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Restaurant Branding
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Book Synopsis Asian Bar and Restaurant Design by : Kim Inglis
Download or read book Asian Bar and Restaurant Design written by Kim Inglis and published by Tuttle Publishing. This book was released on 2012-06-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian Bar and Restaurant Design is a selection sleekly designed and wonderfully executed bars, restaurants and clubs from across Southeast Asia. Author Kim Inglis personally selected 45 bars and restaurants that showcase the new wave of architecture and interior design that combines Eastern aesthetics and materials with Western know-how. In fact, many of the designers featured have recently completed restaurant and bar designs in the West. Be it a Flank Lloyd Wright influenced establishment in Ubud, a metropolitan club with a view, or a New York loft/Shanghai chic billiards bar and saloon—it is sure to excite those within the hospitality industry and without. Information on lighting, interior decor, table decoration and space planning is given—and photographed in detail—and there are reports on materials, art, furniture and soft furnishings. Aimed at hospitality sector, foodies, interior design aficionados, as well as people who love beautiful and well-designed spaces, Asian Bar and Restaurant Design is the first book covering this exciting and growing field in Asia.
Book Synopsis Successful Restaurant Design by : Regina S. Baraban
Download or read book Successful Restaurant Design written by Regina S. Baraban and published by John Wiley & Sons. This book was released on 2010-02-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to restaurant design, incorporating front- and back-of-the-house operations Restaurant design plays a critical role in attracting and retaining customers. At the same time, design must facilitate food preparation and service. Successful Restaurant Design shows how to incorporate your understanding of the restaurant's front- and back-of-the-house operations into a design that meets the needs of the restaurant's owners, staff, and clientele. Moreover, it shows how an understanding of the restaurant's concept, market, and menu enables you to create a design that not only facilitates a seamless operation but also enhances the dining experience. This Third Edition has been thoroughly revised and updated with coverage of all the latest technological advances in restaurant operations. Specifically, the Third Edition offers: All new case solutions of restaurant design were completed within five years prior to this edition's publication. The examples illustrate a variety of architectural, decorative, and operational solutions for many restaurant types and styles of service. All in-depth interviews with restaurant design experts are new to this edition. To gain insights into how various members of the design team think, the authors interviewed a mix of designers, architects, restaurateurs, and kitchen designers. New information on sustainable restaurant design throughout the book for both front and back of the house. New insights throughout the book about how new technologies and new generations of diners are impacting both front- and back-of-the-house design. The book closes with the authors' forecast of how restaurants will change and evolve over the next decade, with tips on how designers and architects can best accommodate those changes in their designs.
Book Synopsis The Bullhearted Brand by : Joseph Szala
Download or read book The Bullhearted Brand written by Joseph Szala and published by . This book was released on 2021-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The statistics are infamous with anyone in the industry-newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What's are the causes of such high rates of failure? While one can argue for one cause or another, the truth is that it's rarely one thing that causes failure. Instead, it's usually a perfect storm of multiple causes that lead to a failing business model. It's my belief, that most, if not all, of these causes could be avoided through an understanding and adoption of branding best practices. I know what you're thinking: "of course the branding expert thinks it's a branding problem," but hear me out. Branding is a strategic endeavor that is meant to guide every decision in a restaurant's business. From operations to human resources, culinary innovation to, yes, visual and verbal identity design. When the strategy is fully adopted and used, decisions are made much clearer. Saying "no" to a poor space or bad menu item becomes much easier and innovation becomes much more comfortable. When true branding best practices guide the development and growth of a restaurant concept, the risk of failure is reduced. In The Bullhearted Brand, I seek to lay out the foundational elements and details about creating and scaling restaurant brands. I infuse knowledge with real-world experiences throughout the pages and leverage stories, fables, and folklore from around the world that use the bull as the hero. Through these stories, real-life accounts, and expertise garnered from nearly 20 years of experience, my hope is to fuel the courage, conviction, and empathy required to lead the charge for your bullhearted brand.
Download or read book Menu Design 2 written by Judi Radice and published by . This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hospitality Branding by : Chekitan Dev
Download or read book Hospitality Branding written by Chekitan Dev and published by Cornell University Press. This book was released on 2012-11-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single volume. Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.
Book Synopsis Restaurant Brand Start-up Plan by : Gina L. Mims
Download or read book Restaurant Brand Start-up Plan written by Gina L. Mims and published by Createspace Independent Publishing Platform. This book was released on 2016-01-18 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking of opening a restaurant, this book is for you. If you have an idea for your concept and are hiring others to execute it, you will learn how to develop a plan to help others bring YOUR ideas to life. As a brand strategist and designer who has created over 100 restaurant brands, I can't emphasize enough the importance of clarifying your vision for the entire team before you begin. Many new businesses find it frustrating working with graphic designers, interior designers and architects because they are unable to communicate their ideas. Even worse everyone ends up doing their own thing with the end result being an inconsistent mess. This workbook is divided into 10 sections along with worksheets to help clarify your concept and brand ideas. The end result is a simplified written and visual "Brand Plan" outlining your vision for the entire team.
