Research On Firm Financial Performance And Consumer Behavior

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Research on Firm Financial Performance and Consumer Behavior

Author : Beta Yulianita Gitaharie
Publisher : Nova Science Publishers
ISBN 13 : 9781536180206
Total Pages : 355 pages
Book Rating : 4.1/5 (82 download)

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Book Synopsis Research on Firm Financial Performance and Consumer Behavior by : Beta Yulianita Gitaharie

Download or read book Research on Firm Financial Performance and Consumer Behavior written by Beta Yulianita Gitaharie and published by Nova Science Publishers. This book was released on 2020 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book, "Research on Firm Finance Performance and Consumer Behaviour", plugs on the essential demand of highlighting consumer behavior and financial performance of companies, including banking and modern fintech-based institutions, particularly at the backdrop of an emerging giant - Indonesia. Contributed by prominent researchers at Universitas Indonesia, the topmost Business School in Indonesia, this book offers how wide array of theories are tested and used to frame models to recommend evidence-informed strategies of effective management. It also covers conversations around the concept, measurement, determinant of middle-class millennials; anti-corruption disclosure and its impact on firm value; effect of behavioural finance, financial and zakat literacy to the public; to roles of various forms of financial technology- (fintech-) based institutions, including peer-to-peer lending and charitable crowdfunding to our society, and other thought-provoking questions and discussions. We are pleased to present this important book to government policymakers and lifelong practitioner learners who can use the information and insights contained here. And, for fellow researchers, librarians, and students especially those who are engaging with research practices, this book is a must-have as it provides various practical replicable examples and helps shape the direction future research of recent issues in its areas"--

Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance

Author : Carly Frennea
Publisher :
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance by : Carly Frennea

Download or read book Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance written by Carly Frennea and published by . This book was released on 2017 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors synthesize research on the relationship between customer satisfaction (CS) and customer- and firm-level outcomes in a meta-analytic framework. Overall, the results point to positive associations between CS and customer behaviors, financial performance, and shareholder value. However, the magnitude of the relationship between CS and firm-level outcomes is smaller than that between CS and customer-level outcomes. Moderator analysis shows substantial variability in the effect sizes reported across customer-level studies, which can be partially attributed to contextual factors and measurement characteristics. The authors conclude with a discussion of the theoretical and managerial implications of these effects and propose future research directions. Although strength of the association with CS differs across customer behaviors, research has rarely examined multiple customer outcomes simultaneously. In addition, there is an opportunity to specify mechanisms that drive the differences in effect sizes across contexts. Finally, the results reveal that the still-emerging literature on the impact of CS on financial performance would benefit from a systematic investigation of moderators and the means through which CS affects firm performance.

Consumer Behavior, Organizational Strategy and Financial Economics

Author : Mehmet Huseyin Bilgin
Publisher : Springer
ISBN 13 : 3319762885
Total Pages : 362 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Consumer Behavior, Organizational Strategy and Financial Economics by : Mehmet Huseyin Bilgin

Download or read book Consumer Behavior, Organizational Strategy and Financial Economics written by Mehmet Huseyin Bilgin and published by Springer. This book was released on 2018-03-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy.

Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation

Author : Jan Kirenz
Publisher : BoD – Books on Demand
ISBN 13 : 3899369289
Total Pages : 154 pages
Book Rating : 4.8/5 (993 download)

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Book Synopsis Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation by : Jan Kirenz

Download or read book Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation written by Jan Kirenz and published by BoD – Books on Demand. This book was released on 2010 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to consumer behavior and market value has been gaining significance. Advocates of perceptual metrics argue that company actions move customers closer to buying decisions and that tracking and interpreting mindset metrics provide early evaluation signals of actual consumer purchase behavior and capital market valuation. This book deals with the impact of mindset metrics on consumer behavior and capital market valuation. The author develops a market share attraction model, which models the link between primary consumer mindset metrics and customer acquisition as well as customer repeat purchase behavior. As an empirical illustration, the proposed model is applied to the US automobile industry. Furthermore, using representative large-scale surveys of US and European consumers, the author investigates the association between perceptual brand measures and the capital markets' expectation of risk-adjusted future cash flows. The research findings indicate that perceptual metrics are important predictors of customer acquisition, customer retention and the market value of a firm. Hence, the results reported in this book help managers to quantify the return on intangible investments and offer a better understanding of the impact of mindset metrics on consumer buying behavior and market value.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Handbook of Marketing and Finance

