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Author : George Levinson
Publisher :
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4.:/5 (831 download)
Download or read book Readings in Consumer Motivation in Fashion written by George Levinson and published by . This book was released on 1975 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : PATRICIA MINK. RATH
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150138225X
Total Pages : 321 pages
Book Rating : 4.5/5 (13 download)
Download or read book WHY OF THE BUY written by PATRICIA MINK. RATH and published by Bloomsbury Publishing USA. This book was released on 2023 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sidney Packard
Publisher : WCB/McGraw-Hill
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior and Fashion Marketing written by Sidney Packard and published by WCB/McGraw-Hill. This book was released on 1979 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James F. Engel
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 (512 download)
Download or read book Consumer Behavior written by James F. Engel and published by . This book was released on 1968 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Solomon
Publisher : SAGE
ISBN 13 : 1529765404
Total Pages : 517 pages
Book Rating : 4.5/5 (297 download)
Download or read book Fashion & Luxury Marketing written by Michael R. Solomon and published by SAGE. This book was released on 2022-04-14 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Author : George B. Sproles
Publisher :
ISBN 13 : 9780808735359
Total Pages : 244 pages
Book Rating : 4.7/5 (353 download)
Download or read book Fashion written by George B. Sproles and published by . This book was released on 1979-01-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erika Ferrell
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (798 download)
Download or read book Consumer's Motivation for Purchasing Fair Trade Clothing written by Erika Ferrell and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)
Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author : Murphy Brianne Aycock
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.:/5 (128 download)
Download or read book Consumer Motivations and Perceived Value in Online Second-hand Luxury Fashion Shopping written by Murphy Brianne Aycock and published by . This book was released on 2021 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of second-hand luxury fashion consumption. Most previous studies focused on motivational drivers for new luxury fashion products (e.g., Turunen & Pöyry, 2019). The purpose of this study is to examine consumers' motivations and perceived value from online second-hand luxury fashion retailers. In particular, this study targeted millennial and Gen Z consumers. The current study developed a theoretical framework based on the mental accounting theory (Thaler, 1985, 2008). The framework examined the impacts of five motivations- economic, critical, hedonic, fashion, status seeking-on perceived value, which leads to purchase intention toward online second-hand luxury fashion retailers. A total of 216 participants from a Mid-Southern university completed an online survey distributed through an email invitation. Data screening resulted in a usable sample of 190 participants for data analysis. The majority of respondents were Caucasian or European American female college students (86.8%) with a median age of 22. Most participants had purchased second-hand luxury fashion products (72.1%) and owned one to five second-hand luxury fashion products. Results of exploratory factor analysis with varimax rotation confirmed one factor for each variable. Each construct demonstrated sufficient internal consistency with a Cronbach's alpha value of Ü =.74 to .90. The results of regression analysis demonstrated that economic, critical, fashion, and status seeking motivations significantly enhanced perceived value. Hedonic motivation did not significantly influence perceived value. The perceived value significantly influenced purchase intention toward online second-hand luxury fashion retailers. Stepwise multiple regression showed that the model containing economic, critical, and fashion motivation had the highest correlation with the dependent variable, perceived value. Whereas previous studies found that economic motivation is the key driver of second-hand non-luxury purchases, the results of this study highlight that fashion and critical motivations are much more important factors for online second-hand luxury fashion purchases among millennials and Gen Z consumers. In conclusion, findings from the present study expanded the body of literature that uses mental accounting theory by examining monetary and non-monetary determinants of value in online second-hand luxury fashion shopping. Theoretically, the results confirmed that Thaler's (1985) mental accounting theory is applicable for studying consumer decision-making in an online shopping context since multiple factors (e.g., economic, critical, fashion, and status-seeking) can affect consumers' online shopping decisions. Findings suggest that online second-hand luxury fashion retailers should provide trend-driven garments and accessories designed for digitally native millennial and Gen Z customers.
Author : Jennifer Yurchisin
Publisher : Berg Publishers
ISBN 13 : 9781845207984
Total Pages : 224 pages
Book Rating : 4.2/5 (79 download)
Download or read book Fashion and the Consumer written by Jennifer Yurchisin and published by Berg Publishers. This book was released on 2010-10-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry. Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption. Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use. Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.
