Research On Market Development Strategy In Africa A Case Study Of Nestle Nigeria Plc

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Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC

Author : Alice Enama
Publisher : GRIN Verlag
ISBN 13 : 3668516839
Total Pages : 85 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC by : Alice Enama

Download or read book Research on Market Development Strategy in Africa. A Case Study of Nestle Nigeria PLC written by Alice Enama and published by GRIN Verlag. This book was released on 2017-09-04 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,5, , language: English, abstract: Due to the harsh situation that exists in Africa - such as diseases, social uprising, ethnic war, serious unemployment - and with its 54 countries with different growth rates, infrastructure, trade agreement, tax regulations, different consumer patterns, culture and level of technological, it appears difficult to conduct a profitable business there. Companies wanting to survive and succeed in such challenging environment need to build their core competitive and develop their own unique development strategy. The company's strategy is vital for all companies, deciding the sustainable development of the enterprise. Based on a case study of Nestle Company in Nigeria, this paper focuses on the development strategy of the African market development strategy for the African research. First of all, on the basis of the research background and significance, the external development environment of the Company in Nigeria has been studied, through the applied management theory of strategic management, marketing, management economics, the PESTEL analysis method and the Porter’s five forces model. From the internal resources and ability of Nestle Nigeria Plc, this paper expounds the internal conditions of the company. Afterwards, the opportunities, threats, advantages and disadvantages of the company will be explored via a SWOT analysis. At the end, the factors of Nestlé’s success in Africa will be studied in depth, its key success in Nigeria explained and some strategies for the development of other companies in Africa enumerated in order to provide some guidance and valuable suggestions for those companies.

Nestle's Practices in the International Marketing Management

Author : Ali Al Ghail
Publisher : GRIN Verlag
ISBN 13 : 3346868729
Total Pages : 66 pages
Book Rating : 4.3/5 (468 download)

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Book Synopsis Nestle's Practices in the International Marketing Management by : Ali Al Ghail

Download or read book Nestle's Practices in the International Marketing Management written by Ali Al Ghail and published by GRIN Verlag. This book was released on 2023-05-09 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2022 in the subject Business economics - Market research, , course: MASTER IN THE INTERNATIONAL BUSINESS ADMINISTRATION, language: English, abstract: This report has evaluated and analyzed the international marketing management practices of the company Nestle. It has started with providing a clear picture of the company, such as its product portfolio, vision, mission, brands, values, and corporate business principles. It identifies the international marketing strategies that Nestle uses, which include the 7 Ps of marketing mix strategies and the STP marketing model. The paper highlighted three issues the company faces in the international marketing environment. These include the political conditions and instability that create new laws, the economic conditions of the various countries and the social and cultural factors, using Nestle India's Maggi Noodles event in 2015 as an example. It also showed, that it depended on the localization approach and an acquisition strategy to expand and enter new international markets. While the best international entry methods for the company are joint ventures, foreign direct investment and wholly owned subsidiaries, applying the Porter Model and Ansoff Matrix together for selecting the international market entry and developing the strategy of entry successfully is also important. Moreover, the report showed brand management through the CBBE model and applied it to the Cerelac brand category of Nestle Company. It also discussed how to develop the new brand strategy and apply it to the new Life Cuisine brand of the company. It also discussed the NDP process and its key strengths, which involve increasing the competitive advantage, quality, and value of the company, as well as its weaknesses, which include its complexity and risk, changes in the sourcing of ingredients, and shelf-life stability. Furthermore, this study provided new international marketing strategy recommendations for expanding the business of Nestle in the international marketplace. After that, it devised an international marketing plan for launching a new food product at Nestle successfully. The plan showed how to implement the strategy from the first to the last step, involving timelines, key players, and actionable tasks.

