Rating : 4.9/5 (881 download)
Download or read book Essays from a Marketing PhD written by Sheena Lovia Boateng and published by PearlRichards Foundation. This book was released on 2014-03-12 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays from a Marketing PhD is a compilation of essays on a variety of topics in the broad areas of Marketing Theory, Philosophy of Science, International Marketing and Marketing Perspectives of Corporate Social Responsibility. These essays are a product of reading and synthesising multiple peer-reviewed articles in the first year of the PhD Marketing qualification at the University of Ghana Business School. This book represents the depth of exposure and understanding gained through reading, as well as attending seminars and workshops in preparation for writing the actual PhD thesis. It is a must read for any PhD student who wishes to have a feel of what the first year of course work for a PhD in Marketing entails, as well as how the end product is most likely to look. It’s a celebration of a great first year in the PhD programme, and of many more successful years to come.
Author : Dilip S. Mutum
Publisher : Springer Nature
ISBN 13 : 3031516893
Total Pages : 252 pages
Book Rating : 4.0/5 (315 download)
Download or read book Marketing Case Studies in Emerging Markets written by Dilip S. Mutum and published by Springer Nature. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amitava Chattopadhyay
Publisher : McGraw Hill Professional
ISBN 13 : 0071782907
Total Pages : 353 pages
Book Rating : 4.0/5 (717 download)
Download or read book The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands written by Amitava Chattopadhyay and published by McGraw Hill Professional. This book was released on 2012-06-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.
Author : Anil K. Gupta
Publisher : John Wiley & Sons
ISBN 13 : 1118217977
Total Pages : 352 pages
Book Rating : 4.1/5 (182 download)
Download or read book Global Strategies for Emerging Asia written by Anil K. Gupta and published by John Wiley & Sons. This book was released on 2012-07-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. Explores how to develop a strategy to benefit from new patterns of 21st century trade Explains how companies can fight and win against low-cost competition from Asian companies Shows how to transfer homegrown management practices to Asia Reveals how to safeguard the company's intellectual property in China Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality—that of Asia as the world's emerging center of gravity.
Author : Masaaki (Mike) Kotabe
Publisher : John Wiley & Sons
ISBN 13 : 1119563119
Total Pages : 770 pages
Book Rating : 4.1/5 (195 download)
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Author : Luciana Pereira
Publisher : Springer Nature
ISBN 13 : 3030553744
Total Pages : 494 pages
Book Rating : 4.0/5 (35 download)
Download or read book Proceedings of IDEAS 2019 written by Luciana Pereira and published by Springer Nature. This book was released on 2020-08-11 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the IDEAS Conference, which is intended as a forum for a new generation of researchers. IDEAS is an arena that encourages researchers to defy their field's boundaries, leveraging disciplinary mindset into contributions to broad domains within the Science, Technology, Engineering, Entrepreneurship, and Management. Further, IDEAS explores novel questions and challenges existing policies and practices on how to apply science and technology as an input to design more innovative and sustainable systems that promote human well-being.
