Interdiscursive Readings In Cultural Consumer Research

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Interdiscursive Readings in Cultural Consumer Research

Author : George Rossolatos
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527517896
Total Pages : 359 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Interdiscursive Readings in Cultural Consumer Research by : George Rossolatos

Download or read book Interdiscursive Readings in Cultural Consumer Research written by George Rossolatos and published by Cambridge Scholars Publishing. This book was released on 2018-10-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption.

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136588302
Total Pages : 251 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Global Perspectives in Cross-Cultural and Cross-National Consumer Research by : Erdener Kaynak

Download or read book Global Perspectives in Cross-Cultural and Cross-National Consumer Research written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Advances in Brand Semiotics & Discourse Analysis

Author : George Rossolatos
Publisher : Vernon Press
ISBN 13 : 1648896162
Total Pages : 258 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis Advances in Brand Semiotics & Discourse Analysis by : George Rossolatos

Download or read book Advances in Brand Semiotics & Discourse Analysis written by George Rossolatos and published by Vernon Press. This book was released on 2023-03-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 113658837X
Total Pages : 252 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Global Perspectives in Cross-Cultural and Cross-National Consumer Research by : Erdener Kaynak

Download or read book Global Perspectives in Cross-Cultural and Cross-National Consumer Research written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Consumer Culture Theory

Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452111
Total Pages : 453 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Consumer Culture Theory by : Eric J. Arnould

Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-21 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Targeting Culture

Author : George Rossolatos
Publisher :
ISBN 13 : 9781076321831
Total Pages : 176 pages
Book Rating : 4.3/5 (218 download)

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Book Synopsis Targeting Culture by : George Rossolatos

Download or read book Targeting Culture written by George Rossolatos and published by . This book was released on 2019-07-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, 1 out of 10 US citizens lays claim to being targeted in a certain way. Do these allegations signal the onset of mass psychosis, a social epidemic of unheard of proportions or a ubiquitous lived reality that affects millions, yet without any obvious and self-explanatory reasons why? Targeting Culture: Making the Invisible Visible offers a comprehensive social theoretic framework for making sense of a largely invisible threat or for how the invisible may be made visible. By adopting as interpretive platform a critical discourse analytic approach, it dimensionalizes the culture of targeting on three levels, micro, meso and macro. At the same time, the analytic highlights salient legal facets, while suggesting that this complex, multi-act, multi-perpetrator crime of multiple composite causality involving interdiscursive chains between lay and institutional discourses may be effectively addressed on the grounds of a multi-dimensional legal model, such as that of indirect perpetration in organized power mechanisms. In order to facilitate the reader's understanding of the subtle nuances of this new cultural phenomenon, a lavish array of concepts is offered to the reader, spanning various perspectives from the humanities and the social sciences, such as psychoanalysis, microsociology, religious studies, social cybernetics, systems theory, multimodal rhetorical studies, philosophy, cultural studies, legal studies. About the authorGeorge Rossolatos (MSc, MBA, PhD) is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics & Discourse Studies. Major publications include Targeting Culture: Making the Invisible Visible (2019), Interdiscursive Readings in Cultural Consumer Research (2018), Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding Ad Texts' Rhetorical Structure for Differential Figurative Advantage (2013), Applying Structuralist Semiotics to Brand Image Research (2012), Interactive Advertising: Dynamic Communication in the Information Age (2002; ed. and co-author), plus numerous articles in academic and trade journals. His research interests focus on cultural consumer research/popular culture, branding/advertising, and digital marketing/new media.

Qualitative Research Methods in Consumer Psychology

Author : Paul Hackett
Publisher : Psychology Press
ISBN 13 : 1317690281
Total Pages : 352 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Qualitative Research Methods in Consumer Psychology by : Paul Hackett

Download or read book Qualitative Research Methods in Consumer Psychology written by Paul Hackett and published by Psychology Press. This book was released on 2015-08-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Representing Consumers

Author : Barbara Stern
Publisher : Routledge
ISBN 13 : 1134669860
Total Pages : 420 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Representing Consumers by : Barbara Stern

Download or read book Representing Consumers written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Interpretive Consumer Research

Author : Elizabeth C. Hirschman
Publisher : Assn for Consumer Research
ISBN 13 : 9780915552214
Total Pages : 209 pages
Book Rating : 4.5/5 (522 download)

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Book Synopsis Interpretive Consumer Research by : Elizabeth C. Hirschman

Download or read book Interpretive Consumer Research written by Elizabeth C. Hirschman and published by Assn for Consumer Research. This book was released on 1989-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cross-Cultural Consumer Behavior

Author : Katja Gelbrich
Publisher : Edward Elgar Publishing
ISBN 13 : 1803923199
Total Pages : 521 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Cross-Cultural Consumer Behavior by : Katja Gelbrich

Download or read book Cross-Cultural Consumer Behavior written by Katja Gelbrich and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.

