Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Strengthening Forensic Science in the United States

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Publisher : National Academies Press
ISBN 13 : 0309142393
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Strengthening Forensic Science in the United States by : National Research Council

Download or read book Strengthening Forensic Science in the United States written by National Research Council and published by National Academies Press. This book was released on 2009-07-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.

Masters Theses in the Pure and Applied Sciences

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Publisher : Springer
ISBN 13 : 9780306341205
Total Pages : 320 pages
Book Rating : 4.3/5 (412 download)

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Book Synopsis Masters Theses in the Pure and Applied Sciences by : Wade H. Shafer

Download or read book Masters Theses in the Pure and Applied Sciences written by Wade H. Shafer and published by Springer. This book was released on 1976 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masters Theses in the Pure and Applied Sciences was first conceived, published, and dis· seminated by the Center for Information and Numerical Data Analysis and Synthesis (CINDAS) *at Purdue University in 1957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dissemination phases of the ac· tivity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought that such an arrangement would be more beneficial to the academic and general scientific and technical community. After five years of this joint undertaking we had concluded that it was in the interest of all concerned if the printing and distribution of the volume were handled by an international publishing house to assure improved service and broader dissemination. Hence, starting with Volume 18, Masters Theses in the Pure and Applied Sciences has been disseminated on a worldwide basis by Plenum Publishing Corporation of New York, and in the same year the coverage was broadened to include Canadian universities. All back issues can also be ordered from Plenum. We have reported in Volume 20 (thesis year 1975) a total of 10,374 theses titles from 28 Canadian and 239 United States universities. We are sure that this broader base for theses titles reported will greatly enhance the value of this important annual reference work. The organization of Volume 20 is identical to that of past years. It consists of theses titles arranged by discipline and by university within each discipline.

Ultra Wide Band Antennas

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Publisher : John Wiley & Sons
ISBN 13 : 1118586573
Total Pages : 217 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Ultra Wide Band Antennas by : Xavier Begaud

Download or read book Ultra Wide Band Antennas written by Xavier Begaud and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultra Wide Band Technology (UWB) has reached a level of maturity that allows us to offer wireless links with either high or low data rates. These wireless links are frequently associated with a location capability for which ultimate accuracy varies with the inverse of the frequency bandwidth. Using time or frequency domain waveforms, they are currently the subject of international standards facilitating their commercial implementation. Drawing up a complete state of the art, Ultra Wide Band Antennas is aimed at students, engineers and researchers and presents a summary of internationally recognized studies.

Quantitative-Qualitative Friction Ridge Analysis

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Author :
Publisher : CRC Press
ISBN 13 : 1420048813
Total Pages : 242 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Quantitative-Qualitative Friction Ridge Analysis by : David R. Ashbaugh

Download or read book Quantitative-Qualitative Friction Ridge Analysis written by David R. Ashbaugh and published by CRC Press. This book was released on 1999-10-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thumb print left at the scene of a grisly murder. Fingerprints taken from a getaway car used in a bank robbery. A palm print recovered from the shattered glass door of a burglarized home. Indeed, where crimes are committed, careless perpetrators will invariably leave behind the critical pieces of evidence most likely in the form of fingerprints n

Multiple-source Schlieren System (transonic Wind Tunnel)

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Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Multiple-source Schlieren System (transonic Wind Tunnel) by : H. R. Spahr

Download or read book Multiple-source Schlieren System (transonic Wind Tunnel) written by H. R. Spahr and published by . This book was released on 1960 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

MIMO

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Publisher : Academic Press
ISBN 13 : 0123821959
Total Pages : 385 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis MIMO by : Alain Sibille

Download or read book MIMO written by Alain Sibille and published by Academic Press. This book was released on 2010-12-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword from Arogyaswami Paulraj, Professor (Emeritus), Stanford University (USA) - The first book to show how MIMO principles can be implemented in today's mobile broadband networks and components - Explains and solves some of the practical difficulties that arise in designing and implementing MIMO systems - Both theory and implementation sections are written in the context of the most recent standards: IEEE 802.11n (WiFi); IEEE 802.16 (WIMAX); 4G networks (3GPP/3GPP2, LTE)

Governance, Regulation and Powers on the Internet

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Publisher : Cambridge University Press
ISBN 13 : 1107013429
Total Pages : 463 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Governance, Regulation and Powers on the Internet by : Eric Brousseau

Download or read book Governance, Regulation and Powers on the Internet written by Eric Brousseau and published by Cambridge University Press. This book was released on 2012-04-23 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary survey of the issues surrounding the governance of the Internet.

