Rebrand

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Platform

Author : Cynthia Johnson
Publisher : Lorena Jones Books
ISBN 13 : 0399581391
Total Pages : 226 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Platform by : Cynthia Johnson

Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Rebrand Yourself, Retell Your Story

Author : Dr. Yasser Mattar
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 981508478X
Total Pages : 180 pages
Book Rating : 4.8/5 (15 download)

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Book Synopsis Rebrand Yourself, Retell Your Story by : Dr. Yasser Mattar

Download or read book Rebrand Yourself, Retell Your Story written by Dr. Yasser Mattar and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2022-11-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you’ll find that you’re never just an employee of a company anymore – you’re a brand in your own right.

Rebranding

Author : Jane Mitchell Eliasof
Publisher : Rowman & Littlefield
ISBN 13 : 1538148919
Total Pages : 185 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Rebranding by : Jane Mitchell Eliasof

Download or read book Rebranding written by Jane Mitchell Eliasof and published by Rowman & Littlefield. This book was released on 2022-03-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered rebranding -- either renaming your organization or developing a new look – to be more appealing to a younger, more diverse audience or to reflect changes to your mission, interpretation, site, etc. Using examples from museums of all sizes across the country, this book helps you decide whether to move forward with a rebranding effort and give you a concrete outline to work from. The book will help you: Decide if you should rebrand (and that you’re not just putting lipstick on a pig) Nitty-gritty details about how to go about it How to react when someone says you’re making a huge mistake How much it will cost and where you can cut corners How to evaluate what you’ve done. Rebranding: A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it’s time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebranding is in order, testing ideas, developing a plan and budget, implementing the launch, and even handling naysayers. It’s an essential guide for anyone rebranding a history organization.

Rebranding China

Author : Xiaoyu Pu
Publisher : Stanford University Press
ISBN 13 : 1503607860
Total Pages : 214 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Rebranding China by : Xiaoyu Pu

Download or read book Rebranding China written by Xiaoyu Pu and published by Stanford University Press. This book was released on 2019-01-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is intensely conscious of its status, both at home and abroad. This concern is often interpreted as an undivided desire for higher standing as a global leader. Yet, Chinese political elites heatedly debate the nation's role as it becomes an increasingly important player in international affairs. At times, China positions itself not as a nascent global power but as a fragile developing country. Contradictory posturing makes decoding China's foreign policy a challenge, generating anxiety and uncertainty in many parts of the world. Using the metaphor of rebranding to understand China's varying displays of status, Xiaoyu Pu analyzes a rising China's challenges and dilemmas on the global stage. As competing pressures mount across domestic, regional, and international audiences, China must pivot between different representational tactics. Rebranding China demystifies how the state represents its global position by analyzing recent military transformations, regional diplomacy, and international financial negotiations. Drawing on a sweeping body of research, including original Chinese sources and interdisciplinary ideas from sociology, psychology, and international relations, this book puts forward an innovative framework for interpreting China's foreign policy.

Rebrand

Author : Bernard Kelvin Clive
Publisher : Blurb
ISBN 13 : 9781542692748
Total Pages : 326 pages
Book Rating : 4.6/5 (927 download)

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Book Synopsis Rebrand by : Bernard Kelvin Clive

Download or read book Rebrand written by Bernard Kelvin Clive and published by Blurb. This book was released on 2021-08-06 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the following themes/titles: - Branding - Personal Branding - Rebranding - Reputation Management - Digital Marketing - Social Media Strategies - Artiste Brand Promotion - Author Branding - Book Publishing - Public Speaking - Podcasting. It is your Total branding guide.

Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification

Download Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1846630320
Total Pages : 192 pages
Book Rating : 4.8/5 (466 download)

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Book Synopsis Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification by :

Download or read book Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification written by and published by Emerald Group Publishing. This book was released on 2006 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Human Centered Brand

Author : Nela Dunato
Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.8/5 (171 download)

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Book Synopsis The Human Centered Brand by : Nela Dunato

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Supply Chain for Startups

Author : Jonathan Biddle
Publisher : Jonathan Biddle
ISBN 13 : 1737572818
Total Pages : 206 pages
Book Rating : 4.7/5 (375 download)

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Book Synopsis Supply Chain for Startups by : Jonathan Biddle

Download or read book Supply Chain for Startups written by Jonathan Biddle and published by Jonathan Biddle. This book was released on 2021-10-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating, launching, and scaling a product is one of the hardest things a person can do. As many entrepreneurs know all too well, creating a great product is only half the battle. You can engineer a brilliant product, design it for manufacturing, and engage millions of interested customers, but if you don’t design your supply chain well, they will never receive it. A great supply chain is as essential to a startup as good design, engineering, and marketing. In this book, you’ll learn how to design a supply chain out of nothing and scale it efficiently and effectively. Unlike many books on supply chain, you’ll find targeted supply chain advice for entrepreneurs, not a jargon-filled textbook. You’ll discover the threads that run through the supply chain of every successful startup and how to apply them to your company. This book is your essential guide to building and launching your product and supply chain right the first time.

