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Purchase Of Newspaper Advertising
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Book Synopsis Newspaper Advertising by : George Henry Edward Hawkins
Download or read book Newspaper Advertising written by George Henry Edward Hawkins and published by . This book was released on 1914 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Place, Buy, and Create Newspaper Advertising by : Alfred Eisenpreis
Download or read book How to Place, Buy, and Create Newspaper Advertising written by Alfred Eisenpreis and published by . This book was released on 1985 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing the Blue and Gray by : Lawrence A. Kreiser, Jr.
Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.
Book Synopsis Purchase of Newspaper Advertising ... by : United States. Congress. House. Committee on Ways and Means
Download or read book Purchase of Newspaper Advertising ... written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis War Bond Government Newspaper Advertising by : United States. Congress. House. Committee on Ways and Means
Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Purchase of Newspaper Advertising. October 29 (legislative Day, October 25), 1943. -- Ordered to be Printed by : United States. Congress. Senate. Committee on Banking and Currency
Download or read book Purchase of Newspaper Advertising. October 29 (legislative Day, October 25), 1943. -- Ordered to be Printed written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1943 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building Newspaper Advertising by : Jason Rogers
Download or read book Building Newspaper Advertising written by Jason Rogers and published by . This book was released on 1919 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Selling Newspaper Space by : Joseph Edwin Chasnoff
Download or read book Selling Newspaper Space written by Joseph Edwin Chasnoff and published by . This book was released on 1913 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Making Millions Read and Buy by : William A. Thomson
Download or read book Making Millions Read and Buy written by William A. Thomson and published by . This book was released on 1934 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Newspaper Advertising by : Geo. P. Rowell & Co
Download or read book Newspaper Advertising written by Geo. P. Rowell & Co and published by . This book was released on 1887 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis National Advertising in Newspapers by : Neil Hopper Borden
Download or read book National Advertising in Newspapers written by Neil Hopper Borden and published by . This book was released on 1946 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Purchase of Newspaper Advertising ... by : United States. Congress. Senate. Committee on Banking and Currency
Download or read book Purchase of Newspaper Advertising ... written by United States. Congress. Senate. Committee on Banking and Currency and published by . This book was released on 1945 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Keeping a Dollar at Work by : Truman Armstrong De Weese
Download or read book Keeping a Dollar at Work written by Truman Armstrong De Weese and published by . This book was released on 1915 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis War Bond Government Newspaper Advertising by : United States. Congress. House. Committee on Ways and Means
Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1943 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Newspaper Advertising Sales by : Harry Chin
Download or read book Newspaper Advertising Sales written by Harry Chin and published by . This book was released on 1994 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fourth Estate written by and published by . This book was released on 1895 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Book of Facts ... written by and published by . This book was released on 1921 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: