Recruitment Advertising A Complete Guide 2019 Edition

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Complete Guide to Human Resources and the Law, 2019 Edition

Author : Shilling
Publisher : Wolters Kluwer
ISBN 13 : 1454899948
Total Pages : 1830 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis Complete Guide to Human Resources and the Law, 2019 Edition by : Shilling

Download or read book Complete Guide to Human Resources and the Law, 2019 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2018-09-14 with total page 1830 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. The 2019 Edition provides new and expanded coverage of issues such as: The Supreme Court held in March 2016 that to prove damages in an Fair Labor Standards Act (FLSA) donning/doffing class action, an expert witness' testimony could be admitted Tyson Foods, Inc. v. Bouaphakeo, 136 S. Ct. 1036 (2016). Executive Order 13706, signed on Labor Day 2015, takes effect in 2017. It requires federal contractors to allow employees to accrue at least one hour of paid sick leave for every 30 hours they work, and unused sick leave can be carried over from year to year. Mid-2016 DOL regulations make millions more white-collar employees eligible for overtime pay, by greatly increasing the salary threshold for the white-collar exemption. Updates on the PATH Act (Protecting Americans From Tax Hikes; Pub. L. No. 114-113. The DOL published the "fiduciary rule" in final form in April 2016, with full compliance scheduled for January 1, 2018. The rule makes it clear that brokers who are paid to offer guidance on retirement accounts and Individual Retirement Arrangements (IRAs) are fiduciaries. In early 2016, the Equal Employment Opportunity Commission (EEOC) announced it would allow charging parties to request copies of the employer's position statement in response to the charge. The Supreme Court ruled that, in constructive discharge timing requirements run from the date the employee gives notice of his or her resignation--not the effective date of the resignation. Certiorari was granted to determine if the Federal Arbitration Act (FAA) preempts consideration of severing provisions for unconscionability. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454884309

The Media Handbook

Author : Helen Katz
Publisher : Routledge
ISBN 13 : 042978564X
Total Pages : 236 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis The Media Handbook by : Helen Katz

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

The Holloway Guide to Technical Recruiting and Hiring

Author : Osman (Ozzie) Osman
Publisher : Holloway, Inc.
ISBN 13 : 1952120489
Total Pages : 336 pages
Book Rating : 4.9/5 (521 download)

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Book Synopsis The Holloway Guide to Technical Recruiting and Hiring by : Osman (Ozzie) Osman

Download or read book The Holloway Guide to Technical Recruiting and Hiring written by Osman (Ozzie) Osman and published by Holloway, Inc.. This book was released on 2022-01-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how the best teams hire software engineers and fill technical roles. The Holloway Guide to Technical Recruiting and Hiring is the authoritative guide to growing software engineering teams effectively, written by and for hiring managers, recruiters, interviewers, and candidates. Hiring is rated as one of the biggest obstacles to growth by most CEOs. Hiring managers, recruiters, and interviewers all wrestle with how to source candidates, interview fairly and effectively, and ultimately motivate the right candidates to accept offers. Yet the process is costly, frustrating, and often stressful or unfair to candidates. Anyone who cares about building effective software teams will return to this book again and again. Inside, you'll find know-how from some of the most insightful and experienced leaders and practitioners—senior engineers, recruiters, entrepreneurs, and hiring managers—who’ve built teams from early-stage startups to thousand-person engineering organizations. The lead author of this guide, Ozzie Osman, previously led product engineering at Quora and teams at Google, and built (and sold) his own startup. Additional contributors include Aditya Agarwal, former CTO of Dropbox; Jennifer Kim, former head of diversity at Lever; veteran recruiters and startup founders Jose Guardado (founder of Build Talent and former Y Combinator) and Aline Lerner (CEO of Interviewing.io); and over a dozen others. Recruiting and hiring can be done well, in a way that has a positive impact on companies, employees, and every candidate. With the right foundations and practice, teams and candidates can approach a stressful and difficult process with knowledge and confidence. Ask your employer if you can expense this book—it's one of the highest-leverage investments they can make in your team.

The Complete Guide to Human Resources and the Law

Author : Dana Shilling
Publisher : Wolters Kluwer Law & Business
ISBN 13 : 1543879799
Total Pages : 1936 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis The Complete Guide to Human Resources and the Law by : Dana Shilling

Download or read book The Complete Guide to Human Resources and the Law written by Dana Shilling and published by Wolters Kluwer Law & Business. This book was released on 2023 with total page 1936 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Financial Times Guide to Business Start Up, The, 2019-2020

Author : Sara Williams
Publisher : Pearson UK
ISBN 13 : 1292259221
Total Pages : 394 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Financial Times Guide to Business Start Up, The, 2019-2020 by : Sara Williams

Download or read book Financial Times Guide to Business Start Up, The, 2019-2020 written by Sara Williams and published by Pearson UK. This book was released on 2019-08-05 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting up a business? To succeed, you need the No.1 bestselling guide. Annually updated, it takes you through every important aspect of starting & running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more.

