Putting Social Media To Work

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Putting Social Media and Networking Data in Practice for Education, Planning, Prediction and Recommendation

Author : Mehmet Kaya
Publisher : Springer Nature
ISBN 13 : 3030336980
Total Pages : 245 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Putting Social Media and Networking Data in Practice for Education, Planning, Prediction and Recommendation by : Mehmet Kaya

Download or read book Putting Social Media and Networking Data in Practice for Education, Planning, Prediction and Recommendation written by Mehmet Kaya and published by Springer Nature. This book was released on 2019-12-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focusses on recommendation, behavior, and anomaly, among of social media analysis. First, recommendation is vital for a variety of applications to narrow down the search space and to better guide people towards educated and personalized alternatives. In this context, the book covers supporting students, food venue, friend and paper recommendation to demonstrate the power of social media data analysis. Secondly, this book treats behavior analysis and understanding as important for a variety of applications, including inspiring behavior from discussion platforms, determining user choices, detecting following patterns, crowd behavior modeling for emergency evacuation, tracking community structure, etc. Third, fraud and anomaly detection have been well tackled based on social media analysis. This has is illustrated in this book by identifying anomalous nodes in a network, chasing undetected fraud processes, discovering hidden knowledge, detecting clickbait, etc. With this wide coverage, the book forms a good source for practitioners and researchers, including instructors and students.

Winning on Purpose

Author : Fred Reichheld
Publisher : Harvard Business Press
ISBN 13 : 1647821797
Total Pages : 159 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Winning on Purpose by : Fred Reichheld

Download or read book Winning on Purpose written by Fred Reichheld and published by Harvard Business Press. This book was released on 2021-12-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

Social Media at Work

Author : Arthur L. Jue
Publisher : John Wiley & Sons
ISBN 13 : 0470553782
Total Pages : 240 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Social Media at Work by : Arthur L. Jue

Download or read book Social Media at Work written by Arthur L. Jue and published by John Wiley & Sons. This book was released on 2009-10-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others

Putting Social Media to Work

Author : Kristin M. Pattik
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (828 download)

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Book Synopsis Putting Social Media to Work by : Kristin M. Pattik

Download or read book Putting Social Media to Work written by Kristin M. Pattik and published by . This book was released on 2012 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are emerging as a new form of communication that needs to be integrated into existing communication plans within organizations. In this study, an analysis of 85 pieces of content gathered from business publications, newspapers, magazines, blogs, and websites were analyzed to identify how the news media is presenting social media to business owners. A series of in-depth interviews were conducted with 10 local business owners to obtain information on where they turn to get inspiration on how to use social media for their businesses. A comparative analysis was conducted with the information obtained in the interviews and content analysis. Both business owner and news media agree that using social media in the workplace is beneficial as a marketing too, as well as to connect with potential and existing customers. However, no participant of this study reported consulting news articles for inspiration on how to use the tools.

Saving Abby

Author : Steena Holmes
Publisher : Lake Union Publishing
ISBN 13 : 9781503934160
Total Pages : 0 pages
Book Rating : 4.9/5 (341 download)

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Book Synopsis Saving Abby by : Steena Holmes

Download or read book Saving Abby written by Steena Holmes and published by Lake Union Publishing. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: All children's book illustrator Claire Turner ever wanted was to be a mother. After six years of trying to conceive, she and her husband, Josh, have finally accepted that she will never be pregnant with a child of their own. Yet once they give up hope, the couple gets the miracle they've been waiting for. For the first few months of her pregnancy, Claire and Josh are living on cloud nine. But when she begins to experience debilitating headaches, blurred vision, and even fainting spells, the soon-to-be mother goes to the doctor and receives a terrifying diagnosis. Since any treatment could put their unborn baby's life at risk, the Turners must carefully weigh their limited options. And as her symptoms worsen, Claire will have to make an impossible decision: Save her own life, or save her child's? USA Today and New York Times bestselling author Steena Holmes brings us an unforgettable story of one woman's courage and love.

Putting Social Media to Work

Author : Gemma Reucroft
Publisher :
ISBN 13 : 9781511954457
Total Pages : 80 pages
Book Rating : 4.9/5 (544 download)

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Book Synopsis Putting Social Media to Work by : Gemma Reucroft

Download or read book Putting Social Media to Work written by Gemma Reucroft and published by . This book was released on 2015-04-29 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has the power to change everything. It is simply that impactful. How we communicate and collaborate. How we lead and how we learn. How we engage and communicate with the people that work for us and buy from us. How we do the day job. Who has power. Who is considered to be a leader. How and where we do the work that we do. We live in an increasingly open and transparent world. Social media offers greater opportunities to rethink some of the old ways of working than organisations have had before. This book will explain why understanding social and getting social is important for individuals and organisations alike, and why, whatever your personal perspective on all things social media, you cannot ignore it. The authors share their own experiences of what social has done for them professionally, and will give you some ideas on how to implement social for you or where you work. How to build your business case, how to overcome the obstacles of implementing social, and managing both the practicalities and the myths. This is the social world. Are you ready?

