Game-Based Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470562234
Total Pages : 240 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Game-Based Marketing by : Gabe Zichermann

Download or read book Game-Based Marketing written by Gabe Zichermann and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

The Art & Science of Learning Design

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Author :
Publisher : Springer
ISBN 13 : 9463001034
Total Pages : 245 pages
Book Rating : 4.4/5 (63 download)

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Book Synopsis The Art & Science of Learning Design by : Marcelo Maina

Download or read book The Art & Science of Learning Design written by Marcelo Maina and published by Springer. This book was released on 2015-07-21 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an era defined by a wealth of open and readily available information, and the accelerated evolution of social, mobile and creative technologies. The provision of knowledge, once a primary role of educators, is now devolved to an immense web of free and readily accessible sources. Consequently, educators need to redefine their role not just “from sage on the stage to guide on the side” but, as more and more voices insist, as “designers for learning”. The call for such a repositioning of educators is heard from leaders in the field of technology-enhanced learning (TEL) and resonates well with the growing culture of design-based research in Education. However, it is still struggling to find a foothold in educational practice. We contend that the root causes of this discrepancy are the lack of articulation of design practices and methods, along with a shortage of tools and representations to support such practices, a lack of a culture of teacher-as-designer among practitioners, and insufficient theoretical development. The Art and Science of Learning Design (ASLD) explores the frameworks, methods, and tools available for teachers, technologists and researchers interested in designing for learning Learning Design theories arising from findings of research are explored, drawing upon research and practitioner experiences. It then surveys current trends in the practices, methods, and methodologies of Learning Design. Highlighting the translation of theory into practice, this book showcases some of the latest tools that support the learning design process itself.

Community in Quest

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Community in Quest by :

Download or read book Community in Quest written by and published by . This book was released on 1971 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.

Chilly Scenes of Winter

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Publisher : Vintage
ISBN 13 : 0307790754
Total Pages : 289 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Chilly Scenes of Winter by : Ann Beattie

Download or read book Chilly Scenes of Winter written by Ann Beattie and published by Vintage. This book was released on 2011-05-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of a love-smitten Charles; his friend Sam, the Phi Beta Kappa and former coat salesman; and Charles' mother, who spends a lot of time in the bathtub feeling depressed.

Teaching Multiliteracies Across the Curriculum

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Author :
Publisher : Open University Press
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Teaching Multiliteracies Across the Curriculum by : Len Unsworth

Download or read book Teaching Multiliteracies Across the Curriculum written by Len Unsworth and published by Open University Press. This book was released on 2001 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook outlines the basic theoretical knowledge teachers need to have about visual and verbal grammar and the nature of computer-based texts in school learning. It includes both theoretical frameworks and detailed practice guidelines.

Reality Is Broken

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Publisher : Penguin
ISBN 13 : 1101475498
Total Pages : 334 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Reality Is Broken by : Jane McGonigal

Download or read book Reality Is Broken written by Jane McGonigal and published by Penguin. This book was released on 2011-01-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: “McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.

Retrotopia

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Publisher : John Wiley & Sons
ISBN 13 : 1509515356
Total Pages : 133 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Retrotopia by : Zygmunt Bauman

Download or read book Retrotopia written by Zygmunt Bauman and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have long since lost our faith in the idea that human beings could achieve human happiness in some future ideal state—a state that Thomas More, writing five centuries ago, tied to a topos, a fixed place, a land, an island, a sovereign state under a wise and benevolent ruler. But while we have lost our faith in utopias of all hues, the human aspiration that made this vision so compelling has not died. Instead it is re-emerging today as a vision focused not on the future but on the past, not on a future-to-be-created but on an abandoned and undead past that we could call retrotopia. The emergence of retrotopia is interwoven with the deepening gulf between power and politics that is a defining feature of our contemporary liquid-modern world—the gulf between the ability to get things done and the capability of deciding what things need to be done, a capability once vested with the territorially sovereign state. This deepening gulf has rendered nation-states unable to deliver on their promises, giving rise to a widespread disenchantment with the idea that the future will improve the human condition and a mistrust in the ability of nation-states to make this happen. True to the utopian spirit, retrotopia derives its stimulus from the urge to rectify the failings of the present human condition—though now by resurrecting the failed and forgotten potentials of the past. Imagined aspects of the past, genuine or putative, serve as the main landmarks today in drawing the road-map to a better world. Having lost all faith in the idea of building an alternative society of the future, many turn instead to the grand ideas of the past, buried but not yet dead. Such is retrotopia, the contours of which are examined by Zygmunt Bauman in this sharp dissection of our contemporary romance with the past.