Facebook Advertising

Author : Noah Gray
Publisher :
ISBN 13 : 9781717339867
Total Pages : 320 pages
Book Rating : 4.3/5 (398 download)

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Book Synopsis Facebook Advertising by : Noah Gray

Download or read book Facebook Advertising written by Noah Gray and published by . This book was released on 2018-04-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its creation, Facebook has generated a following of millions of users around the globe. This largest social media platform has dominated pop culture and has its own contextual marketing prototype buster. With billions of pictures and videos, posts, status updates, check-ins and web link shares, it is not a surprise that most businesses are now on Facebook trying to find different and unique ways to reach out and connect with this vibrant community. Whether it is a local or enterprise level brand, "Like us and follow-up on Facebook" has become the common mantra. Facebook has the power to reach thousands of millions of users, and this guide is particularly designed to help each reader reach their audiences in the most effective way. Topics: - Different kinds of Ads and When To Use Them - Facebook Business Pages for Advertising - Facebook Events for Advertising - Facebook Groups for Advertising - Facebook Pixel - Common Mistakes and Solutions - Lead Generation - Sales Funnels and Landing Pages - Conversion Optimization - And Various other helpful tips

The Advertising Concept Book

Author : Pete Barry
Publisher :
ISBN 13 : 9780500516232
Total Pages : 296 pages
Book Rating : 4.5/5 (162 download)

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Book Synopsis The Advertising Concept Book by : Pete Barry

Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Advertising Creative

Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506315402
Total Pages : 751 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Advertising Creative by : Tom Altstiel

Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

How to Market a Book: Third Edition

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Market a Book: Third Edition by :

Download or read book How to Market a Book: Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Full Circle

Author : Scott Ludlam
Publisher : Black Inc.
ISBN 13 : 1743821689
Total Pages : 432 pages
Book Rating : 4.7/5 (438 download)

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Book Synopsis Full Circle by : Scott Ludlam

Download or read book Full Circle written by Scott Ludlam and published by Black Inc.. This book was released on 2021-05-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visionary book for our wild times. Scott Ludlam draws on his experience as a senator and activist to capture our world on a precipice and explore what comes next. One way or another, we are headed for radical change. We are now in the Anthropocene – humans are changing the earth’s climate irreversibly, and political, human and natural systems are on the cusp of collapse. Ludlam shines a light on the bankruptcy of the financial and political systems that have led us here: systems based on the exploitation of the earth’s resources, and 99 per cent of the world’s population labouring for the wealth of 1 per cent. In Full Circle, Ludlam seeks old and new ways to make our systems humane, regenerative and more in tune with nature. He travels the globe to see what happens when ordinary people stand up to corporations and tyrants. He takes the reader on a journey through time to discover the underlying patterns of life. And he finds that we are at a unique moment when billions of tiny actions by individuals and small groups are coalescing into one great movement that could transform history. Bringing together a wealth of new ideas, Full Circle outlines a new ecological politics. ‘Scott Ludlam’s Full Circle ranges very far in space and time – the story stretches over hundreds of millions of years and every inch of our planet. Ludlam’s insights are often cogent and deep – and more than that, they're earned. His willingness to engage in the fight he's describing gives his take on these existential questions real power.’—Bill McKibben, author of The End of Nature ‘Australia lost a senator, the world gained a luminous writer. Scott Ludlam’s Full Circle is at once a comic chronicle of the climate apocalypse, a heartbreaking work of paleohistory and a fugitive tourist diary, strange, uncategorisable and magnificent.’—Raj Patel, author of Stuffed and Starved and The Value of Nothing

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Comprehensive Guide for PMP® Certification

Author : Kal Jayaswal, PMP and Archana Jayaswal, PMP, CSM
Publisher : Outskirts Press
ISBN 13 : 1478799498
Total Pages : 478 pages
Book Rating : 4.4/5 (787 download)

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Book Synopsis The Comprehensive Guide for PMP® Certification by : Kal Jayaswal, PMP and Archana Jayaswal, PMP, CSM