More Than A Name

Author : Melissa Davis
Publisher : AVA Publishing
ISBN 13 : 2940373000
Total Pages : 243 pages
Book Rating : 4.9/5 (43 download)

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Book Synopsis More Than A Name by : Melissa Davis

Download or read book More Than A Name written by Melissa Davis and published by AVA Publishing. This book was released on 2005 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.

Design Currency

Author : Jenn Visocky O'Grady
Publisher : Pearson Education
ISBN 13 : 0321844920
Total Pages : 241 pages
Book Rating : 4.3/5 (218 download)

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Book Synopsis Design Currency by : Jenn Visocky O'Grady

Download or read book Design Currency written by Jenn Visocky O'Grady and published by Pearson Education. This book was released on 2013-08-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show designers how to understand and speak about the value of their design work in terms that their business partners will both understand and respect. A veritable survival guide for designers, Design Currency will empower designers to do their jobs with less pushback on design decisions, enable designers to get involved earlier in the creation process, make it easier for them to justify their fees, and possibly keep their jobs from being out-sourced or even crowd-sourced.

Rebranding Branding

Author : Darren Taylor
Publisher :
ISBN 13 : 9780648016502
Total Pages : pages
Book Rating : 4.0/5 (165 download)

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Book Synopsis Rebranding Branding by : Darren Taylor

Download or read book Rebranding Branding written by Darren Taylor and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. The emergence of digital technologies has democratised branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment they compete in has expanded to the global arena, where change is the only constant.In Rebranding Branding Darren Taylor, founder of 10-year-old brand agency Taylor & Grace, and Mark Schreiber, an award-winning novelist, tell the story of branding from the British East India Company to Brexit, and argue that branding must no longer be viewed as a discretionary budget item, a stepchild to marketing, but as a lighthouse for all business strategy, an always-on beacon to illuminate your organisation's course.Imbued with humour, history, and personal insights from the front lines of the branding business, the authors show companies how our global, digital society has made brand strategy crucial to their bottom line, and urge fellow brand strategists to promote branding as more than just a logo.

Creating the Viewer

Author : Justin Wyatt
Publisher : University of Texas Press
ISBN 13 : 1477329080
Total Pages : 326 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Creating the Viewer by : Justin Wyatt

Download or read book Creating the Viewer written by Justin Wyatt and published by University of Texas Press. This book was released on 2024-04-23 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the bookincludes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.

One Man’S Terrorist’S Another Man’S Freedom Fighter

Author : Kayode Olatunbosun
Publisher : AuthorHouse
ISBN 13 : 1467877425
Total Pages : 129 pages
Book Rating : 4.4/5 (678 download)

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Book Synopsis One Man’S Terrorist’S Another Man’S Freedom Fighter by : Kayode Olatunbosun

Download or read book One Man’S Terrorist’S Another Man’S Freedom Fighter written by Kayode Olatunbosun and published by AuthorHouse. This book was released on 2011-12-09 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NOVEL THAT EXAMINES THE CULTURE OF VIOLENCE Odigoma grapples with disturbing frequency, the problems of the semiotics of violence. She decides to stoke the epistemic fire in quest of the tyrannies inherent in settling score with fellow human beings. Can there be any relationship between violence and violation? What is meant by the justification of violence? What is the value of terror in a civilized community? Who is a terrorist? While she continues to brood over these posers, something drops into her mind: she needs to make a move; and that move requires her going to the enclave of Oketiiriwoye, her mysterious mentor, with regard to sipping at sassy wine. Odigoma follows the path of dialogue to engage her mentor in the role of international community in spreading and combating terrorism. Why has USA derailed from the ideology of her Founding Fathers and Mothers to overreaching herself as well as helping in spawning and spreading terror across the globe? Odigoma reflects on the golden jubilee of the [Gi]ant of Africa, a Land of Waste (LOW). She then offers 50 gift items: the reasons for persistent institutional failures in the ship navigated by leaders without ladders and limbs. She also looks into the gory game of the BH terrorist group, conducting with impunity the rape of a rickety republic. * * * * * One Mans Terrorists Another Mans Freedom Fighter is an engaging novel of briny ideas, which is able to weave into it the meanings of violence, its variant, terrorism, and the debilitating impact on the society as well as the double standard game tactics played by the world powers.

