Responsible Marketing For Well Being And Society

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Responsible Marketing for Well-being and Society

Author : Michael Saren
Publisher : Taylor & Francis
ISBN 13 : 1040015913
Total Pages : 355 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Responsible Marketing for Well-being and Society by : Michael Saren

Download or read book Responsible Marketing for Well-being and Society written by Michael Saren and published by Taylor & Francis. This book was released on 2024-04-09 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing. The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.

The Fundamentals of Ethical Marketing

Author : cybellim Ltd
Publisher : YouGuide Ltd
ISBN 13 : 1836791879
Total Pages : 226 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis The Fundamentals of Ethical Marketing by : cybellim Ltd

Download or read book The Fundamentals of Ethical Marketing written by cybellim Ltd and published by YouGuide Ltd. This book was released on 2024-10-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

The Idea of Political Marketing

Author : Nicholas O. O'Shaughnessy
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313012385
Total Pages : 280 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Idea of Political Marketing by : Nicholas O. O'Shaughnessy

Download or read book The Idea of Political Marketing written by Nicholas O. O'Shaughnessy and published by Bloomsbury Publishing USA. This book was released on 2002-06-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.

Management of Tourism and Hospitality Services

Author : Rebecca Dei Mensah
Publisher : Xlibris Corporation
ISBN 13 : 1483693171
Total Pages : 418 pages
Book Rating : 4.4/5 (836 download)

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Book Synopsis Management of Tourism and Hospitality Services by : Rebecca Dei Mensah

Download or read book Management of Tourism and Hospitality Services written by Rebecca Dei Mensah and published by Xlibris Corporation. This book was released on 2013-09-30 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: What standards should tourism and hospitality practitioners adhere to? What goes into designing and delivering quality tourism and hospitality services? What management functions are necessary for the maintenance of high service standards? What critical issues confront the tourism industry today? The answers to these questions have been adequately addressed by this book which is indispensable to both students and practitioners of hospitality and tourism. This book provides insights into different segments of the tourism and hospitality industry, management functions, design and delivery of tourism and hospitality services as well as critical issues such as service quality and technological applications.

EBOOK: International Marketing, 5e

Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 1526848600
Total Pages : 659 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri

Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Marketing Theory: Philosophy of Science Perspectives

Author : Ronald F. Bush
Publisher : Marketing Classics Press
ISBN 13 : 1613112289
Total Pages : 327 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Marketing Theory: Philosophy of Science Perspectives by : Ronald F. Bush

Download or read book Marketing Theory: Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ethics, Social Responsibility and Sustainability in Marketing

Author : Ipek Altinbasak-Farina
Publisher : Springer
ISBN 13 : 9811379246
Total Pages : 295 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina

Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522561935
Total Pages : 1689 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-07-06 with total page 1689 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Author : Tony Rogers
Publisher : Routledge
ISBN 13 : 1317528786
Total Pages : 343 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Tony Rogers

Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Tony Rogers and published by Routledge. This book was released on 2015-11-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Business Development via AI and Digitalization

Author : Allam Hamdan
Publisher : Springer Nature
ISBN 13 : 3031621026
Total Pages : 1016 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Business Development via AI and Digitalization by : Allam Hamdan

Download or read book Business Development via AI and Digitalization written by Allam Hamdan and published by Springer Nature. This book was released on with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Responsible and Ethical Tourist Behaviour

Author : Clare Weeden
Publisher : Routledge
ISBN 13 : 1136996281
Total Pages : 177 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Responsible and Ethical Tourist Behaviour by : Clare Weeden

Download or read book Responsible and Ethical Tourist Behaviour written by Clare Weeden and published by Routledge. This book was released on 2013-08-15 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers automatically become ethical tourists or is the situation a little more complex than this? In an attempt to answer these questions, this book explores: The ethical dilemmas associated with tourism The concerns and motivations of ethical consumers on holiday The role and importance of values in holiday decision-making This book offers a highly original contribution to the debate surrounding the demand for ethical and responsible holidays. It explores the consumption concerns of ethical consumers and their motivational values, and offers a detailed examination of how they manage these values on holiday. This book offers a new and challenging perspective to the study of responsible tourism by providing a unique empirical insight into how responsible tourists incorporate their norms and values into their holiday decisions. The text will be of interest to undergraduates, postgraduates and tutors on courses that have tourism and the tourist at their centre, and to academics in other disciplines such as marketing and consumer behaviour. It will also be highly relevant to the global tourism industry.

EBOOK: Marketing: The Core

Author : KERIN
Publisher : McGraw Hill
ISBN 13 : 1526864967
Total Pages : 608 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: Marketing: The Core by : KERIN

Download or read book EBOOK: Marketing: The Core written by KERIN and published by McGraw Hill. This book was released on 2017-01-26 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core

Contemporary Issues in Business Ethics

Author : Mary W. Vilcox
Publisher : Nova Publishers
ISBN 13 : 9781600217739
Total Pages : 218 pages
Book Rating : 4.2/5 (177 download)

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Book Synopsis Contemporary Issues in Business Ethics by : Mary W. Vilcox

Download or read book Contemporary Issues in Business Ethics written by Mary W. Vilcox and published by Nova Publishers. This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business ethics is a form of the art of applied ethics that examines ethical rules and principles within a commercial context, the various moral or ethical problems that can arise in a business setting, and any special duties or obligations that apply to persons who are engaged in commerce. Business ethics can be both a normative and a descriptive discipline. As a corporate practice and a career specialisation, the field is primarily normative. In academia descriptive approaches are also taken. The range and quantity of business ethical issues reflects the degree to which business is perceived to be at odds with non-economic social values. Historically, interest in business ethics accelerated dramatically during the 1980s and 1990s, both within major corporations and within academia. For example, today most major corporate websites lay emphasis on commitment to promoting non-economic social values under a variety of headings (e.g. ethics codes, social responsibility charters). In some cases, corporations have redefined their core values in the light of business ethical considerations. Catching business ethics in action, however, remains a seldom-spotted nugget for in reality it depends on the characters of the characters.

Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes

Author : Ndubisi, Nelson Oly
Publisher : IGI Global
ISBN 13 : 1466629533
Total Pages : 508 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes by : Ndubisi, Nelson Oly

Download or read book Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes written by Ndubisi, Nelson Oly and published by IGI Global. This book was released on 2013-02-28 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to increase the economic opportunities available, enterprise development plays a crucial role in the progression of socio-economic development for small and medium enterprises. Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes explores the process of enterprise development and its reconstruction of entrepreneurial identities, critical competencies as well as market turnaround for SMEs. This book aims to be a critical resource in the understanding of enterprise strategies adopted and lessons learned for management development. It is a successful resource for students, researchers and professionals interested in the growth SMEs.

Nursing Ethics

Author : Ian E. Thompson, BA(Hons), PhD
Publisher : Elsevier Health Sciences
ISBN 13 : 0443101388
Total Pages : 421 pages
Book Rating : 4.4/5 (431 download)

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Book Synopsis Nursing Ethics by : Ian E. Thompson, BA(Hons), PhD

Download or read book Nursing Ethics written by Ian E. Thompson, BA(Hons), PhD and published by Elsevier Health Sciences. This book was released on 2006-08-18 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is directed primarily towards health care professionals outside of the United States. The authors have developed a holistic approach that explores: ethics in hospital and community settings, inter-disciplinary teamwork, ward and hospital management, nursing research, performance management and the political ethics of nursing administration, health service re-structuring and reform. The content has been substantially revised for this edition and significant new material added to reflect developments in theory and practice. covers a wide range of ethical issues - much more than just 'clinical' dilemmas and decision-making skills a down-to-earth and practical approach to applied ethics user-friendly layout material on moral theory kept to a minimum (but dealt with thoroughly at the end of the book) focuses on ethical issues in nursing and case studies taken from nursing practice i.e. the concrete concerns of nurses and other front-line workers pedagogical features include: chapter aims, learning outcomes and further reading for possible essay, tutorial and project topics also useful as a general work of reference on ethic in health care An up-to-date analysis of professions in the context of modernity, to enable health professionals to make sense of global cultural & social developments An analysis of the ethics of evidence-based practice An examination of professional accountability and ethics in performance management to help practitioners/managers understand the ethical basis of management useful web links and teaching notes on a dedicated website: http://evolve.elsevier.com/Thompson/nursingethics/

Principles of Marketing

Author : Gary Armstrong
Publisher : Pearson Australia
ISBN 13 : 1486002536
Total Pages : 601 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Principles of Marketing by : Gary Armstrong

Download or read book Principles of Marketing written by Gary Armstrong and published by Pearson Australia. This book was released on 2014-10-01 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

Dictionary of Corporate Social Responsibility

Author : Samuel O. Idowu
Publisher : Springer
ISBN 13 : 3319105361
Total Pages : 623 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Dictionary of Corporate Social Responsibility by : Samuel O. Idowu

Download or read book Dictionary of Corporate Social Responsibility written by Samuel O. Idowu and published by Springer. This book was released on 2015-02-03 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a concise and authoritative reference work and dictionary in the field of corporate social responsibility, sustainability, business ethics and corporate governance. It provides reliable definitions to more than 600 terms and concepts for researchers and professionals alike. By its definitions the dictionary helps users to understand the meanings of commonly used terms in CSR, and the roles and functions of CSR-related international organizations. Furthermore, it helps to identify keynotes on international guidelines, codes and principles relevant to CSR. The role of CSR in the business world has developed from a fig leaf marketing front into an important and indispensable aspect of corporate behavior over the past years. Sustainable strategies are valued, desired and deployed more and more by relevant players in business, politics, and societies all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success.