Marketing Management and Strategy

Author : George Tesar
Publisher : Routledge
ISBN 13 : 041578333X
Total Pages : 278 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis Marketing Management and Strategy by : George Tesar

Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway to a Paradigm Shift

Author : Prof. Ogechi Adeola
Publisher : Pan-Atlantic University Press
ISBN 13 : 9785991024
Total Pages : 81 pages
Book Rating : 4.7/5 (859 download)

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Book Synopsis Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway to a Paradigm Shift by : Prof. Ogechi Adeola

Download or read book Decolonising Africa's Business Practices : Pro-Indigenous Marketing Pathway to a Paradigm Shift written by Prof. Ogechi Adeola and published by Pan-Atlantic University Press. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: 15th Inaugural Lecture of the Pan-Atlantic University delivered on Sept 1, 2023, by Professor Ogechi Adeola LL.B (Nigeria), B.L. (Nigeria), MBA (Manchester), DBA (Manchester), Professor of Marketing. Lagos Business School, Pan-Atlantic University, Lagos, Nigeria

Family Businesses in Sub-Saharan Africa

Author : Moses Acquaah
Publisher : Springer
ISBN 13 : 1137361433
Total Pages : 279 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Family Businesses in Sub-Saharan Africa by : Moses Acquaah

Download or read book Family Businesses in Sub-Saharan Africa written by Moses Acquaah and published by Springer. This book was released on 2016-06-29 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first of its kind to highlight the importance of family businesses to economic growth in sub-Saharan Africa. It examines the managerial, behavioral, and strategic issues facing these companies and offers conclusive statements about their performance and influence on the region. Family businesses have been found to outperform non-family businesses in advanced industrialized economies, yet no such information exists on the importance of these companies which dominate the economic landscape of sub-Saharan Africa. Through empirical evidence and cross-country data, a team of expert contributors explore matters related to the management of family-owned businesses, such as how they evaluate employee productivity and performance, manage human resources, view governance practices and the role of women, and other sensitive issues. This is a seminal text for students and researchers in family business, entrepreneurship, strategic management, and family business owners looking to improve and advance their companies for the greater good of sub-Saharan Africa and the rest of the continent.

Creating Shared Value

Author : Asit K. Biswas
Publisher : Springer Science & Business Media
ISBN 13 : 3319014633
Total Pages : 115 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Creating Shared Value by : Asit K. Biswas

Download or read book Creating Shared Value written by Asit K. Biswas and published by Springer Science & Business Media. This book was released on 2013-09-13 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nestlé’s Moga factory was set up in 1961 and comprises of the primary milk collection area for Nestlé‘s operations. Since its inception in Moga, Nestlé has been working with its milk farmers and ancillary suppliers towards improving quality and productivity. The study presented in this book (carried out by the Third World Centre for Water Management, Mexico) highlights Nestlé’s way of doing business through its philosophy of Creating Shared Value (CSV) and how it contributed to the development of the region over the past 50 years through direct and indirect employment, steady income for milk and other suppliers, and technology transfer. The main objective of the study is to learn to what extent has Nestlé contributed to fulfilling the societal aspirations and expectations of the people working in and around its factory in terms of employment generation, poverty alleviation, general improvements in the community’s standards of living and environmental conservation. The study also tried to determine to what extent has the company created shared value for itself, milk farmers, ancillary firms, and the community at large. This effort aims at encouraging more research to be carried out to comprehensively and authoritatively look into the impacts private sector can have on and around the area where their factories are located and that way, contribute to our understanding of social-corporate-government interdependency. An important aspect of this pioneering monograph is the methodology that could be used to study how Corporate Social Responsibility (CSR) or Creating Shared Value (CSV) of a large multinational company can be properly monitored and objectively evaluated at a region-specific scale, especially as very few studies of this nature have been carried out anywhere in the world. This definitive book is further enriched by a foreword by Prof. Michael Porter of Harvard Business School and an epilogue by Peter Brabeck-Letmathe and Paul Bulcke, Chairman of the Board and CEO of Nestlé respectively.

World Investment Report 2004

Author : United Nations Conference on Trade and Development
Publisher :
ISBN 13 : 9789211126471
Total Pages : 0 pages
Book Rating : 4.1/5 (264 download)

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Book Synopsis World Investment Report 2004 by : United Nations Conference on Trade and Development

Download or read book World Investment Report 2004 written by United Nations Conference on Trade and Development and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This annual report examines the major sectoral and geographical changes in the pattern of foreign direct investment (FDI) flows, particularly with regards to developing countries. After three years of decline in global investment flows, there are signs of revival in FDI, particularly in the services sector which makes up the largest economic sector in many countries. The 2004 edition looks at the shift towards services and examines the development challenges and opportunities likely to arise. The report is divided into three parts and considers a variety of issues including: regional FDI trends in Central and Eastern Europe, developing and developed countries; changing patterns of FDI in services, key players and driving forces, and the impact on host countries; the offshoring of corporate service functions; national and international policy challenges both for host and home countries.