Author : Caroline Le Bon
Publisher :
ISBN 13 : 9781606499047
Total Pages : 0 pages
Book Rating : 4.4/5 (99 download)
Download or read book Fashion Marketing written by Caroline Le Bon and published by . This book was released on 2014-10-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products' success while communicating and managing customers' image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers' best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Author : Peter Bug
Publisher :
ISBN 13 : 9789811395437
Total Pages : 301 pages
Book Rating : 4.3/5 (954 download)
Download or read book Fashion and Film written by Peter Bug and published by . This book was released on 2020 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as 'fashion company identity films' or 'fashion and music videos' are covered in order to get a more complete analysis from a consumer influenced perspective. Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B. Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.
Author : Melanie Wallendorf
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.:/5 (89 download)
Download or read book Readings in Consumer Behavior written by Melanie Wallendorf and published by New York : Wiley. This book was released on 1984 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S.Neelamegham
Publisher : Vikas Publishing House
ISBN 13 : 9325956764
Total Pages : pages
Book Rating : 4.3/5 (259 download)
Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Author : Anita JUSZTIN
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (12 download)
Download or read book Consumer Behavior in Austria and Hungary. The Case of Youth Fashion written by Anita JUSZTIN and published by . This book was released on 2011 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines consumer behavior with a special focus on youth fashion in Austria and Hungary. The literature review presents relevant theories and models that explain the nature of consumer decision making. The examined aspects of consumer behavior include consumer motivation, brands as self-expression and the impact of youth cultures and lifestyles on consumer decisions. The study explains these influences from the consumers perspective and tries to understand the consumption drivers underlying his or her apparel brand choices.The empirical research provides data from Austria and Hungary which allows for a multidimensional comparative study across both regions.*****Diese Studie setzt sich zum Ziel das Konsumentenverhalten zu analysieren. Speziell wird in der Arbeit der Fokus auf Jugendfashion in Österreich und Ungarn gelegt.Der Literaturabschnitt präsentiert relevante Theorien und Modelle, die veranschaulichen sollen wie Konsumentenentscheidungen zu Stande kommen. Untersuchungsgegenstand des Konsumentenverhaltens inkludieren des Weiteren folgende Aspekte: Konsumentenmotivation, Marken als Selbstdarstellungsform sowie den Einfluss von Jugendkulturen und Lebensstile auf Konsumentenentscheidungen. Die Studie zeigt die Auswirkungen dieser Einflüsse aus der Perspektive des Konsumenten auf und versucht die Konsumfaktoren aufzuzeigen, die Käufer zu Kleidungskäufen bewegen.Die empirische Forschung umfasst Daten aus Österreich sowie Ungarn und schafft somit die Grundlage für eine multidimensionale komparative Studie dieser zwei Regionen.
Author : Alejandra Rodriguez Garcia
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)
Download or read book The Motivations of Consumers for Second-hand and Consignment Fashion written by Alejandra Rodriguez Garcia and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manuel Kieselmann
Publisher :
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.:/5 (9 download)
Download or read book What Makes the Difference? Investigating Trendsetters' Motivations written by Manuel Kieselmann and published by . This book was released on 2014 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current research examines the psychological motivations of consumers and gives new insights into the psychology of fashion opinion leaders and opinion seekers. Furthermore, we offer a first validation of the consumer's need for uniqueness scale in Europe with a mixed European sample, using explanatory factorial analysis. We investigate and relate the three concepts of attention to social comparison information, consumer's need for uniqueness and consumer innovativeness in the framework of fashion. Results are based on 106 subjects who participated in an online questionnaire. The main findings demonstrate that (1) attention to social comparison information was positively related to opinion seeking, while consumer's need for uniqueness was negatively related (2) opinion leadership is positively related to consumer's need for uniqueness, yet fully mediated by fashion innovativeness (3) the validation of the counterconformity motivation scale was successful - contributing to crosscultural authentication of the construct. The presentation of empirical work is followed by the study's design and a discussion about the importance and practicability of the recent findings. Finally, limitations as well as implications for future research in psychology and marketing are presented, in order to get a better understanding of consumer behavior and the role of consumption in people's expression of identity.
