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Author : David L. Altheide
Publisher : SAGE
ISBN 13 : 1452230056
Total Pages : 169 pages
Book Rating : 4.4/5 (522 download)
Download or read book Qualitative Media Analysis written by David L. Altheide and published by SAGE. This book was released on 2013 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Media Analysis
Author : Bonnie Brennen
Publisher : Routledge
ISBN 13 : 1136200886
Total Pages : 249 pages
Book Rating : 4.1/5 (362 download)
Download or read book Qualitative Research Methods for Media Studies written by Bonnie Brennen and published by Routledge. This book was released on 2012-11-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Author : Gwen Bouvier
Publisher : Routledge
ISBN 13 : 1000555283
Total Pages : 237 pages
Book Rating : 4.0/5 (5 download)
Download or read book Qualitative Research Using Social Media written by Gwen Bouvier and published by Routledge. This book was released on 2022-03-28 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.
Author : Klaus Bruhn Jensen
Publisher : Routledge
ISBN 13 : 1134590008
Total Pages : 353 pages
Book Rating : 4.1/5 (345 download)
Download or read book A Handbook of Media and Communication Research written by Klaus Bruhn Jensen and published by Routledge. This book was released on 2013-04-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Author : Anders Hansen
Publisher : Bloomsbury Publishing
ISBN 13 : 1350306649
Total Pages : 462 pages
Book Rating : 4.3/5 (53 download)
Download or read book Media and Communication Research Methods written by Anders Hansen and published by Bloomsbury Publishing. This book was released on 2018-09-12 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Author : Margrit Schreier
Publisher : SAGE
ISBN 13 : 1446258750
Total Pages : 283 pages
Book Rating : 4.4/5 (462 download)
Download or read book Qualitative Content Analysis in Practice written by Margrit Schreier and published by SAGE. This book was released on 2012-02-21 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.
Author : Thomas R. Lindlof
Publisher : SAGE
ISBN 13 : 1412974720
Total Pages : 401 pages
Book Rating : 4.4/5 (129 download)
Download or read book Qualitative Communication Research Methods written by Thomas R. Lindlof and published by SAGE. This book was released on 2011 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are not many textbooks available (if any) that can match [this book's] intelligence.
Author : Arthur Asa Berger
Publisher : SAGE
ISBN 13 : 9780761918530
Total Pages : 324 pages
Book Rating : 4.9/5 (185 download)
Download or read book Media and Communication Research written by Arthur Asa Berger and published by SAGE. This book was released on 2000-03-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.
Author : Nicholas W. Jankowski
Publisher : Routledge
ISBN 13 : 1134938241
Total Pages : 263 pages
Book Rating : 4.1/5 (349 download)
Download or read book A Handbook of Qualitative Methodologies for Mass Communication Research written by Nicholas W. Jankowski and published by Routledge. This book was released on 2002-09-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Author : Paul Atkinson
Publisher : SAGE
ISBN 13 : 1446275701
Total Pages : 1617 pages
Book Rating : 4.4/5 (462 download)
Download or read book SAGE Qualitative Research Methods written by Paul Atkinson and published by SAGE. This book was released on 2010-11-17 with total page 1617 pages. Available in PDF, EPUB and Kindle. Book excerpt: SAGE has been a major force shaping the field of qualitative methods, not just in its specialist methods journals like Qualitative Inquiry but in the ′empirical′ journals such as Social Studies of Science. Delving into SAGE′s deep backlist of qualitative research methods journals, Paul Atkinson and Sara Delmont, editors of Qualitative Research, have selected over 70 articles to represent SAGE′s distinctive contribution to methods publishing in general and qualitative research in particular. This collection includes research from the past four decades and addresses key issues or controversies, such as: explanations and defences of qualitative methods; ethics; research questions and foreshadowed problems; access; first days in the field; field roles and rapport; practicalities of data collection and recording; data analysis; writing and (re) presentation; the rise of auto-ethnography; life history, narrative and autobiography; CA and DA; and alternatives to the logocentric (such as visual methods).
