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Author : Jean-Charles Chebat
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (313 download)
Download or read book Retail Consumer Decision Processes written by Jean-Charles Chebat and published by . This book was released on 2001 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author : Henry Assael
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.
Author : Howard Lawrence Isaacson
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 (512 download)
Download or read book Store Choice written by Howard Lawrence Isaacson and published by . This book was released on 1966 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Glenn Walters
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.4/5 (91 download)
Download or read book Consumer Behavior written by Charles Glenn Walters and published by Thomson South-Western. This book was released on 1989 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bernice Stevens Smith
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (261 download)
Download or read book The Effects of Retail Point-of-purchase Displays on Consumer Decision Making Strategies written by Bernice Stevens Smith and published by . This book was released on 1991 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Swapna Menthula
Publisher : GRIN Verlag
ISBN 13 : 3656351252
Total Pages : 48 pages
Book Rating : 4.6/5 (563 download)
Download or read book Factors Affecting Buying Decision of Customers’ in Apparels Retailing written by Swapna Menthula and published by GRIN Verlag. This book was released on 2013-01-14 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Dhruva College of Management, course: PGDM, language: English, abstract: In India retail industry is the largest among all the industries, the retail industry is upgrading itself providing with endless array for customer choices like changing life style, customers brand awareness depending on income level of customers. The retail industry in India is hailed as a sunrise sector and the value is estimated to increase from US $330 billion in 2007 to US$640 billion by 2015 i.e., almost double the value. The size of India's retail sector is currently estimated at around $450 billion and organized retail accounts for around 5% of the total market. We cannot take customers for granted because consumer buying behavior determines how consumer decides which product to buy and what all factors are responsible for the buying decision. The firm has to satisfy the needs and wants of a consumer. Hence the present study has been conducted to understand the impact of various factors viz. physical attributes, display, merchandise, sales people, and overall quality of store on customers' buying decision in Apparel Retailing.
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (31 download)
Download or read book Retailing written by United States. Small Business Administration and published by . This book was released on 1979 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Author : Francesco M. Nicosia
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Decision Processes written by Francesco M. Nicosia and published by . This book was released on 1966 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Canada. Consumer Research and Evaluation Branch
Publisher : Consumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (327 download)
Download or read book Consumer Decision Making written by Canada. Consumer Research and Evaluation Branch and published by Consumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada. This book was released on 1979 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth Helen Bratthauar
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (239 download)
Download or read book Consumer Decision-making Styles and Retail Patronage written by Elizabeth Helen Bratthauar and published by . This book was released on 1989 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil McNeill
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.:/5 (31 download)
Download or read book How Retail Buying Decisions are Made written by Neil McNeill and published by . This book was released on 1962 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Jeffrey Inman
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 ( download)
Download or read book Where the Rubber Meets the Road written by John Jeffrey Inman and published by . This book was released on 1998 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Itamar Simonson
Publisher : Harper Collins
ISBN 13 : 006221568X
Total Pages : 189 pages
Book Rating : 4.0/5 (622 download)
Download or read book Absolute Value written by Itamar Simonson and published by Harper Collins. This book was released on 2014-02-04 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.0/5 (617 download)
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Author : Michael D. Hutt
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.3/5 (129 download)
Download or read book The New Product Selection Process of Retail Buying Committees written by Michael D. Hutt and published by . This book was released on 1975 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