Statistics and the Evaluation of Evidence for Forensic Scientists

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 047001122X
Total Pages : 540 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Statistics and the Evaluation of Evidence for Forensic Scientists by : Colin Aitken

Download or read book Statistics and the Evaluation of Evidence for Forensic Scientists written by Colin Aitken and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Statistics and the Evaluation of Evidence for Forensic Scientists established itself as a highly regarded authority on this area. Fully revised and updated, the second edition provides significant new material on areas of current interest including: Glass Interpretation Fibres Interpretation Bayes’ Nets The title presents comprehensive coverage of the statistical evaluation of forensic evidence. It is written with the assumption of a modest mathematical background and is illustrated throughout with up-to-date examples from a forensic science background. The clarity of exposition makes this book ideal for all forensic scientists, lawyers and other professionals in related fields interested in the quantitative assessment and evaluation of evidence. 'There can be no doubt that the appreciation of some evidence in a court of law has been greatly enhanced by the sound use of statistical ideas and one can be confident that the next decade will see further developments, during which time this book will admirably serve those who have cause to use statistics in forensic science.' D.V. Lindley

Eat Sleep Bagpipes Repeat

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781723229053
Total Pages : 104 pages
Book Rating : 4.2/5 (29 download)

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Book Synopsis Eat Sleep Bagpipes Repeat by : Mirako Press

Download or read book Eat Sleep Bagpipes Repeat written by Mirako Press and published by Createspace Independent Publishing Platform. This book was released on 2018-07-18 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This adorable music notebook is perfect for staffs, kids and musicians. The high-quality manuscript book includes 110 pages of 12 staves. Let exercise your composing skills with this well-designed music sketchbook! Enjoy!

Pervasive Mobile and Ambient Wireless Communications

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Publisher : Springer Science & Business Media
ISBN 13 : 144712314X
Total Pages : 696 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Pervasive Mobile and Ambient Wireless Communications by : Roberto Verdone

Download or read book Pervasive Mobile and Ambient Wireless Communications written by Roberto Verdone and published by Springer Science & Business Media. This book was released on 2012-01-02 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reporting the findings of COST 2100, a major European intergovernmental project, this volume offers system designers a good source of guidelines based on channel characterization and measurement-based modeling, as well as worthwhile ideas for future research.

Green Networking

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Publisher : John Wiley & Sons
ISBN 13 : 1118580893
Total Pages : 235 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Green Networking by : Francine Krief

Download or read book Green Networking written by Francine Krief and published by John Wiley & Sons. This book was released on 2012-12-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on green networking, which is an important topic for the scientific community composed of engineers, academics, researchers and industrialists working in the networking field. Reducing the environmental impact of the communications infrastructure has become essential with the ever increasing cost of energy and the need for reducing global CO2 emissions to protect our environment. Recent advances and future directions in green networking are presented in this book, including energy efficient networks (wired networks, wireless networks, mobile networks), adaptive networks (cognitive radio networks, green autonomic networking), green terminals, and industrial research into green networking (smart city, etc.).

