Using Qualitative Research in Advertising

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Publisher : SAGE
ISBN 13 : 1412987245
Total Pages : 241 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison

Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Qualitative Marketing Research

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Publisher : SAGE
ISBN 13 : 1446234983
Total Pages : 255 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Qualitative Marketing Research by : David Carson

Download or read book Qualitative Marketing Research written by David Carson and published by SAGE. This book was released on 2001-02-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Qualitative Research in Education: A User's Guide

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Publisher : SAGE
ISBN 13 : 1412995329
Total Pages : 369 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Qualitative Research in Education: A User's Guide by : Marilyn Lichtman

Download or read book Qualitative Research in Education: A User's Guide written by Marilyn Lichtman and published by SAGE. This book was released on 2013 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides readers with a blend of practical and theoretical information, using real-world examples and illustrations to help users grasp abstract ideas and apply them to their research.

Essentials of Consensual Qualitative Research

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Publisher : Essentials of Qualitative Meth
ISBN 13 : 9781433833458
Total Pages : 104 pages
Book Rating : 4.8/5 (334 download)

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Book Synopsis Essentials of Consensual Qualitative Research by : Clara E. Hill

Download or read book Essentials of Consensual Qualitative Research written by Clara E. Hill and published by Essentials of Qualitative Meth. This book was released on 2021 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise, practical guide provides detailed advice on how to plan and conduct each phase of a consensual qualitative research (CQR) study, from selecting a topic to writing up results. CQR is an ideal method for studying a person's inner experiences or beliefs, permitting insights not usually possible using quantitative methods. The research examples, drawn from psychotherapy research, can easily be adapted to study a wide range of behavioral science topics.

Using Qualitative Research

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Publisher :
ISBN 13 : 9780443062322
Total Pages : 125 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Using Qualitative Research by : Karen Whalley Hammell

Download or read book Using Qualitative Research written by Karen Whalley Hammell and published by . This book was released on 2000 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a practice-based introduction to qualitative research for all rehabilitation therapists. Qualitative methods allow close examination and evaluation of the complex issues surrounding clinical practice and living with a disability. It is essential that all therapists know how to carry out these methods. This text trains therapists to identify the relevant information within published research and helps them ascertain and formulate the research needed to provide the missing evidence.

Qualitative Research in Social Work

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Publisher : Columbia University Press
ISBN 13 : 0231161395
Total Pages : 626 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Qualitative Research in Social Work by : Anne E. Fortune

Download or read book Qualitative Research in Social Work written by Anne E. Fortune and published by Columbia University Press. This book was released on 2013-06-11 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, progressive experts survey recent trends in qualitative study, which relies on small sample groups and interview data to better represent the context and complexity of social work practice. Chapters address different approaches to qualitative inquiry, applications to essential areas of research and practice, integration of qualitative and quantitative methods, and epistemological issues. This second edition brings even greater depth and relevance to social work qualitative research, including new material that tackles traditional research concerns, such as data quality, ethics, and epistemological stances, and updated techniques in data collection and analysis. To increase the usefulness for students and researchers, the editors have reorganized the text to present basic principles first and then their applications, and they have increased their focus on ethics, values, and theory. New and revised illustrative studies highlight more than ever the connection between effective research and improved social functioning among individuals and groups. The collection continues to feature scholars and practitioners who have shaped the social work research practice canon for more than twenty years, while also adding the innovative work of up-and-coming talent.

The Practice of Qualitative Research

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Publisher : SAGE
ISBN 13 : 9780761928263
Total Pages : 424 pages
Book Rating : 4.9/5 (282 download)

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Book Synopsis The Practice of Qualitative Research by : Sharlene Nagy Hesse-Biber

Download or read book The Practice of Qualitative Research written by Sharlene Nagy Hesse-Biber and published by SAGE. This book was released on 2006 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Qualitative Research provides students with a "hands-on" introduction to qualitative research methods through the use of in-depth examples and out-of-class exercises. Rather than separating theory from methods and presenting students with a laundry list of methods as so many texts do, authors Sharlene Nagy Hesse-Biber and Patricia Leavy provide readers with a holistic approach to research by tightly linking theory and methods throughout the book. The authors cover all the key mainstream qualitative methods, as well as a number of more unconventional ones such as oral history, visual and unobtrusive methods, and present an overview of mixed-methods approaches. As part of their discussion of the ethical issues underpinning all social research, the authors raise important issues concerning the problems and prospects novice researchers confront in researching human subjects. The Practice of Qualitative Research is designed for advanced undergraduate and graduate students studying qualitative research in the social sciences-especially Sociology, Women's Studies, Psychology, Anthropology, and Communications. The book presents a feminist research perspective and follows the interpretivist approach to qualitative methods, making it is an invaluable text for any course in which these are core components. The candid wisdom and tips from leading researchers will help students with the day-to-day process of completing a successful research project. Book jacket.