Teacher as Designer

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Author :
Publisher : Springer Nature
ISBN 13 : 9811597898
Total Pages : 156 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Teacher as Designer by : David Scott

Download or read book Teacher as Designer written by David Scott and published by Springer Nature. This book was released on 2021-02-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights into how design-based processes, principles, and mindsets can be productively employed in diverse P-16 educational spaces by a myriad of educational actors including teachers, instructional leaders, and students. It addresses concerns about the theoretical and practical implications of the still emergent emphasis of design in education. The book begins by examining a number of prominent design processes being used by educators including human-centred design, designing for authentic inquiries, and Universal Design for Learning. It then delves into how teachers, system leaders, and students can engage in educational design within the complex spaces of K-12 contexts. Finally, the book takes up design in education within a maker and making context. Each chapter includes a vignette, a series of guiding questions, along with specific design principles that can help address common challenges and issues educators encounter in their practice. This book provides both theoretical and practical elements involved in educational design and is beneficial to scholars, graduate students, educators, and pre-service teachers.

Superdiversity

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1135049424
Total Pages : 287 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Superdiversity by : Steven Vertovec

Download or read book Superdiversity written by Steven Vertovec and published by Taylor & Francis. This book was released on 2022-11-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superdiversity explores processes of diversification and the complex, emergent social configurations that now supersede prior forms of diversity in societies around the world. Migration plays a key role in these processes, bringing changes not just in social, cultural, religious, and linguistic phenomena, but also in the ways that these phenomena combine with others like gender, age, and legal status. The concept of superdiversity has been adopted by scholars across the social sciences in order to address a variety of forms, modes, and outcomes of diversification. Central to this field is the relationship between social categorization and social organization, including stratification and inequality. Increasingly complex categories of social “difference” have significant impacts across scales, from entire societies to individual identities. While diversification is often met with simplifying stereotypes, threat narratives, and expressions of antagonism, superdiversity encourages a perspective on difference as comprising multiple social processes, flexible collective meanings, and overlapping personal and group identities. A superdiversity approach encourages the re-evaluation and recognition of social categories as multidimensional, unfixed, and porous as opposed to views based on hardened, one-dimensional thinking about groups. Diversification and increasing social complexity are bound to continue, if not intensify, in light of climate change. This will have profound impacts on the nature of global migration, social relations, and inequalities. Superdiversity presents a convincing case for recognizing new social formations created by changing migration patterns and calls for a re-thinking of public policy and social scientific approaches to social difference. This introduction to the multidisciplinary concept of superdiversity will be of considerable interest to students and researchers in a range of fields in the humanities and social sciences. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Student Team Learning

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Author :
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Student Team Learning by : Robert E. Slavin

Download or read book Student Team Learning written by Robert E. Slavin and published by . This book was released on 1983 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Development and Education of the Mind

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Publisher : Taylor & Francis US
ISBN 13 : 9780415367288
Total Pages : 269 pages
Book Rating : 4.3/5 (672 download)

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Book Synopsis The Development and Education of the Mind by : Howard Gardner

Download or read book The Development and Education of the Mind written by Howard Gardner and published by Taylor & Francis US. This book was released on 2006 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides selections of key works by Howard Gardner covering the topics of multiple intellgences and the psychology of learning.

