The Reputation Gap

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Publisher : The Endless Bookcase Ltd
ISBN 13 : 1914151739
Total Pages : 204 pages
Book Rating : 4.9/5 (141 download)

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Book Synopsis The Reputation Gap by : Lelsey Morrissey

Download or read book The Reputation Gap written by Lelsey Morrissey and published by The Endless Bookcase Ltd. This book was released on 2023-05-10 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds. If you’re in business you need take the steps that will protect your reputation – as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, you’ll also want to be aware of what they are saying about you – and educate them to be effective marketers for your business. This book will give you lots of practical things you can do to plan, promote and protect your reputation. What the reviewers said: “Reputation! “What a fragile intangible this is. “And yet, so important for our success, our clients and our peace of mind. “I once interviewed Julian Richer, the boss of Richer Sounds, and his thoughts on this amused me and made the point so well. “Reputation is like toothpaste. Every easy to squeeze out - extremely difficult to put back. “In The Reputation Gap, Lesley and Peter in their usual engaging style, get to the heart of the matter, providing clear insights and step-by-step guidance on what to do to create, build and maintain the reputation you want (and need). “Dive in! “You’ll be so pleased you did.” Peter Thomson “The UK’s Most Prolific Information Product Creator” www.peterthomson.com “How often do you really think about your reputation? “In business there are so many other things to consider, but in The Reputation Gap Peter and Lesley guide you through the importance of reputation. They give you practical and actionable ways to enhance your reputation in any size of business. An essential read if you are looking to tap into the power of your reputation.” David James Life and Personal Coach Mentor International Speaker “In business your reputation will have a great impact on whether you’ll have a profitable business… or not. “I found the book fascinating, insightful and thought provoking. “There’s plenty of practical tips and tools to not only help you plan, promote and protect your reputation but also how to enhance it.” John Hotowka Personal resilience speaker “A must-read book for anyone interested in developing their brand and reputation. Full of practical exercises and on point examples it’ll be a book you refer back to time and time again.” Neil Lloyd MD FBCMB, CEO FBC Manby Bowdler “This book is ideal if you're quite new to business, or if you've not been in marketing for many years. It's packed full of pragmatic advice and ideas that you can put into practice, right away. If you've never thought about the importance of your reputation when it comes to promoting your business, this book is for you. Even if you think you know everything there is to know about building a strong reputation, in this book, Peter and Lesley ask a number of questions that you might not have been asked before.” Chantal Cornelius Author of Magnetic Marketing www.Appletreeuk.com "Never has there been a better time for Peter and Lesley to rewrite, update and re-release this key book. “So many people think that the world is just transactional, our relationships and running a business. “It just isn't true. Reputation matters in this ever-changing world." Lee Jackson International speaker, past President of the Professional Speaking Association and author of Get Good at Life. “Reputation is the invisible aura that envelops your business. This is a book of straight-forward, easy-to-implement actions to create, manage, enhance and protect what people say about you. Essential reading for anyone in business.” Kevin Wright Ninja Investor creator and author of Buy, Refurb, Refinance.

The SAGE Encyclopedia of Corporate Reputation

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Publisher : SAGE Publications
ISBN 13 : 1483376532
Total Pages : 1876 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll

Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-04 with total page 1876 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Reputation Management

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Publisher : Taylor & Francis
ISBN 13 : 0415974704
Total Pages : 457 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis Reputation Management by : John Doorley

Download or read book Reputation Management written by John Doorley and published by Taylor & Francis. This book was released on 2007 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

REPUTATION GAP

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Publisher :
ISBN 13 : 9781914151743
Total Pages : 0 pages
Book Rating : 4.1/5 (517 download)

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Book Synopsis REPUTATION GAP by : PETER. MORRISSEY ROPER (LESLEY.)

Download or read book REPUTATION GAP written by PETER. MORRISSEY ROPER (LESLEY.) and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reputation Management

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Author :
Publisher : Routledge
ISBN 13 : 1135966028
Total Pages : 457 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Reputation Management by :

Download or read book Reputation Management written by and published by Routledge. This book was released on with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reputation Crisis Management

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Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659611186
Total Pages : 92 pages
Book Rating : 4.6/5 (111 download)

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Book Synopsis Reputation Crisis Management by : Anastasiya Saraeva

Download or read book Reputation Crisis Management written by Anastasiya Saraeva and published by LAP Lambert Academic Publishing. This book was released on 2014-09-29 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate reputation management has been broadly discussed in the last decade. Many academics and experts pay attention to model and theory development regarding reputation building and maintenance. However, in modern management there is still no consensus to define the term 'reputation'. Moreover, very few management experts have studied reputational changes during times of crisis. Thus, this dissertation will analyse existing reputational definitions; explore how crisis affects organisational processes, and activities and how reputation changes during the crisis. The major focus will be on examination of financial indicators and the media communications of BP plc. and ExxonMobil during the crisis in the Gulf of Mexico and Exxon Valdez in Alaska respectively. The research suggests the basic assumption that reputational crisis hits companies in a financial way might not seem correct as the analysis showed that corporate reputation could be damaged while organisational financial performance did not experience difficulties.

