Redesigning Logos

Download Redesigning Logos full books in PDF, epub, and Kindle. Read online Redesigning Logos ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Recycling and Redesigning Logos

Author : Michael Hodgson
Publisher : Rockport Publishers
ISBN 13 : 1610580699
Total Pages : 197 pages
Book Rating : 4.6/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Recycling and Redesigning Logos by : Michael Hodgson

Download or read book Recycling and Redesigning Logos written by Michael Hodgson and published by Rockport Publishers. This book was released on 2010-09-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

Redesigning Logos

Author : Sahoqiang Wang
Publisher : Hoaki
ISBN 13 : 9788419220783
Total Pages : 0 pages
Book Rating : 4.2/5 (27 download)

DOWNLOAD NOW!

Book Synopsis Redesigning Logos by : Sahoqiang Wang

Download or read book Redesigning Logos written by Sahoqiang Wang and published by Hoaki. This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the world of logo redesign showcasing a wide collection of case studies and the best examples of logo redesign from around the world In today's dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand's core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you're a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.

Redesigning Logos

Author : Wang Shaoqiang
Publisher :
ISBN 13 : 9789887449249
Total Pages : 0 pages
Book Rating : 4.4/5 (492 download)

DOWNLOAD NOW!

Book Synopsis Redesigning Logos by : Wang Shaoqiang

Download or read book Redesigning Logos written by Wang Shaoqiang and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it. When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognize it, or to make it responsive so that it adapts easily to different media and devices--print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution."--From Amazon website.

Logos Redesigned

Author : David E. Carter
Publisher : Harper Collins
ISBN 13 : 0060748052
Total Pages : 196 pages
Book Rating : 4.0/5 (67 download)

DOWNLOAD NOW!

Book Synopsis Logos Redesigned by : David E. Carter

Download or read book Logos Redesigned written by David E. Carter and published by Harper Collins. This book was released on 2005-07-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

Identity Designed

Author : David Airey
Publisher : Rockport Publishers
ISBN 13 : 1631595946
Total Pages : 291 pages
Book Rating : 4.6/5 (315 download)

DOWNLOAD NOW!

Book Synopsis Identity Designed by : David Airey

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Draplin Design Co.

Author : Aaron James Draplin
Publisher : Abrams
ISBN 13 : 1613129963
Total Pages : 834 pages
Book Rating : 4.6/5 (131 download)

DOWNLOAD NOW!

Book Synopsis Draplin Design Co. by : Aaron James Draplin

Download or read book Draplin Design Co. written by Aaron James Draplin and published by Abrams. This book was released on 2016-05-17 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.

Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos

Author : Bill Gardner
Publisher : Indicia Press
ISBN 13 : 9781543909586
Total Pages : 0 pages
Book Rating : 4.9/5 (95 download)

DOWNLOAD NOW!

Book Synopsis Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos by : Bill Gardner

Download or read book Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos written by Bill Gardner and published by Indicia Press. This book was released on 2017-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques. Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.

Designing Logos

Author : Jack Gernsheimer
Publisher : Simon and Schuster
ISBN 13 : 1581157517
Total Pages : 312 pages
Book Rating : 4.5/5 (811 download)

DOWNLOAD NOW!

Book Synopsis Designing Logos by : Jack Gernsheimer

Download or read book Designing Logos written by Jack Gernsheimer and published by Simon and Schuster. This book was released on 2010-02-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

Architectural Logos

Author :
Publisher :
ISBN 13 : 9780993581281
Total Pages : 108 pages
Book Rating : 4.5/5 (812 download)

DOWNLOAD NOW!

Book Synopsis Architectural Logos by :

Download or read book Architectural Logos written by and published by . This book was released on 2019 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architectural Logos' contains a wonderful selection of logos, trademarks, and symbols from around the world formed of architectural elements such as houses, buildings, windows, stairs, and doors. The book is a collection of work from some of the most talented designers around the world including Anagrama, Bond Creative Agency, Civilization, Fuzzco, Garbett, Grand Deluxe, Stefan Kanchev, Lundgren+Lindqvist, Richard Robinson Design, and many more.

999 Logo Design Elements

Author : Daniel Donnelly
Publisher :
ISBN 13 : 1610580311
Total Pages : 212 pages
Book Rating : 4.6/5 (15 download)

DOWNLOAD NOW!