Qualitative Research Design For Software Users

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335225217
Total Pages : 287 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Qualitative Research Design For Software Users by : di Gregorio, Silvana

Download or read book Qualitative Research Design For Software Users written by di Gregorio, Silvana and published by McGraw-Hill Education (UK). This book was released on 2009-01-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential guide for anyone using qualitative data analysis software (QDAS), particularly useful for those who want to go beyond a basic introduction to discover how to get the most out of software and how to identify the methodological issues they need to consider.

Qualitative Research in Counselling and Psychotherapy

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Publisher : SAGE Publications
ISBN 13 : 1849200629
Total Pages : 353 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Qualitative Research in Counselling and Psychotherapy by : John McLeod

Download or read book Qualitative Research in Counselling and Psychotherapy written by John McLeod and published by SAGE Publications. This book was released on 2011-04-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need to show how and why counselling works has led to an explosion of research activity, and a growing focus on research in counselling and psychotherapy teaching and practice. Yet this book, even now in its second edition, stands alone in addressing qualitative research in therapy. Leading expert, John McLeod helps readers through each stage of the research process, explaining techniques for gathering data, writing up the study and evaluating the findings. Each qualitative method is clearly described and critically assessed in terms of its own strengths and weaknesses. Examples from actual research studies are given to show how the methods work in practice. This new edition incorporates developments in qualitative research over the last ten years and includes many new chapters, covering: interpretative phenomenological analysisheuristic research and autoethnographyaction researchcase study methodsnarrative analysis For all those involved in research - whether as part of academic study or in practice -this book will be essential reading. As an introduction to qualitative methods, it is the perfect course text for counselling and counselling psychology, and psychotherapy, and will also be of interest to those who provide counselling in other professional areas such as teaching, nursing and social work.

Analysis and Interpretation in Qualitative Market Research

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Publisher : SAGE
ISBN 13 : 1848600771
Total Pages : 193 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Analysis and Interpretation in Qualitative Market Research by : Gill Ereaut

Download or read book Analysis and Interpretation in Qualitative Market Research written by Gill Ereaut and published by SAGE. This book was released on 2002-07-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

Qualitative Research in Intelligence and Marketing

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1567509649
Total Pages : 262 pages
Book Rating : 4.5/5 (675 download)

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Book Synopsis Qualitative Research in Intelligence and Marketing by : Alf H. Walle

Download or read book Qualitative Research in Intelligence and Marketing written by Alf H. Walle and published by Bloomsbury Publishing USA. This book was released on 2000-10-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Walle shows that by merging their strategies in relevant ways, both fields grow even more robust and responsive to the needs of business clients and decision makers. Written by a noted humanist/social scientist with a wide ranging background in competitive intelligence and marketing research, this book can be viewed as a breakthrough. It is the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques. Walle reminds us that the qualitative social sciences and humanities have a strong tradition within intelligence, one that dates back to World War II. Although innovations from the qualitative social sciences and humanities were developed 50 years ago, they were allowed to atrophy as the principle researchers of the time re-entered civilian life. Walle updates and revives them, and shows readers how to do it themselves for their own business purposes. The book reintroduces the World War II-era culture at a distance method that applied qualitative social sciences and humanities to intelligence, but updates them in terms of advances that have taken place since then. It also provides useful means to merge competitive intelligence and contemporary marketing research in ways that will result in collaboration and mutual understanding. Finally, Walle provides an appendix that discusses how to recruit and motivate researchers, whose training comes out of the humanities but whose contributions to business will prove of exceptional value. This is an important new resource for marketing practitioners and graduate level students and their teachers.

Qualitative Research Practice

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Publisher : SAGE
ISBN 13 : 9780761947769
Total Pages : 650 pages
Book Rating : 4.9/5 (477 download)

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Book Synopsis Qualitative Research Practice by : Clive Seale

Download or read book Qualitative Research Practice written by Clive Seale and published by SAGE. This book was released on 2004-02-28 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at the student reader, this book demonstrates the benefits of using particular methods from the viewpoint of real-life experience. It contains chapters written by leading, internationally distinguished qualitative researchers who recount and reflect on their own research experiences as well as others.

