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Retail Isnt Dead
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Book Synopsis Retail Isn't Dead by : Matthias Spanke
Download or read book Retail Isn't Dead written by Matthias Spanke and published by Springer Nature. This book was released on 2020-01-10 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Download or read book Remarkable Retail written by Steve Dennis and published by LifeTree Media. This book was released on 2021-04-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
Download or read book Malled written by Caitlin Kelly and published by Penguin. This book was released on 2011-04-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: One woman's midcareer misadventures in the absurd world of American retail. After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went for an interview almost on a whim. Suddenly she found herself, middle-aged and mid-career, thrown headfirst into the bizarre alternate reality of the American mall: a world of low-wage workers selling overpriced goods to well-to-do customers. At first, Kelly found her part-time job fun and reaffirming, a way to maintain her sanity and sense of self-worth. But she describes how the unexpected physical pressures, the unreasonable dictates of a remote corporate bureaucracy, and the dead-end career path eventually took their toll. As she struggled through more than two years at the mall, despite surgeries, customer abuse, and corporate inanity, Kelly gained a deeper understanding of the plight of the retail worker. In the tradition of Nickel and Dimed, Malled challenges our assumptions about the world of retail, documenting one woman's struggle to find meaningful work in a broken system.
Book Synopsis Enlightened Marketing in Challenging Times by : Felipe Pantoja
Download or read book Enlightened Marketing in Challenging Times written by Felipe Pantoja and published by Springer Nature. This book was released on 2020-09-17 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Remarkable Retail written by Steve Dennis and published by LifeTree Media. This book was released on 2021-04-13 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
Book Synopsis Handbook of Research on Global Networking Post COVID-19 by : Pego, Ana
Download or read book Handbook of Research on Global Networking Post COVID-19 written by Pego, Ana and published by IGI Global. This book was released on 2022-06-03 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. The Handbook of Research on Global Networking Post-COVID-19 fully unleashes the broad potential of entrepreneurial activity by exploring and highlighting new businesses and, as a result, the well-being of millions of people globally throughout the COVID-19 pandemic and prospects for the future. Delving into topics such as student empowerment, economic sectors, and personal finance, this book is an essential resource for managers, CEOs, consultants, faculty of higher education, students, researchers, policymakers, and academicians.
Book Synopsis HCI International 2023 – Late Breaking Papers by : Panayiotis Zaphiris
Download or read book HCI International 2023 – Late Breaking Papers written by Panayiotis Zaphiris and published by Springer Nature. This book was released on 2023-12-20 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seven-volume set LNCS 14054-14060 constitutes the proceedings of the 25th International Conference, HCI International 2023, in Copenhagen, Denmark, in July 2023. For the HCCII 2023 proceedings, a total of 1578 papers and 396 posters was carefully reviewed and selected from 7472 submissions. Additionally, 267 papers and 133 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work”. These papers were organized in the following topical sections: HCI Design and User Experience; Cognitive Engineering and Augmented Cognition; Cultural Issues in Design; Technologies for the Aging Population; Accessibility and Design for All; Designing for Health and Wellbeing; Information Design, Visualization, Decision-making and Collaboration; Social Media, Creative Industries and Cultural Digital Experiences; Digital Human Modeling, Ergonomics and Safety; HCI in Automated Vehicles and Intelligent Transportation; Sustainable Green Smart Cities and Smart Industry; eXtended Reality Interactions; Gaming and Gamification Experiences; Interacting with Artificial Intelligence; Security, Privacy, Trust and Ethics; Learning Technologies and Learning Experiences; eCommerce, Digital Marketing and eFinance.
