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Author : J. Stacy Adams
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (638 download)
Download or read book Research, Principles, and Practices in Visual Communication written by J. Stacy Adams and published by . This book was released on 1966 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aect
Publisher : IAP
ISBN 13 : 1607529548
Total Pages : 168 pages
Book Rating : 4.6/5 (75 download)
Download or read book Research, Principles and Practices in Visual Communication written by Aect and published by IAP. This book was released on 2000-09-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a whole, the book is a working reference manual. Editorial decisions have been based on criteria which emphasized convenience and usefulness. The editors hope that the book will open to the reader the whole range of research pertinent to visual communication, and that the bibliography will direct readers to interesting and fruitful areas of knowledge.
Author : Kenneth L. Smith
Publisher : Routledge
ISBN 13 : 1135636532
Total Pages : 625 pages
Book Rating : 4.1/5 (356 download)
Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Author : National Project in Agricultural Communications
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (18 download)
Download or read book Research, Principles, and Practices in Visual Communication. Contributing Authors: J. Stacy Adams (And Others) Edited by John Ball and Francis C. Byrnes written by National Project in Agricultural Communications and published by . This book was released on 1960 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Project in Agricultural Communications
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.3/5 (91 download)
Download or read book Research, Principles, and Practices in Visual Communication written by National Project in Agricultural Communications and published by . This book was released on 1960 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Project in Agricultural Communications
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (91 download)
Download or read book Research, Principles, and Practices in Visual Communication written by National Project in Agricultural Communications and published by . This book was released on 1960 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sheree Josephson
Publisher : Routledge
ISBN 13 : 0429956924
Total Pages : 644 pages
Book Rating : 4.4/5 (299 download)
Download or read book Handbook of Visual Communication written by Sheree Josephson and published by Routledge. This book was released on 2020-04-03 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.
Author : Jorge Frascara
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 9781581153651
Total Pages : 0 pages
Book Rating : 4.1/5 (536 download)
Download or read book Communication Design written by Jorge Frascara and published by Skyhorse Publishing Inc.. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique, comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this everchanging field. Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design. Book jacket.
Author : John Ball
Publisher : Information Age Pub Incorporated
ISBN 13 : 9781593111403
Total Pages : 160 pages
Book Rating : 4.1/5 (114 download)
Download or read book Research, Principals and Practices in Visual Communication written by John Ball and published by Information Age Pub Incorporated. This book was released on 2004 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a working reference manual based on criteria which emphasize convenience and usefulness. The editors hope that the book will open to the reader the whole range of research pertinent to visual communication, and that the bibliography will direct readers to interesting and fruitful areas of knowledge.
Author : Robin OShell
Publisher : Lulu.com
ISBN 13 : 1387233556
Total Pages : 40 pages
Book Rating : 4.3/5 (872 download)
Download or read book PRINCIPLES OF VISUAL COMMUNICATION: A COMPREHENSIVE GUIDE written by Robin OShell and published by Lulu.com. This book was released on 2017-09-16 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a comprehensive guide to visual communication. Cognitive reasoning and human development is reflected upon. Design principles, elements, and the digital desktop.
Author : Ian Noble
Publisher : AVA Publishing
ISBN 13 : 2940373205
Total Pages : 195 pages
Book Rating : 4.9/5 (43 download)
Download or read book Visual Research: An Introduction to Research Methodologies in Graphic Design written by Ian Noble and published by AVA Publishing. This book was released on 2005 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
Author : Xtine Burrough
Publisher :
ISBN 13 : 9780415521482
Total Pages : 0 pages
Book Rating : 4.5/5 (214 download)
Download or read book Visual Communication on the Web written by Xtine Burrough and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, Web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the Web.
Author : Russell Bestley
Publisher : Bloomsbury Publishing
ISBN 13 : 1350160571
Total Pages : 255 pages
Book Rating : 4.3/5 (51 download)
Download or read book Visual Research written by Russell Bestley and published by Bloomsbury Publishing. This book was released on 2022-09-08 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process. With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.
Author : Connie Malamed
Publisher : Rockport Pub
ISBN 13 : 1592537413
Total Pages : 241 pages
Book Rating : 4.5/5 (925 download)
Download or read book Visual Language for Designers written by Connie Malamed and published by Rockport Pub. This book was released on 2011-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Author : John A Lent
Publisher : Routledge
ISBN 13 : 0429719809
Total Pages : 313 pages
Book Rating : 4.4/5 (297 download)
Download or read book A Different Road Taken written by John A Lent and published by Routledge. This book was released on 2019-04-02 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dallas Smythe, George Gerbner, Herbert Schiller, James Halloran, Kaarle Nordenstreng- these five seminal figures form the backbone of current scholarship in critical communication. From policy research to television demographics and from economic globalization to cultural imperialism, their insights and discoveries have given both scholars and the
Author : Keith Kenney
Publisher : Routledge
ISBN 13 : 1135859272
Total Pages : 308 pages
Book Rating : 4.1/5 (358 download)
Download or read book Visual Communication Research Designs written by Keith Kenney and published by Routledge. This book was released on 2010-09-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.
Author :
Publisher :
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.U/5 (183 download)
Download or read book Research in Education written by and published by . This book was released on 1969 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