Putting Social Media to Work 3. 0

Author : Gemma Dale
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781542399999
Total Pages : 98 pages
Book Rating : 4.3/5 (999 download)

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Book Synopsis Putting Social Media to Work 3. 0 by : Gemma Dale

Download or read book Putting Social Media to Work 3. 0 written by Gemma Dale and published by Createspace Independent Publishing Platform. This book was released on 2017-01-09 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media continues to influence - dominate, even - many aspects of our personal and professional lives. How we communicate and collaborate. How we market and sell our businesses and services. How we engage and communicate with the people that work for us and buy from us. How we consume information. How and where we do the work that we do. In particular, social media has profound implications for the leaders of organisations. We live in an increasingly open and transparent world which offers organisations the chance to rethink some of the old ways of working - but for many leaders and businesses alike, social media is still misunderstood or a missed opportunity. This book is part of a practical series about how to use social media and is targeted at the busy executive or business leader. It will explain why understanding and being social is important for individuals and organisations alike and why, whatever your personal perspective on all things social media, leaders cannot afford to ignore it. The authors share their own experiences of what social has done for them and give you some ideas on how to implement social for the benefit of you, your leadership style and your business. This is the social world. Are you ready?

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Putting the Public Back in Public Relations

Author : Brian Solis
Publisher : FT Press
ISBN 13 : 9780137011230
Total Pages : 344 pages
Book Rating : 4.0/5 (112 download)

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Book Synopsis Putting the Public Back in Public Relations by : Brian Solis

Download or read book Putting the Public Back in Public Relations written by Brian Solis and published by FT Press. This book was released on 2009-02-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Breakthrough Web PR 2.0 Strategies and Tactics That "Work" Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the "bad" news. Here's the "great" news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the "public" back into public relations--and earn a new level of results that just wasn't possible before now. Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn new ways to build the relationships that matter and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Along the way, you'll learn how to stop being a "publicist" or mere "communicator" and become what your clients or company really need: a genuine enthusiast for the product you represent. - What's wrong with PR--and how to fix it" Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships--and supercharge its effectiveness" - Social Media PR--a complete primer" Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands" - Why it's about sociology and anthropology--not technology!" Master the art oflistening and leverage today's powerful, emerging micromedia" - Real PR metrics for the Web 2.0 world" Measure the results that really matter--and demonstrate your value as never before"

The Social Media Management Handbook

Author : Robert Wollan
Publisher : John Wiley & Sons
ISBN 13 : 0470651245
Total Pages : 352 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Social Media Management Handbook by : Robert Wollan

Download or read book The Social Media Management Handbook written by Robert Wollan and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

The Social Employee: How Great Companies Make Social Media Work

Author : Cheryl Burgess
Publisher : McGraw Hill Professional
ISBN 13 : 0071816429
Total Pages : 290 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Social Employee: How Great Companies Make Social Media Work by : Cheryl Burgess

Download or read book The Social Employee: How Great Companies Make Social Media Work written by Cheryl Burgess and published by McGraw Hill Professional. This book was released on 2013-08-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

Social Media Strategies for Professionals and Their Firms

Author : Michelle Golden
Publisher : John Wiley & Sons
ISBN 13 : 0470633107
Total Pages : 368 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Social Media Strategies for Professionals and Their Firms by : Michelle Golden

Download or read book Social Media Strategies for Professionals and Their Firms written by Michelle Golden and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Social Media ROI

Author : Olivier Blanchard
Publisher : Pearson Education
ISBN 13 : 0132678020
Total Pages : 485 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Media ROI by : Olivier Blanchard

Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Communication and Organisational Practices

Author :
Publisher :
ISBN 13 : 9780070288409
Total Pages : 0 pages
Book Rating : 4.2/5 (884 download)

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Book Synopsis Communication and Organisational Practices by :

Download or read book Communication and Organisational Practices written by and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 1118240545
Total Pages : 426 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2012-02-15 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Put Your Spirit to Work

Author : Deborah Knox
Publisher : Wheatmark, Inc.
ISBN 13 : 1604946601
Total Pages : 161 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Put Your Spirit to Work by : Deborah Knox

Download or read book Put Your Spirit to Work written by Deborah Knox and published by Wheatmark, Inc.. This book was released on 2012-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put Your Spirit to Work: Making a Living Being Yourself will help you gain clarity about the kind of work you want to do. By undertaking this journey, you'll develop the confidence and enthusiasm you need to take practical steps toward significant life changes. The information, resources, and tools in this book will help you successfully navigate your career-and-life-work journey in the new world of work. As a result of completing this process you'll be able to: Understand who you are and what you want in your life work Navigate an ever-changing job market with confidence Move steadily toward a career goal or passion Create a career path that enables you to sustain a balanced lifestyle If you're looking for meaningful work, this book is for you. Start now, and make a living being yourself.