Introduction to the Analysis of the Literary Text

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Author :
Publisher : Bloomington : Indiana University Press
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Introduction to the Analysis of the Literary Text by : Cesare Segre

Download or read book Introduction to the Analysis of the Literary Text written by Cesare Segre and published by Bloomington : Indiana University Press. This book was released on 1988 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Learning Design

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Author :
Publisher : Routledge
ISBN 13 : 1317435338
Total Pages : 283 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Learning Design by : James Dalziel

Download or read book Learning Design written by James Dalziel and published by Routledge. This book was released on 2015-12-07 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new field of learning design has the potential to revolutionize not only technology in education, but the whole field of teaching and learning through the application of design thinking to education. Learning Design looks inside the "black box" of pedagogy to understand what teachers and learners do together, and how the best teaching ideas can be shared on a global scale. Learning design supports all pedagogical approaches, content areas, and fields of education. The book opens with a new synthesis of the field of learning design and its place in educational theory and practice, and goes on to explore the implications of learning design for many areas of education—both practical and theoretical—in a series of chapters by Larnaca Declaration authors and other international experts.

PISA Where Immigrant Students Succeed A Comparative Review of Performance and Engagement in PISA 2003

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Publisher : OECD Publishing
ISBN 13 : 9264023615
Total Pages : 226 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis PISA Where Immigrant Students Succeed A Comparative Review of Performance and Engagement in PISA 2003 by : OECD

Download or read book PISA Where Immigrant Students Succeed A Comparative Review of Performance and Engagement in PISA 2003 written by OECD and published by OECD Publishing. This book was released on 2006-05-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on data from the PISA 2003 survey, this report examines the performance of students with immigrant backgrounds and compares it to that of their native counterparts.

Coordinating Participation in Dialogue Interpreting

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Publisher : John Benjamins Publishing
ISBN 13 : 9027224528
Total Pages : 348 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Coordinating Participation in Dialogue Interpreting by : Claudio Baraldi

Download or read book Coordinating Participation in Dialogue Interpreting written by Claudio Baraldi and published by John Benjamins Publishing. This book was released on 2012 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dialogue interpreting, which takes place in institutional settings such as legal proceedings, healthcare contexts, work meetings or media talk, has attracted increasing attention in translation, language and communication studies. Drawing on transcribed sequences of authentic talk, this volume raises questions about aspects of interpreting that have been taken for granted, challenging preconceived notions about differences between professional and non-professional interpreting and pointing in new directions for future research. Collecting contributions from major scholars in the field of dialogue interpreting and interaction studies, the volume offers new insights into the relationship between interpreting and mediating. It addresses a wide readership, including students and scholars in translation and interpreting studies, mediation and negotiation studies, linguistics, sociology, communication studies, conversation analysis, discourse analysis.

Cultural Mobility

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Publisher : Cambridge University Press
ISBN 13 : 0521863562
Total Pages : 283 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Cultural Mobility by : Stephen Greenblatt

Download or read book Cultural Mobility written by Stephen Greenblatt and published by Cambridge University Press. This book was released on 2010 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Mobility offers a model for understanding the patterns of meaning that human societies create. It has emerged under the very distinguished editorial guidance of Stephen Greenblatt and represents a new way of thinking about culture and cultures with which scholars in many disciplines will need to engage.

Mandarin Chinese

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Publisher : Univ of California Press
ISBN 13 : 9780520066106
Total Pages : 722 pages
Book Rating : 4.0/5 (661 download)

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Book Synopsis Mandarin Chinese by : Charles N. Li

Download or read book Mandarin Chinese written by Charles N. Li and published by Univ of California Press. This book was released on 1989-04-20 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference grammar provides, for the first time, a description of the grammar of Mandarin Chinese, the official spoken language of China and Taiwan, in functional terms, focusing on the role and meanings of word-level and sentence-level structures in actual conversations.