Book Synopsis Managing Tourism and Hospitality Services by : B. Prideaux
Download or read book Managing Tourism and Hospitality Services written by B. Prideaux and published by CABI. This book was released on 2006-09-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Download or read book Freemans written by Taavo Somer and published by HarperCollins. This book was released on 2016-10-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lavish full-color volume featuring 225 photographs, Taavo Somer, the creative mind behind Freemans, the iconic New York City restaurant, barber, menswear shop, and bespoke tailor, reveals the creative process behind the development and design of the "rustic-luxe" and holistic approach of this cultural phenomenon and pioneering brand. Nestled in a secluded alleyway off Rivington Street on Manhattan’s Lower East Side, Freemans Restaurant is an oasis of calm, beauty, and exquisite food in a crowded, chaotic city. Founded by Somer—one of the defining figures in the New York social and design culture for more than a decade—this one-of-a-kind eatery with rustic décor has redefined New York dining since its opening in 2004. A dozen years later, Somer’s vision has extended to other eateries and bars such as his restaurant, ISA, in Williamsburg, which references 1970s California, and the Rusty Knot, a nautical-themed dive bar in the West Village, as well as a men’s clothing line and bespoke tailoring services, a barbershop model that has been emulated the world over, and an organic approach to interior design that speaks to the soul. Somer was the first to establish the now popular "lumberjack chic" style; the interior of his bars and restaurants—with furnishings handcrafted by the designer in his unique, signature style—harken back to the beauty and simplicity of more rustic times. Now, in his first book, Somer opens the doors to the Freemans world. With an elegant, sumptuous design and dozens of color photographs shot specifically for the book, Freemans showcases the interiors of his numerous Freemans ventures, other restaurant spaces he’s conceived and owns, as well as the classic, superbly tailored American-made men’s clothing, bespoke suits, barbershop, and food and drink that comprise Somer’s iconic—and now much-copied—style. Somer reveals the inspiration behind Freemans—including the restaurant down the alley, acclaimed menswear store Freemans Sporting Club, and the pioneering Freemans Sporting Club Barbershop—sharing the story of his evolution as an architect, designer, and tastemaker, from his rural Pennsylvania childhood to his architectural apprenticeship in Minneapolis to his arrival in New York, where at first he designed t-shirts and threw parties in a Financial District strip club. Freemans also takes fans into the nineteenth-century farmhouse in upstate New York he renovated and landscaped, inside his restaurant ISA, and bar the Rusty Knot, and across the world to the Freemans Sporting Club store in Tokyo, the remarkable four-story townhouse he designed, which has rarely been seen by an American audience. A comprehensive exploration of Somer’s singular vision, Freemans will appeal to the many devotees of the Freemans world, as well as lovers of fine living through its exploration of design, dining, architecture, gardens, and men’s fashion.
Book Synopsis Restaurant Marketing for Owners and Managers by : Patti J. Shock
Download or read book Restaurant Marketing for Owners and Managers written by Patti J. Shock and published by Wiley Global Education. This book was released on 2013-10-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
Book Synopsis 100 Restaurant Design Principles by : Arthur Gao
Download or read book 100 Restaurant Design Principles written by Arthur Gao and published by Design Media Publishing (Uk) Limited. This book was released on 2014-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Home design combines the essence of architecture and art, and designers do their best to find the new ways in the various contradictions and conflicts to perfectly express their understanding of space and the owners' initial imagination. At the same time, each case built always contains many certain or uncertain factors that refer to the furnishings or even space composition. Each of these factors seems to tell a never ending story and records people's feeling of excitement, confusion, recalling and longing.It is precisely because of these vivid emotional experiences that make home design to be charming and attractive.In order to illustrate the essence of each case in a more accurate way, this book has systematically deconstructed every aspect of the home design that refers to space, structure, interface, decoration as well as special areas. Each of the case is illustrated detailedly from the point of functional area, besides, descriptive text and the corresponding plan vividly recur the transformation from plane to space, from the abstract to the intuition.Reading along the layout of the book, readers not only find inspiration from the cases, but also would experience the peculiarity of the home design and enjoy the tactile sensation of the textured space."
Download or read book Bon Appetit written by and published by . This book was released on 2014 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 1,000 Restaurant Bar and Cafe Graphics by : Luke Herriott
Download or read book 1,000 Restaurant Bar and Cafe Graphics written by Luke Herriott and published by Rockport Publishers. This book was released on 2007-09-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIV1000 designs for restaurants cafe and bar graphics. Restaurants, bars, and cafes are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book will provide a catalog of creative ideas for getting restaurant graphics right. This book will offer designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump start their creativity for their restaurant industry clients. /div
Book Synopsis Museum Branding by : Margot A. Wallace
Download or read book Museum Branding written by Margot A. Wallace and published by Rowman Altamira. This book was released on 2006 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.
Download or read book Bon Appetit written by Sendpoints and published by Gingko Press Editions. This book was released on 2016 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: International and diverse in scope, Bon Appetit showcases establishments that have gone the extra mile, providing cohesive brand identities that make use of every possible advantage to strengthen their appeal. Dark and elegant industrial fantasies compete with bright, colourful pop suites and stark modern masterpieces to capture consumer loyalty in this comprehensive volume.
Book Synopsis The Art of the Restaurateur by : Nicholas Lander
Download or read book The Art of the Restaurateur written by Nicholas Lander and published by Phaidon Press. This book was released on 2012-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until 30 years ago, restaurateurs were considered the most important figures in any restaurant's success, with chefs consigned to the kitchen. This process began to change with the elevation of chef-patron Paul Bocuse in the late 1970s, and has continued with the rise of the celebrity chef. Restaurateurs are hugely important but rarely written about and significantly under-appreciated. The profession, other than its commercial and social aspects, has a fundamental human appeal: restaurateurs derive their name and profession from the French verb restaurer when their role was to restore the health of travellers battered by the potholes of French roads in the early 19th century. The role has changed a lot since then, and continues to evolve in fascinating ways."