Author : Sarah J. Tracy
Publisher : John Wiley & Sons
ISBN 13 : 111837858X
Total Pages : 426 pages
Book Rating : 4.1/5 (183 download)
Download or read book Qualitative Research Methods written by Sarah J. Tracy and published by John Wiley & Sons. This book was released on 2012-11-05 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy
Author : Johnny Saldana
Publisher : SAGE Publications
ISBN 13 : 1506305504
Total Pages : 404 pages
Book Rating : 4.5/5 (63 download)
Download or read book Qualitative Research written by Johnny Saldana and published by SAGE Publications. This book was released on 2016-12-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research: Analyzing Life presents a fresh approach to teaching and learning qualitative methods for social inquiry—one that focuses on analysis from the very beginning of the text. By exploring qualitative research through a unique analytic lens, then cumulatively elaborating on methods in each successive chapter, this innovative work cultivates a skill set and literacy base that prepares readers to work strategically with empirical materials in their own fieldwork. Renowned authors Johnny Saldaña and Matt Omasta combine clear, accessible writing and analytic insight to show that analysis, in its broadest sense, is a process undertaken throughout the entire research experience.
Author : Virginia Braun
Publisher : Cambridge University Press
ISBN 13 : 1316849058
Total Pages : 357 pages
Book Rating : 4.3/5 (168 download)
Download or read book Collecting Qualitative Data written by Virginia Braun and published by Cambridge University Press. This book was released on 2017-10-19 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there more to qualitative data collection than face-to-face interviews? Answering with a resounding 'yes', this book introduces the reader to a wide array of exciting and novel techniques for collecting qualitative data in the social and health sciences. Collecting Qualitative Data offers a practical and accessible guide to textual, media and virtual methods currently under-utilised within qualitative research. Contributors from a range of disciplines share their experiences of implementing a particular technique, provide step-by-step guidance to using that approach, and highlight both the potential and pitfalls. From gathering blog data to the story completion method to conducting focus groups online, the methods and data types featured in this book are ideally suited to student projects and other time- and resource-limited research. In presenting several innovative ways that data can be collected, new modes of scholarship and new research orientations are opened up to student researchers and established scholars alike.
Author : Margaret A. Morrison
Publisher : SAGE
ISBN 13 : 1412987245
Total Pages : 241 pages
Book Rating : 4.4/5 (129 download)
Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2011-10-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Author : Philipp Mayring
Publisher : SAGE
ISBN 13 : 1529765900
Total Pages : 160 pages
Book Rating : 4.5/5 (297 download)
Download or read book Qualitative Content Analysis written by Philipp Mayring and published by SAGE. This book was released on 2021-11-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data. Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher. To support you in choosing the best approach for your research, this book includes: · Examples of how QCA can be applied to various research processes · An introduction to text analysis and its different approaches · Discussions of how to use QCA software to benefit your research · An online how-to manual to help you get the most out of QCAmap software. It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.
Author : Stefan Rädiker
Publisher : BoD – Books on Demand
ISBN 13 : 394876817X
Total Pages : 182 pages
Book Rating : 4.9/5 (487 download)
Download or read book The Practice of Qualitative Data Analysis written by Stefan Rädiker and published by BoD – Books on Demand. This book was released on 2024-03-08 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a companion to the first volume of The Practice of Qualitative Data Analysis published in 2021. Volume 2 provides an additional nine case studies of real-world examples that illustrate how MAXQDA is used in actual research projects. Each chapter is organized to walk the reader through the research example, beginning with an introduction to the topic, a discussion of data collection and methodological approach, and a step-by-step description of how they used MAXQDA from start to finish, gaining insights into both efficient ways to use MAXQDA and innovative approaches they might not be aware of. Readers can benefit from this book in several ways: - Get inspirations and solutions for their own projects - Learn more about innovative methodological approaches - Avoid pitfalls by learning from the lessons offered by the authors at the end of each chapter - Draw insights from more than 120 screenshots that illustrate qualitative research in practice Audience: - All researchers who want to get to learn the potential of qualitative data analysis with MAXQDA - All MAXQDA users who want to expand their knowledge and skills, regardless of whether they are novices or experts
Author : Marilyn Lichtman
Publisher : SAGE Publications
ISBN 13 : 1483320677
Total Pages : 449 pages
Book Rating : 4.4/5 (833 download)
Download or read book Qualitative Research for the Social Sciences written by Marilyn Lichtman and published by SAGE Publications. This book was released on 2013-09-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the integral role of the researcher, Qualitative Research for the Social Sciences uses a conversational writing style that draws readers into the excitement of the research process. Lichtman offers a balanced and nuanced approach, covering the full range of qualitative methodologies and viewpoints about the field, including coverage of social media as a tool to facilitate research or as a venue for study. After presenting theoretical concepts and a historical overview, Lichtman guides readers, step by step, through the research process, addressing issues of analyzing data, presenting completed research, and evaluating research. Real-world examples from across the social sciences provide both practical and theoretical information, helping readers understand abstract ideas and apply them to their own research.
