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Reputation Analytics
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Book Synopsis Reputation Analytics by : Daniel Diermeier
Download or read book Reputation Analytics written by Daniel Diermeier and published by University of Chicago Press. This book was released on 2023-03-30 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
Book Synopsis Reputation Analytics by : Daniel Diermeier
Download or read book Reputation Analytics written by Daniel Diermeier and published by University of Chicago Press. This book was released on 2023-03-31 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An analytical approach to corporate reputations from its leading scholar. Public perception, especially in the time of social media, is a core determinant of any organization's success and longevity. It is also fickle: organizations can fall astray of public approval through crisis, mismanagement, or sudden shifts in the public sensibility. In Reputation Analytics, Daniel Diermeier offers the first scientific framework for understanding and managing the vagaries of corporate reputation and public opinion. Drawing on a political scientist's understanding of the formation and dynamics of public opinion, Diermeier infuses his approach with lessons from game theory, psychology, and text analytics to produce a rigorous, altogether original approach that will have immediate application in both scholarship and practice. A milestone work from one of social science's most eminent scholars, Reputation Analytics ushers a new and advanced understanding on a topic that has long eluded such treatment-and an essential work for readers across industry and academics"--
Book Synopsis Reputation Strategy and Analytics in a Hyper-Connected World by : Chris Foster
Download or read book Reputation Strategy and Analytics in a Hyper-Connected World written by Chris Foster and published by John Wiley & Sons. This book was released on 2016-06-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Book Synopsis The Analytic Hospitality Executive by : Kelly A. McGuire
Download or read book The Analytic Hospitality Executive written by Kelly A. McGuire and published by John Wiley & Sons. This book was released on 2016-08-29 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
Book Synopsis Analytics in Smart Tourism Design by : Zheng Xiang
Download or read book Analytics in Smart Tourism Design written by Zheng Xiang and published by Springer. This book was released on 2016-10-12 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Book Synopsis The Complete Guide to Business Analytics (Collection) by : Thomas H. Davenport
Download or read book The Complete Guide to Business Analytics (Collection) written by Thomas H. Davenport and published by FT Press. This book was released on 2012-10-14 with total page 1615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision! Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions! From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher
Book Synopsis Data Analytics for Business by : Ira J. Haimowitz
Download or read book Data Analytics for Business written by Ira J. Haimowitz and published by Taylor & Francis. This book was released on 2022-12-20 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author’s 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics.
Download or read book The Reputable Firm written by Pekka Aula and published by Springer. This book was released on 2015-10-19 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.
Book Synopsis Hotel Pricing in a Social World by : Kelly A. McGuire
Download or read book Hotel Pricing in a Social World written by Kelly A. McGuire and published by John Wiley & Sons. This book was released on 2015-10-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.
Download or read book Data Quality written by Rupa Mahanti and published by Quality Press. This book was released on 2019-03-18 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not the kind of book that youll read one time and be done with. So scan it quickly the first time through to get an idea of its breadth. Then dig in on one topic of special importance to your work. Finally, use it as a reference to guide your next steps, learn details, and broaden your perspective. from the foreword by Thomas C. Redman, Ph.D., the Data Doc Good data is a source of myriad opportunities, while bad data is a tremendous burden. Companies that manage their data effectively are able to achieve a competitive advantage in the marketplace, while bad data, like cancer, can weaken and kill an organization. In this comprehensive book, Rupa Mahanti provides guidance on the different aspects of data quality with the aim to be able to improve data quality. Specifically, the book addresses: -Causes of bad data quality, bad data quality impacts, and importance of data quality to justify the case for data quality-Butterfly effect of data quality-A detailed description of data quality dimensions and their measurement-Data quality strategy approach-Six Sigma - DMAIC approach to data quality-Data quality management techniques-Data quality in relation to data initiatives like data migration, MDM, data governance, etc.-Data quality myths, challenges, and critical success factorsStudents, academicians, professionals, and researchers can all use the content in this book to further their knowledge and get guidance on their own specific projects. It balances technical details (for example, SQL statements, relational database components, data quality dimensions measurements) and higher-level qualitative discussions (cost of data quality, data quality strategy, data quality maturity, the case made for data quality, and so on) with case studies, illustrations, and real-world examples throughout.