Marketing Brands in Africa

Author : Samuelson Appau
Publisher : Springer Nature
ISBN 13 : 3030772047
Total Pages : 276 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Marketing Brands in Africa by : Samuelson Appau

Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Springer Nature. This book was released on 2021-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

Corporate Social Responsibility in Developing and Emerging Markets

Author : Onyeka Osuji
Publisher : Cambridge University Press
ISBN 13 : 1108472117
Total Pages : 485 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Corporate Social Responsibility in Developing and Emerging Markets by : Onyeka Osuji

Download or read book Corporate Social Responsibility in Developing and Emerging Markets written by Onyeka Osuji and published by Cambridge University Press. This book was released on 2019-12-19 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.

Audience Development Strategies

Author : Alexander Potako
Publisher :
ISBN 13 : 9783668825635
Total Pages : 16 pages
Book Rating : 4.8/5 (256 download)

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Book Synopsis Audience Development Strategies by : Alexander Potako

Download or read book Audience Development Strategies written by Alexander Potako and published by . This book was released on 2018-10-16 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, The George Washington University, language: English, abstract: The current cultural situation in the world and in some particular countries is rather alerting mainly because of rather low interest and awareness of the audience in different topics related to the cultural development of the own country. Attracting new audience in this sphere is a question of primal interest for the organizations responsible for cultural development of the nation. In general, applying the methods of marketing into the sphere of culture can be considered as a rather sensible approach, mainly because they are based on psychological techniques of attraction attention. In the conditions of British cultural development, the issue of attracting audience in the sphere of culture can be considered as a great break in the sphere of cultural expansion in the country. Analyzing the methods of audience development can be used for further usage of the strategies related to the cultural development of the country.

Corporate Diplomacy

Author : Ulrich Steger
Publisher : John Wiley & Sons
ISBN 13 : 0470858001
Total Pages : 320 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Corporate Diplomacy by : Ulrich Steger

Download or read book Corporate Diplomacy written by Ulrich Steger and published by John Wiley & Sons. This book was released on 2003-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

Impact of Strategic Management on Economic Development in Nigeria

Author : Newman Enyioko
Publisher : GRIN Verlag
ISBN 13 : 3346146243
Total Pages : 22 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Impact of Strategic Management on Economic Development in Nigeria by : Newman Enyioko

Download or read book Impact of Strategic Management on Economic Development in Nigeria written by Newman Enyioko and published by GRIN Verlag. This book was released on 2020-04-14 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2020 in the subject Business economics - Business Management, Corporate Governance, , course: Management, language: English, abstract: The study examined the impact of strategic management on economic development in Nigeria: a study of the oil sector. It further probed into how this has impacted on the management efficiency and effectiveness as strategic planning is essential in corporate organisations. Primary and secondary data were used for the study. The study made use of questionnaire to elicit information from employees in the oil sector. Data collected were analysed using descriptive and inferential statistics. The hypotheses were tested using the Pearson’s Product Moment Correlation Coefficient to establish the significance of relationship between the various variables used in measuring performance. The results of the hypotheses revealed that there is a significant and positive correlation between strategic management and economic development in Nigeria. The study therefore, concludes that strategic planning is beneficial to organisations in achieving set goals and recommends that oil companies and other corporate organisations alike, should engage in strategic management in order to enhance economic development in Nigeria.

Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

SMEs in an Era of Globalization

Author : Ilan Bijaoui
Publisher : Springer
ISBN 13 : 1137564733
Total Pages : 138 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis SMEs in an Era of Globalization by : Ilan Bijaoui

Download or read book SMEs in an Era of Globalization written by Ilan Bijaoui and published by Springer. This book was released on 2016-11-24 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

Halal Development: Trends, Opportunities and Challenges

Author : Heri Pratikto
Publisher : Routledge
ISBN 13 : 1000416003
Total Pages : 126 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Halal Development: Trends, Opportunities and Challenges by : Heri Pratikto