Hired Farm Workers

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Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Hired Farm Workers by : United States. Employment Standards Administration

Download or read book Hired Farm Workers written by United States. Employment Standards Administration and published by . This book was released on 1971 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Statistical Science in the Courtroom

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Publisher : Springer Science & Business Media
ISBN 13 : 1461212162
Total Pages : 454 pages
Book Rating : 4.4/5 (612 download)

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Book Synopsis Statistical Science in the Courtroom by : Joseph L. Gastwirth

Download or read book Statistical Science in the Courtroom written by Joseph L. Gastwirth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert testimony relying on scientific and other specialized evidence has come under increased scrutiny by the legal system. A trilogy of recent U.S. Supreme Court cases has assigned judges the task of assessing the relevance and reliability of proposed expert testimony. In conjunction with the Federal judiciary, the American Association for the Advancement of Science has initiated a project to provide judges indicating a need with their own expert. This concern with the proper interpretation of scientific evidence, especially that of a probabilistic nature, has also occurred in England, Australia and in several European countries. Statistical Science in the Courtroom is a collection of articles written by statisticians and legal scholars who have been concerned with problems arising in the use of statistical evidence. A number of articles describe DNA evidence and the difficulties of properly calculating the probability that a random individual's profile would "match" that of the evidence as well as the proper way to intrepret the result. In addition to the technical issues, several authors tell about their experiences in court. A few have become disenchanted with their involvement and describe the events that led them to devote less time to this application. Other articles describe the role of statistical evidence in cases concerning discrimination against minorities, product liability, environmental regulation, the appropriateness and fairness of sentences and how being involved in legal statistics has raised interesting statistical problems requiring further research.

ENT Emergencies

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Publisher :
ISBN 13 : 9781416058298
Total Pages : 0 pages
Book Rating : 4.0/5 (582 download)

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Book Synopsis ENT Emergencies by : John L. Dornhoffer

Download or read book ENT Emergencies written by John L. Dornhoffer and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The head and neck, as an anatomical cross roads of multiple functions critical to human well being, including respiration, digestion, sensation, communication, and aesthetics, presents disorders that acutely threaten these vital systems. As with any emergency situation, information devoted to the priorities of management: airway, breathing, circulation, and disability are presented for otolaryngic emergencies that may manifest at each of these levels in the form of acute airway obstruction, epistaxis, and the gamut of traumatic, infectious, and inflammatory disorders that affect special sensation, neurologic function, and cosmesis. Discussed in this issue is the use of modalities such as endoscopy, optics, and radiologic imaging as a means to earlier diagnosis, detailed anatomic assessment, and minimally invasive surgery used in the emergency setting. This text strives to keep practitioners at the forefront in the management of ENT emergencies. Experts in otolaryngology describe those conditions that require urgent evaluation and treatment but are also relatively common. Where evidence-based medicine is lacking, comprehensive reviews of the controversies are presented along with logical treatment algorithms based on clinical expertise. This issue of Otolaryngologic Clinics should be highly relevant to the otolaryngologist as well as the general practitioner and emergency physician.

Computational Learning and Probabilistic Reasoning

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Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Computational Learning and Probabilistic Reasoning by : Alexander Gammerman

Download or read book Computational Learning and Probabilistic Reasoning written by Alexander Gammerman and published by John Wiley & Sons. This book was released on 1996-08-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a unified coverage of the latest research and applications methods and techniques, this book is devoted to two interrelated techniques for solving some important problems in machine intelligence and pattern recognition, namely probabilistic reasoning and computational learning. The contributions in this volume describe and explore the current developments in computer science and theoretical statistics which provide computational probabilistic models for manipulating knowledge found in industrial and business data. These methods are very efficient for handling complex problems in medicine, commerce and finance. Part I covers Generalisation Principles and Learning and describes several new inductive principles and techniques used in computational learning. Part II describes Causation and Model Selection including the graphical probabilistic models that exploit the independence relationships presented in the graphs, and applications of Bayesian networks to multivariate statistical analysis. Part III includes case studies and descriptions of Bayesian Belief Networks and Hybrid Systems. Finally, Part IV on Decision-Making, Optimization and Classification describes some related theoretical work in the field of probabilistic reasoning. Statisticians, IT strategy planners, professionals and researchers with interests in learning, intelligent databases and pattern recognition and data processing for expert systems will find this book to be an invaluable resource. Real-life problems are used to demonstrate the practical and effective implementation of the relevant algorithms and techniques.

Innovate Bristol

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Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Innovate Bristol by : Sven Boermeester

Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.