Research On Market Development Strategy In Africa A Case Study Of Nestle Nigeria Plc

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Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC

Author : Alice Enama
Publisher : GRIN Verlag
ISBN 13 : 3668516839
Total Pages : 91 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC by : Alice Enama

Download or read book Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC written by Alice Enama and published by GRIN Verlag. This book was released on 2017-09-04 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Market research, grade: 1,5, , language: English, abstract: Due to the harsh situation that exists in Africa - such as diseases, social uprising, ethnic war, serious unemployment - and with its 54 countries with different growth rates, infrastructure, trade agreement, tax regulations, different consumer patterns, culture and level of technological, it appears difficult to conduct a profitable business there. Companies wanting to survive and succeed in such challenging environment need to build their core competitive and develop their own unique development strategy. The company's strategy is vital for all companies, deciding the sustainable development of the enterprise. Based on a case study of Nestle Company in Nigeria, this paper focuses on the development strategy of the African market development strategy for the African research. First of all, on the basis of the research background and significance, the external development environment of the Company in Nigeria has been studied, through the applied management theory of strategic management, marketing, management economics, the PESTEL analysis method and the Porter’s five forces model. From the internal resources and ability of Nestle Nigeria Plc, this paper expounds the internal conditions of the company. Afterwards, the opportunities, threats, advantages and disadvantages of the company will be explored via a SWOT analysis. At the end, the factors of Nestlé’s success in Africa will be studied in depth, its key success in Nigeria explained and some strategies for the development of other companies in Africa enumerated in order to provide some guidance and valuable suggestions for those companies.

Marketing Brands in Africa

Author : Samuelson Appau
Publisher : Palgrave Macmillan
ISBN 13 : 9783030772062
Total Pages : 0 pages
Book Rating : 4.7/5 (72 download)

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Book Synopsis Marketing Brands in Africa by : Samuelson Appau

Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Palgrave Macmillan. This book was released on 2022-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

Development Challenges, South-South Solutions: May 2010 Issue

Author :
Publisher : DSConsulting
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4./5 ( download)

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Book Synopsis Development Challenges, South-South Solutions: May 2010 Issue by :

Download or read book Development Challenges, South-South Solutions: May 2010 Issue written by and published by DSConsulting. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creating Shared Value

Author : Asit K. Biswas
Publisher : Springer Science & Business Media
ISBN 13 : 3319014633
Total Pages : 117 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Creating Shared Value by : Asit K. Biswas

Download or read book Creating Shared Value written by Asit K. Biswas and published by Springer Science & Business Media. This book was released on 2013-09-13 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nestlé’s Moga factory was set up in 1961 and comprises of the primary milk collection area for Nestlé‘s operations. Since its inception in Moga, Nestlé has been working with its milk farmers and ancillary suppliers towards improving quality and productivity. The study presented in this book (carried out by the Third World Centre for Water Management, Mexico) highlights Nestlé’s way of doing business through its philosophy of Creating Shared Value (CSV) and how it contributed to the development of the region over the past 50 years through direct and indirect employment, steady income for milk and other suppliers, and technology transfer. The main objective of the study is to learn to what extent has Nestlé contributed to fulfilling the societal aspirations and expectations of the people working in and around its factory in terms of employment generation, poverty alleviation, general improvements in the community’s standards of living and environmental conservation. The study also tried to determine to what extent has the company created shared value for itself, milk farmers, ancillary firms, and the community at large. This effort aims at encouraging more research to be carried out to comprehensively and authoritatively look into the impacts private sector can have on and around the area where their factories are located and that way, contribute to our understanding of social-corporate-government interdependency. An important aspect of this pioneering monograph is the methodology that could be used to study how Corporate Social Responsibility (CSR) or Creating Shared Value (CSV) of a large multinational company can be properly monitored and objectively evaluated at a region-specific scale, especially as very few studies of this nature have been carried out anywhere in the world. This definitive book is further enriched by a foreword by Prof. Michael Porter of Harvard Business School and an epilogue by Peter Brabeck-Letmathe and Paul Bulcke, Chairman of the Board and CEO of Nestlé respectively.

