Author : Derek Atkins
Publisher : Global Professional Publishi
ISBN 13 : 9780852977637
Total Pages : 158 pages
Book Rating : 4.9/5 (776 download)
Book Synopsis Reputational Risk by : Derek Atkins
Download or read book Reputational Risk written by Derek Atkins and published by Global Professional Publishi. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Published in association with the Risk Management Association of the USA (RMA), the Association of Insurance and Risk Managers (AIRMIC), and the Institute of Risk Management (IRM), * Will stimulate the thinking of executives and leave them wanting to do something about it (and give them the means to start) * A topical, and increasingly important, issue reflected in recent scandals (Enron, Marconi), government responses (e.g. the Combined Code in the UK), and the continuing growth in consumerism An organization's own reputation is a valuable asset that is often insufficiently managed, if it is managed at all. This book not only outlines its importance, but it presents a new and insightful definition of the risk and proposes an approach for managing it properly. For the first time, a whole range of current issues (scandals and frauds, government legislation on risk management and reporting, the growth of consumerism, etc.) is targeted in a single logical argument on how to deal with it. Aimed at directors and senior executives, professional risk managers, consultants and professional risk advisers, and students in advanced courses.