Book Synopsis Reputation Strategy and Analytics in a Hyper-Connected World by : Chris Foster
Download or read book Reputation Strategy and Analytics in a Hyper-Connected World written by Chris Foster and published by John Wiley & Sons. This book was released on 2016-06-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Book Synopsis Artificial Intelligence for Business by : Rajendra Akerkar
Download or read book Artificial Intelligence for Business written by Rajendra Akerkar and published by Springer. This book was released on 2018-08-11 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This allows the book to easily explain AI paradigms and concepts for business students and executives. Artificial Intelligence for Business is divided into six chapters. Chapter 1 begins with a brief introduction to AI and describes its relationship with machine learning, data science and big data analytics. Chapter 2 presents core machine learning workflow and the most effective machine learning techniques. Chapter 3 deals with deep learning, a popular technique for developing AI applications. Chapter 4 introduces recommendation engines for business and covers how to use them to be more competitive. Chapter 5 features natural language processing (NLP) for sentiment analysis focused on emotions. With the help of sentiment analysis, businesses can understand their customers better to improve their experience, which will help the businesses change their market position. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes.
Download or read book Raw Deal written by Steven Hill and published by Macmillan. This book was released on 2015-10-20 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thought-provoking exposé that shows why the tech leaders' vision and their Ayn Rand brand of libertarianism is a dead end for U.S. workers, the middle class, and the national economy
Book Synopsis Ink & Insights: Mastering Business Coaching in the Digital Age by : Irene Määttänen
Download or read book Ink & Insights: Mastering Business Coaching in the Digital Age written by Irene Määttänen and published by BoD - Books on Demand. This book was released on 2024-01-22 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets of Business Coaching in the Digital Era with "Ink & Insights" Are you striving to stay ahead in the rapidly evolving world of business coaching? "Ink & Insights: Mastering Business Coaching in the Digital Age" is your guide to navigating this dynamic field. Authored by a renowned academic researcher, this book is a treasure trove of knowledge, blending traditional coaching techniques with cutting-edge AI advancements. Why "Ink & Insights" is a Game-Changer: -In-depth analysis of Business Coaching Benefits: Discover the transformative power of effective business coaching. -AI Integration Strategies: Learn how artificial intelligence can revolutionize coaching, enhancing efficiency and sparking innovation. -Comprehensive AI Technology Overview: Dive into AI-prompting technologies and their application in business coaching. -Exclusive Comparative Analysis: Gain insights from a detailed comparison of AI platforms and language models. -Master the Art of Crafting Prompts: Uncover the secrets to creating perfect, professional prompts that resonate with any company's needs. -Role-Based Prompting Techniques: Tailor your coaching approach with role-specific strategies. -Tools for Personal Growth: Explore methods to facilitate meaningful conversations and personal development. -Continuous Improvement Models: Understand the PDCA model and its importance in strategic success. -Brand Management Insights: Get an overview of effective brand management in the modern era. -Storytelling in Marketing: Learn the art of storytelling as a powerful marketing tool. -Latest Marketing Strategies: Stay ahead with insights into the evolving marketing landscape. -Executive Management for Today's Leaders: Equip yourself with knowledge crucial for modern executive management. -Time Management in Economics: Master the art of time management within an economic context. -Problem-solving skills: Develop an integrative psychological perspective for effective problem-solving. Who Will Benefit from "Ink & Insights"? -Business Coaches seeking to enhance their methods with AI integration. -Executives and Managers aiming to improve their leadership and strategic skills. -Marketing Professionals are looking for innovative strategies in storytelling and brand management. -Anyone interested in the intersection of technology and business coaching. Embrace the Future of Business Coaching: Don't miss out on this opportunity to elevate your inner coach.
Book Synopsis Integrated Digital Marketing in Practice by : Andrew Corcoran
Download or read book Integrated Digital Marketing in Practice written by Andrew Corcoran and published by Cambridge University Press. This book was released on 2023-04-13 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.
Book Synopsis Content Strategy for the Web by : Kristina Halvorson
Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Book Synopsis Best Practices in Computer Network Defense: Incident Detection and Response by : M. Hathaway
Download or read book Best Practices in Computer Network Defense: Incident Detection and Response written by M. Hathaway and published by IOS Press. This book was released on 2014-01-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cyber security of vital infrastructure and services has become a major concern for countries worldwide. The members of NATO are no exception, and they share a responsibility to help the global community to strengthen its cyber defenses against malicious cyber activity. This book presents 10 papers and 21 specific findings from the NATO Advanced Research Workshop (ARW) ‘Best Practices in Computer Network Defense (CND): Incident Detection and Response, held in Geneva, Switzerland, in September 2013. The workshop was attended by a multi-disciplinary team of experts from 16 countries and three international institutions. The book identifies the state-of-the-art tools and processes being used for cyber defense and highlights gaps in the technology. It presents the best practice of industry and government for incident detection and response and examines indicators and metrics for progress along the security continuum.This book provides those operators and decision makers whose work it is to strengthen the cyber defenses of the global community with genuine tools and expert advice. Keeping pace and deploying advanced process or technology is only possible when you know what is available. This book shows what is possible and available today for computer network defense and for incident detection and response.
