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Author : Erin Anderson
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (248 download)
Download or read book Resource Allocation Behavior by Channel Members written by Erin Anderson and published by . This book was released on 1985 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 2001 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Harvey J. Langholtz
Publisher : Springer Science & Business Media
ISBN 13 : 1461511313
Total Pages : 280 pages
Book Rating : 4.4/5 (615 download)
Download or read book Resource-Allocation Behavior written by Harvey J. Langholtz and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the increasing necessity for information on allocating dwindling resources, resource-allocation behavior is not nearly so well understood as choice behavior (selection from two or more already defined alternatives, events, or lotteries.) Although there have been scores of books devoted to the optimal model for making resource-allocation decisions there has never been a book discussing the cognitive aspects of this behavior. This book answers the question of how people make such decisions while explaining how Linear Programming can be applied within the context of resource-allocation. It also takes the reader step-by-step into several types of problems under varying conditions, including harsh and benign environments, maximization and minimization, multi-dimensional, and cyclical problems.
Author : Dr. Govind Rao
Publisher : Notion Press
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.8/5 (944 download)
Download or read book The Channel Conundrum written by Dr. Govind Rao and published by Notion Press. This book was released on 2024-07-27 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fiercely competitive landscape, mastering channel management is crucial for organizational growth. "The Channel Conundrum" emerges as an indispensable guide, delving into the complexities of effective channel management. This comprehensive volume seamlessly blends theoretical insights with real-world case studies and actionable strategies, equipping readers with the tools to navigate the intricate web of distribution channels. The book commences by introducing fundamental concepts and the significance of channel management. It explores key components of channel strategy development, including market segmentation, partner selection, and performance measurement. Subsequent chapters delve into the art of developing robust channel partner programs, offering insights into aligning programs with business objectives, creating structured partner tiers, and fostering collaborative relationships. A key strength of "The Channel Conundrum" lies in its pragmatic approach to navigating channel conflicts. It provides a comprehensive framework for understanding conflict root causes and proven resolution strategies. The book explores managing power dynamics, aligning incentives, and fostering trust among channel partners. In an era of rapid technological change, the book takes a forward-looking approach, exploring digital technologies' transformative impact on channel management. It equips readers with the knowledge to leverage distribution channels as strategic assets for growth and competitive advantage, making it an invaluable resource for practitioners, executives, and scholars alike.
Author : Dr.D.David Winster Praveenraj
Publisher : Archers & Elevators Publishing House
ISBN 13 : 939495824X
Total Pages : 404 pages
Book Rating : 4.3/5 (949 download)
Download or read book MARKETING MANAGEMENT written by Dr.D.David Winster Praveenraj and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David F. Ross
Publisher : Springer Science & Business Media
ISBN 13 : 1441989390
Total Pages : 834 pages
Book Rating : 4.4/5 (419 download)
Download or read book Distribution Planning and Control written by David F. Ross and published by Springer Science & Business Media. This book was released on 2011-06-27 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: When work began on the first volume ofthis text in 1992, the science of dis tribution management was still very much a backwater of general manage ment and academic thought. While most of the body of knowledge associated with calculating EOQs, fair-shares inventory deployment, productivity curves, and other operations management techniques had long been solidly established, new thinking about distribution management had taken a definite back-seat to the then dominant interest in Lean thinking, quality management, and business process reengineering and their impact on manufacturing and service organizations. For the most part, discussion relating to the distri bution function centered on a fairly recent concept called Logistics Manage ment. But, despite talk of how logistics could be used to integrate internal and external business functions and even be considered a source of com petitive advantage on its own, most of the focus remained on how companies could utilize operations management techniques to optimize the traditional day-to-day shipping and receiving functions in order to achieve cost contain ment and customer fulfillment objectives. In the end, distribution manage ment was, for the most part, still considered a dreary science, concerned with oftransportation rates and cost trade-offs. expediting and the tedious calculus Today, the science of distribution has become perhaps one of the most im portant and exciting disciplines in the management of business.
Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 507 pages
Book Rating : 4.3/5 (64 download)
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author : Jagdish N. Sheth
Publisher : John Wiley & Sons
ISBN 13 : 0471635278
Total Pages : 262 pages
Book Rating : 4.4/5 (716 download)
Download or read book Marketing Theory written by Jagdish N. Sheth and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1591409314
Total Pages : 368 pages
Book Rating : 4.5/5 (914 download)
Download or read book Advanced Topics in Information Resources Management, Volume 5 written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2005-11-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Topics in Information Resources Management is a series of books that features the most current research findings in all aspects of information resources management. From successfully implementing technology change to understanding the human factors in IT utilization, these volumes address many of the managerial and organizational applications and implications of information technology in organizations. Advanced Topics in Information Resources Management, Volume 5 is a part of this series. Advanced Topics in Information Resources Management, Volume 5 provides information technology researchers, scholars, educators, and practicing managers with the latest research on managing the technological, organizational, and human aspects of information utilization and management. This volume presents current trends and challenges in implementing and strengthening information resources strategies in organizations worldwide.
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 3319170554
Total Pages : 714 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Khalid Hussain
Publisher : Frontiers Media SA
ISBN 13 : 2832527280
Total Pages : 229 pages
Book Rating : 4.8/5 (325 download)
Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ritu Mehta
Publisher : Taylor & Francis
ISBN 13 : 0429515456
Total Pages : 236 pages
Book Rating : 4.4/5 (295 download)
Download or read book Researching Marketing Decisions written by Ritu Mehta and published by Taylor & Francis. This book was released on 2019-05-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.
Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9814596493
Total Pages : 529 pages
Book Rating : 4.8/5 (145 download)
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Author : Joseph Patrick William
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Examination of Potential Segmentation Bases and Channel Order Behavior with a Baseline Multi-echelon Interfirm and Intrafirm Approach written by Joseph Patrick William and published by . This book was released on 1989 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Dahmen
Publisher : Springer Science & Business Media
ISBN 13 : 3322818284
Total Pages : 232 pages
Book Rating : 4.3/5 (228 download)
Download or read book Multi-Channel Strategies for Retail Financial Services written by Patrick Dahmen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
