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Putting Purpose Into Practice
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Book Synopsis Putting Purpose Into Practice by : Colin Mayer
Download or read book Putting Purpose Into Practice written by Colin Mayer and published by Oxford University Press. This book was released on 2021 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.
Download or read book Grow the Pie written by Alex Edmans and published by Cambridge University Press. This book was released on 2021-11-11 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.
Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Book Synopsis Public Health Leadership by : Louis Rowitz
Download or read book Public Health Leadership written by Louis Rowitz and published by Jones & Bartlett Learning. This book was released on 2009-10-07 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rowitz demonstrates how the skills and tools used to build effective leadership in the business world can be adopted by public health professionals. Exercises, case studies, and discussion questions are incorporated into detailed chapters on theories and principles of leadership, applications to public health, leadership skills, and evaluation and research. Rowitz supplements the definition of leadership with practical skills, including communication, delegation, public speaking, media advocacy, and cultural sensitivity
Download or read book Practice Perfect written by Doug Lemov and published by John Wiley & Sons. This book was released on 2012-09-19 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rules for developing talent with disciplined, deliberate, intelligent practice We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to cheer for it, see it happen, understand what made it happen—we'd spend our time watching, obsessing on, and maybe even cheering the practices instead. This book puts practice on the front burner of all who seek to instill talent and achievement in others as well as in themselves. This is a journey to understand that practice, not games, makes champions. In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it’s not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors. The clear set of rules presented in Practice Perfect will make us better in virtually every performance of life. The “how-to” rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice. Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional The authors include specific activities to jump-start practice Doug Lemov is the best-selling author of Teach Like a Champion A hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent.
Book Synopsis Good Is the New Cool by : Afdhel Aziz
Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Book Synopsis Applied Psychology by : Debra Bekerian
Download or read book Applied Psychology written by Debra Bekerian and published by Oxford University Press, USA. This book was released on 2012 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Psychology: Putting theory into practice demonstrates how psychology theory is applied in the real world. Uniquely structured as a series of themed 'rooms', it is as novel and engaging as it is essential reading for student mapping a career in psychology.
Book Synopsis Putting the Practices Into Action by : Susan O'Connell
Download or read book Putting the Practices Into Action written by Susan O'Connell and published by Heinemann Educational Books. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Standards for Mathematical Practice promise to elevate students' learning of math from knowledge to application and bring rigor to math classrooms. Here, the authors unpack each of the eight Practices and provide a wealth of practical ideas and activities to help teachers quickly integrate them into their existing math program.
Book Synopsis Putting CLIL into Practice: Oxford Handbooks for Language Teachers by : Phil Ball
Download or read book Putting CLIL into Practice: Oxford Handbooks for Language Teachers written by Phil Ball and published by Oxford University Press. This book was released on 2016-09-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new methodological framework for the CLIL classroom, focusing on how to guide input and support output. Full of real-life examples and practical guidelines, the book provides support to both novice and experienced CLIL teachers. Areas covered include: the language used in CLIL; CLIL teacher training; materials design for CLIL; assessment in CLIL. Extra resources are available on the website: www.oup.com/elt/teacher/clil Phil Ball is a CLIL author and teacher trainer based in northern Spain. Keith Kelly is a writer and speaker on CLIL worldwide, and is based in Plovdiv, Bulgaria. John Clegg is a textbook author and CLIL consultant based in London.
Book Synopsis Putting the Just-In-Time Philosophy into Practice by : P.J. O'Grady
Download or read book Putting the Just-In-Time Philosophy into Practice written by P.J. O'Grady and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes both the essential features of Just-In-Time (JIT) how JIT can be successfully approaches to manufacturing and implemented. JIT marks a significant departure from previous western approaches to manufacturing management, and aims to improve quality levels and customer service while decreasing lead times and inventory levels. The use of simple though effective methods can, with proper management, lead to continual improvements in the manufacturing operation. A number of companies have now implemented JIT and some of these implementations have been very successful. However, what is becoming increasingly clear is that there is a significant number of JIT implementations that fail to achieve the potential benefits of JIT. It is not an easy task, and there are a number of pitfalls that await the unwary manager. My motivation for writing this book has been my experience of working with companies that have been successful in JIT and of seeing what needs to be done and how the implementing most common pitfalls can be avoided. The book is oriented towards batch manufacturing since this accounts for a large proportion of manufacturing in most western countries. Other types (including process, mass and jobbing) can also profitably use many of the JIT techniques to improve their operation.