Postmodern Consumer Research

Author : Elizabeth C. Hirschman
Publisher : SAGE Publications
ISBN 13 : 1452253366
Total Pages : 157 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Postmodern Consumer Research by : Elizabeth C. Hirschman

Download or read book Postmodern Consumer Research written by Elizabeth C. Hirschman and published by SAGE Publications. This book was released on 1992-07-29 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.

Doing Anthropology in Consumer Research

Author : Patricia L Sunderland
Publisher : Routledge
ISBN 13 : 1315430169
Total Pages : 369 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Doing Anthropology in Consumer Research by : Patricia L Sunderland

Download or read book Doing Anthropology in Consumer Research written by Patricia L Sunderland and published by Routledge. This book was released on 2016-06-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

Qualitative Consumer Research

Author : Russell W. Belk
Publisher : Emerald Group Publishing
ISBN 13 : 1787144917
Total Pages : 296 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Qualitative Consumer Research by : Russell W. Belk

Download or read book Qualitative Consumer Research written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.

Research in Consumer Behavior

Author : R. W. Belk
Publisher : Elsevier
ISBN 13 : 9780762303700
Total Pages : 0 pages
Book Rating : 4.3/5 (37 download)

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Book Synopsis Research in Consumer Behavior by : R. W. Belk

Download or read book Research in Consumer Behavior written by R. W. Belk and published by Elsevier. This book was released on 1999-12-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in Consumer Behaviour presents the latest research, theory and methods in the field of consumer behavior. Consumption is broadly construed to include the processes surrounding the acquisition, use and disposition of consumer goods, services and ideas. Both qualitative and quantitative approaches are represented in empirical papers and conceptual papers include differing philosophical orientations. Occasionally special topical volumes devoted to important emerging ideas of consumer research are published. All papers are peer-reviewed. Contributors, readers, and reviewers come from throughout the English-speaking world and from multiple disciplines. These disciplines include marketing, sociology, anthropology, psychology, communications, and others. Papers are accordingly expected to be free of narrow disciplinary jargon and to draw upon the increasingly broad consumer research literature. While papers are often based on a single culture, a global and cultural orientation is expected. The orientation of the series is to advance understanding of consumption issues from a theoretical and societal perspective rather from a more applied managerial perspective. Studies of both macro and micro consumption issues are encouraged as well as issues of significance in both more and less affluent parts of the world. This volume reflects a number of current trends in consumer research. It is interdisciplinary in focus and in the backgrounds of the contributors. The book is cross-cultural by the same criteria, focusing on basic issues such as the nature of consumer desire, development of consumer culture, consumer behavior over the life course, collecting behavior, and effects of consumption on the environment. Recent trends in consumer research methodology (visual elicitation) and focus (sports, art, popular culture) are all reflected.

Transformative Consumer Research for Personal and Collective Well-Being

Author : David Glen Mick
Publisher : Routledge
ISBN 13 : 1136698752
Total Pages : 767 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Transformative Consumer Research for Personal and Collective Well-Being by : David Glen Mick

Download or read book Transformative Consumer Research for Personal and Collective Well-Being written by David Glen Mick and published by Routledge. This book was released on 2012-01-26 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Contemporary Marketing and Consumer Behavior

Author : John F. Sherry
Publisher : SAGE Publications
ISBN 13 : 1452247145
Total Pages : 482 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Contemporary Marketing and Consumer Behavior by : John F. Sherry

Download or read book Contemporary Marketing and Consumer Behavior written by John F. Sherry and published by SAGE Publications. This book was released on 1995-05-02 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

Qualitative Consumer and Marketing Research

Author : Russell Belk
Publisher : SAGE
ISBN 13 : 1446272060
Total Pages : 243 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Qualitative Consumer and Marketing Research by : Russell Belk

Download or read book Qualitative Consumer and Marketing Research written by Russell Belk and published by SAGE. This book was released on 2012-12-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.