World Investment Report 2004

Author : United Nations Conference on Trade and Development
Publisher :
ISBN 13 : 9789211126471
Total Pages : 0 pages
Book Rating : 4.1/5 (264 download)

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Book Synopsis World Investment Report 2004 by : United Nations Conference on Trade and Development

Download or read book World Investment Report 2004 written by United Nations Conference on Trade and Development and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This annual report examines the major sectoral and geographical changes in the pattern of foreign direct investment (FDI) flows, particularly with regards to developing countries. After three years of decline in global investment flows, there are signs of revival in FDI, particularly in the services sector which makes up the largest economic sector in many countries. The 2004 edition looks at the shift towards services and examines the development challenges and opportunities likely to arise. The report is divided into three parts and considers a variety of issues including: regional FDI trends in Central and Eastern Europe, developing and developed countries; changing patterns of FDI in services, key players and driving forces, and the impact on host countries; the offshoring of corporate service functions; national and international policy challenges both for host and home countries.

Globalization of Food Systems in Developing Countries

Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251052280
Total Pages : 316 pages
Book Rating : 4.0/5 (522 download)

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Book Synopsis Globalization of Food Systems in Developing Countries by : Food and Agriculture Organization of the United Nations

Download or read book Globalization of Food Systems in Developing Countries written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes papers and case studies presented at a FAO workshop held in Rome, Italy from 8 to 10 October 2003

Diaspora for Development in Africa

Author : Sonia Plaza
Publisher : World Bank Publications
ISBN 13 : 0821382586
Total Pages : 358 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Diaspora for Development in Africa by : Sonia Plaza

Download or read book Diaspora for Development in Africa written by Sonia Plaza and published by World Bank Publications. This book was released on 2011 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The diaspora of developing countries can be a potent force for development, through remittances, but more importantly, through promotion of trade, investment, knowledge and technology transfers. The book aims to consolidate research and evidence on these issues with a view to formulating policies in both sending and receiving countries.

Corporate Diplomacy

Author : Ulrich Steger
Publisher : John Wiley & Sons
ISBN 13 : 0470858001
Total Pages : 320 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Corporate Diplomacy by : Ulrich Steger

Download or read book Corporate Diplomacy written by Ulrich Steger and published by John Wiley & Sons. This book was released on 2003-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

Corporate Social Responsibility in Developing and Emerging Markets

Author : Onyeka Osuji
Publisher : Cambridge University Press
ISBN 13 : 1108472117
Total Pages : 485 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Corporate Social Responsibility in Developing and Emerging Markets by : Onyeka Osuji

Download or read book Corporate Social Responsibility in Developing and Emerging Markets written by Onyeka Osuji and published by Cambridge University Press. This book was released on 2020 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.

Biofuels, Land Grabbing and Food Security in Africa

Author : Prosper B. Matondi
Publisher : Zed Books Ltd.
ISBN 13 : 1848138814
Total Pages : 255 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis Biofuels, Land Grabbing and Food Security in Africa by : Prosper B. Matondi

Download or read book Biofuels, Land Grabbing and Food Security in Africa written by Prosper B. Matondi and published by Zed Books Ltd.. This book was released on 2011-06-09 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of biofuels has already been much debated, but the focus to date has largely been on Latin America and deforestation - this highly original work breaks fresh ground in looking at the African perspective. Most African governments see biofuels as having the potential to increase agricultural productivity and export incomes and thus strengthen their national economies, improving energy balances and rural employment. At the same time climate change may be addressed through reduction of green house gas emissions. There are, however, a number of uncertainties mounting that challenge this scenario. Using cutting-edge empirical case studies, this knowledge gap is addressed in a variety of chapters examining the effects of large-scale biofuel production on African agriculture. In particular, 'land grabbing' and food security issues are scrutinised, both of which have become vital topics in regard to the environmental and developmental governance of African countries. A revealing book for anyone wishing to understand the startling impact of biofuels and land grabbing on Africa.