Download or read book The Comprehensive Guide for PMP® Certification written by Kal Jayaswal, PMP and Archana Jayaswal, PMP, CSM and published by Outskirts Press. This book was released on 2019-06-30 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why you need this PMP guide: • Coverage of the 100% of the exam content • Lots of figures and tables for faster preparation • ITTO-made-easy with diagrams and built-in text • Simple explanations for difficult concepts • Synopsis and formulas section … for reference before the PMP exam • Easy-to-follow layout • 400+ sample questions with detailed explanations • Full-length practice exam • Tips for practical project management • How-to for Microsoft Project (MPP) application This book is a must-have for those preparing for PMP certification. It is different than existing books because we believe that PMP preparation can be quick and efficient. We have read the existing books and taken the PMP exam and we have found that most books contain unnecessary content. • Reduce your preparation time: There are several books in the market that have pages of painful and irrelevant text that would just be a waste of your time. This book has text that is concise and relevant for the exam. • Figures and tables: There are 200+ figures and tables in the book. When text is needed to explain the figure, the text is embedded into the figure, rather than forcing you to read long paragraphs and pages of commentary to find relevant material. • Personalized, conversational style: When possible, we use conversational style to make for easier reading. • Active learning: We believe that learning is best when the reader is involved (instead of doing a show and tell). Wherever applicable (e.g. for schedule, cost, quality, risk, procurement), there are workbook-style exercises. • Examples: You will find lots of examples followed by its underlying concept or generalized step-by-step procedure. This sequence makes it easier to understand concepts. REVIEW FROM CONTACT 1: I have studied various PMP guides and tutorials in the market. But this book is different, stands outs and would be the best companion guide to the PMBOK. Difficult concepts are presented in a style that is easy to follow. The content is concise and supported by illustrative figures and tables. This will save you from wasting your time on irrelevant or copious content. In my opinion, this is the ONLY book you will need to pass the PMP exam. Other printed books and online sites have questions that are easier than the PMP exam and some wrong and answers and explanations. The 400+ questions are at the same level of rigor as you will find in the PMP exam. I wish I had this guide when I prepared for the PMP exam. - Andrew Anderson, PMP, Los Angeles, CA

Inbound Marketing, Revised and Updated

Author : Brian Halligan
Publisher : John Wiley & Sons
ISBN 13 : 1118896653
Total Pages : 231 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Inbound Marketing, Revised and Updated by : Brian Halligan

Download or read book Inbound Marketing, Revised and Updated written by Brian Halligan and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Recruiting and Retaining Party Activists

Author : Robin T. Pettitt
Publisher : Springer Nature
ISBN 13 : 3030478424
Total Pages : 107 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Recruiting and Retaining Party Activists by : Robin T. Pettitt

Download or read book Recruiting and Retaining Party Activists written by Robin T. Pettitt and published by Springer Nature. This book was released on 2020-06-08 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.

Digital Marketing

Author : Haydar Ozkomurcu
Publisher : Haydar Özkömürcü
ISBN 13 :
Total Pages : 43 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing by : Haydar Ozkomurcu

Download or read book Digital Marketing written by Haydar Ozkomurcu and published by Haydar Özkömürcü. This book was released on 2019-05-05 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a guide for those who want to begin digital marketing, this book will give you the opportunity to get to know the digital world. As a comprehensive guide, Google Ads, E-mail marketing, Google Analytics, will provide a roadmap for you on the basics of digital marketing. For more update: https://cremicro.com/growth-hacking-blogu/

Preparing Students From the Academic World to Career Paths: A Comprehensive Guide

Author : Sligh Conway, Cassandra
Publisher : IGI Global
ISBN 13 : 1668483173
Total Pages : 353 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Preparing Students From the Academic World to Career Paths: A Comprehensive Guide by : Sligh Conway, Cassandra

Download or read book Preparing Students From the Academic World to Career Paths: A Comprehensive Guide written by Sligh Conway, Cassandra and published by IGI Global. This book was released on 2024-04-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s educational field, to ensure students are prepared to make the transition from education to the workforce, students must develop skills that support them in the working world. Further research on these skills is required to assist learners moving forward. Preparing Students From the Academic World to Career Paths: A Comprehensive Guide provides a comprehensive guide to preparing minority and first-generation students to transition from the academic world into their chosen career path. The book also provides post-secondary educators and student support staff with suggestions to incorporate the recognition and development of transferrable skills in curriculum and advising. Covering key topics such as career readiness, minority students, and student success, this reference work is ideal for administrators, principals, researchers, scholars, academicians, practitioners, instructors, and students.

The Influence of Labour Legislation on Job Creation and Job Sustainability in South Africa

Author : Catharina A.J. Womack
Publisher : AOSIS
ISBN 13 : 1928523536
Total Pages : 446 pages
Book Rating : 4.9/5 (285 download)

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Book Synopsis The Influence of Labour Legislation on Job Creation and Job Sustainability in South Africa by : Catharina A.J. Womack

Download or read book The Influence of Labour Legislation on Job Creation and Job Sustainability in South Africa written by Catharina A.J. Womack and published by AOSIS. This book was released on 2020-12-31 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This scholarly book focuses on the issue of high unemployment and the challenges related thereto in South Africa. It demonstrates the urgent need for research into the contribution of job creation to poverty alleviation and economic growth. This research is relevant from a legal, economic and social sciences point of view. The main thesis of the book is to explore the influence of labour legislation on job creation. It investigates sustainability regarding employment relationships through the lens of the two primary participants: business and organised labour. This book adds value to the social justice context from both a societal and business point of view. It provides business and unionised labour a voice from which the influence of labour legislation on job creation and job sustainability can be addressed.