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Readings In Advertising Claims Substantiation
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Book Synopsis Readings in Advertising Claims Substantiation by : Daniel M. Ennis
Download or read book Readings in Advertising Claims Substantiation written by Daniel M. Ennis and published by Institute for Perception. This book was released on 2016-06-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eight chapters exploring three topics crucial to making defensible claims Among the important topics in supporting advertising claims, there are three that have needed attention for the last decade. These three topics are testing for equivalence, testing for multiplicative claims, and accounting for no preference/difference in product testing. After reading this book, practitioners will have a reliable basis for making defensible and truthful advertising claims that can be backed up by competent science. Daniel M. Ennis and John M. Ennis use their combined expertise to guide readers to develop a technical background in the three areas that support advertising claims substantiation. If you are involved in providing technical support for claims, or refuting those of your competitors, you will need to know what is in this book.
Book Synopsis Advertising Claim Substantiation Handbook by :
Download or read book Advertising Claim Substantiation Handbook written by and published by . This book was released on 2017 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings in Advertising, Society, and Consumer Culture by : Roxanne Hovland
Download or read book Readings in Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Book Synopsis An Experimental Investigation of Advertising Substantiation by : Mary Jane Sheffet
Download or read book An Experimental Investigation of Advertising Substantiation written by Mary Jane Sheffet and published by . This book was released on 1979 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer and Sensory Evaluation Techniques by : Cecilia Y. Saint-Denis
Download or read book Consumer and Sensory Evaluation Techniques written by Cecilia Y. Saint-Denis and published by John Wiley & Sons. This book was released on 2018-02-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing This unique manual describes how to implement specific sensory and consumer methods based on context and objective. Presented in a direct and straightforward language that will speak to the industry professionals and academics who are on the ground attempting to solve technical questions, it reviews, step by step, the various stages of a product evaluation. Included are practical examples from many industries that practitioners can relate to. The book also shows how to build a sustainable short-, medium-, and long-term product evaluation strategy, and guides readers on how to create customized methods, or even completely new approaches. Consumer and Sensory Evaluation Techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: the pillars of good consumer and sensory studies; sensory profile of a product: mapping internal sensory properties; the foundations of consumer evaluation; study plans and strategy—sustainable short, mid and long-term vision; real-life anticipation with market factors: concept, price, brand, market channel; and internal studies versus sub-contracting. Uses examples from multiple sectors to show how to build a sustainable product evaluation strategy Analyses the critical milestones to follow and the pitfalls to avoid Supports the decision-making process while developing fast yet robust test strategies that will increase the likelihood of a product's success Consumer and Sensory Evaluation Techniques is the perfect resource for students, faculty and professionals working in product development, including formulators and marketers.
Book Synopsis Advertising Substantiation by : Timothy J. Muris
Download or read book Advertising Substantiation written by Timothy J. Muris and published by . This book was released on 1982 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings in Basic Marketing by : Edmund Jerome McCarthy
Download or read book Readings in Basic Marketing written by Edmund Jerome McCarthy and published by McGraw-Hill/Irwin. This book was released on 1975 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interdiscursive Readings in Cultural Consumer Research by : George Rossolatos
Download or read book Interdiscursive Readings in Cultural Consumer Research written by George Rossolatos and published by Cambridge Scholars Publishing. This book was released on 2018-10-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption.
Book Synopsis Credible Information? by : Raymond D. Sauer
Download or read book Credible Information? written by Raymond D. Sauer and published by . This book was released on 1985 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Substantiation Program: Air Conditioners by : United States. Federal Trade Commission
Download or read book Advertising Substantiation Program: Air Conditioners written by United States. Federal Trade Commission and published by . This book was released on 1971 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Substantiation Program: Autos by : United States. Federal Trade Commission
Download or read book Advertising Substantiation Program: Autos written by United States. Federal Trade Commission and published by . This book was released on 1971 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis FTC advertising substantiation program - autos by : United States. Federal Trade Commission
Download or read book FTC advertising substantiation program - autos written by United States. Federal Trade Commission and published by . This book was released on 1971 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings in Marketing Principles by : Ivan Wright
Download or read book Readings in Marketing Principles written by Ivan Wright and published by . This book was released on 1926 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Substantiation and Advertiser Response by : John S. Healey
Download or read book Advertising Substantiation and Advertiser Response written by John S. Healey and published by . This book was released on 1984 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Deceptive Advertising and Advertising Substantiation by : Brenda Sternquist Witter
Download or read book Deceptive Advertising and Advertising Substantiation written by Brenda Sternquist Witter and published by . This book was released on 1978 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Some Readings on Consumer Economics by : Thomas J. Leary, Erskine S. Walther
Download or read book Some Readings on Consumer Economics written by Thomas J. Leary, Erskine S. Walther and published by . This book was released on 1977 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Absolutely the Best Conference You Will Ever Attend on Advertising Claims by : Insight Educational Services
Download or read book Absolutely the Best Conference You Will Ever Attend on Advertising Claims written by Insight Educational Services and published by Mississauga, Ont. : Insight Press. This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