Author : Shankar Ganesan
Publisher : Edward Elgar Publishing
ISBN 13 : 1849806047
Total Pages : 337 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Handbook of Marketing and Finance by : Shankar Ganesan

Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Measuring the Effects of Satisfaction

Author : Jeffrey P. Dotson
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (558 download)

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Book Synopsis Measuring the Effects of Satisfaction by : Jeffrey P. Dotson

Download or read book Measuring the Effects of Satisfaction written by Jeffrey P. Dotson and published by . This book was released on 2009 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Firms are most successful when they are able to efficiently satisfy the wants and needs of their clientele. As such, customer satisfaction has emerged as one of the more ubiquitous and oft studied constructs in marketing. Central to the study of satisfaction is the desire to understand its antecedents and outcomes. Managers would ultimately like to know how their actions will impact the satisfaction of their consumer base and, by extension, the company's financial performance. Through two essays, this dissertation develops quantitative models that allow for formal study of the relationship between customer satisfaction, employee satisfaction, and firm financial performance. The proposed models are designed to accommodate a variety of challenges often encountered in satisfaction studies including simultaneity, linkage of distributions, and the fusion of multiple data sets. The benefits of these models are demonstrated empirically using data from a national financial services firm.

Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry

Author : Copur, Zeynep
Publisher : IGI Global
ISBN 13 : 1466674857
Total Pages : 559 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry by : Copur, Zeynep

Download or read book Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry written by Copur, Zeynep and published by IGI Global. This book was released on 2015-01-31 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an ever-changing economy, market specialists strive to find new ways to evaluate the risks and potential reward of economic ventures by assessing the importance of human reaction during the economic planning process. The Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry presents an interdisciplinary, comparative, and competitive analysis of the thought processes and planning necessary for individual and corporate economic management. This publication is an essential reference source for professionals, practitioners, and managers working in the field of finance, as well as researchers and academicians interested in an interdisciplinary approach to combine financial management, sociology, and psychology.

Learning Big Data Gathering to Predict Retail and Service Industry Consumer Behavior

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781726612708
Total Pages : 691 pages
Book Rating : 4.6/5 (127 download)

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Book Synopsis Learning Big Data Gathering to Predict Retail and Service Industry Consumer Behavior by : Johnny Ch LOK

Download or read book Learning Big Data Gathering to Predict Retail and Service Industry Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2018-10 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply media economic methods to predict media consumer's psychology? Some media economists believe the market structure-conduct performance model is as a tool for analysis, it has been widely used in the study of media markets and industries, such as book publishing industry. How to choose the attractive topic for every book product structure? They believe attractive book structure will help book structure firm to grow reader numbers. So, book topic and content factor is more influential to raise reader number more than cheaper book price sale factor. In its most simply for the industries organizational model indicates that of the structure of the market is known, it allows explanation of the likely conduct and performance among firms. For example, in terms of market structure, the variables used for analysis include the numbers of sellers/buyers, e.g. US publishing book market number of US book reading publishers/number of US book publishing sellers every year in US book publishing market; product differentiation, e.g. US different topic and content of electronic book or paper book product ; barriers to entry, e.g. economic recession, tariff book import tax, limitation of import book number etc. different external barriers factors to influence overseas ( foreign) book publishing import to US to sell their paper books ; cost structures, e.g. US book publishing firms need to spend how much printing expenditure to print high quality paper production of every paper book to sell and the degree of vertical integration, e.g. US book publishing firms how to choose middlemen to help them to sell books, e.g. themselves book publishing shops, other book retailers, themselves electronic book publishing website online platform sale channel or other book publishing sellers' websites online platform sale channel etc. different channels to sell the paper of electronic books to US readers. Hence, predicting the country' book market structure, it will have more confidence to evaluate book publishing competitors' effort and book sale price and how to design book content and topic to raise reading quality to let readers to feel much attractive to choose to buy the books from the book publishing shop. Media economics research is in the sense that many different types of methods are used to answer research questions and investigate hypotheses. However, many economists accept to choose to apply any one of methods to predict media reader behavior, such as trend studies, financial analysis, econometrics and case studies.Trend studies compare and contrast data over a time series. In assessing media concentration. Most trend studies use annual data as the unit of analysis. Trend studies are useful, due to their descriptive nature and ease of presentation and they aid in analyzing the performance of media companies and industries, e.g. study of changes in newspaper pricing and subscription costs. Financial analysis is another common methodological tool used in media economics research. Financial analysis can take many different forms and use different types of data. The most common data include information derived from financial statements and the use of various types of financial ratio.