Book Synopsis PUTTING THEORY INTO PRACTICE by : Doris Ash
Download or read book PUTTING THEORY INTO PRACTICE written by Doris Ash and published by Springer Science & Business Media. This book was released on 2012-12-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informal learning, also called free choice learning or out-of-school time, is a relatively new field that has grown exponentially in the past 15 years. Research on the learning and teaching that takes place in these non-traditional, non-classroom environments, such as museums, gardens, afterschool and community programs, has enjoyed tremendous growth; yet we still need to understand much more, and more deeply, how people actually interact, participate and learn in such settings. Putting Theory into Practice: Tools for Research in Informal Settings is designed as a research and practice toolkit, offering a range of theoretically well-grounded methods for assessing learning for life in diverse settings and among diverse populations. We pay special attention to the full complexity, challenges and richness involved in such research into learning in places like museums, aquariums, after-school clubs, and gardens. Putting Theory into Practice serves both, researchers and practitioners, as well as a more general audience. This book offers several field-tested methods for building empirically-based, informal learning settings and research deeply grounded and guided by theory. Sociocultural theory, broadly defined, forms the unifying theoretical framework for the different qualitative studies presented. Each chapter clearly lays out the theoretical underpinnings and how these inform the suggested methods. The chapters are written by recognized experts in the field, and each addresses, in its own way, “the synergy among different learning contexts and the benefits of studying how contexts influence learning.” Together they give voice to the diversity, richness, and complexity of the study of learners and learning for life.
Book Synopsis The Inside-Out Company: Putting Purpose and People First by : Donald A. Manekin
Download or read book The Inside-Out Company: Putting Purpose and People First written by Donald A. Manekin and published by Loyola College/Apprentice House. This book was released on 2021-04-06 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Inside-Out Company: Putting Purpose and People First is a provocative challenge for leaders of every industry. Operating from the inside-out is a simple but radical shift in thinking from the commonly accepted top-down leadership models that exist in the business world. Through genuine listening and deep-rooted appreciation, inside-out leadership is transformational to both company culture and the communities they serve because it seeks to connect and empower people as stakeholders in the success of a singular purpose. Donald Manekin, co-founder of Seawall Development in Baltimore, shares his forty-five year journey exceeding expectations in the real estate industry. Through transparent and refreshing stories and strategies, this book helps awaken the reader to their own extraordinary potential, and inspires ideas for how to put those passions in service to others for many generations to come.
Download or read book Living Strategy written by Lynda Gratton and published by FT Press. This book was released on 2000 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- Building strategies that don't just get "buy-in", but enthusiastic support, enterprise-wide.-- Powerful techniques for bridging the gap between strategy and human resources.-- Includes detailed case studies: Motorola, Glaxo, HP, Citibank, BT, and many more.
Book Synopsis Completing Capitalism by : Bruno Roche
Download or read book Completing Capitalism written by Bruno Roche and published by Berrett-Koehler Publishers. This book was released on 2017-05-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading economists present a new model for sustainable capitalism based on the economics of mutuality. For decades, leaders in the business world have believed that their sole responsibility is to maximize profit for shareholders. But this obsessive focus was a major cause of the abuses that nearly sunk the global economy in 2008. While books like Thomas Piketty’s Capital in the Twenty-First Century have exposed the shortcomings of financial capitalism, Completing Capitalism goes further by describing a well-developed, field-tested alternative. In this analytically rigorous and eminently practical book, Bruno Roche and Jay Jakub offer a more complete form of capitalism, one that delivers superior financial performance precisely because it mobilizes and generates human, social, and natural capital along with financial capital. Offering practical, real-world illustrations, Roche and Jakub describe how their model has been implemented in live business pilots in Africa, Asia, and elsewhere.
Book Synopsis The Heart of Business by : Hubert Joly
Download or read book The Heart of Business written by Hubert Joly and published by Harvard Business Press. This book was released on 2021-05-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
Book Synopsis Outcome-based Massage by : Carla-Krystin Andrade
Download or read book Outcome-based Massage written by Carla-Krystin Andrade and published by . This book was released on 2001 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first text to introduce soft tissue massage techniques with functional outcomes in mind. Be establishing a critical thinking process for incorporating massage into therapeutic practice, students and clinicians form a variety of health care professions can benefit from this valuable guide.
Book Synopsis Ethics and Leadership by : William D. Hitt
Download or read book Ethics and Leadership written by William D. Hitt and published by . This book was released on 1990 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics and Leadership promises no quick fixes or one-minute management techniques. Instead, it offers a thoughtful analysis of ethics, followed by guidance for making ethical decisions and promoting ethical behavior. It answers the need for an underlying philosophy that can guide executives beyond short-term management success to long-term leadership strategies. Contents: Importance of Values, Conflict in Values, The Good Life, Ethical Systems, Leadership Styles, What Should Be Done, Final Summing Up
