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Referability Of Pertinent Information As A Factor In Medium Form Effects On Response To Advertising Of Differentiable Products
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Book Synopsis Referability of Pertinent Information as a Factor in Medium Form Effects on Response to Advertising of Differentiable Products by : Donald J. Jonovic
Download or read book Referability of Pertinent Information as a Factor in Medium Form Effects on Response to Advertising of Differentiable Products written by Donald J. Jonovic and published by . This book was released on 1982 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1983 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journalism Abstracts written by and published by . This book was released on 1983 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1982 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Image of the City by : Kevin Lynch
Download or read book The Image of the City written by Kevin Lynch and published by MIT Press. This book was released on 1964-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.
Book Synopsis Psychological Foundations of Attitudes by : Anthony G. Greenwald
Download or read book Psychological Foundations of Attitudes written by Anthony G. Greenwald and published by Academic Press. This book was released on 2013-09-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude theory from 1930 to 1950. This is followed by separate chapters on the principles of the attitude-reinforcer-discriminative system; a systematic test of a learning theory analysis of interpersonal attraction; a "spread of effect" in attitude formation; Hullian learning theory; and possible origins of learned attitudinal cognitions. Subsequent chapters deal with mechanisms through which attitudes can function as both independent and dependent variables in the attitude-behavior link; and the problem of how people go about applying a summary label to their attitudes and the reciprocal effects that rating has on the content of attitude. The final chapters discuss a commodity theory that relates selective social communication to value formation; the freedoms there are in regard to attitudes; attitude change occasioned by actions which are discrepant from one's previously existing attitudes or values; and the conflict-theory approach to attitude change.
Book Synopsis Social Media Marketing in Tourism and Hospitality by : Roberta Minazzi
Download or read book Social Media Marketing in Tourism and Hospitality written by Roberta Minazzi and published by Springer. This book was released on 2014-11-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Book Synopsis Essential Immunology by : Ivan Maurice Roitt
Download or read book Essential Immunology written by Ivan Maurice Roitt and published by . This book was released on 1971 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Distribution of Wealth by : John Bates Clark
Download or read book The Distribution of Wealth written by John Bates Clark and published by . This book was released on 1899 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hazardous Chemicals Handbook by : P A CARSON
Download or read book Hazardous Chemicals Handbook written by P A CARSON and published by Elsevier. This book was released on 2013-10-22 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summarizes core information for quick reference in the workplace, using tables and checklists wherever possible. Essential reading for safety officers, company managers, engineers, transport personnel, waste disposal personnel, environmental health officers, trainees on industrial training courses and engineering students. This book provides concise and clear explanation and look-up data on properties, exposure limits, flashpoints, monitoring techniques, personal protection and a host of other parameters and requirements relating to compliance with designated safe practice, control of hazards to people's health and limitation of impact on the environment. The book caters for the multitude of companies, officials and public and private employees who must comply with the regulations governing the use, storage, handling, transport and disposal of hazardous substances. Reference is made throughout to source documents and standards, and a Bibliography provides guidance to sources of wider ranging and more specialized information. Dr Phillip Carson is Safety Liaison and QA Manager at the Unilever Research Laboratory at Port Sunlight. He is a member of the Institution of Occupational Safety and Health, of the Institution of Chemical Engineers' Loss Prevention Panel and of the Chemical Industries Association's `Exposure Limits Task Force' and `Health Advisory Group'. Dr Clive Mumford is a Senior Lecturer in Chemical Engineering at the University of Aston and a consultant. He lectures on several courses of the Certificate and Diploma of the National Examining Board in Occupational Safety and Health. [Given 5 star rating] - Occupational Safety & Health, July 1994 - Loss Prevention Bulletin, April 1994 - Journal of Hazardous Materials, November 1994 - Process Safety & Environmental Prot., November 1994
Download or read book Simply Better written by Patrick Barwise and published by Harvard Business Press. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Book Synopsis Texas State Journal of Medicine by :
Download or read book Texas State Journal of Medicine written by and published by . This book was released on 1957 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Medical Fee Schedule written by and published by . This book was released on 1995 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Language written by Edward Sapir and published by . This book was released on 1921 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Sapir analyzes, for student and common reader, the elements of language. Among these are the units of language, grammatical concepts and their origins, how languages differ and resemble each other, and the history of the growth of representative languages--Cover.
Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Book Synopsis Seafood Safety by : Institute of Medicine
Download or read book Seafood Safety written by Institute of Medicine and published by National Academies Press. This book was released on 1991-01-01 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can Americans continue to add more seafood to their diets without fear of illness or even death? Seafood-caused health problems are not widespread, but consumers are at risk from seafood-borne microbes and toxinsâ€"with consequences that can range from mild enteritis to fatal illness. At a time when legislators and consumer groups are seeking a sound regulatory approach, Seafood Safety presents a comprehensive set of practical recommendations for ensuring the safety of the seafood supply. This volume presents the first-ever overview of the field, covering seafood consumption patterns, where and how seafood contamination occurs, and the effectiveness of regulation. A wealth of technical information is presented on the sources of contaminationâ€"microbes, natural toxins, and chemical pollutantsâ€"and their effects on human health. The volume evaluates methods used for risk assessment and inspection sampling.
Book Synopsis International Public Health: Diseases, Programs, Systems and Policies by : Michael Merson
Download or read book International Public Health: Diseases, Programs, Systems and Policies written by Michael Merson and published by Jones & Bartlett Learning. This book was released on 2006 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this text for graduate students in various disciplines who are studying international public health, the author focuses on conditions in low- and middle-income countries, occasionally making reference to high-income countries. He suggests approaches for fostering public health, and discusses future challenges for health promotion and disease prevention around the world. The text can also be used as a reference by those working in government agencies, international health and development agencies, and NGOs.