Consumer Behavior in the Internet Era

Author : Gong Sun
Publisher : Frontiers Media SA
ISBN 13 : 2832507433
Total Pages : 438 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Consumer Behavior in the Internet Era by : Gong Sun

Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

The Psychology of Financial Consumer Behavior

Author : Dominika Maison
Publisher : Springer
ISBN 13 : 3030105709
Total Pages : 236 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Psychology of Financial Consumer Behavior by : Dominika Maison

Download or read book The Psychology of Financial Consumer Behavior written by Dominika Maison and published by Springer. This book was released on 2019-02-28 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

Selected Writings on Financial and Economical Behaviours in the New Economy

Author : Nigar Pösteki
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527537382
Total Pages : 168 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Selected Writings on Financial and Economical Behaviours in the New Economy by : Nigar Pösteki

Download or read book Selected Writings on Financial and Economical Behaviours in the New Economy written by Nigar Pösteki and published by Cambridge Scholars Publishing. This book was released on 2019-07-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book evaluates the premise and consequences of financial behaviour in the new economy. It provides information about the financial and innovative behaviours of consumers in the new economy, where changing technology and knowledge are the main tools. It consists of two sections and nine chapters based on the financial behaviours of consumers and businesses in the new economy and the innovative approaches used in the employment, entrepreneurship and production processes. Today, both the consumers and the market-oriented enterprises are subject to financial contraction and expansion. Consumers now pay more attention to their budgets, and consumption habits are changing. In this context, consumer decisions are rational or psychological; they also depend on the proactive personality structure that can predict the future. Globalization and the convergence of markets, on the other hand, put the enterprises into tough competition. Businesses can change the financial behaviour of consumers through innovative methods. Moreover, the damage caused by enterprises to the environment can be reduced by improving their economic performance (eco-innovation).

Handbook of Research on Managing and Influencing Consumer Behavior

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

The Impact of Company's Corporate Social Responsibility on Its Financial Performance and Consumer's Behavior in Pakistan

Author : Sarmad Ali
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis The Impact of Company's Corporate Social Responsibility on Its Financial Performance and Consumer's Behavior in Pakistan by : Sarmad Ali

Download or read book The Impact of Company's Corporate Social Responsibility on Its Financial Performance and Consumer's Behavior in Pakistan written by Sarmad Ali and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the paper is to understand what is corporate social responsibility and various CSR activities carried by the companies and how these CSR activities impact upon the firm's financial performance and how consumers respond towards companies that CSR activities. The type of data used for this study is primary and the data was collected through questionnaires which were filled by 100 respondents. The two hypotheses was generated at relationship between Corporate social responsibility (CSR) and Financial performance (FP) and CSR with Consumer Behavior (CB) and both shows a significant result at t >2 and accepted with a positive relationship in Pakistan.