Download or read book Halal Development: Trends, Opportunities and Challenges written by Heri Pratikto and published by Routledge. This book was released on 2021-07-22 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing demand for halal products, including goods and services, every year, especially for food and beverages, has resulted in a growing need for products with halal guarantees. Along with the increasing trend of the global demand, it has resulted in an increase in producers of halal food and beverages in both Muslim and non-Muslim countries. In addition the demand for halal tourism is also increasing. Indonesia is one of the largest Muslim countries in the world. However, there are still many Muslim consumer actors and Muslim producer actors who do not yet have an awareness of the importance of complying with the provisions of Islamic law in consuming and producing goods and services. There are still many restaurants and hotels that serve food and drinks that are not certified halal. There are still many food, medicinal and cosmetic products that are not halal certified. But now many secular countries such as France, Canada, Australia, the United States, Britain are also halal certified with the aim of meeting the Muslim demand for halal products for food and beverage, including for halal tourism. Starting from the development of the halal industry both in the fields of food, beverages and services, an International Seminar was held, which provides a more complete understanding of halal products, current halal developments and can serve as motivation to produce halal products, providing research results from the topic of halal development. The international seminar, entitled International Conference on Halal Development, listed speakers from several countries able to provide an overview of the halal development of several countries. This book contains a selection of papers from the conference.

The Rocco Forte Hotel Collection and a conceivable development strategy

Author : Johannes Landsperger
Publisher : GRIN Verlag
ISBN 13 : 3640373707
Total Pages : 29 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis The Rocco Forte Hotel Collection and a conceivable development strategy by : Johannes Landsperger

Download or read book The Rocco Forte Hotel Collection and a conceivable development strategy written by Johannes Landsperger and published by GRIN Verlag. This book was released on 2009-07-14 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Edinburgh Napier University, course: International Hospitality Management, language: English, abstract: This report aims to present a conceivable development country for the Rocco Forte Hotel Collection. Because the company’s vision is to have one company in each key European city, this analysis also suggests the city as well as the country, namely Budapest in Hungary. The current performance figures of the company are quite impressive. There has been rapid expansion over the last 10 years since the company was formed, mainly through acquisitions or by building new properties in important European cities. The SWOT analysis shows that the company seems to be on the right track and apart from some inevitable threats, such as terrorism or strong competition in some markets, the company is well positioned to operate successfully in each market. A PESTEL analysis of Budapest has shown that that city offers particularly high potential for investment generally but also for expansion of the luxury hotel market, as the demand for high-class accommodation is rising and the EU accession has been a catalyst for the growth efforts of the city, the region and the country generally. Porter’s 5 forces framework demonstrated that competitive rivalry is of medium strength but that the capabilities of the Rocco Forte Hotel Collection should provide the company with an excellent gateway to compete successfully in this market. A market entry strategy was proposed using Ansoff’s market and product expansion matrix and Tribe’s simplified version of Bowman’s strategy clock. The findings were that a limited diversification and differentiation-based strategy are the appropriate market entrance strategies. The corporate legislation form should be as a Hungarian Limited Liability Company (equal to the British “Ltd”) and in terms of corporate finance the market entry should be achieved by acquisition of an appropriate property, or by building a new one in the right location. After an examination of all factors, the author believes in the success of a new Rocco Forte Hotel in Budapest under given conditions.

Biofuels, Land Grabbing and Food Security in Africa

Author : Prosper B. Matondi
Publisher : Zed Books Ltd.
ISBN 13 : 1848138814
Total Pages : 260 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis Biofuels, Land Grabbing and Food Security in Africa by : Prosper B. Matondi

Download or read book Biofuels, Land Grabbing and Food Security in Africa written by Prosper B. Matondi and published by Zed Books Ltd.. This book was released on 2011-06-09 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of biofuels has already been much debated, but the focus to date has largely been on Latin America and deforestation - this highly original work breaks fresh ground in looking at the African perspective. Most African governments see biofuels as having the potential to increase agricultural productivity and export incomes and thus strengthen their national economies, improving energy balances and rural employment. At the same time climate change may be addressed through reduction of green house gas emissions. There are, however, a number of uncertainties mounting that challenge this scenario. Using cutting-edge empirical case studies, this knowledge gap is addressed in a variety of chapters examining the effects of large-scale biofuel production on African agriculture. In particular, 'land grabbing' and food security issues are scrutinised, both of which have become vital topics in regard to the environmental and developmental governance of African countries. A revealing book for anyone wishing to understand the startling impact of biofuels and land grabbing on Africa.