Strategic Reputation Risk Management

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Publisher : Springer
ISBN 13 : 0230511414
Total Pages : 289 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Strategic Reputation Risk Management by : J. Larkin

Download or read book Strategic Reputation Risk Management written by J. Larkin and published by Springer. This book was released on 2002-10-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Distribution

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Publisher : Springer Science & Business Media
ISBN 13 : 9780412065217
Total Pages : 808 pages
Book Rating : 4.0/5 (652 download)

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Book Synopsis Distribution by : David Frederick Ross

Download or read book Distribution written by David Frederick Ross and published by Springer Science & Business Media. This book was released on 1995-11-30 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been said that every generation of historians seeks to rewrite what a previous generation had established as the standard interpretations of the motives and circumstances shaping the fabric of historical events. It is not that the facts of history have changed. No one will dispute that the battle of Waterloo occurred on June 11, 1815 or that the allied invasion of Europe began on June 6, 1944. What each new age of historians are attempting to do is to reinterpret the motives of men and the force of circumstance impacting the direction of past events based on the factual, social, intellectual, and cultural milieu of their own generation. By examining the facts of history from a new perspective, today's historians hope to reveal some new truth that will not only illuminate the course of history but also validate contempo rary values and societal ideals. Although it is true that tackling the task of developing a new text on logistics and distribution channel management focuses less on schools of philosophical and social analysis and more on the calculus of managing sales campaigns, inventory replenishment, and income statements, the goal of the management scientist, like the historian, is to merge the facts and figures of the discipline with today's organizational, cultural, and economic realities. Hopefully, the result will be a new synthesis, where a whole new perspective will break forth, exposing new directions and opportunities.

The Language of Leaders

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Publisher : Kogan Page Publishers
ISBN 13 : 0749464399
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Language of Leaders by : Kevin Murray

Download or read book The Language of Leaders written by Kevin Murray and published by Kogan Page Publishers. This book was released on 2011-11-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the CMI Management Book of the Year 2012 http://yearbook.managers.org.uk/the-commuters-read-shortlist The difference between competent communication and inspiring communication can be the difference between poor performance and outstanding results. The traditional model for what constitutes a good leader is changing and CEO's and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Based on original interviews with an extraordinary list of 60 top leaders from a wide range business sectors, The Language of Leaders provides a unique insight into how they have responded to the demands of a transparent world, reports on what they have learned, and creates a lexicon for successful communication. Their message is resoundingly clear - communication is a now a crucial top three skill of leadership. It is only through mastering this skill that leaders can effectively engage with people within and outside an organization and ultimately build trust - the essential pre-requisite of success. Filled with actionable lessons and insights from leading CEOs of high-profile global organisations, The Language of Leaders is a book that anybody in a leadership position, or who aspires to lead, should read and keep on their desks.

The Real Story

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Publisher : Spectra
ISBN 13 : 0307573850
Total Pages : 274 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Real Story by : Stephen R. Donaldson

Download or read book The Real Story written by Stephen R. Donaldson and published by Spectra. This book was released on 2009-10-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of The Chronicles Of Thomas Covenant, one of the most acclaimed fantasy series of all time, master storyteller Stephen R. Donaldson retums with this exciting and long-awaited new series that takes us into a stunningly imagined future to tell a timeless story of adventure and the implacable conflict of good and evil within each of us. Angus Thermopyle was an ore pirate and a murderer; even the most disreputable asteroid pilots of Delta Sector stayed locked out of his way. Those who didn't ended up in the lockup--or dead. But when Thermopyle arrived at Mallory's Bar & Sleep with a gorgeous woman by his side the regulars had to take notice. Her name was Morn Hyland, and she had been a police officer--until she met up with Thermopyle. But one person in Mallorys Bar wasn't intimidated. Nick Succorso had his own reputation as a bold pirate and he had a sleek frigate fitted for deep space. Everyone knew that Thermopyle and Succorso were on a collision course. What nobody expected was how quickly it would be over--or how devastating victory would be. It was common enough example of rivalry and revenge--or so everyone thought. The REAL story was something entirely different. In The Real Story, Stephen R. Donaldson takes us to a remarkably detailed world of faster-than-light travel, politics, betrayal, and a shadowy presence just outside our view to tell the fiercest, most profound story he has ever written.