Download or read book Amazon written by Natalie Berg and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
Book Synopsis Entrepreneurship Skills for New Ventures by : David C. Kimball
Download or read book Entrepreneurship Skills for New Ventures written by David C. Kimball and published by Routledge. This book was released on 2020-10-29 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurship Skills for New Ventures continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees. Focusing on the entrepreneurial start-up process, the fourth edition of Entrepreneurship Skills for New Ventures takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include: New exercise on analyzing the lean entrepreneurship option Entrepreneurial profiles of small-business owners Personal applications for students to apply questions to their new venture or a current business Global and domestic cases Elevator pitch assignments that put students in the venture capitalist position Application exercises and situations covering specific text concepts Business plan prompts to help students construct a business plan over the course of a semester Featuring pedagogical tools like review questions and learning outcomes, as well as online materials that expand upon skill development and offer instructor resources, the fourth edition of Entrepreneurship Skills for New Ventures is the perfect resource for instructors and students of entrepreneurship.
Book Synopsis The Palgrave Handbook of Interactive Marketing by : Cheng Lu Wang
Download or read book The Palgrave Handbook of Interactive Marketing written by Cheng Lu Wang and published by Springer Nature. This book was released on 2023-01-25 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Book Synopsis Economic Systems in the New Era: Stable Systems in an Unstable World by : Svetlana Igorevna Ashmarina
Download or read book Economic Systems in the New Era: Stable Systems in an Unstable World written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2020-10-10 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book presents outcomes of the Innovative Economic Symposium – 2020 organized by the Institute of Technology and Business in České Budějovice (VŠTE) in Russia in collaboration with two universities: Financial University under the Government of the Russian Federation (Moscow) and Samara State University of Economics (Samara). The symposium aims to bring together experts and young scientists in economy, management, international relations, finance, marketing, and professional education from Asian and European countries, to share knowledge and experience and discuss issues related to stable economic development, international business, entrepreneurship, Industry 4.0, cooperation between educational and business structures, strategic decision-making, and processes of economic globalization and fragmentation. The book consists of two parts corresponding to the thematic symposium areas. The book content covers two sections: stable development in unstable world and globalization and fragmentation forces of the current world economy. The main topics included in the book are as follows: - Where is the world moving to and where is the economy in it? - Institutionalization of innovations. - Network architecture of economic relations. - Competences for the future. - Smart change management. - Monetary and fiscal policy development as a factor of economic modernization. - Role of international trade in the economy globalization. - Impact of globalization and economic fragmentation on the enterprise’s internal environment. - Financial conditions for entrepreneurship under the economic modernization. - Impact of scientific and technological progress on globalization and fragmentation of the economy.
Book Synopsis The Retail Champion by : Clare Rayner
Download or read book The Retail Champion written by Clare Rayner and published by Kogan Page Publishers. This book was released on 2012-07-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market. As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success
Download or read book Leaders Leap written by Steve Dennis and published by Greenleaf Book Group. This book was released on 2024-04-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders Leap goes beyond the standard business playbook and teaches you the secrets to creating the bolder, faster, and essential transformation needed to avoid becoming irrelevant in an era of profound and accelerating change. Renowned thought leader on business strategy and innovation Steve Dennis argues that most business transformations are doomed to fail due to two fundamental reasons: their leaders don’t aim high enough, delivering mostly incremental changes rather than something truly remarkable, and they move far too slowly to keep up with the pace of disruption. This gap between what is required in a world of seismic shifts in technology and customer requirements and what is typically delivered risks putting many organizations on the road to extinction. Solid strategy, team building, and process planning are essential—and there are plenty of books out there to show you how to improve them all—but these elements are not enough on their own to ensure success. During a 40-year career where he ascended to the senior leadership roles at two Fortune 500 companies, followed by becoming an in-demand strategic advisor and keynote speaker, Dennis observed C-suite executives underestimate the scope, magnitude, and speed of change needed to survive, much less thrive. In Leaders Leap, he makes the case for why a complete metamorphosis of leadership mindset is essential to prevent organizations from becoming irrelevant and explores seven profound “mind leaps” leaders need to make now to transform at the speed of disruption. This book takes leaders on a courageous journey of self-reflection, personal accountability, and growth, exposing the ways in which our ego defects, blind spots, confirmation bias, and defense mechanisms get in the way of the progress we need to make: How the accelerating pace of disruption is making old strategic frameworks useless and why we need to think bigger, act more boldly, and move much faster. How the executive ego prevents us from seeing this new reality and can limit our acceptance of new strategies for change. How fear and pride constrain vision and lead to timid transformation programs that are virtually guaranteed to fail. Why decades of leadership experience can undermine the ability to let go of outdated ideas to think and act more boldly. With illuminating case studies and hard-earned personal wisdom, Dennis helps you create important strategic and mental shifts to find humility, sharpen your customer focus, amplify your brand’s wow factor, and truly innovate at the speed of disruption. If you want your organization to make the leap from imperiled to thriving, Leaders Leap provides an inspiring call to action and the catalyzing ideas to guide you to a more remarkable and sustainable future.
Download or read book Retail Hell written by Freeman Hall and published by Simon and Schuster. This book was released on 2010-09-18 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Act I: "I think you left these behind," I said, handing them to her. This happens all the time when women try to return bags they've used. Tampons, lipstick, coins, Tic Tacs, and condoms are the top treasures found. "Greasy" let out a sigh as if I were the problem. "I really don't see what the problem is here. It's none of your business what I keep in my handbag." It is when my commission is at stake! I'm not your Designer Handbag Rental Service! My name is not BagBorrowOrSteal.com! This is a place Freeman Hall, a twenty-year veteran "on the floor," knows well. While delivering side-splitting stories alongside brutally cynical commentary, Freeman recounts his most shocking experiences in Retail Hell. From the time he was attacked by a customer's four-year-old, who grabbed onto his leg like a poodle and wouldn't let go, to the day he found the fitting room walls covered in s**t, Freeman has seen and heard (smelled and felt) it all! Horrifying and hilarious, this behind-the-scenes look at what really goes on at the Big Fancy Stores is rollicking, ready-to-wear wisdom for readers everywhere.
Book Synopsis Media and Change Management by : Matthias Karmasin
Download or read book Media and Change Management written by Matthias Karmasin and published by Springer Nature. This book was released on 2022-02-15 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
Download or read book Streetlife written by Conrad Kickert and published by University of Toronto Press. This book was released on 2022-12-21 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our street-level economy is undergoing dramatic change. Retailers are reeling from the rise of e-commerce, rising rents, and increasing storefront vacancies, along with a cultural shift from material to experiential consumerism. Today, the COVID-19 pandemic is contributing to economic upheaval as commercial corridors and the small businesses they house face sweeping closures, bankruptcy, and job losses. Streetlife brings together scholars who have been trying to make sense of the changing retail landscape at street level and what it means for urbanism’s future. Streetlife pays special attention to the varied responses and policies that have emerged to address the competing realities of small business loss and neighbourhood needs. With case studies from the United States, as well as contributions covering Canada and Europe, this book demystifies the logic behind street-level urban retail and calls for better plans, designs, policies, and innovations to bolster sales. Streetlife shows that now, more than ever before, we need to understand what makes our storefronts tick, what awaits them, and what we can do as planners, designers, developers, entrepreneurs, and policymakers to maintain retail as integral to urban lifestyle.
Download or read book Selling is Dead written by Marc Miller and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manifesto for reinventing the sales function Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framework provides salespeople with a practical structure for giving buyers significantly more value for their dollar-value well beyond the products and services being sold. Rather than focusing on one selling model, regardless of the type of sale, this book offers four different types of large sales and presents specific strategies for succeeding at each. Many sales organizations are systematically mismanaging their selling opportunities and failing to optimize their markets. Through effective selling models, illustrative case studies and examples, and real-world anecdotes, Selling Is Dead brings strategy and efficiency to sales-and shows every sales-based business how to reap the rewards.