Handbook of Business Practices and Growth in Emerging Markets

Author : Satyendra Singh
Publisher : World Scientific
ISBN 13 : 9812791787
Total Pages : 577 pages
Book Rating : 4.8/5 (127 download)

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Book Synopsis Handbook of Business Practices and Growth in Emerging Markets by : Satyendra Singh

Download or read book Handbook of Business Practices and Growth in Emerging Markets written by Satyendra Singh and published by World Scientific. This book was released on 2010 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business environment, organizational culture, consumer behavior, financial investment climate, and examples of best prevailing practices in emerging markets. It covers all the major functional areas of business OCo marketing, strategy, operations and finance OCo in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses. Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture. Given the changing business dynamics, government policies and demands in industries, this handbook is both timely and topical. Sample Chapter(s). Foreword (28 KB). Chapter 1: Introduction (69 KB). Contents: Introduction (S Singh); China: New Product Development in Emerging Markets (N Grigoriou); Competing with Multinationals: Entry and Evolution of Latecomer Firms in China''s Handset Industry (W Xie & S White); Current Business Practices of Top Fortune Global Emerging Multinationals (C-H Liu & K-K Wei); Between Information System Integration and Performance, What are the Missing Links? (R P Lee & Q-M Chen); Legal Cases and Auditing in China (G Chong); Commonwealth of Independent States: CSR in the Emerging Market of Russia: Finding the Nexus Between Business Accountability, Legitimacy, Growth and Societal Reconciliation (O Kuznetsova); The Russian System of Corporate Governance: Promises and Realities (O Kuznetsova); Brand Management in Emerging Markets: Private Labels in Croatian Grocery Retailing and the Case of Dona Trgovina D O O (M Martinovic & J Branch); Baltic Tiger or Wounded Lion OCo Retail Trade and Shopping Behavior in Estonia, Latvia, and Lithuania (B McKenzie); Latin America: Data Mining as a Decision Tool for Materials Procurement in a Multinational Company Headquartered in Brazil (D C C Barbosa et al.); The Importance of Natural Resources-Based Industry Clusters in Latin America: The Case of Chile (C Felzensztein); Inserting Small Holders into Sustainable Value Chains (M F Neves & L T e Castro); Franchise as an Efficient Mode of Entry in Emerging Markets: A Discussion from the Legitimacy Point of View (C Gauzente & R Dumoulin); Africa: Public Procurement Reform in Emerging Economies: A Case Study of Kenya (P M Lewa & S K Lewa); Rural Tourism in South Africa: The Case of Damdoryn and Bufflespoort (K P Quan-Baffour); An Institutional Network Approach of Partnership Mode of Interest-Free Microfinance and Islamic Banking: A Case Study (M N Alam & M M Hussain); Challenges of Internet Adoption of Banks in Ghana (N O Madichie et al.); Middle East: Does the Religious Nature of Organizations Affect Performance Measurement? A Case of GCC Banks (E K A Mohamed & M M Hussain); Challenges and Opportunities for International Marketers in Kuwait (C P Rao); Glimpses at Society and Management in Iran (H Yeganeh); Internet Consumer Behavior in Cyprus (A Thrassou et al.); Asia: Corporate Social Performance of Indonesian State-Owned and Private Companies (H Fauzi et al.); Does Individual Stock Futures Affect Stock Market: Volatility in India? (N Tripathy et al.); Philippines in the 21st Century: Business Opportunities and Strategic Marketing Implications (E P Garrovillas); Papua New Guinea OCo An Emerging Economy in the South Pacific: Challenges and Prospects (R Rena); Conclusion (S Singh). Readership: Students of business administration courses which focus on organizational culture, managers and management consultants dealing with issues related to emerging markets."

Fashion Branding and Consumer Behaviors

Author : Tsan-Ming Choi
Publisher : Springer Science & Business Media
ISBN 13 : 1493902776
Total Pages : 153 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Fashion Branding and Consumer Behaviors by : Tsan-Ming Choi

Download or read book Fashion Branding and Consumer Behaviors written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2014-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.