Computer Supported Qualitative Research

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Publisher : Springer
ISBN 13 : 3319611216
Total Pages : 448 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Computer Supported Qualitative Research by : António Pedro Costa

Download or read book Computer Supported Qualitative Research written by António Pedro Costa and published by Springer. This book was released on 2017-06-19 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a selection of the articles accepted for presentation and discussion at the second International Symposium on Qualitative Research (ISQR2017), held in Salamanca, Spain, July 12-14, 2017. ISQR2017 is part of the Iberian-American Congress on Qualitative Research (CIAIQ), and featured four main application fields (Education, Health, Social Sciences, and Engineering and Technology) and seven main subjects: Rationale and Paradigms of Qualitative Research; Systematization of approaches with Qualitative Studies; Qualitative and Mixed Methods Research; Data Analysis Types; Innovative Processes of Qualitative Data Analysis; Qualitative Research in Web Contexts; Qualitative Analysis with the Support of Specific Software. This book is a valuable resource for academics, researchers, teachers and students who need information on the above topics, as well as on the use of Computer Assisted Qualitative Data AnalysiS (CAQDAS).

Qualitative Market Research

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Publisher : SAGE
ISBN 13 : 9780761972723
Total Pages : 196 pages
Book Rating : 4.9/5 (727 download)

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Book Synopsis Qualitative Market Research by : Gill Ereaut

Download or read book Qualitative Market Research written by Gill Ereaut and published by SAGE. This book was released on 2002-09-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.

Qualitative Research Methods in Mental Health and Psychotherapy

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Publisher : John Wiley & Sons
ISBN 13 : 1118077628
Total Pages : 278 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Qualitative Research Methods in Mental Health and Psychotherapy by : David Harper

Download or read book Qualitative Research Methods in Mental Health and Psychotherapy written by David Harper and published by John Wiley & Sons. This book was released on 2011-06-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a user-friendly introduction to the qualitative methods most commonly used in the mental health and psychotherapy arena. Chapters are written by leading researchers and the editors are experienced qualitative researchers, clinical trainers, and mental health practitioners Provides chapter-by-chapter guidance on conducting a qualitative study from across a range of approaches Offers guidance on how to review and appraise existing qualitative literature, how to choose the most appropriate method, and how to consider ethical issues Demonstrates how specific methods have been applied to questions in mental health research Uses examples drawn from recent research, including research with service users, in mental health practice and in psychotherapy

The SAGE Handbook of Qualitative Research in Psychology

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Publisher : SAGE
ISBN 13 : 1526422867
Total Pages : 665 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Qualitative Research in Psychology by : Carla Willig

Download or read book The SAGE Handbook of Qualitative Research in Psychology written by Carla Willig and published by SAGE. This book was released on 2017-03-31 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of our bestselling handbooks, The SAGE Handbook of Qualitative Research in Psychology, is back for a second edition. Since the first edition qualitative research in psychology has been transformed. Responding to this, existing chapters have been updated, and three new chapters introduced on Thematic Analysis, Interpretation and Netnography. With a focus on methodological progress throughout, the chapters are organised into three sections: Section One: Methods Section Two: Perspectives and Techniques Section Three: Applications In the field of psychology and beyond, this handbook will constitute a valuable resource for both experienced qualitative researchers and novices for many years to come.

Qualitative Research Methods for Psychologists

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Author :
Publisher : Elsevier
ISBN 13 : 0080454127
Total Pages : 506 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Qualitative Research Methods for Psychologists by : Constance T. Fischer

Download or read book Qualitative Research Methods for Psychologists written by Constance T. Fischer and published by Elsevier. This book was released on 2011-04-28 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research Methods for Psychologists is a collection of 14 original articles that teaches readers how to conduct qualitative research. Instead of characterizing and justifying certain methods, the contributors show by means of actual research studies what assumptions, procedures, and dilemmas they encountered. Fischer's introduction, which emphasizes the practical nature of qualitative research and the closing chapter, which uses a question-and-answer format to investigate, among other subjects, what is scientific about qualitative research, are complemented by a glossary and other features that increase the book's utility and value. - Addresses a range of practical examples from different traditions such as phenomology, grounded theory, ethnography and discourse analysis through actual case studies - Discusses various methodology and combinations of methods like assimilation analysis, dialogal approach, intuitive inquiry, and conceptual encounter - Terms are defined within chapters and/or in a glossary - Helps readers bridge from experimental to qualitative methods - Provides in-depth, philosophically grounded, and compelling research findings - Includes practical introduction about steps in qualitative research