Remediating Sound

Author : Holly Rogers
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501387332
Total Pages : 272 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Remediating Sound by : Holly Rogers

Download or read book Remediating Sound written by Holly Rogers and published by Bloomsbury Publishing USA. This book was released on 2023-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remediating Sound studies the phenomena of remixing, mashup and recomposition: forms of reuse and sampling that have come to characterise much of YouTube's audiovisual content. Through collaborative composition, collage and cover songs to reaction videos and political activism , users from diverse backgrounds have embraced the democratised space of YouTube to open up new and innovative forms of sonic creativity and push the boundaries of audiovisual possibilities. Observing the reciprocal flow of influence that runs between various online platforms, 12 chapters position YouTube as a central hub for the exploration of digital sound, music and the moving image. With special focus on aspects of networked creativity that remain overlooked in contemporary scholarship, including library music, memetic media, artificial intelligence, the sonic arts and music fandom, this volume offers interdisciplinary insight into contemporary audiovisual culture.

You: Rebranded

Author : Richie Manu
Publisher : Crown House Publishing
ISBN 13 : 178135216X
Total Pages : 333 pages
Book Rating : 4.7/5 (813 download)

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Book Synopsis You: Rebranded by : Richie Manu

Download or read book You: Rebranded written by Richie Manu and published by Crown House Publishing. This book was released on 2014-10-31 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will inspire and enthuse you and change the way you think about yourself and your career. You: Rebranded delivers a distinct, provocative and abstract perspective in a compelling practical guide, with indispensable creative elements to improve your career prospects, opportunities and networks, whether you are at the start of your career or finding new paths and direction in your current career. It also serves as a sign post to other essential material, with links and pointers to unique interviews, stories, anecdotes and references. It also puts the reader in full control with digestible, and manageable, tasks and actions which have proven results. Key subjects and features include: Know your Industry: Know yourself Building and nurturing important relationships Key interviews and perspectives New mode of engagement for 21st Century thinking Differentiating Yourself Breaking career myths and misconceptions Vocabulary, codes and clues Wellbeing Manageable Actions and Tasks putting you in control

Contemporary Issues in Global Business

Author : Dr. B. Sowmya Satish
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241004
Total Pages : pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis Contemporary Issues in Global Business by : Dr. B. Sowmya Satish

Download or read book Contemporary Issues in Global Business written by Dr. B. Sowmya Satish and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Retail Rebranded

Author : Angie Bell
Publisher : BalboaPress
ISBN 13 : 1452513163
Total Pages : 263 pages
Book Rating : 4.4/5 (525 download)

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Book Synopsis Retail Rebranded by : Angie Bell

Download or read book Retail Rebranded written by Angie Bell and published by BalboaPress. This book was released on 2014-03-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Finally, a frog who knows how to put retail back on the map!' Retail Rebranded lets you in on the secrets big retailers dont want you to know in 5 key steps of how to reassess, reposition, rename, redesign and relaunch your brand to capture market share and compete in the contemporary global economy. It pushes you to adapt your business and starts a fire in your belly that makes you want to win against the big guys. Revolutionising the irrelevant business models of the past, this is an action-packed, engaging and easy-to-read retail bible that will put your brand back on the map! This book is filled with sage advice that will help Australian retail business get ahead an incredibly competitive marketplace. Angie Bell is right, small businesses are the lifeblood of our economy it is not the size of a business that matters anymore, but the way the business approaches the new economic reality with creative solutions to modern day challenges. Joe Hockey Treasurer, Commonwealth of Australia Since 2010, Angie has been the key driver for our Visual Merchandising project for 120 stores with amazing results. Our stores have had increases in category sales up to 60% in some cases due to the layout and in-store direction she has given. I have no hesitation in seeking her advice or recommending her services. Mark Sutton-General Manager, Paint Place Group of Stores, Australia Inspiring and informative! A timely aid for the sector and a must read for every retailer. Trevor Evans-CEO National Retail Association (NRA)