Managing Sustainable Business

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Publisher : Springer
ISBN 13 : 9402411445
Total Pages : 705 pages
Book Rating : 4.4/5 (24 download)

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Book Synopsis Managing Sustainable Business by : Gilbert G. Lenssen

Download or read book Managing Sustainable Business written by Gilbert G. Lenssen and published by Springer. This book was released on 2018-03-07 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in executive education programmes at leading business schools. The book is based on the premise that the key for managing the sustainable business is finding the right balance over time between managing competitiveness and profitability AND managing the context of the business with its political, social and ecological risks and opportunities. In that way, a sustainable business is highly responsive to the demands and challenges from both markets and societies and managers embrace the complexity, ambivalence and uncertainty that goes along with this approach. The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.

The Handbook of Communication and Corporate Reputation

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Publisher : John Wiley & Sons
ISBN 13 : 111833549X
Total Pages : 694 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Handbook of Communication and Corporate Reputation by : Craig E. Carroll

Download or read book The Handbook of Communication and Corporate Reputation written by Craig E. Carroll and published by John Wiley & Sons. This book was released on 2015-04-10 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Building Corporate Identity, Image and Reputation in the Digital Era

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Publisher : Routledge
ISBN 13 : 1000382214
Total Pages : 399 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar

Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Routledge. This book was released on 2021-07-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

The Knowing-doing Gap

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Publisher : Harvard Business Press
ISBN 13 : 9781578511242
Total Pages : 348 pages
Book Rating : 4.5/5 (112 download)

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Book Synopsis The Knowing-doing Gap by : Jeffrey Pfeffer

Download or read book The Knowing-doing Gap written by Jeffrey Pfeffer and published by Harvard Business Press. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for business knowledge is booming as companies looking to improve their performance pour millions of pounds into training programmes, consultants, and executive education. Why then, are there so many gaps between what firms know they should do and waht they actual do? This volume confronts the challenge of turning knowledge about how to improve performance into actions that produce measurable results. The authors identify the causes of this gap and explain how to close it.

Reputation and International Cooperation

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Publisher : Princeton University Press
ISBN 13 : 1400842921
Total Pages : 324 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Reputation and International Cooperation by : Michael Tomz

Download or read book Reputation and International Cooperation written by Michael Tomz and published by Princeton University Press. This book was released on 2012-01-09 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does cooperation emerge in a condition of international anarchy? Michael Tomz sheds new light on this fundamental question through a study of international debt across three centuries. Tomz develops a reputational theory of cooperation between sovereign governments and foreign investors. He explains how governments acquire reputations in the eyes of investors, and argues that concerns about reputation sustain international lending and repayment. Tomz's theory generates novel predictions about the dynamics of cooperation: how investors treat first-time borrowers, how access to credit evolves as debtors become more seasoned, and how countries ascend and descend the reputational ladder by acting contrary to investors' expectations. Tomz systematically tests his theory and the leading alternatives across three centuries of financial history. His remarkable data, gathered from archives in nine countries, cover all sovereign borrowers. He deftly combines statistical methods, case studies, and content analysis to scrutinize theories from as many angles as possible. Tomz finds strong support for his reputational theory while challenging prevailing views about sovereign debt. His pathbreaking study shows that, across the centuries, reputations have guided lending and repayment in consistent ways. Moreover, Tomz uncovers surprisingly little evidence of punitive enforcement strategies. Creditors have not compelled borrowers to repay by threatening military retaliation, imposing trade sanctions, or colluding to deprive defaulters of future loans. He concludes by highlighting the implications of his reputational logic for areas beyond sovereign debt, further advancing our understanding of the puzzle of cooperation under anarchy.

Reputation Management

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Publisher : Springer Science & Business Media
ISBN 13 : 3642192661
Total Pages : 291 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Reputation Management by : Sabrina Helm

Download or read book Reputation Management written by Sabrina Helm and published by Springer Science & Business Media. This book was released on 2011-08-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

The Urologic and Cutaneous Review

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Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.3/5 (47 download)

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Book Synopsis The Urologic and Cutaneous Review by :

Download or read book The Urologic and Cutaneous Review written by and published by . This book was released on 1924 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: