Relevance Raises Response

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Relevance Raises Response

Author : Bob Bentz
Publisher : Skillbites
ISBN 13 : 9781952281648
Total Pages : 0 pages
Book Rating : 4.2/5 (816 download)

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Book Synopsis Relevance Raises Response by : Bob Bentz

Download or read book Relevance Raises Response written by Bob Bentz and published by Skillbites. This book was released on 2022-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live "in the moment." We are living in the age of mobile.

Direct Marketing in Practice

Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 113640998X
Total Pages : 360 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Direct Marketing in Practice by : Matthew Housden

Download or read book Direct Marketing in Practice written by Matthew Housden and published by Routledge. This book was released on 2012-04-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

Thanks for the Feedback

Author : Douglas Stone
Publisher : Penguin
ISBN 13 : 0143127136
Total Pages : 370 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Thanks for the Feedback by : Douglas Stone

Download or read book Thanks for the Feedback written by Douglas Stone and published by Penguin. This book was released on 2015-03-31 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the New York Times–bestselling Difficult Conversations take on the toughest topic of all: how we see ourselves Douglas Stone and Sheila Heen have spent the past fifteen years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging, offering a simple framework and powerful tools to help us take on life’s blizzard of offhand comments, annual evaluations, and unsolicited input with curiosity and grace. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice. Thanks for the Feedback is destined to become a classic in the fields of leadership, organizational behavior, and education.

A Liberal Vocationalism

Author : John Brennan
Publisher : Routledge
ISBN 13 : 1135836663
Total Pages : 284 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis A Liberal Vocationalism by : John Brennan

Download or read book A Liberal Vocationalism written by John Brennan and published by Routledge. This book was released on 2002-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to rescue a usable interpretation of the vocational theory in higher education by describing the historical and policy frameworks of the debate.

Summary of Responses to Issues Raised by Public Comment in Reference to Site Selection Criteria for a Low-level Radioactive Waste Disposal Facility

Download Summary of Responses to Issues Raised by Public Comment in Reference to Site Selection Criteria for a Low-level Radioactive Waste Disposal Facility PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Summary of Responses to Issues Raised by Public Comment in Reference to Site Selection Criteria for a Low-level Radioactive Waste Disposal Facility by :

Download or read book Summary of Responses to Issues Raised by Public Comment in Reference to Site Selection Criteria for a Low-level Radioactive Waste Disposal Facility written by and published by . This book was released on 1996 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Questions

Author : Jan P. de Ruiter
Publisher : Cambridge University Press
ISBN 13 : 0521762677
Total Pages : 269 pages
Book Rating : 4.5/5 (217 download)

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Book Synopsis Questions by : Jan P. de Ruiter

Download or read book Questions written by Jan P. de Ruiter and published by Cambridge University Press. This book was released on 2012-08-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a team of formal linguists, functional linguists, discourse analysts, anthropologists, psychologists and sociolinguists, this book asks what questions do and how a question can shape the answer it evokes. The volume includes data from a range of languages and cultures.

FCC Record

Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Neuroscience for Clinicians

Author : Eduardo E. Benarroch
Publisher : Oxford University Press
ISBN 13 : 0190948892
Total Pages : 833 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Neuroscience for Clinicians by : Eduardo E. Benarroch

Download or read book Neuroscience for Clinicians written by Eduardo E. Benarroch and published by Oxford University Press. This book was released on 2021 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The aim of this book is to provide the clinician with a comprehensive and clinical relevant survey of emerging concepts on the organization and function of the nervous system and neurologic disease mechanisms, at the molecular, cellular and system levels. The content of is based on the review of information obtained from recent advances in genetic, molecular and cell biology techniques, electrophysiological recordings, brain mapping, and mouse models, emphasizing the clinical and possible therapeutic implications. Many chapters of this book contain information that will be relevant not only clinical neurologists but also to psychiatrists and physical therapists. The scope includes the mechanisms and abnormalities of DNA/RNA metabolism, proteostasis, vesicular biogenesis, and axonal transport and mechanisms of neurodegeneration; the role of the mitochondria in cell function and death mechanisms; ion channels, neurotransmission and mechanisms of channelopathies and synaptopathies; the functions of astrocytes, oligodendrocytes and microglia and their involvement in disease; the local circuits and synaptic interactions at the level of the cerebral cortex, thalamus, basal ganglia, cerebellum, brainstem and spinal cord transmission regulating sensory processing, behavioral state and motor functions; the peripheral and central mechanisms of pain and homeostasis; and networks involved in emotion, memory, language, and executive function"--

The Law of Presumptive Evidence

Author : John Davison Lawson
Publisher : Fred B. Rothman
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Law of Presumptive Evidence by : John Davison Lawson

Download or read book The Law of Presumptive Evidence written by John Davison Lawson and published by Fred B. Rothman. This book was released on 1886 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Endeavors to present the topic of Presumptive Evidence (and incidentally the Burden of Proof), as follows, viz: 1. A series of rules and sub-rules. 2. A series of illustrations under each rule. 3. A discussion or commentary upon the rule and upon the particular illustration, showing the reasons for the rules themselves, and the grounds upon which the courts have proceeded in giving particular applications to them.

Attitudes Towards Social Limits, Undersocialized Behavior, and Self-presentation in Young People

Author : Hans Grietens
Publisher : Leuven University Press
ISBN 13 : 9789061869467
Total Pages : 364 pages
Book Rating : 4.8/5 (694 download)

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Book Synopsis Attitudes Towards Social Limits, Undersocialized Behavior, and Self-presentation in Young People by : Hans Grietens

Download or read book Attitudes Towards Social Limits, Undersocialized Behavior, and Self-presentation in Young People written by Hans Grietens and published by Leuven University Press. This book was released on 1999 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book a study is presented on the attitudes of 12- to 20-year-old youngsters towards social limits, imposed by their social and educational environment by means of laws, rules, values, norms or expectations. The study is part of a research programme on the course and treatment of juvenile delinquency, which started at the Rijksuniversiteit Groningen during the eighties. Young people's attitudes towards social limits are assessed by the 'Standard Reaction Instrument'. A critical incident technique is used to elicit young people's knowledge, behavioral intentions and motivations in ten hypothetical situations including social limits. The instrument was administered from youngsters in secondary schools and from same-aged detained youngsters who have committed at least one criminal offence which has been recorded by police or judicial authorities. The responses of both groups are compared in order to test the validity of the instrument. Further, the relationship is tested between the youngsters' attitudes towards social limits and self-reported delinquent and aggressive behavior. Finally, a comparison is made between the responses of Flemish and Dutch youngsters. Starting point of the empirical study is a social psychological view on juvenile delinquency. In this view, which is based on the self-presentation paradigm developed by the sociologist Ervin Goffman and the early symbolic interactionists, juvenile delinquency is considered as a means of social communication towards significant others (parents, teachers, peers, society). Special attention is paid to the development, maintenance and management of social reputation by the juvenile delinquent.

Creativity, Inc. (The Expanded Edition)

Author : Ed Catmull
Publisher : Random House
ISBN 13 : 0679644504
Total Pages : 367 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull

Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Aspen Treatise for Antitrust

Author : Daniel A. Crane
Publisher : Aspen Publishing
ISBN 13 :
Total Pages : 235 pages
Book Rating : 4.8/5 (861 download)

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Book Synopsis Aspen Treatise for Antitrust by : Daniel A. Crane

Download or read book Aspen Treatise for Antitrust written by Daniel A. Crane and published by Aspen Publishing. This book was released on 2024-03-21 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging treatise, respected author Daniel Crane presents an approach to antitrust law that allows students to have a strategic mindset in their course. Antitrust is a concise student treatise that includes the basics of the microeconomic foundations on which modern antitrust doctrine is built. Many students stumble trying to disentangle economic theory from doctrine, and this treatise expertly blends the two, clearly and concisely defining the terms and basic concepts that all students need to know. Antitrust is an indispensable reference that features a comprehensive overview of the major antitrust statutes, including Sherman, Clayton, FTC, Robinson-Patman, and Hart-Scott-Rodino Acts. Topics include substantive operation, antitrust immunities, and questions of standing and jurisdiction as well as nontechnical explanations of economic theories for students without an economics background. New to the Second Edition: New chapter on defining anticompetitive effects Comprehensive analysis of 2023 Merger Guidelines and contemporary merger principles Updates on developments in key doctrinal areas, including rule of reason analysis, market definition, and exclusionary conduct Professors and students will benefit from: Analysis of major recent antitrust decisions, including NCAA v. Alston, Ohio v. American Express, and AT&T/Time Warner Expanded glossary on key economic and legal concepts Orientation on how to triage and analyze antitrust problems, such as distinctions between unilateral and coordinated behavior and vertical and horizontal arrangements

Organizing for Policy Influence

Author : Benjamin Farrer
Publisher : Routledge
ISBN 13 : 1351754408
Total Pages : 281 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Organizing for Policy Influence by : Benjamin Farrer

Download or read book Organizing for Policy Influence written by Benjamin Farrer and published by Routledge. This book was released on 2017-08-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Benjamin Farrer explains how activists can influence the policies they care about, even when they are outnumbered and their issues are ignored. The solution lies in a surprising place: organizational choice. Different types of organizations will be more influential under particular democratic institutions. If they choose the optimal type of organization - given their institutional context - then even minority groups can be influential. Environmentalists are a key example of how small groups can sometimes punch above their weight. Environmentalists in different countries have made different organizational choices. These choices explain whether or not they succeeded in influencing policy. In the empirical chapters that follow, Farrer shows that environmentalists can sometimes be more influential if they form interest groups, but under other institutions, political parties are the optimal organizational choice. Although interest groups are often easier to create, national institutions can sometimes insulate mainstream politicians from niche interest groups. When institutions deny access to interest groups, activists are forced to send the stronger signal of party entry. Using a variety of methods, including a formal model, an experiment, and a wealth of empirical data from a variety of settings, Farrer proves that this theory of organizational choice adds to our understanding of several crucial phenomena. First, it helps explain patterns of political participation, by showing the importance of instrumental, rather than purely expressive, motivations for activism. Second, it provides an important modification to Duverger’s (1954) law, by showing that new party entry is a function not only of electoral rules but also of the rules that govern interest groups. Third, it extends research on the role of institutions in determining policy outputs, by showing that policy outcomes are a function of the interaction between organizational choices and institutional context.

Decisions and Orders of the National Labor Relations Board

Author : United States. National Labor Relations Board
Publisher :
ISBN 13 :
Total Pages : 1510 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Decisions and Orders of the National Labor Relations Board by : United States. National Labor Relations Board

Download or read book Decisions and Orders of the National Labor Relations Board written by United States. National Labor Relations Board and published by . This book was released on 2014 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Federal Trade Commission Decisions

Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 1176 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Federal Trade Commission Decisions by : United States. Federal Trade Commission

Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1994 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Homo Deus

Author : Yuval Noah Harari
Publisher : HarperCollins
ISBN 13 : 0062464353
Total Pages : 464 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Homo Deus by : Yuval Noah Harari

Download or read book Homo Deus written by Yuval Noah Harari and published by HarperCollins. This book was released on 2017-02-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official U.S. edition with full color illustrations throughout. NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.

Plato and the Question of Beauty

Author : Drew A. Hyland
Publisher : Indiana University Press
ISBN 13 : 0253219779
Total Pages : 338 pages
Book Rating : 4.2/5 (532 download)

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Book Synopsis Plato and the Question of Beauty by : Drew A. Hyland

Download or read book Plato and the Question of Beauty written by Drew A. Hyland and published by Indiana University Press. This book was released on 2008-05-28 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drew A. Hyland, one of Continental philosophy's keenest interpreters of Plato, takes up the question of beauty in three Platonic dialogues, the Hippias Major, Symposium, and Phaedrus. What Plato meant by beauty is not easily characterized, and Hyland's close readings show that Plato ultimately gives up on the possibility of a definition. Plato's failure, however, tells us something important about beauty—that it cannot be reduced to logos. Exploring questions surrounding love, memory, and ideal form, Hyland draws out the connections between beauty, the possibility of philosophy, and philosophical living. This new reading of Plato provides a serious investigation into the meaning of beauty and places it at the very heart of philosophy.