Book Synopsis 999 Logo Design Elements by : Daniel Donnelly

Download or read book 999 Logo Design Elements written by Daniel Donnelly and published by . This book was released on 2011 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.

Trademarks and Social Media

Author : Danny Friedmann
Publisher : Edward Elgar Publishing
ISBN 13 : 178347954X
Total Pages : 399 pages
Book Rating : 4.7/5 (834 download)

DOWNLOAD NOW!

Book Synopsis Trademarks and Social Media by : Danny Friedmann

Download or read book Trademarks and Social Media written by Danny Friedmann and published by Edward Elgar Publishing. This book was released on 2015-09-25 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legal conflicts between trademark holders, social media providers and internet users have become manifest in light of wide scale, unauthorised use of the trademark logo on social media in recent decades. Arguing for the protection of the trademark logo against unauthorised use in a commercial environment, this book explores why protection enforcement should be made automatic. A number of issues are discussed including the scalability of litigation on a case-by-case basis, and whether safe harbour provisions for online service providers should be substituted for strict liability.

Made by James

Author : James Martin
Publisher :
ISBN 13 : 0760371490
Total Pages : 229 pages
Book Rating : 4.7/5 (63 download)

DOWNLOAD NOW!

Book Synopsis Made by James by : James Martin

Download or read book Made by James written by James Martin and published by . This book was released on 2022-01-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.

Brand Management

Author : Jaywant Singh
Publisher : Kogan Page Publishers
ISBN 13 : 139861159X
Total Pages : 345 pages
Book Rating : 4.3/5 (986 download)

DOWNLOAD NOW!

Book Synopsis Brand Management by : Jaywant Singh

Download or read book Brand Management written by Jaywant Singh and published by Kogan Page Publishers. This book was released on 2024-05-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.

Brands and Branding

Author : Ashita Aggarwal
Publisher : Taylor & Francis
ISBN 13 : 1000991687
Total Pages : 251 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Brands and Branding by : Ashita Aggarwal

Download or read book Brands and Branding written by Ashita Aggarwal and published by Taylor & Francis. This book was released on 2023-11-06 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.

Redesigning Educational Leadership Preparation for Equity

Author : Michelle D. Young
Publisher : Routledge
ISBN 13 : 1000453936
Total Pages : 290 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Redesigning Educational Leadership Preparation for Equity by : Michelle D. Young

Download or read book Redesigning Educational Leadership Preparation for Equity written by Michelle D. Young and published by Routledge. This book was released on 2021-09-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering equity for PK-12 learners is an essential aim for educational leadership preparation programs. This book serves as a resource for equity-focused design and redesign thorough innovation, improvement and impact. Based on direct experience while also drawing from innovative exemplars, and unpacking a decade of program improvement practice, this book explores how to foster partnerships and pipelines, recruit and select candidates, map the curriculum, develop powerful learning experiences, create field experiences, design program evaluation, and support faculty learning. Chapters open with a vignette that presents scenarios in which many faculty members find themselves, particularly when programs are in need of improvement. Drawing on years of experience facilitating redesign, the authors offer both processes and resources to assist faculty, including diagnostic tools, sample agendas, templates, guiding questions, and suggested protocols. Whether facing new accreditation requirements, state program approval changes, institutional redesign challenges or as part of a grant funded redesign, this book is a critical resource for educational leadership faculty and program coordinators looking to garner the appropriate resources, ask the right questions, and follow reliable processes in program design and continuous improvement toward equity. Chapter resources and templates available for download online at https://www.routledge.com/9780367673543 on the tab that is entitled "Support Material." Please also join Redesign.Improve.Innovate—an online forum focused on preparation and practice improvement found here: www.RedesignImproveInnovate.org.

Brand Identity Essentials

Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1610580680
Total Pages : 209 pages
Book Rating : 4.6/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Brand Identity Essentials by : Kevin Budelmann

Download or read book Brand Identity Essentials written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2010-10-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Redesigning Society

Author : Russell Lincoln Ackoff
Publisher : Stanford Business Books
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Redesigning Society by : Russell Lincoln Ackoff

Download or read book Redesigning Society written by Russell Lincoln Ackoff and published by Stanford Business Books. This book was released on 2003 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health care, education, welfare, law the perceived success or failure of these social institutions is constantly being debated in the public arena. In this new book Ackoff and Rovin examine a variety of these issues and use systems theory to develop solutions for many of the problems society currently faces."