Theory and Practice in Plantation Agriculture

Author : Mary Tiffen
Publisher : Routledge
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Theory and Practice in Plantation Agriculture by : Mary Tiffen

Download or read book Theory and Practice in Plantation Agriculture written by Mary Tiffen and published by Routledge. This book was released on 1990 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Harvesting Prosperity

Author : Keith Fuglie
Publisher : World Bank Publications
ISBN 13 : 9781464813931
Total Pages : 0 pages
Book Rating : 4.8/5 (139 download)

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Book Synopsis Harvesting Prosperity by : Keith Fuglie

Download or read book Harvesting Prosperity written by Keith Fuglie and published by World Bank Publications. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents frontier knowledge on the drivers of agriculture productivity to derive pragmatic policy advice for governments and development partners on reducing poverty and boosting shared prosperity. The analysis describes global trends and long-term sources of total factor productivity growth, along with broad trends in partial factor productivity for land and labor, revisiting the question of scale economies in farming. Technology is central to growth in agricultural productivity, yet across many parts of the developing world, readily available technology is never taken up. We investigate demand-side constraints of the technology equation to analyze factors that might influence producers, particularly poor producers, to adopt modern technology. Agriculture and food systems are rapidly transforming, characterized by shifting food preferences, the rise and growing sophistication of value chains, the increasing globalization of agriculture, and the expanding role of the public and private sectors in bringing about efficient and more rapid productivity growth. In light of this transformation, the analysis focuses on the supply side of the technology equation, exploring how the enabling environment and regulations related to trade and intellectual property rights stimulate Research and Development to raise productivity. The book also discusses emerging developments in modern value chains that contribute to rising productivity. This book is the fourth volume of the World Bank Productivity Project, which seeks to bring frontier thinking on the measurement and determinants of productivity to global policy makers.

Doing Business in Emerging Markets

Author : S. Tamer Cavusgil
Publisher : SAGE
ISBN 13 : 9780761913757
Total Pages : 322 pages
Book Rating : 4.9/5 (137 download)

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Book Synopsis Doing Business in Emerging Markets by : S. Tamer Cavusgil

Download or read book Doing Business in Emerging Markets written by S. Tamer Cavusgil and published by SAGE. This book was released on 2002 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.

Exploring Corporate Strategy

Author : Gerry Johnson
Publisher : Pearson Education
ISBN 13 : 9780273731566
Total Pages : 924 pages
Book Rating : 4.7/5 (315 download)

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Book Synopsis Exploring Corporate Strategy by : Gerry Johnson

Download or read book Exploring Corporate Strategy written by Gerry Johnson and published by Pearson Education. This book was released on 2009-12 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

Marketing and Mobile Financial Services

Author : Aijaz A. Shaikh
Publisher : Routledge
ISBN 13 : 1351174444
Total Pages : 286 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Marketing and Mobile Financial Services by : Aijaz A. Shaikh

Download or read book Marketing and Mobile Financial Services written by Aijaz A. Shaikh and published by Routledge. This book was released on 2018-12-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.

Marketing Africa's High-value Foods

Author : Steven Jaffee
Publisher : Kendall/Hunt Publishing Company
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Marketing Africa's High-value Foods by : Steven Jaffee

Download or read book Marketing Africa's High-value Foods written by Steven Jaffee and published by Kendall/Hunt Publishing Company. This book was released on 1995 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The study concentrates on private processing and marketing of high-value foods, including fresh and processed fruits and vegetables, meat and dairy products, fresh and processed fish, oilseeds and vegetable oil, nuts, and spices"--Back cover.

Climate-smart agriculture case studies 2021

Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 925134616X
Total Pages : 98 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis Climate-smart agriculture case studies 2021 by : Food and Agriculture Organization of the United Nations

Download or read book Climate-smart agriculture case studies 2021 written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-07-07 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication describes climate-smart agriculture (CSA) case studies from around the world, showing how the approach is implemented to address challenges related to climate change and agriculture. The case studies operationalize the five action points for CSA implementation: expanding the evidence base for CSA, supporting enabling policy frameworks, strengthening national and local institutions, enhancing funding and financing options, and implementing CSA practices at field level. The publication provides examples of the innovative roles that farmers, researchers, government officials, private sector agents and civil society actors can play to transform food systems and help meet the Sustainable Development Goals; it also demonstrates how these actors can collaborate. The case studies discuss context-specific activities that sustainably increase agricultural productivity and incomes, adapt and build resilience of people and food systems to climate change, and reduce and/or remove greenhouse gas emissions where possible.